From Slogans to Mantras

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Publisher : Syracuse University Press
ISBN 13 : 9780815629238
Total Pages : 280 pages
Book Rating : 4.6/5 (292 download)

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Book Synopsis From Slogans to Mantras by : Stephen A. Kent

Download or read book From Slogans to Mantras written by Stephen A. Kent and published by Syracuse University Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].

From Slogans to Mantras

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Author :
Publisher : Syracuse University Press
ISBN 13 : 9780815629481
Total Pages : 276 pages
Book Rating : 4.6/5 (294 download)

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Book Synopsis From Slogans to Mantras by : Stephen A. Kent

Download or read book From Slogans to Mantras written by Stephen A. Kent and published by Syracuse University Press. This book was released on 2001-10-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certainly, religious strains were evident through postwar popular culture from the 1950s Beat generation into the 1960s drug counterculture, but the explosion of nontraditional religions during the early 1970s was unprecedented. This phenomenon took place in the United States (and at the edges of American-influenced Canadian society) among young people who had been committed to bringing about what they called "the revolution" but were converting to a wide variety of Eastern and Western mystical and spiritual movements. Stephen Kent maintains that the failure of political activism led former radicals to become involved with groups such as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God. Drawing on scholarly literature, alternative press reportage, and personal narratives, Kent shows how numerous activists turned from psychedelia and political activism to guru worship and spiritual quest as a response to the failures of social protest and as a new means of achieving societal change.

B2B Brand Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540447296
Total Pages : 368 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

The Politicized Concert Mass (1967-2007)

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000620573
Total Pages : 252 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Politicized Concert Mass (1967-2007) by : Stephanie Rocke

Download or read book The Politicized Concert Mass (1967-2007) written by Stephanie Rocke and published by Taylor & Francis. This book was released on 2022-07-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the transformative 1960s, concert masses have incorporated a range of political and religious views that mirror their socio-cultural context. Those of the long 1960s (c1958-1975) reflect non-conformism and social activism; those of the 1980s, environmentalism; those of the 1990s, universalism; and those of the 2000s, cultural pluralism. Despite utilizing a format with its roots in the Roman Catholic liturgy, many of these politicized concert masses also reflect the increasing religious diversification of Western societies. By introducing non-Catholic and often non-Christian beliefs into masses that also remain respectful of Christian tradition, composers in the later twentieth century have employed the genre to promote a conciliatory way of being that promotes the value of heterogeneity and reinforces the need to protect the diversity of musics, species and spiritualities that enrich life. In combining the political with the religious, the case studies presented pose challenges for both supporters and detractors of the secularization paradigm. Overarchingly, they demonstrate that any binary division that separates life into either the religious or the secular and promotes one over the other denies the complexity of lived experience and constitutes a diminution of what it is to be human.

Contemporary Brand Management

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Publisher : SAGE Publications
ISBN 13 : 1483311961
Total Pages : 273 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Contemporary Brand Management by : Johny K. Johansson

Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Witnessing Suburbia

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Publisher : Univ of California Press
ISBN 13 : 9780520943575
Total Pages : 282 pages
Book Rating : 4.9/5 (435 download)

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Book Synopsis Witnessing Suburbia by : Eileen Luhr

Download or read book Witnessing Suburbia written by Eileen Luhr and published by Univ of California Press. This book was released on 2009-02-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witnessing Suburbia is a lively cultural analysis of the conservative shift in national politics that transformed the United States during the Reagan-Bush era. Eileen Luhr focuses on two fundamental aspects of this shift: the suburbanization of evangelicalism and the rise of Christian popular culture, especially popular music. Taking us from the Jesus Freaks of the late 1960s to Christian heavy metal music to Christian rock festivals and beyond, she shows how evangelicals succeeded in "witnessing" to America's suburbs in a consumer idiom. Luhr argues that the emergence of a politicized evangelical youth culture in fact ranks as one of the major achievements of "third wave" conservatism in the late twentieth century.

Millennial Dreams and Apocalyptic Nightmares

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Publisher : Oxford University Press
ISBN 13 : 9780198042938
Total Pages : 296 pages
Book Rating : 4.0/5 (429 download)

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Book Synopsis Millennial Dreams and Apocalyptic Nightmares by : Angela M. Lahr

Download or read book Millennial Dreams and Apocalyptic Nightmares written by Angela M. Lahr and published by Oxford University Press. This book was released on 2007-10-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Religious Right came to prominence in the early 1980s, but it was born during the early Cold War. Evangelical leaders like Billy Graham, driven by a fierce opposition to communism, led evangelicals out of the political wilderness they'd inhabited since the Scopes trial and into a much more active engagement with the important issues of the day. How did the conservative evangelical culture move into the political mainstream? Angela Lahr seeks to answer this important question. She shows how evangelicals, who had felt marginalized by American culture, drew upon their eschatological belief in the Second Coming of Christ and a subsequent glorious millennium to find common cause with more mainstream Americans who also feared a a 'soon-coming end,' albeit from nuclear war. In the early postwar climate of nuclear fear and anticommunism, the apocalyptic eschatology of premillennial dispensationalism embraced by many evangelicals meshed very well with the "secular apocalyptic" mood of a society equally terrified of the Bomb and of communism. She argues that the development of the bomb, the creation of the state of Israel, and the Cuban Missile Crisis combined with evangelical end-times theology to shape conservative evangelical political identity and to influence secular views. Millennial beliefs influenced evangelical interpretation of these events, repeatedly energized evangelical efforts, and helped evangelicals view themselves and be viewed by others as a vital and legitimate segment of American culture, even when it raised its voice in sharp criticism of aspects of that culture. Conservative Protestants were able to take advantage of this situation to carve out a new space for their subculture within the national arena. The greater legitimacy that evangelicals gained in the early Cold War provided the foundation of a power-base in the national political culture that the religious right would draw on in the late seventies and early eighties. The result, she demonstrates, was the alliance of religious and political conservatives that holds power today.

Jewish Radicalisms

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110543524
Total Pages : 480 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Jewish Radicalisms by : Frank Jacob

Download or read book Jewish Radicalisms written by Frank Jacob and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jewish radical thoughts and actions can be described in a variety of terms and dimensions. This volume wants to survey Jewish radicalism and present different approaches on this global historical phenomenon. It is focused on the 19th and 20th century and tries to grasped the manyfold Ideas of Jewish radicalism and, thereby, it approaches the term Jewish radicalism from different perspectives and wants to extend the understanding of this phenomenon.

Revisiting Rituals in a Changing Tibetan World

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Publisher : BRILL
ISBN 13 : 9004232176
Total Pages : 395 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Revisiting Rituals in a Changing Tibetan World by : Katia Buffetrille

Download or read book Revisiting Rituals in a Changing Tibetan World written by Katia Buffetrille and published by BRILL. This book was released on 2012-08-03 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten contributions written by specialists, this book examines the changes rituals have undergone in Tibet, Nepal and Mongolia in the wake of political and socio-cultural upheavals.

Act from Choice

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Publisher : Clarity Publications, LLC
ISBN 13 : 0998568732
Total Pages : 388 pages
Book Rating : 4.9/5 (985 download)

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Book Synopsis Act from Choice by : Robert Goldmann

Download or read book Act from Choice written by Robert Goldmann and published by Clarity Publications, LLC. This book was released on 2017-06-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business-to-Business Brand Management

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Publisher : Emerald Group Publishing
ISBN 13 : 1848556705
Total Pages : 502 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis Business-to-Business Brand Management by : Mark S. Glynn

Download or read book Business-to-Business Brand Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2009-06-19 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

Graceful Women

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Publisher : Univ. of Tennessee Press
ISBN 13 : 9781572332140
Total Pages : 414 pages
Book Rating : 4.3/5 (321 download)

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Book Synopsis Graceful Women by : Constance Waeber Elsberg

Download or read book Graceful Women written by Constance Waeber Elsberg and published by Univ. of Tennessee Press. This book was released on 2003 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of religious movements were born in the United States in the 1970s as refugees from the counterculture sought new ways of living. In 1969 in Los Angeles, teacher Yogi Bhajan founded the Healthy Happy Holy Organization (3HO) and dedicated it to yoga and healthy living. Many members began to convert to Sikhism, Bhajan's faith, and soon the group numbered in the thousands. Graceful Women is the first look at the women who embraced this community as they sought meaning in their lives. Constance Waeber Elsberg follows members of an ashram over an extended period of time--from affiliation, through their first attempts to apply the teachings of 3HO to everyday life, through upheavals and doubts in the community, and finally, to mature formulations of their own purpose and identity. Both long-term and former members speak about the group and the process of adopting Sikhism and participating in such cultural practices as arranged marriages. In studying this group, Elsberg found women building individual and collective identities and using symbols, narratives, and metaphors to participate in a view of the world that stresses an essential unity beneath the conflicts of contemporary life. A regimen including yoga, meditation, and diet helped the women feel that they could control their responses to everyday stress and manage difficult decisions. A central focus of the book is the Sikh Dharma ideal of the "graceful woman" and the ways in which this concept both empowers and constrains women. Women are free to choose their degree of engagement in the public sphere: some build careers, some are active in the 3HO community, some dedicate their lives to their families. Work in community businesses allows many women to combine family and work lives. Curtailing this freedom of choice, however, is 3HO's teaching that women should also be gracious, undemanding, and willing to defer to those in authority. Elsberg places this movement in the context of other alternative religious organizations and provides a brief history of Sikhism, as well as reviewing events concerning Sikhs today. She explores the range of ways in which gender identities are created, transformed, and contested, particularly as a religion from one part of the world is adopted in a completely different country and culture. The Author: Constance Waeber Elsberg is professor of sociology and anthropology at Northern Virginia Community College.

Straightedge Youth

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Publisher : Syracuse University Press
ISBN 13 : 9780815631279
Total Pages : 198 pages
Book Rating : 4.6/5 (312 download)

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Book Synopsis Straightedge Youth by : Robert T. Wood

Download or read book Straightedge Youth written by Robert T. Wood and published by Syracuse University Press. This book was released on 2006-10-19 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging out of the American punk rock scene of the early 1980s, straightedge youth have held their ground and made important inroads on the broader terrain of American youth culture for the last twenty-five years. Known primarily for their militant opposition to drinking, drug use, and casual sex, as well as for their commitment to vegetarian and vegan lifestyles, straightedge youth have received little scholarly attention, and then primarily through studies focused on the larger subcultural framework of punk rock. Robert T. Wood presents the first theoretical and in-depth treatment of the straightedge culture. Drawing on interviews with founding members and current straightedge youth, content analysis of the music lyrics, and straightedge "zines," Wood places the movement within the context of contemporary subcultural theory and the framework of cultural studies. Identifying straightedge as a movement whose cultural boundaries have transformed over time, Wood explores the ways in which the group members’ diverse and often contradictory self-understanding has contributed to the movement’s evolution. Wood details the complexities of the subculture from its origins in Washington, D.C., through the emergence of schismatic straightedge factions and the adoption of animal rights and vegetarian agendas. This book offers an excellent introduction for those interested in the sociology of punk rock and its subcultures and will be an invaluable resource for sociologists and straightedge adherents.

Investing for the Clueless, Reckless and Overly Cautious

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Author :
Publisher : Epigram Books
ISBN 13 : 9815105450
Total Pages : 229 pages
Book Rating : 4.8/5 (151 download)

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Book Synopsis Investing for the Clueless, Reckless and Overly Cautious by : Swapnil Mishra

Download or read book Investing for the Clueless, Reckless and Overly Cautious written by Swapnil Mishra and published by Epigram Books. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: When should I start investing? What platform should I use? How do I avoid falling for investment scams? If you have ever asked yourself these questions, this is the book for you. Investing for the Clueless, Reckless and Overly Cautious breaks down complex financial concepts into simple narratives through ten relatable short stories that explore the way we think and behave when it comes to our finances.

Antiquity and Social Reform

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443823082
Total Pages : 230 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Antiquity and Social Reform by : Dawn Hutchinson

Download or read book Antiquity and Social Reform written by Dawn Hutchinson and published by Cambridge Scholars Publishing. This book was released on 2010-06-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although religious innovation in America has historically been the norm rather than the exception, mainstream Americans have often viewed new religious movements with suspicion and occasionally with outright alarm. The question motivating many studies of new religious movements has been “why would someone join these religions?” In Antiquity and Social Reform, Dawn Hutchinson offers at least one answer to this often repeated query. She argues that followers of new religious movements in the 1960s–1980s, specifically the Unification Church, Feminist Wicca and the Nation of Yahweh, considered these religions to be legitimate because they offered members a personal religious experience, a connection to an ancient tradition, and agency in improving their world. Utilizing an historical approach, Antiquity and Social Reform considers the conversion narratives of adherents and primary literature of the formative years of these movements, which demonstrates that the religious experiences of the adherents, and a resonance with the goals of these religions, propelled members into social action.

Pranksters

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Author :
Publisher : NYU Press
ISBN 13 : 0814764363
Total Pages : 366 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Pranksters by : Kembrew McLeod

Download or read book Pranksters written by Kembrew McLeod and published by NYU Press. This book was released on 2014 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Benjamin Franklin's newspaper hoax that faked the death of his rival to Abbie HoffmanOCOs attempt to levitate the Pentagon, pranksters, hoaxers, and con artists have caused confusion, disorder, and laughter in Western society for centuries. Profiling the most notorious mischief makers from the 1600s to the present day, a Pranksters aexplores how OC pranksOCO are part of a long tradition of speaking truth to power and social critique. Invoking such historical and contemporary figures as P.T. Barnum, Jonathan Swift, WITCH, The Yes Men, and Stephen Colbert, Kembrew McLeod shows how staged spectacles that balance the serious and humorous can spark important public conversations. In some instances, tricksters have incited social change (and unfortunate prank blowback) by manipulating various forms of media, from newspapers to YouTube. For example, in the 1960s, self-proclaimed OC professional hoaxerOCO Alan Abel lampooned AmericaOCOs hypocritical sexual mores by using conservative rhetoric to fool the news media into covering a satirical organization that advocated clothing naked animals. In the 1990s, Sub Pop Records then-receptionist Megan Jasper satirized the commodification of alternative music culture by pranking thea New York Times ainto reporting on her fake lexicon of OC grunge speak.OCO Throughout this book, McLeod shows how pranks interrupt the daily flow of approved information and news, using humor to underscore larger, pointed truths. Written in an accessible, story-driven style, a Pranksters areveals how mischief makers have left their shocking, entertaining, and educational mark on modern political and social life."

Mindful Thoughts

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Publisher : New Generation Publishing
ISBN 13 : 1800313470
Total Pages : 15 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Mindful Thoughts by : Jennifer Jones

Download or read book Mindful Thoughts written by Jennifer Jones and published by New Generation Publishing. This book was released on 2021-01-13 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mindful Thoughts is an assortment of 132 Quotes, Mantras, Phrases and Slogans which relate to life's ups and downs, which can be used to help you to find the words to say, or express how you may feel.Mindful Thoughts, Quotes, Mantras, Phrases and Slogans, some of which, are open to your own interpretation, while others are quite self-explanatory.Mindful thoughts was created to recite, uplift, encourage and also inspire, make you smile or even laugh...