Memes In Digital Culture

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Memes in Digital Culture

Author : Limor Shifman
Publisher : MIT Press
ISBN 13 : 0262317702
Total Pages : 216 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Memes in Digital Culture by : Limor Shifman

Download or read book Memes in Digital Culture written by Limor Shifman and published by MIT Press. This book was released on 2013-10-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

The Discursive Power of Memes in Digital Culture

Author : Bradley E. Wiggins
Publisher : Routledge
ISBN 13 : 0429960492
Total Pages : 164 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Discursive Power of Memes in Digital Culture by : Bradley E. Wiggins

Download or read book The Discursive Power of Memes in Digital Culture written by Bradley E. Wiggins and published by Routledge. This book was released on 2019-02-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Memes in Digital Culture

Author : Limor Shifman
Publisher : MIT Press
ISBN 13 : 0262525437
Total Pages : 211 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Memes in Digital Culture by : Limor Shifman

Download or read book Memes in Digital Culture written by Limor Shifman and published by MIT Press. This book was released on 2013-10-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

The World Made Meme

Author : Ryan M. Milner
Publisher : MIT Press
ISBN 13 : 026253522X
Total Pages : 272 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The World Made Meme by : Ryan M. Milner

Download or read book The World Made Meme written by Ryan M. Milner and published by MIT Press. This book was released on 2018-04-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultural debates. Internet memes—digital snippets that can make a joke, make a point, or make a connection—are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent. For better or worse—and Milner offers examples of both—memetic media have changed the nature of public conversations.

Internet Memes and Society

Author : Anastasia Denisova
Publisher : Routledge
ISBN 13 : 0429890656
Total Pages : 225 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Internet Memes and Society by : Anastasia Denisova

Download or read book Internet Memes and Society written by Anastasia Denisova and published by Routledge. This book was released on 2019-03-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.

Memes to Movements

Author : An Xiao Mina
Publisher : Beacon Press
ISBN 13 : 080705660X
Total Pages : 240 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Memes to Movements by : An Xiao Mina

Download or read book Memes to Movements written by An Xiao Mina and published by Beacon Press. This book was released on 2019-01-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Memes are the street art of the social web. Using social media–driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today’s politics. She finds that the “silly” stuff of meme culture—the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags—are fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. Mina finds parallels, for example, between a photo of Black Lives Matter protestors in Ferguson, Missouri, raising their hands in a gesture of resistance and one from eight thousand miles away, in Hong Kong, of Umbrella Movement activists raising yellow umbrellas as they fight for voting rights. She shows how a viral video of then presidential nominee Donald Trump laid the groundwork for pink pussyhats, a meme come to life as the widely recognized symbol for the international Women’s March. Crucially, Mina reveals how, in parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. Activists in China evade censorship by critiquing their government with grass mud horse pictures online. Meanwhile, governments and hate groups are also beginning to utilize memes to spread propaganda, xenophobia, and misinformation. Botnets and state-sponsored agents spread them to confuse and distract internet communities. On the long, winding road from innocuous cat photos, internet memes have become a central practice for political contention and civic engagement. Memes to Movements unveils the transformative power of memes, for better and for worse. At a time when our movements are growing more complex and open-ended—when governments are learning to wield the internet as effectively as protestors—Mina brings a fresh and sharply innovative take to the media discourse.

Digital Cultures

Author : Smeeta Mishra
Publisher : Routledge
ISBN 13 : 1000360431
Total Pages : 124 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digital Cultures by : Smeeta Mishra

Download or read book Digital Cultures written by Smeeta Mishra and published by Routledge. This book was released on 2021-02-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores contemporary selfie-taking practices; digital experiences of love, romance and infidelity; sexting rituals; self-tracking habits; strategies used by the Internet famous; and the power of hashtag campaigns and memes in espousing a cause. Rejecting binary narratives on digital cultures, it showcases the fascinating ways in which we use our digital devices, social media platforms, and apps by drawing upon academic research, everyday observations and a determination to challenge assumptions and hasty generalizations. It also engages with emerging narratives on online authenticity, privacy, digital detox, and the digital divides prevalent both in India and abroad.

The Dialectic of Digital Culture

Author : David Arditi
Publisher : Rowman & Littlefield
ISBN 13 : 1498589871
Total Pages : 242 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Dialectic of Digital Culture by : David Arditi

Download or read book The Dialectic of Digital Culture written by David Arditi and published by Rowman & Littlefield. This book was released on 2019-08-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection analyzes the role of digital technology in contemporary society dialectically. While many authors, journalists, and commentators have argued that the internet and digital technologies will bring us democracy, equality, and freedom, digital culture often results in loss of privacy, misinformation, and exploitation. This collection challenges celebratory readings of digital technology by suggesting digital culture's potential is limited because of its fundamental relationship to oppressive social forces. The Dialectic of Digital Culture explores ways the digital realm challenges and reproduces power. The contributors provide innovative case studies of various phenomenon including #metoo, Etsy, mommy blogs, music streaming, sustainability, and net neutrality to reveal the reproduction of neoliberal cultural logics. In seemingly transformative digital spaces, these essays provide dialectical readings that challenge dominant narratives about technology and study specific aspects of digital culture that are often under explored. Check out the blog for more: http://blog.uta.edu/digitaldialectic

The Social Media Reader

Author : Michael Mandiberg
Publisher : NYU Press
ISBN 13 : 0814764053
Total Pages : 300 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis The Social Media Reader by : Michael Mandiberg

Download or read book The Social Media Reader written by Michael Mandiberg and published by NYU Press. This book was released on 2012-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection to address the collective transformation happening in response to the rise of social media With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Post Memes

Author : Daniel Bristow
Publisher : punctum books
ISBN 13 : 1950192431
Total Pages : 423 pages
Book Rating : 4.9/5 (51 download)

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Book Synopsis Post Memes by : Daniel Bristow

Download or read book Post Memes written by Daniel Bristow and published by punctum books. This book was released on 2019 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation - memes are the inner currency of the internet's circulatory system. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. POST MEMES: SEIZING THE MEMES OF PRODUCTION takes advantage of the meme's subversive adaptability and ripeness for a focused, in-depth study. Pulling together the interrogative forces of a raft of thinkers at the forefront of tech theory and media dissection, this collection of essays paves a way to articulating the semiotic fabric of the early 21st century's most prevalent means of content posting, and aims at the very seizing of the memes of production for the imagining and creation of new political horizons. With contributions from Scott and McKenzie Wark, Patricia Reed, Jay Owens, Thomas Hobson and Kaajal Modi, Dominic Pettman, Bogna M. Konior, and Eric Wilson, among others, this essay volume offers the freshest approaches available in the field of memes studies and inaugurates a new kind of writing about the newest manifestations of the written online. The book aims to become the go-to resource for all students and scholars of memes, and will be of the utmost interest to anyone interested in the internet's most viral phenomenon. ABOUT THE EDITORS ALFIE BOWN is the author of several books including "The Playstation Dreamworld" (Polity, 2017) and "In the Event of Laughter: Psychoanalysis, Literature and Comedy" (Bloomsbury, 2018). He is also a journalist for the Guardian, the Paris Review, and other outlets. DAN BRISTOW is a recovering academic, a bookseller, and author of "Joyce and Lacan: Reading, Writing, and Psychoanalysis" (Routledge, 2016) and "2001: A Space Odyssey and Lacanian Psychoanalytic Theory" (Palgrave, 2017). He is also the co-creator with Alfie Bown of Everyday Analysis, now based at New Socialist magazine.

Communicating with Memes

Author : Grant Kien
Publisher : Rowman & Littlefield
ISBN 13 : 1498551343
Total Pages : 250 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Communicating with Memes by : Grant Kien

Download or read book Communicating with Memes written by Grant Kien and published by Rowman & Littlefield. This book was released on 2019-06-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, including online harassment, the election of Donald Trump, and the resurgence of once-eradicated diseases. The author examines the causes of these consequences, and what action—if any—should be taken in response.

The Electric Meme

Author : Robert Aunger
Publisher : Simon and Schuster
ISBN 13 : 1476740569
Total Pages : 400 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Electric Meme by : Robert Aunger

Download or read book The Electric Meme written by Robert Aunger and published by Simon and Schuster. This book was released on 2013-07-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.

The Routledge Companion to the Future of Marketing

Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242856
Total Pages : 698 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Art Platforms and Cultural Production on the Internet

Author : Olga Goriunova
Publisher : Routledge
ISBN 13 : 0415893100
Total Pages : 178 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Art Platforms and Cultural Production on the Internet by : Olga Goriunova

Download or read book Art Platforms and Cultural Production on the Internet written by Olga Goriunova and published by Routledge. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Goriunova offers a critical analysis of the processes that produce digital culture. In order to understand these processes, the author introduces the concept of the art platform, a specific configuration of creative passions, codes, events, individuals and works that are propelled by cultural currents and maintained through digitally native means. Goriunova provides a new means of understanding the development of cultural forms on the Internet, placing the phenomenon of participatory and social networks in a conceptual and historical perspective, and offering powerful tools for researching cultural phenomena overlooked by other approaches.

The Complete Idiot's Guide to Memes

Author : Damon Brown
Publisher : Penguin
ISBN 13 : 1101444045
Total Pages : 409 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Complete Idiot's Guide to Memes by : Damon Brown

Download or read book The Complete Idiot's Guide to Memes written by Damon Brown and published by Penguin. This book was released on 2010-10-05 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways of memes. Memes are "viruses of the mind"—symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. The Complete Idiot's Guide® to Memes explains how memes work, how they spread, and what memes tell us about how we make sense of our world. • First book to cover all types of memes, including viral memes in the digital age • Features the Most Influential Memes in History and the Ten Biggest Internet Memes

The Meme Machine

Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Meme Machine by : Susan Blackmore

Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

Twenty-First Century Celebrity

Author : David C. Giles
Publisher : Emerald Group Publishing
ISBN 13 : 1787542122
Total Pages : 256 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Twenty-First Century Celebrity by : David C. Giles

Download or read book Twenty-First Century Celebrity written by David C. Giles and published by Emerald Group Publishing. This book was released on 2018-09-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Giles examines digital culture’s impact on established celebrities from traditional media while charting the rise of new forms of celebrity such as vloggers and influencers, offering novel insights on topics such as parasocial relationships, micro-celebrity, memes and celetoids.