From Big Data To Big Profits

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From Big Data to Big Profits

Author : Russell Walker
Publisher : Oxford University Press
ISBN 13 : 0190260696
Total Pages : 352 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis From Big Data to Big Profits by : Russell Walker

Download or read book From Big Data to Big Profits written by Russell Walker and published by Oxford University Press. This book was released on 2015-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years. In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data. Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics

Big Data Analytics

Author : Frank J. Ohlhorst
Publisher : John Wiley & Sons
ISBN 13 : 1118239040
Total Pages : 176 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Big Data Analytics by : Frank J. Ohlhorst

Download or read book Big Data Analytics written by Frank J. Ohlhorst and published by John Wiley & Sons. This book was released on 2012-11-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

Right-Time Experiences

Author : Maribel Lopez
Publisher : John Wiley & Sons
ISBN 13 : 1118847350
Total Pages : 320 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Right-Time Experiences by : Maribel Lopez

Download or read book Right-Time Experiences written by Maribel Lopez and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, and empower employees with real-time, actionable insights. The author depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers"--

The Big Data-Driven Business

Author : Russell Glass
Publisher : John Wiley & Sons
ISBN 13 : 1118889800
Total Pages : 228 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Big Data-Driven Business by : Russell Glass

Download or read book The Big Data-Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

From Big Data to Big Profits

Author : Russell Walker
Publisher :
ISBN 13 : 9780190628130
Total Pages : 0 pages
Book Rating : 4.6/5 (281 download)

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Book Synopsis From Big Data to Big Profits by : Russell Walker

Download or read book From Big Data to Big Profits written by Russell Walker and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell Walker investigates the use of big data to stimulate innovations in operational effectiveness and business growth. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of big data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way big data is created and used by companies. Companies looking to develop a big data strategy will find great value in the SIGMA framework, which he has developed to assess companies for big data readiness and provide direction on the steps necessary to get the most from big data.--Back cover.

From Big Data to Big Profits

Author : Russell Walker
Publisher : Oxford University Press
ISBN 13 : 0199378339
Total Pages : 352 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis From Big Data to Big Profits by : Russell Walker

Big Data

Author : Bill Schmarzo
Publisher : John Wiley & Sons
ISBN 13 : 1118739574
Total Pages : 245 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data by : Bill Schmarzo

Download or read book Big Data written by Bill Schmarzo and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

Big Data and Business Analytics

Author : Jay Liebowitz
Publisher : CRC Press
ISBN 13 : 1466565799
Total Pages : 304 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data and Business Analytics by : Jay Liebowitz

Download or read book Big Data and Business Analytics written by Jay Liebowitz and published by CRC Press. This book was released on 2016-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Big Data Marketing

Author : Lisa Arthur
Publisher : John Wiley & Sons
ISBN 13 : 1118734025
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-09-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Big Data

Author : Viktor Mayer-Schönberger
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544002695
Total Pages : 257 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Big Data by : Viktor Mayer-Schönberger

Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Profit Driven Business Analytics

Author : Wouter Verbeke
Publisher : John Wiley & Sons
ISBN 13 : 1119286557
Total Pages : 420 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Profit Driven Business Analytics by : Wouter Verbeke

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Reinventing Capitalism in the Age of Big Data

Author : Viktor Mayer-Schönberger
Publisher : Basic Books
ISBN 13 : 0465093698
Total Pages : 288 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Reinventing Capitalism in the Age of Big Data by : Viktor Mayer-Schönberger

Download or read book Reinventing Capitalism in the Age of Big Data written by Viktor Mayer-Schönberger and published by Basic Books. This book was released on 2018-02-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.

Big Data in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119231396
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Big Data in Practice by : Bernard Marr

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Analytics and Dynamic Customer Strategy

Author : John F. Tanner, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118905733
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Analytics and Dynamic Customer Strategy by : John F. Tanner, Jr.

Download or read book Analytics and Dynamic Customer Strategy written by John F. Tanner, Jr. and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Privacy and Big Data

Author : Terence Craig
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449305008
Total Pages : 95 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Privacy and Big Data by : Terence Craig

Download or read book Privacy and Big Data written by Terence Craig and published by "O'Reilly Media, Inc.". This book was released on 2011-09-23 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The players, regulators, and stakeholders"--Cover.

The Little Book of Big Profits from Small Stocks, + Website

Author : Hilary Kramer
Publisher : John Wiley & Sons
ISBN 13 : 1118198034
Total Pages : 176 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Big Profits from Small Stocks, + Website by : Hilary Kramer

Download or read book The Little Book of Big Profits from Small Stocks, + Website written by Hilary Kramer and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.

Big Data

Author : James Warren
Publisher : Simon and Schuster
ISBN 13 : 1638351104
Total Pages : 481 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Big Data by : James Warren

Download or read book Big Data written by James Warren and published by Simon and Schuster. This book was released on 2015-04-29 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Big Data teaches you to build big data systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy-to-understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they're built. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Web-scale applications like social networks, real-time analytics, or e-commerce sites deal with a lot of data, whose volume and velocity exceed the limits of traditional database systems. These applications require architectures built around clusters of machines to store and process data of any size, or speed. Fortunately, scale and simplicity are not mutually exclusive. Big Data teaches you to build big data systems using an architecture designed specifically to capture and analyze web-scale data. This book presents the Lambda Architecture, a scalable, easy-to-understand approach that can be built and run by a small team. You'll explore the theory of big data systems and how to implement them in practice. In addition to discovering a general framework for processing big data, you'll learn specific technologies like Hadoop, Storm, and NoSQL databases. This book requires no previous exposure to large-scale data analysis or NoSQL tools. Familiarity with traditional databases is helpful. What's Inside Introduction to big data systems Real-time processing of web-scale data Tools like Hadoop, Cassandra, and Storm Extensions to traditional database skills About the Authors Nathan Marz is the creator of Apache Storm and the originator of the Lambda Architecture for big data systems. James Warren is an analytics architect with a background in machine learning and scientific computing. Table of Contents A new paradigm for Big Data PART 1 BATCH LAYER Data model for Big Data Data model for Big Data: Illustration Data storage on the batch layer Data storage on the batch layer: Illustration Batch layer Batch layer: Illustration An example batch layer: Architecture and algorithms An example batch layer: Implementation PART 2 SERVING LAYER Serving layer Serving layer: Illustration PART 3 SPEED LAYER Realtime views Realtime views: Illustration Queuing and stream processing Queuing and stream processing: Illustration Micro-batch stream processing Micro-batch stream processing: Illustration Lambda Architecture in depth