Pop Goes Korea

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Pop Goes Korea

Author : Mark James Russell
Publisher : Stone Bridge Press
ISBN 13 : 1611725429
Total Pages : 387 pages
Book Rating : 4.6/5 (117 download)

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Book Synopsis Pop Goes Korea by : Mark James Russell

Download or read book Pop Goes Korea written by Mark James Russell and published by Stone Bridge Press. This book was released on 2012-10-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mr. Russell's book is the first by a non-Korean to explain the rise of Korea's entertainment industries....the book could hardly be more approachable."—Wall Street Journal “For a country that traditionally received culture, especially from China but also from Japan and the United States, South Korea finds itself at a turning point in its new role as exporter.”—The New York Times From kim chee to kim chic! South Korea came from nowhere in the 1990s to become one of the biggest producers of pop content (movies, music, comic books, TV dramas, online gaming) in Asia—and the West. Why? Who’s behind it? Mark James Russell tells an exciting tale of rapid growth and wild success marked by an uncanny knack for moving just one step ahead of changing technologies (such as music downloads and Internet comics) that have created new consumer markets around the world. Among the media pioneers profiled in this book is film director Kang Je-gyu, maker of Korea’s first blockbuster film Shiri; Lee Su-man, who went from folk singer to computer programmer to creator of Korea’s biggest music label; and Nelson Shin, who rose from North Korea to the top of the animation business. Full of fresh analysis, engaging reportage, and insightful insider anecdotes, Pop Goes Korea explores the hallyu (the Korean Wave) hitting the world’s shores in the new century. Mark James Russell has been living in Korea since 1996. His articles about Korean and Asian cultures have appeared in Newsweek, The New York Times, International Herald-Tribune, and many other publications. He is currently the Korea/Japan Bureau Chief for Asian Movie Week magazine.

K-POP Now!

Author : Mark James Russell
Publisher : Tuttle Publishing
ISBN 13 : 146291411X
Total Pages : 128 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis K-POP Now! by : Mark James Russell

Download or read book K-POP Now! written by Mark James Russell and published by Tuttle Publishing. This book was released on 2014-04-29 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "K-Pop Now! […] features one hundred and twenty-eight glossy pages of Korean pop eye-candy." —KpopStarz.com K-Pop Now! takes a fun look at Korea's high-energy pop music, and is written for its growing legions of fans. It features all the famous groups and singers, and takes an insider's look at how they have made it to the top. In 2012, Psy's song and music video "Gangnam Style" suddenly took the world by storm. But K-Pop, the music of Psy's homeland of Korea has been winning fans for years with its infectious melodies and high-energy fun. Featuring incredibly attractive and talented singers and eye-popping visuals, K-Pop is the music of now. Though K-Pop is a relatively young phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences—thanks in large part to social media like Facebook, YouTube and Twitter. Top K-Pop acts get ten million to thirty million hits for their videos—the Girls Generation single "Gee" has over a hundred million views! In K-Pop Now! you'll find: Profiles of all the current K-Pop artists and their hits A look at Seoul's hippest hot spots and hangouts Interviews with top artists like Kevin from Ze:A and Brian Joo A look at the K-Pop idols of tomorrow You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close and personal. Join the K-Pop revolution now!

The Korean Wave

Author : Korean Culture and Information Service South Korea
Publisher : 길잡이미디어
ISBN 13 : 8973751646
Total Pages : 104 pages
Book Rating : 4.9/5 (737 download)

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Book Synopsis The Korean Wave by : Korean Culture and Information Service South Korea

Download or read book The Korean Wave written by Korean Culture and Information Service South Korea and published by 길잡이미디어. This book was released on 2011-11-25 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: korean wave,hallyu,Korean culture,Korean,south korea,Korean pop culture This book is the first in a series of upcoming books to introduce modern Korean culture overseas. The term “Korean Wave” (“Hallyu” in Korean) was coined by the Chinese press a little more than a decade ago to refer to the popularity of Korean pop culture in China. The boom started with the export of Korean television dramas (miniseries) to China in the late 1990s. Since then, South Korea has emerged as a new center for the production of transnational pop culture, exporting a range of cultural products to neighboring Asian countries. More recently, Korean pop culture has begun spreading from its comfort zone in Asia to more global audiences in the Middle East, Africa, Europe, and the Americas. Birth of the Korean Wave Birth of the Wave The Beginning of the Wave in Japan The Wave Goes Global K-Pop Joins the Wave The neo-Korean Wave ‘Korean Invasion?’ The New Wave The Internet Connects the Wave Fast The Fun of Copying Distance No Longer a Barrier for K-Dramas What’s Korean Pop Culture Got? K-Pop: ‘Music of Fusion’ K-Dramas: ‘Healthy Power’ The Korean Wave in other Fields Korean Films Hallyu in Literature epilogue Will It Continue?

K-POP Now!

Author : Mark James Russell
Publisher : Tuttle Publishing
ISBN 13 : 9784805313008
Total Pages : 0 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis K-POP Now! by : Mark James Russell

Download or read book K-POP Now! written by Mark James Russell and published by Tuttle Publishing. This book was released on 2014-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "K-Pop Now! […] features one hundred and twenty-eight glossy pages of Korean pop eye-candy." —KpopStarz.com K-Pop Now! takes a fun look at Korea's high-energy pop music, and is written for its growing legions of fans. It features all the famous groups and singers and takes an insider's look at how they have made it to the top. In 2012, Psy's song and music video "Gangnam Style" suddenly took the world by storm. But K-Pop, the music of Psy's homeland of Korea has been winning fans for years with its infectious melodies and high-energy fun. Featuring incredibly attractive and talented singers and eye-popping visuals, K-Pop is the music of now. Though K-Pop is a relatively young phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences—thanks in large part to social media like Facebook, YouTube and Twitter. Top K-Pop acts get ten million to thirty million hits for their videos—the Girls Generation single "Gee" has over a hundred million views! In K-Pop Now! you'll find: Profiles of all the current K-Pop artists and their hits A look at Seoul's hippest hot spots and hangouts Interviews with top artists like Kevin from Ze:A and Brian Joo A look at the K-Pop idols of tomorrow You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close and personal. Join the K-Pop revolution now!

K-Pop

Author : Stuart A. Kallen
Publisher : Twenty-First Century Books
ISBN 13 : 1467725498
Total Pages : 68 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis K-Pop by : Stuart A. Kallen

Download or read book K-Pop written by Stuart A. Kallen and published by Twenty-First Century Books. This book was released on 2014-01-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring quirky horse-riding dance moves and an infectious electronic beat, an unlikely music video and its leading man made history in 2012. In December of that year, "Gangnam Style" reached one billion hits on YouTube—the most views ever. Seemingly overnight, the South Korean pop star behind the hit—Psy (Park Jae-sang)—became a household name. But Psy is just part of the story. Other South Korean pop sensations such as Girls' Generation, 2NE1, and BigBang are part of a global sensation called Hallyu, or the Korean Wave. South Korean bands are performing to sold out arenas all over the world, and fans can't get enough of South Korean music, films, television, food, and manhwa (cartoons). K-Pop: Korea's Musical Explosion traces the journey of South Korean pop music, from the early influences of American rock 'n' roll in the 1950s to the success of a tiger-eyed sensation called Rain, who wowed American audiences in the early 2000s. Discover how this Korean Justin Timberlake, and those who came after him, rose through South Korea’s star-making system through grueling hard work to seduce international audiences with their tight choreographies, irresistible beats, outrageous outfits, and exciting stage shows. You'll become part of the K-Pop fandom world too!

K-POP

Author : Korean Culture and Information Service South Korea
Publisher : 길잡이미디어
ISBN 13 : 8973751662
Total Pages : 96 pages
Book Rating : 4.9/5 (737 download)

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Book Synopsis K-POP by : Korean Culture and Information Service South Korea

Download or read book K-POP written by Korean Culture and Information Service South Korea and published by 길잡이미디어. This book was released on 2013-03-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In October 2009, the Korean girl group 2NE1’s album To Anyone ranked second after Eminem’s Recovery on the Top Hip Hop Albums chart on iTunes, the largest online music vendor in the United States. At a concert hall in Los Angeles, five hundred Girls’ Generation fans wearing T-shirts that read “Soshified”?“Soshi” is a shortened form of “Sonyeo Shidae,” the Korean name of the girl group?sang the group’s song “Gee” while performing a synchronized dance to the music. The YouTube video of the popular Girls’ Generation song “Gee” had more than 56 million hits as of October 2011. In June 2011, young fans came from all over Europe?the UK, Germany, Spain, Italy, Sweden, and elsewhere?to see Korean idol groups including TVXQ!, Super Junior, SHINee, Girls’ Generation, and f(x) at Le Zenith de Paris in France, a venue where many famous European pop acts have held concerts. In Bangkok, Thai youngsters dreaming of becoming “the next Nichkhun” (a member of boy band 2PM) hold singing and dancing competitions to Korean music every weekend. What do all of these happenings around the world have in common? The answer is “K-Pop.” K-Pop Meets the World K-Pop Makes a Splash in Europe US Starts to Notice K-Pop K-Pop Stars Break Records in Japan K-Pop Triggers New Hallyu in Southeast Asia Why K-Pop? Hybrid Entertainment The Versatility of Korean Stars Globalized Star-Making System Social Media Enables Rapid Spread History of K-Pop Birth of Korean Pop Music Korean War and US Infl uence The First Renaissance Folk Music Represents Youth Culture Superstar Cho Yong-pil and the Ballad Era Seo Taiji & Boys Open New Chapter K-Pop Goes Global The Most Popular K-Pop Artists Idol Pop R&B and Ballads Hip Hop Rock and Indie Epilogue Where Is K-Pop Headed? keyword : K-POP,korean pop music,2NE1,Girls’ Generation,SNSD,Super Junior,SHINee

K-Pop

Author : John Lie
Publisher : Univ of California Press
ISBN 13 : 0520283120
Total Pages : 248 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis K-Pop by : John Lie

Download or read book K-Pop written by John Lie and published by Univ of California Press. This book was released on 2015 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.

The Korean Wave

Author : Korean Culture and Information Service South Korea
Publisher : 길잡이미디어
ISBN 13 : 8973751646
Total Pages : 104 pages
Book Rating : 4.9/5 (737 download)

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Book Synopsis The Korean Wave by : Korean Culture and Information Service South Korea

The Birth of Korean Cool

Author : Euny Hong
Publisher : Simon and Schuster
ISBN 13 : 147113105X
Total Pages : 290 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The Birth of Korean Cool by : Euny Hong

Download or read book The Birth of Korean Cool written by Euny Hong and published by Simon and Schuster. This book was released on 2014-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

K-pop - The International Rise of the Korean Music Industry

Author : JungBong Choi
Publisher : Routledge
ISBN 13 : 1317681797
Total Pages : 208 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis K-pop - The International Rise of the Korean Music Industry by : JungBong Choi

Download or read book K-pop - The International Rise of the Korean Music Industry written by JungBong Choi and published by Routledge. This book was released on 2014-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: K-pop, described by Time Magazine in 2012 as "South Korea’s greatest export", has rapidly achieved a large worldwide audience of devoted fans largely through distribution over the Internet. This book examines the phenomenon, and discusses the reasons for its success. It considers the national and transnational conditions that have played a role in K-pop’s ascendancy, and explores how they relate to post-colonial modernisation, post-Cold War politics in East Asia, connections with the Korean diaspora, and the state-initiated campaign to accumulate soft power. As it is particularly concerned with fandom and cultural agency, it analyses fan practices, discourses, and underlying psychologies within their local habitus as well as in expanding topographies of online networks. Overall, the book addresses the question of how far "Asian culture" can be global in a truly meaningful way, and how popular culture from a "marginal" nation has become a global phenomenon.

Pop City

Author : Youjeong Oh
Publisher : Cornell University Press
ISBN 13 : 1501730746
Total Pages : 246 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Pop City by : Youjeong Oh

Download or read book Pop City written by Youjeong Oh and published by Cornell University Press. This book was released on 2018-12-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Young-hee and the Pullocho

Author : Mark James Russell
Publisher : Tuttle Publishing
ISBN 13 : 1462915108
Total Pages : 258 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Young-hee and the Pullocho by : Mark James Russell

Download or read book Young-hee and the Pullocho written by Mark James Russell and published by Tuttle Publishing. This book was released on 2015-05-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in Korea, this multicultural, middle-reader novel is the riveting story of a magical realm, a little girl, her brother and a daring rescue. So annoying…In Young-hee's life everything feels wrong. It seemed like only yesterday that her world was just as it should be. But now her dad is gone, her mom is overextended, and Young-hee is forced to move back to Seoul—and not a nice part of Seoul, either. To make matters worse, the girls at her new school are nasty, and her little brother Bum is an insufferable, attention-hogging pain. Then Young-hee stumbles into a magical world, where the fairy stories of her childhood are real and all the frustrations of her everyday life fade away—until Bum is kidnapped, and the only way Young-hee can save him is by finding the magical pullocho plant. Soon, she is plunged into an epic quest, encountering dragons and fairies and facing decisions that affect not only Bum, but the fate of an entire world. In Young-hee and the Pullocho, debut novelist Mark James Russell puts a Korean spin on an evergreen fantasy trope, interweaving Korean folktales with the story of a young girl who, without realizing it, is in search of herself. Readers of all ages will want to join Young-hee as she journeys from the dingiest part of Seoul to enchanted lands that prove more beautiful—and more dangerous—than she ever could have imagined.

K-Pop Confidential

Author : Stephan Lee
Publisher : Chicken House
ISBN 13 : 1913322548
Total Pages : 295 pages
Book Rating : 4.9/5 (133 download)

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Book Synopsis K-Pop Confidential by : Stephan Lee

Download or read book K-Pop Confidential written by Stephan Lee and published by Chicken House. This book was released on 2020-09-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Korean-American girl travels to Seoul in hopes of debuting in a girl group at the same K-pop company behind the most popular boy band on the planet, in this romantic coming-of-age novel perfect for K-pop fans everywhere! Candace Park knows a lot about playing a role. For most of her life, she's been playing the role of the quiet Korean-American girl who takes advanced classes and plays a classical instrument, keeping her love of K-pop to herself. But she has a secret that she's been keeping from the world: she can sing. Like, really sing. So when Candace enters a global audition held by the biggest K-pop label in the world, she doesn't expect to actually win. And convincing her parents to go against everything they believe in is nothing compared to what's next. Under the strict supervision of her instructors at the label's headquarters in Seoul, South Korea, Candace must hone her performance skills to within an inch of her life, learn to fluently speak Korean, and navigate the complex hierarchies of her teammates. And the number-one rule? NO DATING - which proves almost impossible after she meets superstar idol One.J and fellow Korean-American trainee YoungBae. And when Candace finds herself in the middle of an international K-pop scandal, she must decide whether a spot in the most hyped K-pop girl group of all time is really worth risking everything ...

Soul in Seoul

Author : Crystal S. Anderson
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496830113
Total Pages : 172 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis Soul in Seoul by : Crystal S. Anderson

Download or read book Soul in Seoul written by Crystal S. Anderson and published by Univ. Press of Mississippi. This book was released on 2020-08-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: K-pop (Korean popular music) reigns as one of the most popular music genres in the world today, a phenomenon that appeals to listeners of all ages and nationalities. In Soul in Seoul: African American Popular Music and K-pop, Crystal S. Anderson examines the most important and often overlooked aspect of K-pop: the music itself. She demonstrates how contemporary K-pop references and incorporates musical and performative elements of African American popular music culture as well as the ways that fans outside of Korea understand these references. K-pop emerged in the 1990s with immediate global aspirations, combining musical elements from Korean and foreign cultures, particularly rhythm and blues genres of black American popular music. Korean solo artists and groups borrow from and cite instrumentation and vocals of R&B genres, especially hip-hop. They also enhance the R&B tradition by utilizing Korean musical strategies. These musical citational practices are deemed authentic by global fans who function as part of K-pop’s music press and promotional apparatus. K-pop artists also cite elements of African American performance in Korean music videos. These disrupt stereotyped representations of Asian and African American performers. Through this process K-pop has arguably become a branch of a global R&B tradition. Anderson argues that Korean pop groups participate in that tradition through cultural work that enacts a global form of crossover and by maintaining forms of authenticity that cannot be faked, and furthermore propel the R&B tradition beyond the black-white binary.

Globalization and Popular Music in South Korea

Author : Michael Fuhr
Publisher : Routledge
ISBN 13 : 1317556917
Total Pages : 270 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Globalization and Popular Music in South Korea by : Michael Fuhr

Download or read book Globalization and Popular Music in South Korea written by Michael Fuhr and published by Routledge. This book was released on 2015-06-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth study of the globalization of contemporary South Korean idol pop music, or K-Pop, visiting K-Pop and its multiple intersections with political, economic, and cultural formations and transformations. It provides detailed insights into the transformative process in and around the field of Korean pop music since the 1990s, which paved the way for the recent international rise of K-Pop and the Korean Wave. Fuhr examines the conditions and effects of transnational flows, asymmetrical power relations, and the role of the imaginary "other" in K-Pop production and consumption, relating them to the specific aesthetic dimensions and material conditions of K-Pop stars, songs, and videos. Further, the book reveals how K-Pop is deployed for strategies of national identity construction in connection with Korean cultural politics, with transnational music production circuits, and with the transnational mobility of immigrant pop idols. The volume argues that K-Pop is a highly productive cultural arena in which South Korea’s globalizing and nationalizing forces and imaginations coincide, intermingle, and counteract with each other and in which the tension between both of these poles is played out musically, visually, and discursively. This book examines a vibrant example of contemporary popular music from the non-Anglophone world and provides deeper insight into the structure of popular music and the dynamics of cultural globalization through a combined set of ethnographic, musicological, and cultural analysis. Widening the regional scope of Western-dominated popular music studies and enhancing new areas of ethnomusicology, anthropology, and cultural studies, this book will also be of interest to those studying East Asian popular culture, music globalization, and popular music.

Korean Pop Music

Author :
Publisher : BRILL
ISBN 13 : 9004213635
Total Pages : 264 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Korean Pop Music by :

Download or read book Korean Pop Music written by and published by BRILL. This book was released on 2021-11-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korean popular music has in the last decade become a significant model for youth culture throughout Asia. Yet, although the Korean music industry is both vibrant and massive, this is the first book-length work devoted to the subject to appear in English.

If I Had Your Face

Author : Frances Cha
Publisher : Ballantine Books
ISBN 13 : 0593129474
Total Pages : 288 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis If I Had Your Face by : Frances Cha

Download or read book If I Had Your Face written by Frances Cha and published by Ballantine Books. This book was released on 2020-04-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting debut novel set in contemporary Seoul, Korea, about four young women making their way in a world defined by impossible standards of beauty, after-hours room salons catering to wealthy men, ruthless social hierarchies, and K-pop mania “Powerful and provocative . . . a novel about female strength, spirit, resilience—and the solace that friendship can sometimes provide.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Time • NPR • Esquire • Bustle • BBC • New York Post • InStyle Kyuri is an achingly beautiful woman with a hard-won job at a Seoul “room salon,” an exclusive underground bar where she entertains businessmen while they drink. Though she prides herself on her cold, clear-eyed approach to life, an impulsive mistake threatens her livelihood. Kyuri’s roommate, Miho, is a talented artist who grew up in an orphanage but won a scholarship to study art in New York. Returning to Korea after college, she finds herself in a precarious relationship with the heir to one of the country’s biggest conglomerates. Down the hall in their building lives Ara, a hairstylist whose two preoccupations sustain her: an obsession with a boy-band pop star, and a best friend who is saving up for the extreme plastic surgery that she hopes will change her life. And Wonna, one floor below, is a newlywed trying to have a baby that she and her husband have no idea how they can afford to raise in Korea’s brutal economy. Together, their stories tell a gripping tale at once unfamiliar and unmistakably universal, in which their tentative friendships may turn out to be the thing that ultimately saves them.