From Clicks To Clients

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From Clicks to Clients

Author : Matt Rutter
Publisher : Matt Rutter
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

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Book Synopsis From Clicks to Clients by : Matt Rutter

Download or read book From Clicks to Clients written by Matt Rutter and published by Matt Rutter. This book was released on 2023-10-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Clicks to Clients is your essential guide to conquering digital sales in today's dynamic landscape. Seasoned sales professional Matt Rutter shares expert insights, taking you on a transformative journey to harness the power of digital channels, build a compelling digital presence, supercharge your prospecting, and nurture meaningful customer relationships. This book isn't just for sales pros; its principles are applicable to anyone seeking meaningful connections and success in the digital age. With just 10 minutes a day, you'll master these strategies, amplify your connections, and elevate your sales. Don't miss this chance to adapt and thrive in the ever-changing world of digital sales. "How client’s buy has changed dramatically. Matt’s book is a perfect compliment to improving your sales strategies." — Bob Cagnazzi, CEO, Presidio "Digital selling is both the new "standard" and constantly evolving. This book will help you build a skillset to generate a modern sales process while also establishing a way to assure you stay up to date." — Adam Sockel, Content Marketing Lead, Orum

Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449397697
Total Pages : 273 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

How to Turn Clicks Into Clients

Author : Ed Rush
Publisher :
ISBN 13 : 9780982640326
Total Pages : 254 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis How to Turn Clicks Into Clients by : Ed Rush

Download or read book How to Turn Clicks Into Clients written by Ed Rush and published by . This book was released on 2011-08-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Moment It Clicks

Author : Joe McNally
Publisher : Pearson Education
ISBN 13 : 032171959X
Total Pages : 638 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis The Moment It Clicks by : Joe McNally

Download or read book The Moment It Clicks written by Joe McNally and published by Pearson Education. This book was released on 2008-01-23 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me...” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

A / B Testing

Author : Dan Siroker
Publisher : John Wiley & Sons
ISBN 13 : 1118792416
Total Pages : 214 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis A / B Testing by : Dan Siroker

Download or read book A / B Testing written by Dan Siroker and published by John Wiley & Sons. This book was released on 2015-07-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Make Them Smile

Author : Dr. Sulman Ahmed
Publisher : BenBella Books
ISBN 13 : 163774580X
Total Pages : 209 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Make Them Smile by : Dr. Sulman Ahmed

Download or read book Make Them Smile written by Dr. Sulman Ahmed and published by BenBella Books. This book was released on 2024-05-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Founder of DECA Dental Group. Highly specialized service providers—such as doctors, lawyers, dentists, physical therapists, and consultants—are often limited in their growth and earning potential by their notoriously difficult-to-scale industries. As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential. In Make Them Smile, Dr. Ahmed shows readers how he scaled his customer-centric services and built a national brand—known as the “Starbucks of dentistry”—and offers guidance on how to: Identify the ideal gap to fill in your market Leverage your expertise as your competitive advantage Become a compassionate, highly capable leader Standardize operations and scale Navigate the various financing vehicles available at different stages of growth Build sustainable wealth while creating a legacy of improving customers’ lives For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Library of Congress Subject Headings

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1960 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2006 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decision Support Systems

Author : Chiang Jao
Publisher : BoD – Books on Demand
ISBN 13 : 9537619648
Total Pages : 424 pages
Book Rating : 4.5/5 (376 download)

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Book Synopsis Decision Support Systems by : Chiang Jao

Download or read book Decision Support Systems written by Chiang Jao and published by BoD – Books on Demand. This book was released on 2010-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems (DSS) have evolved over the past four decades from theoretical concepts into real world computerized applications. DSS architecture contains three key components: knowledge base, computerized model, and user interface. DSS simulate cognitive decision-making functions of humans based on artificial intelligence methodologies (including expert systems, data mining, machine learning, connectionism, logistical reasoning, etc.) in order to perform decision support functions. The applications of DSS cover many domains, ranging from aviation monitoring, transportation safety, clinical diagnosis, weather forecast, business management to internet search strategy. By combining knowledge bases with inference rules, DSS are able to provide suggestions to end users to improve decisions and outcomes. This book is written as a textbook so that it can be used in formal courses examining decision support systems. It may be used by both undergraduate and graduate students from diverse computer-related fields. It will also be of value to established professionals as a text for self-study or for reference.

Library of Congress Subject Headings

Author : Library of Congress. Cataloging Policy and Support Office
Publisher :
ISBN 13 :
Total Pages : 1938 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress. Cataloging Policy and Support Office

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2006 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unequaled

Author : James A. Runde
Publisher : John Wiley & Sons
ISBN 13 : 1119246083
Total Pages : 179 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Unequaled by : James A. Runde

Download or read book Unequaled written by James A. Runde and published by John Wiley & Sons. This book was released on 2016-08-18 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real secret to career success and what it takes to get ahead is EQ UNEQUALED is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hard working, but guess what—so is everyone else. So how do you stand out? You need to distinguish yourself in order to get ahead, but simply being good at your job is not enough. Moving up is about soft skills, networking, client connections, emotional intelligence, and your personal reputation. This book is a frank and candid guide to what it really takes to succeed in the field, packed with insights, stories, and actionable tips based on the author's 40 years at Morgan Stanley. You'll learn how to lead, when to follow, and how to build the reputation you need to get ahead in a competitive field. This book shows you how to step up your relationships, strengthen your soft skills, and build your brand for success. Differentiate yourself and expand your career Build relationships through planning and preparation and deliver commercial results Lead effectively, increase productivity, and build a better work environment Build, enhance, and leverage your personal brand to support your own success Network effectively to find mentors and sponsors Realizing your career goals means being visible, having influence, and crafting a reputation as a valuable contributor while delivering outstanding results. UNEQUALED shows you how to adapt yourself, collaborate with colleagues, influence clients, and become an excellent boss.

Library of Congress Subject Headings

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library of Congress Subject Headings by :

Download or read book Library of Congress Subject Headings written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Succeed in Business Without Working so Damn Hard

Author : Robert J. Kriegel
Publisher : Business Plus
ISBN 13 : 0759527105
Total Pages : 184 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis How to Succeed in Business Without Working so Damn Hard by : Robert J. Kriegel

Download or read book How to Succeed in Business Without Working so Damn Hard written by Robert J. Kriegel and published by Business Plus. This book was released on 2002-02-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Robert Kriegel, the only way to suceed in today's business climate is to break away from old modes, myths and mindsets and re-think, re-define and re-invent the rules that govern the game. Here, he encourages the adoption of new strategies to increase performance levels.

Bricks to Clicks

Author : David Feinleib
Publisher : Apress
ISBN 13 : 1484228057
Total Pages : 162 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Bricks to Clicks by : David Feinleib

Download or read book Bricks to Clicks written by David Feinleib and published by Apress. This book was released on 2017-05-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

Pay Less Per Click

Author : Gary R. Arndts
Publisher : ThinkShortcut Publishing
ISBN 13 : 0982101309
Total Pages : 178 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Pay Less Per Click by : Gary R. Arndts

Download or read book Pay Less Per Click written by Gary R. Arndts and published by ThinkShortcut Publishing. This book was released on 2008-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all "good" shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters. At one time I had 10 employees. One day I put a client on Google Adwords_, those small, three-line text ads on search engines. You only pay when someone clicks to your website. Then I put another client on Google Adwords, then several more. Soon I realized that I was able to get far better results for my clients all by myself using Google Adwords than with all my employees using a full arsenal of marketing tools. I never looked back. While paying only when you get a click sounds good, the other side of that coin is that a click costs money. A click is not really a lead, it's just a visit to a website. I realized it would be great if there were a way to reduce clicks from less effective searches and focus on those keywords most likely to result in a lead. Then I discovered BlueRaptor, a technology that made it easy to put my advertisers not just on Google, but on all the major search engines with a single campaign. It alsotracked actual leads! Not just clicks, but phone calls, email requests, downloadsany action taken by prospects! This was a major improvement! Since real leads could be tracked, it was also possible to see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return on investment. Not being a big risk taker when it comes to my clients' money, I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management system. Every one of my clients improved their resultsmost saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads. You've probably never heard of BlueRaptor. But it's time you did. This guide will help you successfully utilize this incredible shortcut to pay per click advertising.

Systems Analysis and Design

Author : Alan Dennis
Publisher : John Wiley & Sons
ISBN 13 : 1118804678
Total Pages : 544 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Systems Analysis and Design by : Alan Dennis

Download or read book Systems Analysis and Design written by Alan Dennis and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systems Analysis and Design: An Object-Oriented Approach with UML, 5th Edition by Dennis, Wixom, and Tegarden captures the dynamic aspects of the field by keeping students focused on doing SAD while presenting the core set of skills that every systems analyst needs to know today and in the future. The text enables students to do SAD—not just read about it, but understand the issues so they can actually analyze and design systems. The text introduces each major technique, explains what it is, explains how to do it, presents an example, and provides opportunities for students to practice before they do it for real in a project. After reading each chapter, the student will be able to perform that step in the system development process.

Advances in Computer and Computational Sciences

Author : Sanjiv K. Bhatia
Publisher : Springer
ISBN 13 : 9811037736
Total Pages : 689 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Advances in Computer and Computational Sciences by : Sanjiv K. Bhatia

Download or read book Advances in Computer and Computational Sciences written by Sanjiv K. Bhatia and published by Springer. This book was released on 2017-10-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exchange of information and innovative ideas are necessary to accelerate the development of technology. With advent of technology, intelligent and soft computing techniques came into existence with a wide scope of implementation in engineering sciences. Keeping this ideology in preference, this book includes the insights that reflect the ‘Advances in Computer and Computational Sciences’ from upcoming researchers and leading academicians across the globe. It contains high-quality peer-reviewed papers of ‘International Conference on Computer, Communication and Computational Sciences (ICCCCS 2016), held during 12-13 August, 2016 in Ajmer, India'. These papers are arranged in the form of chapters. The content of the book is divided into two volumes that cover variety of topics such as intelligent hardware and software design, advanced communications, power and energy optimization, intelligent techniques used in internet of things, intelligent image processing, advanced software engineering, evolutionary and soft computing, security and many more. This book helps the perspective readers’ from computer industry and academia to derive the advances of next generation computer and communication technology and shape them into real life applications.

The Complete Guide to E-mail Marketing

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380429
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to E-mail Marketing by : Bruce C. Brown

Download or read book The Complete Guide to E-mail Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.