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How To Turn Clicks Into Clients
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Download or read book A / B Testing written by Dan Siroker and published by John Wiley & Sons. This book was released on 2015-07-27 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
Download or read book A/B Testing written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
Book Synopsis Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue by : Duane Forrester
Download or read book Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue written by Duane Forrester and published by McGraw Hill Professional. This book was released on 2010-01-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars Videos Social networking You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.
Book Synopsis Online Law Practice Strategies by : Mark Homer
Download or read book Online Law Practice Strategies written by Mark Homer and published by Legal Technology Press. This book was released on 2017-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you navigate the ever-changing world of online marketing and advertising? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm.
Book Synopsis How to Turn Clicks Into Clients by : Ed Rush
Download or read book How to Turn Clicks Into Clients written by Ed Rush and published by . This book was released on 2011-08-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Law Practice Strategies by : Mark Homer
Download or read book Online Law Practice Strategies written by Mark Homer and published by Legal Technology Press. This book was released on 2015-05-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: New for 2015 - our 4th Edition ..".for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq. Your one-stop guide to building the professional online presence you need for your law firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future." Steven Watts, Esq. You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well. "This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm. This 2015 edition shows you: How to create an online presence that attracts and converts prospective clients Why online reviews matter and how you can get them Where you should focus your efforts on social media Which digital tools will help with day-to-day practice management If you are reading an online marketing book written before 2015, it is now obsolete."
Book Synopsis Summary: Turn Clicks into Customers by : BusinessNews Publishing
Download or read book Summary: Turn Clicks into Customers written by BusinessNews Publishing and published by Primento. This book was released on 2014-11-12 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue". This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times: clicks and customers. This summary explains these activities in detail and how you can set up your website to maximise your revenues and the amount of business you generate. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Turn Clicks into Customers" and discover the key to getting your customers to click that all-important "Purchase" button.
Book Synopsis How to Turn Clicks and Contacts Into Clients for Attorneys by : Ryan Anderson
Download or read book How to Turn Clicks and Contacts Into Clients for Attorneys written by Ryan Anderson and published by . This book was released on 2015-08-07 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Activating and Fostering Client Relationships with the Internet, Media, and...
Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Book Synopsis The Propensity Effect by : LaMonica Madden
Download or read book The Propensity Effect written by LaMonica Madden and published by Createspace Independent Publishing Platform. This book was released on 2018-09-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars' worth of products and services just from the ads they see on Facebook? Would You Like To Tap Into This Billion Dollar Industry And Grow Your Business Like There's No Tomorrow? If you answered YES, then you definitely need to check out The Propensity Effect! LaMonica is a Certified Digital Marketer and Facebook Ads Strategist. She's the founder of Propensity Digital, A digital marketing agency that specializes in Facebook Advertising, Messenger Bot Marketing and Sales Funnel Creation. Her team of experts, designers, and coders span all across the U.S. and Canada.
Book Synopsis From Clicks to Clients by : Joel Erlichson
Download or read book From Clicks to Clients written by Joel Erlichson and published by Independently Published. This book was released on 2023-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Clicks to Clients" is the ultimate guide to mastering PPC lead generation and turning website visitors into paying customers. Whether you're a seasoned marketer or a business owner just getting started with online advertising, this book will teach you how to leverage pay-per-click advertising to generate high-quality leads and boost your bottom line. With easy-to-follow strategies and examples, you'll learn how to choose the right keywords, write effective ad copy, select the best landing pages, create compelling calls-to-action, and optimize your PPC campaigns for maximum ROI. You'll also discover advanced techniques for nurturing leads through email marketing, using retargeting to bring prospects back, and building trust with your audience. With "From Clicks to Clients" as your guide, you'll be able to take your PPC lead generation efforts to the next level and achieve the business growth you've been striving for.
Book Synopsis How To Make Maximum Money With Minimum Customers by : Craig Garber
Download or read book How To Make Maximum Money With Minimum Customers written by Craig Garber and published by Craig Garber. This book was released on 2011-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Book Synopsis Digital Marketing to Grow Your Real Estate Business by : Joe Leo
Download or read book Digital Marketing to Grow Your Real Estate Business written by Joe Leo and published by . This book was released on 2017-05-13 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use digital marketing to grow your real estate business. A complete guide to optimizing your website, creating good content and using social media to drive traffic to your website.
Book Synopsis The Conversion Code by : Chris Smith
Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.
Book Synopsis How to Convert Callers Into Clients by : Michael DeLon
Download or read book How to Convert Callers Into Clients written by Michael DeLon and published by . This book was released on 2017-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A method to engage with leads can callers to convert them to a client.
Book Synopsis Clicking with Clients by : Daniel Wendler
Download or read book Clicking with Clients written by Daniel Wendler and published by Createspace Independent Publishing Platform. This book was released on 2016-04-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing made easy Online marketing doesn't have to be difficult.In fact, online marketing can be one of the easiest ways to build your private practice. With the right strategy and a bit of effort, you can create a sustainable flow of online referrals.Clicking with Clients can show you how. It's written by Daniel Wendler, a doctoral student in clinical psychology and an online marketing expert. Before starting his graduate studies in psychology, Daniel worked for some of the top digital marketing agencies, and started his own successful internet businesses as well. He wrote Clicking with Clients to help therapists feel confident marketing their practice online. If you want a practical guide to launching your website, attracting new clients and growing your practice through the web, this is your book. Inside, you'll learn step-by-step instructions on how to: * Build and design a website* Attract new clients through SEO, social media, and online advertising* Protect your privacy online* Self-publish a book to share your expertise* And more!Plus, you'll learn common marketing pitfalls to avoid, as well as clever strategies for making the most of your investment in online marketing. You'll also get recommendations for further readings, trusted experts, and helpful websites - everything you need to excel at online marketing. Ready to build your private practice online? Start Clicking with Clients today!
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
