Gangnam Style What?

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Author :
Publisher : Publifye AS
ISBN 13 : 8233933813
Total Pages : 95 pages
Book Rating : 4.2/5 (339 download)

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Book Synopsis Gangnam Style What? by : Marcus Blackwell

Download or read book Gangnam Style What? written by Marcus Blackwell and published by Publifye AS. This book was released on 2024-10-15 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Gangnam Style What?"" explores the global phenomenon of the Korean pop song ""Gangnam Style,"" examining its unprecedented success as a turning point in global cultural dynamics. The book delves into the song's origins, its explosive popularity, and its lasting impact on popular culture and international relations. It highlights how this catchy tune became a powerful tool for cultural diplomacy, challenging traditional notions of cultural imperialism and showcasing the increasing multipolarity of global pop culture. The narrative progresses chronologically and thematically, guiding readers through the song's release, its viral spread on social media, and its reception in different countries. By analyzing ""Gangnam Style"" as a case study in viral media and cultural globalization, the book offers insights into the interconnectedness of our modern world. It explores how digital platforms have transformed cultural dissemination and examines the song's role in globalizing Korean popular culture. Drawing on diverse sources and making interdisciplinary connections, ""Gangnam Style What?"" presents a comprehensive exploration of how a single song came to embody the complexities of global cultural exchange in the 21st century. The book's unique perspective and accessible prose make it valuable for readers interested in popular culture, global affairs, and the intersection of media and society, offering a deeper understanding of the forces shaping our interconnected world.

PSY: Gangnam Style Rapper

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Author :
Publisher : ABDO Publishing Company
ISBN 13 : 1624013899
Total Pages : 34 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis PSY: Gangnam Style Rapper by : Sarah Tieck

Download or read book PSY: Gangnam Style Rapper written by Sarah Tieck and published by ABDO Publishing Company. This book was released on 2013-09-01 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful graphics, oversized photographs, and short, engaging sentences draw readers in to the fascinating life of rapper Park Jae-sang, better known as PSY, the creator of "Gangnam Style"! Readers will follow PSY's journey, from his youth in the Gangnam District of Seoul, South Korea, to his time at Boston University and Berklee College of Music, to his thriving career in the K-pop industry. They'll learn about PSY's albums, from his debut PSY from the PSYcho World! up through PSY's Best 6th Part 1, his 2012 album containing "Gangnam Style." Thanks to YouTube, "Gangnam Style" quickly became a pop culture phenomenon, enticing millions worldwide to do the famous horse dance! Also covered is PSY's family life, his work with well-known manager Scooter Braun, and his 2012 MTV award. Features include table of contents, map, fact boxes, facts page with PSY's vital information, glossary, and index. Aligned to Common Core Standards and correlated to state standards. Big Buddy Books is an imprint of Abdo Publishing, a division of ABDO.

The Birth of Korean Cool

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Author :
Publisher : Simon and Schuster
ISBN 13 : 147113105X
Total Pages : 249 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Birth of Korean Cool by : Euny Hong

Download or read book The Birth of Korean Cool written by Euny Hong and published by Simon and Schuster. This book was released on 2014-08-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

Theological Reflections on “Gangnam Style”: A Racial, Sexual, and Cultural Critique

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Author :
Publisher : Springer
ISBN 13 : 1137370335
Total Pages : 168 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Theological Reflections on “Gangnam Style”: A Racial, Sexual, and Cultural Critique by : Joseph Cheah

Download or read book Theological Reflections on “Gangnam Style”: A Racial, Sexual, and Cultural Critique written by Joseph Cheah and published by Springer. This book was released on 2014-07-11 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we listen to Psy's music are we laughing at him or with him? This book responds to this question from historical and theological perspectives and tackles the pressing issues concerning racial stereotypes, imposed masculinity, and imitating another in order to ridicule him/her.

K-POP Now!

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Author :
Publisher : Tuttle Publishing
ISBN 13 : 146291411X
Total Pages : 301 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis K-POP Now! by : Mark James Russell

Download or read book K-POP Now! written by Mark James Russell and published by Tuttle Publishing. This book was released on 2014-04-29 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the book on K-pop everybody has been waiting for.…A must-read!" --Charlotte Naudin, PR Manager, Torpedo Productions K-Pop Now! examines Korea's high-energy pop music and is written for its growing legions of fans. Pop culture expert Mark Russell features the most famous groups and singers and takes an insider's look at how they have made it to the top. In 2012, Psy's song and music video "Gangnam Style" took the world by storm. But K-Pop, the music of Psy's homeland of Korea, has been winning fans with its infectious melodies and high-energy fun since long before that. Featuring talented singers and eye-catching visuals, K-Pop is the music of the moment. Although K-Pop is a relatively new phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences --thanks in large part to social media like YouTube, Facebook, and Instagram -- the Girls Generation single "Gee" has almost three hundred million views! K-Pop Now! includes: Profiles of current K-Pop artists and their hits. A look at Seoul's trendiest hangout spots. Interviews with top artists like Kevin from Ze:A and Brian Joo from Fly to the Sky. A look at the K-Pop idols of tomorrow. You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker, and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close. Join the K-Pop revolution today!

Memes in Digital Culture

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Author :
Publisher : MIT Press
ISBN 13 : 0262317702
Total Pages : 211 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Memes in Digital Culture by : Limor Shifman

Download or read book Memes in Digital Culture written by Limor Shifman and published by MIT Press. This book was released on 2013-10-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

K-Pop

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Author :
Publisher : Twenty-First Century Books
ISBN 13 : 1467725498
Total Pages : 68 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis K-Pop by : Stuart A. Kallen

Download or read book K-Pop written by Stuart A. Kallen and published by Twenty-First Century Books. This book was released on 2014-01-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring quirky horse-riding dance moves and an infectious electronic beat, an unlikely music video and its leading man made history in 2012. In December of that year, "Gangnam Style" reached one billion hits on YouTube—the most views ever. Seemingly overnight, the South Korean pop star behind the hit—Psy (Park Jae-sang)—became a household name. But Psy is just part of the story. Other South Korean pop sensations such as Girls' Generation, 2NE1, and BigBang are part of a global sensation called Hallyu, or the Korean Wave. South Korean bands are performing to sold out arenas all over the world, and fans can't get enough of South Korean music, films, television, food, and manhwa (cartoons). K-Pop: Korea's Musical Explosion traces the journey of South Korean pop music, from the early influences of American rock 'n' roll in the 1950s to the success of a tiger-eyed sensation called Rain, who wowed American audiences in the early 2000s. Discover how this Korean Justin Timberlake, and those who came after him, rose through South Korea’s star-making system through grueling hard work to seduce international audiences with their tight choreographies, irresistible beats, outrageous outfits, and exciting stage shows. You'll become part of the K-Pop fandom world too!

K-Pop

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520283120
Total Pages : 248 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis K-Pop by : John Lie

Download or read book K-Pop written by John Lie and published by Univ of California Press. This book was released on 2015 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.

Pop Goes Korea

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Author :
Publisher : Stone Bridge Press
ISBN 13 : 1611725429
Total Pages : 387 pages
Book Rating : 4.6/5 (117 download)

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Book Synopsis Pop Goes Korea by : Mark James Russell

Download or read book Pop Goes Korea written by Mark James Russell and published by Stone Bridge Press. This book was released on 2012-10-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mr. Russell's book is the first by a non-Korean to explain the rise of Korea's entertainment industries....the book could hardly be more approachable."—Wall Street Journal “For a country that traditionally received culture, especially from China but also from Japan and the United States, South Korea finds itself at a turning point in its new role as exporter.”—The New York Times From kim chee to kim chic! South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content (movies, music, comic books, TV dramas, online gaming) in Asia—and the West. Why? Who’s behind it? Mark James Russell tells an exciting tale of rapid growth and wild success marked by an uncanny knack for moving just one step ahead of changing technologies (such as music downloads and Internet comics) that have created new consumer markets around the world. Among the media pioneers profiled in this book is film director Kang Je-gyu, maker of Korea’s first blockbuster film Shiri; Lee Su-man, who went from folk singer to computer programmer to creator of Korea’s biggest music label; and Nelson Shin, who rose from North Korea to the top of the animation business. Full of fresh analysis, engaging reportage, and insightful insider anecdotes, Pop Goes Korea explores the hallyu (the Korean Wave) hitting the world’s shores in the new century. Mark James Russell has been living in Korea since 1996. His articles about Korean and Asian cultures have appeared in Newsweek, The New York Times, International Herald-Tribune, and many other publications. He is currently the Korea/Japan Bureau Chief for Asian Movie Week magazine.

Mastering Noon Nopi

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Author :
Publisher : Yonsei University Press
ISBN 13 : 8968501076
Total Pages : 464 pages
Book Rating : 4.9/5 (685 download)

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Book Synopsis Mastering Noon Nopi by : 장대련(DEA RYUN CHANG)

Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.

Hallyu 2.0

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Author :
Publisher : University of Michigan Press
ISBN 13 : 0472052527
Total Pages : 277 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hallyu 2.0 by : Sangjoon Lee

Download or read book Hallyu 2.0 written by Sangjoon Lee and published by University of Michigan Press. This book was released on 2015-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

New Korean Wave

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Publisher : University of Illinois Press
ISBN 13 : 0252098145
Total Pages : 233 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis New Korean Wave by : Dal Jin

Download or read book New Korean Wave written by Dal Jin and published by University of Illinois Press. This book was released on 2016-03-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

Pop Empires

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Author :
Publisher : University of Hawaii Press
ISBN 13 : 0824879929
Total Pages : 361 pages
Book Rating : 4.8/5 (248 download)

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Book Synopsis Pop Empires by : S. Heijin Lee

Download or read book Pop Empires written by S. Heijin Lee and published by University of Hawaii Press. This book was released on 2019-07-31 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the start of the twenty-first century challenges to the global hegemony of U.S. culture are more apparent than ever. Two of the contenders vying for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers of culture (principally, popular culture) are India and South Korea. “Bollywood” and “Hallyu” are increasingly competing with “Hollywood”—either replacing it or filling a void in places where it never held sway. This critical multidisciplinary anthology places the mediascapes of India (the site of Bollywood), South Korea (fountainhead of Hallyu, aka the Korean Wave), and the United States (the site of Hollywood) in comparative dialogue to explore the transnational flows of technology, capital, and labor. It asks what sorts of political and economic shifts have occurred to make India and South Korea important alternative nodes of techno-cultural production, consumption, and contestation. By adopting comparative perspectives and mobile methodologies and linking popular culture to the industries that produce it as well as the industries it supports, Pop Empires connects films, music, television serials, stardom, and fandom to nation-building, diasporic identity formation, and transnational capital and labor. Additionally, via the juxtaposition of Bollywood and Hallyu, as not only synecdoches of national affiliation but also discursive case studies, the contributors examine how popular culture intersects with race, gender, and empire in relation to the global movement of peoples, goods, and ideas.

Success Gangnam Style!

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781483977706
Total Pages : 124 pages
Book Rating : 4.9/5 (777 download)

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Book Synopsis Success Gangnam Style! by : Krish Venkat

Download or read book Success Gangnam Style! written by Krish Venkat and published by Createspace Independent Pub. This book was released on 2013-04-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of hundreds of hours of detailed and systematic research into this phenomenal success of Psy's Gangnam Style. Going beyond the glamour of the video, it reveals the method and system behind this huge success, which can be emulated by anybody of any age or any profession, who wants to succeed and sustain in this new world. The author is a Strategist, CEO-Coach & Psychologist with more than 20 years experience working / consulting for global MNCs including Deloitte, G.E., & Accenture. This book has got praise from elite professionals, senior executives and experts from across the globe. The book brings out the unique personality and strengths of Psy, which have definitely contributed to his success in the last 12 years. This is unknown to the world which got lost into the glamour of the video and it's huge success. The book also covers how being original contributed to the uniqueness of the video which captured the hearts of billions across the world. It also covers how social media and Psy's incredible PR catapulted it up. A book that covers Self-motivation, Personality, Success Psychology, Business Strategy, Entrepreneurship & Social Media - in short the science of success in this new age. It is not about viral videos. Going beyond the glamour of the video, this book brings out the hidden factors that have taken both the video and the creator on top of the world. It encompasses Personal Leadership, Creativity, Branding, Business & Social Media Strategy and Social Psychology. Of course, it also analyses how Psy has made millions of dollars through this and how he has also built a strong global brand which is capable of showering many more millions. All the above are systematically and meticulously elaborated throughout the book. Any person who is willing to learn, absorb and adopt even a part of the many principles mentioned should see a big leap in stature, irrespective of the profession. Businesses, individual entrepreneurs, artists and other professionals who are able to achieve even 1% of this huge success should be able to build a visible brand in their field, sustain their growth and also increase their earning potential considerably.

Fifty Shades of Chicken

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Author :
Publisher : Clarkson Potter
ISBN 13 : 0385345224
Total Pages : 162 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Fifty Shades of Chicken by : F.L. Fowler

Download or read book Fifty Shades of Chicken written by F.L. Fowler and published by Clarkson Potter. This book was released on 2012-11-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dripping Thighs, Sticky Chicken Fingers, Vanilla Chicken, Chicken with a Lardon, Bacon-Bound Wings, Spatchcock Chicken, Learning-to-Truss-You Chicken, Holy Hell Wings, Mustard-Spanked Chicken, and more, more, more! Fifty chicken recipes, each more seductive than the last, in a book that makes every dinner a turn-on. “I want you to see this. Then you’ll know everything. It’s a cookbook,” he says and opens to some recipes, with color photos. “I want to prepare you, very much.” This isn’t just about getting me hot till my juices run clear, and then a little rest. There’s pulling, jerking, stuffing, trussing. Fifty preparations. He promises we’ll start out slow, with wine and a good oiling . . . Holy crap. “I will control everything that happens here,” he says. “You can leave anytime, but as long as you stay, you’re my ingredient.” I’ll be transformed from a raw, organic bird into something—what? Something delicious. So begins the adventures of Miss Chicken, a young free-range, from raw innocence to golden brown ecstasy, in this spoof-in-a-cookbook that simmers in the afterglow of E.L. James’s sensational Fifty Shades of Grey trilogy. Like Anastasia Steele, Miss Chicken finds herself at the mercy of a dominating man, in this case, a wealthy, sexy, and very hungry chef. And before long, from unbearably slow drizzling to trussing, Miss Chicken discovers the sheer thrill of becoming the main course. A parody in three acts—“The Novice Bird” (easy recipes for roasters), “Falling to Pieces” (parts perfect for weeknight meals), and “Advanced Techniques” (the climax of cooking)—Fifty Shades of Chicken is a cookbook of fifty irresistible, repertoire-boosting chicken dishes that will leave you hungry for more. With memorable tips and revealing photographs, Fifty Shades of Chicken will have you dominating dinner.

Videocracy

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1632866765
Total Pages : 353 pages
Book Rating : 4.6/5 (328 download)

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Book Synopsis Videocracy by : Kevin Allocca

Download or read book Videocracy written by Kevin Allocca and published by Bloomsbury Publishing USA. This book was released on 2018-01-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

The Global Impact of South Korean Popular Culture

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Author :
Publisher : Lexington Books
ISBN 13 : 0739193384
Total Pages : 167 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Global Impact of South Korean Popular Culture by : Valentina Marinescu

Download or read book The Global Impact of South Korean Popular Culture written by Valentina Marinescu and published by Lexington Books. This book was released on 2014-09-24 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary “maps” of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the “national” culture of each respective country. The contributions to this volume illustrate the “globalization” of the cultural products of Hallyu and show the various faces of Hallyu around the world.