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Download or read book From Top Dog to Cash Cow written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Reynolds
Publisher : Faber & Faber
ISBN 13 : 0571252281
Total Pages : 430 pages
Book Rating : 4.5/5 (712 download)
Download or read book Bring the Noise written by Simon Reynolds and published by Faber & Faber. This book was released on 2009-04-02 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: An anthology of writings spanning Simon Reynolds's extraordinary career as a music writer, Bring the Noise weaves together interviews, reviews, essays, and features to create a critical history of the last twenty years of pop culture. Bring the Noise juxtaposes the voices of many of rock and rap's most provocative artists - Morrissey, Public Enemy, Beastie Boys, The Stone Roses, PJ Harvey, Radiohead, The Streets - with Reynolds's own passionate analysis. With all the energy and insight you would expect from the author of Rip It Up And Start Again, Bring the Noise tracks the alternately fraught and fertile relationship between white bohemia and black street music. The selections transmit the immediacy of their moment while offering a running commentary on the broader enduring questions of race and resistance, multiculturalism and division. From grunge to grime, from Madchester to the Dirty South, Bring the Noise chronicles hip hop and alternative rock's competing claims to be the cutting edge of innovation and the voice of opposition in an era of conservative backlash. Alert to both the vivid detail and the big picture, Simon Reynolds has shaped a compelling narrative that cuts across a thrillingly turbulent two-decade period of pop music.
Author : Connie Chung
Publisher : Grand Central Publishing
ISBN 13 : 1538767007
Total Pages : 357 pages
Book Rating : 4.5/5 (387 download)
Download or read book Connie written by Connie Chung and published by Grand Central Publishing. This book was released on 2024-09-17 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This delightful memoir is filled with Connie Chung’s trademark wit, sharp insights, and deep understanding of people. It’s a revealing account of what it’s like to be a woman breaking barriers in the world of TV news, filled with colorful tales of rivalry and triumph. But it also has a larger theme: how the line between serious reporting and tabloid journalism became blurred." - Walter Isaacson, New York Times bestselling author In a sharp, witty, and definitive memoir, iconic trailblazer and legendary journalist Connie Chung delves into her storied career as the first Asian woman to break into an overwhelmingly white, male-dominated television news industry. Connie Chung is a pioneer. In 1969 at the age of 23, this once-shy daughter of Chinese parents took her first job at a local TV station in her hometown of Washington, D.C. and soon thereafter began working at CBS news as a correspondent. Profoundly influenced by her family’s cultural traditions, yet growing up completely Americanized in the United States, Chung describes her career as an Asian woman in a white male-centered world. Overt sexism was a way of life, but Chung was tenacious in her pursuit of stories – battling rival reporters to secure scoops that ranged from interviewing Magic Johnson to covering the Watergate scandal – and quickly became a household name. She made history when she achieved her dream of being the first woman to co-anchor the CBS Evening News and the first Asian to anchor any news program in the U.S. Chung pulls no punches as she provides a behind-the-scenes tour of her singular life. From showdowns with powerful men in and out of the newsroom to the stories behind some of her career-defining reporting and the unwavering support of her husband, Maury Povich, nothing is off-limits – good, bad, or ugly. So be sure to tune in for an irreverent and inspiring exclusive: this is CONNIE like you’ve never seen her before.
Author : Christine Ammer
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (555 download)
Download or read book Cool Cats, Top Dogs, and Other Beastly Expressions written by Christine Ammer and published by . This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the stories of over 1,000 beastly words and phrases in highly informative and fascinating essays you will turn to again and again.
Author : Chris Stewart
Publisher : Macmillan
ISBN 13 : 1429909250
Total Pages : 400 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Fourth War written by Chris Stewart and published by Macmillan. This book was released on 2007-04-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along the Afghanistan border, a CIA agent meets secretly with a distraught Arab girl. She passes him a coded message before killing herself. But before the message can be deciphered, the world spins toward war: Within hours, the president of Pakistan is assassinated, and the country's nuclear warheads go missing. Al Qaeda streams into northern Pakistan. Israel puts her combat forces on hair-trigger alert. CIA paramilitary agent Peter Zembeic is given the impossible task of finding and destroying the missing warheads. Working with his best friend, a B-2 pilot, they develop a desperate plan to save the world from the threat of nuclear terror.
Author : Laurence Booth
Publisher : John Wiley & Sons
ISBN 13 : 1119561582
Total Pages : 818 pages
Book Rating : 4.1/5 (195 download)
Download or read book Introduction to Corporate Finance written by Laurence Booth and published by John Wiley & Sons. This book was released on 2020-02-18 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Introduction to Corporate Finance is a student friendly and engaging course that provides the most thorough, accessible, accurate, and current coverage of the theory and application of corporate finance within a uniquely Canadian context. Introduction to Corporate Finance will provide students with the skills they need to succeed not only in the course, but in their future careers.
Author : Noel Capon
Publisher : Taylor & Francis
ISBN 13 : 1317496760
Total Pages : 633 pages
Book Rating : 4.3/5 (174 download)
Download or read book Frameworks for Market Strategy written by Noel Capon and published by Taylor & Francis. This book was released on 2016-12-08 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
Author : Subba Rao Changanti
Publisher : BSP Books
ISBN 13 : 9388305450
Total Pages : 441 pages
Book Rating : 4.3/5 (883 download)
Download or read book Bullseyes and Blunders written by Subba Rao Changanti and published by BSP Books . This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media
Author : John R. Schermerhorn, Jr
Publisher : John Wiley & Sons
ISBN 13 : 0470530510
Total Pages : 645 pages
Book Rating : 4.4/5 (75 download)
Download or read book Management written by John R. Schermerhorn, Jr and published by John Wiley & Sons. This book was released on 2010-10-18 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Author :
Publisher :
ISBN 13 :
Total Pages : 848 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Country Gentleman written by and published by . This book was released on 1912 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Schermerhorn
Publisher : John Wiley & Sons
ISBN 13 : 0470646241
Total Pages : 643 pages
Book Rating : 4.4/5 (76 download)
Download or read book Introduction to Management written by John R. Schermerhorn and published by John Wiley & Sons. This book was released on 2011 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The text presents managerial concepts and theory related to the fundamentals of planning, leading, organising, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this text because the concepts are backed by many applications, exercises, and cases.
Author : Anthony Kelly
Publisher : Routledge
ISBN 13 : 1000478823
Total Pages : 338 pages
Book Rating : 4.0/5 (4 download)
Download or read book Dynamic Management and Leadership in Education written by Anthony Kelly and published by Routledge. This book was released on 2021-11-29 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new integrated theory of dynamic management and leadership in one comprehensive approach. It offers a new way of looking at the field, drawing on a wide body of research and practice in the fields of leadership and management, across all sectors in education and more broadly. The book focuses on management against a backdrop of leadership theory. Including examples of practice and application in schools, colleges and universities, it uses a range of historical leadership approaches to scaffold different management techniques that are known to work in effective organisations. It explores the overlap between management and leadership as dynamic theoretical and practical activities, merging the two together into a holistic model that can be applied by managers working in educational settings. Its twenty-six chapters also consider the praxis of educational leadership and management from political, economic and ethical perspectives in relation to issues such as equity and widening participation, and outline how ‘managership’ impacts on student achievement. Offering a unique balance of theory and practice, across school, college and university sectors, the book will be of great interest to researchers, academics, graduate students and practitioners in the field of educational leadership and management, and will be important reading for all stakeholders in the area of educational effectiveness and improvement.
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393988
Total Pages : 193 pages
Book Rating : 4.6/5 (13 download)
Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Author : Neil Harris
Publisher : Routledge
ISBN 13 : 1136423761
Total Pages : 394 pages
Book Rating : 4.1/5 (364 download)
Download or read book Business Economics: Theory and Application written by Neil Harris and published by Routledge. This book was released on 2007-06-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
Author : NARAYAN CHANGDER
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4./5 ( download)
Download or read book STRATEGIC MANAGEMENT written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE STRATEGIC MANAGEMENT MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE STRATEGIC MANAGEMENT MCQ TO EXPAND YOUR STRATEGIC MANAGEMENT KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Author : Jos Marcus
Publisher : Routledge
ISBN 13 : 1000025381
Total Pages : 678 pages
Book Rating : 4.0/5 ( download)
Download or read book Handbook Organisation and Management written by Jos Marcus and published by Routledge. This book was released on 2019-12-17 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on introduction to the fields of business and management, this comprehensive text unveils the theories behind management and organization via a practice-led, international approach. In this fourth edition, the book expands with six new chapters on digital business transformation, internationalization, corporate social responsibility, the future of work, human resource management, and culture. In addition, the book contains new, topical practical examples, and features a fully modernized layout. This comprehensive, practice-led text will be valuable for students of business, management and organisation globally. A companion website offers students multiple choice questions, practical cases, and assignments, whilst instructors can assess exams, cases, and college sheets.
