Gender Design And Marketing

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Gender, Design and Marketing

Author : Gloria Moss
Publisher : Routledge
ISBN 13 : 1351934511
Total Pages : 250 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Gender, Design and Marketing by : Gloria Moss

Download or read book Gender, Design and Marketing written by Gloria Moss and published by Routledge. This book was released on 2017-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

Effects of Gender Marketing on Consumer Behaviour

Author : Tobias Wolf
Publisher : GRIN Verlag
ISBN 13 : 3640328043
Total Pages : 53 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Effects of Gender Marketing on Consumer Behaviour by : Tobias Wolf

Download or read book Effects of Gender Marketing on Consumer Behaviour written by Tobias Wolf and published by GRIN Verlag. This book was released on 2009-05-17 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, BI - Norwegian School of Management (Norwegian School of Management), course: Understanding the Consumer, 12 entries in the bibliography, language: English, abstract: Introduction Consumers decision-making styles are supposed to represent a durable cognitive orientation towards shopping and purchasing that dominates choices. Therefore they should be important to marketers because they are linked to purchase behaviour and sales inseparably (Mitchell and Walsh 2004). Bristor and Fischer (1993) stated, "gender is a social concept referring to psychologically, sociologically, or culturally rooted traits, attitudes, beliefs, and behavioural tendencies. Because gender is a pervasive filter through which individuals experience their social world, consumption activities are fundamentally gendered." When Gender Marketing was developed in the United States 15 years ago, it evolved out of the diversity approach. To realize that men's and women's needs are different and that products are not gender neutral was just a logical consequence out of the practice with differing consumer needs within different ethnical, religious or cultural groups (Flocke 2006). The main goal of gender marketing is to implement differing needs of men and women into the development, distribution, price setting and communication of products and services. Maintainers of this approach consider it as important because of the emerging differences between men and women in their way to articulate consumption desires, making purchase intentions or evaluate products (Flocke 2006). According to Mitchell and Walsh (2004) "males and females want different products and they are likely to have different ways of thinking about obtaining these" (:331). The aim of this paper is to find out how the commitment to a product is increasing by using gender specific advertise

Gender Inclusive Game Design

Author : Sheri Graner Ray
Publisher : Cengage Learning
ISBN 13 : 9781584502395
Total Pages : 232 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Gender Inclusive Game Design by : Sheri Graner Ray

Download or read book Gender Inclusive Game Design written by Sheri Graner Ray and published by Cengage Learning. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market for computer games.

Handbook of Research on Gender and Marketing

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
ISBN 13 : 1788115384
Total Pages : 352 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha

Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children

Author : Maryann Gialanella Valiulis
Publisher :
ISBN 13 : 9781905628681
Total Pages : 41 pages
Book Rating : 4.6/5 (286 download)

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Book Synopsis An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children by : Maryann Gialanella Valiulis

Download or read book An Introduction to Gender Equality Issues in the Marketing and Design of Goods for Children written by Maryann Gialanella Valiulis and published by . This book was released on 2008 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Current Research on Gender Issues in Advertising

Author : Yorgos Zotos
Publisher : Routledge
ISBN 13 : 1351213725
Total Pages : 146 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos

Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Learning to Sell Sex(ism)

Author : Aileen O'Driscoll
Publisher : Springer
ISBN 13 : 3319942808
Total Pages : 221 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Learning to Sell Sex(ism) by : Aileen O'Driscoll

Download or read book Learning to Sell Sex(ism) written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

What Works

Author : Iris Bohnet
Publisher : Harvard University Press
ISBN 13 : 0674089030
Total Pages : 400 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis What Works by : Iris Bohnet

Download or read book What Works written by Iris Bohnet and published by Harvard University Press. This book was released on 2016-03-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.

Gendering Theory in Marketing and Consumer Research

Author : Zeynep Arsel
Publisher : Routledge
ISBN 13 : 1315300737
Total Pages : 371 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Gendering Theory in Marketing and Consumer Research by : Zeynep Arsel

Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

Gender, Branding, and the Modern Music Industry

Author : Kristin J. Lieb
Publisher : Routledge
ISBN 13 : 1135096821
Total Pages : 221 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Gender, Branding, and the Modern Music Industry by : Kristin J. Lieb

Download or read book Gender, Branding, and the Modern Music Industry written by Kristin J. Lieb and published by Routledge. This book was released on 2013-02-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.

Gender, Culture, and Consumer Behavior

Author : Cele C. Otnes
Publisher : Taylor & Francis
ISBN 13 : 1136463488
Total Pages : 484 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes

Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2012-04-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Brand Gender

Author : Theo Lieven
Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Encyclopedia of Gender and Information Technology

Author : Trauth, Eileen M.
Publisher : IGI Global
ISBN 13 : 1591408164
Total Pages : 1451 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Gender and Information Technology by : Trauth, Eileen M.

Download or read book Encyclopedia of Gender and Information Technology written by Trauth, Eileen M. and published by IGI Global. This book was released on 2006-06-30 with total page 1451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This two volume set includes 213 entries with over 4,700 references to additional works on gender and information technology"--Provided by publisher.

Gender and Planning

Author : Susan S. Fainstein
Publisher : Rutgers University Press
ISBN 13 : 9780813534992
Total Pages : 328 pages
Book Rating : 4.5/5 (349 download)

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Book Synopsis Gender and Planning by : Susan S. Fainstein

Download or read book Gender and Planning written by Susan S. Fainstein and published by Rutgers University Press. This book was released on 2005 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: To document and analyze the connection between gender and planning, the editors of this volume have assembled an interdisciplinary collection of influential essays by leading scholars. Contributors point to the ubiquitous single-family home, which prevents women from sharing tasks or pooling services. Similarly, they argue that public transportation routes are usually designed for the (male) worker's commute from home to the central city, and do not help the suburban dweller running errands. In addition to these practical considerations, many contributors offer theoretical perspectives on issues such as planning discourse and the construction of concepts of rationality.

Leadership and the Sexes

Author : Michael Gurian
Publisher : John Wiley & Sons
ISBN 13 : 1118041135
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Leadership and the Sexes by : Michael Gurian

Download or read book Leadership and the Sexes written by Michael Gurian and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.

Industrial Design, Competition and Globalization

Author : G. Rusten
Publisher : Springer
ISBN 13 : 023027403X
Total Pages : 261 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Industrial Design, Competition and Globalization by : G. Rusten

Download or read book Industrial Design, Competition and Globalization written by G. Rusten and published by Springer. This book was released on 2009-11-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Invisible Women

Author : Caroline Criado Perez
Publisher : Abrams
ISBN 13 : 1683353145
Total Pages : 434 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Invisible Women by : Caroline Criado Perez

Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.