Authority Marketing

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Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Forbes Book of Quotations

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Author :
Publisher : Black Dog & Leventhal
ISBN 13 : 0316310050
Total Pages : 1399 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Forbes Book of Quotations by : Ted Goodman

Download or read book Forbes Book of Quotations written by Ted Goodman and published by Black Dog & Leventhal. This book was released on 2016-04-05 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated, this bestselling collection of business wit and wisdom is the ultimate desk reference for the cube and corner office, by one of the world's most popular business publications. Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on scores of topics, organized alphabetically, from "Ability" to "Excellence" to "Salesmanship." First published in 1997, this all new edition is updated with hundreds of new quotations, from the likes of Steve Jobs, Sheryl Sandberg, and Oprah Winfrey that pertain to modern business culture. Forbes Book of Quotations is the perfect gift or reference tool for students, budding entrepreneurs, and seasoned professionals alike, or anyone looking for a sharp-witted way to make a lasting impression.

The Forbes Book of Great Business Letters

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Author :
Publisher :
ISBN 13 : 9781579124236
Total Pages : 548 pages
Book Rating : 4.1/5 (242 download)

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Book Synopsis The Forbes Book of Great Business Letters by : Erik A. Bruun

Download or read book The Forbes Book of Great Business Letters written by Erik A. Bruun and published by . This book was released on 2001 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forbes Greatest Business Stories of All Time

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471196533
Total Pages : 375 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Forbes Greatest Business Stories of All Time by : Forbes Magazine Staff

Download or read book Forbes Greatest Business Stories of All Time written by Forbes Magazine Staff and published by John Wiley & Sons. This book was released on 1997-08-21 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

Money: How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071823719
Total Pages : 286 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Money: How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It by : Steve Forbes

Download or read book Money: How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It written by Steve Forbes and published by McGraw Hill Professional. This book was released on 2014-06-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a return to sound money is our only hope for a true recovery and a healthy global economy “Money clearly illustrates that sound money is an essential foundation for a free and prosperous society and that the Federal Reserve’s current policies are a greater threat to the economic future of the U.S. than government deficit spending. This is an important book well worth reading.” -- John A. Allison, President and CEO, Cato Institute, and author of the New York Times bestselling The Financial Crisis and the Free Market Cure “Few topics today are as misunderstood as the subject of money. Steve Forbes understands money better than most heads of state do, and in this provocative book he shares his vast knowledge and gives us sensible and time-tested recommendations for stopping future financial meltdowns.” -- Lawrence Kudlow, CNBC Senior Contributor “Economic and monetary policies can be difficult to master for even the savviest politicians. Money effectively communicates these complexities into a cohesive argument for economic recovery and preventing a new financial crisis. Steve Forbes and Elizabeth Ames deliver a gripping read and an intriguing viewpoint on how to get our economy back on track.” --Greta Van Susteren, host of On the Record, Fox News Channel Few topics are as misunderstood today as the subject of money. Since the U.S. abandoned a gold-linked dollar more than four decades ago, the world’s governments have slid into a dangerous ignorance of the fundamental monetary principles that guided the world’s most successful economies for centuries. Today’s wrong-headed monetary policies are now setting the stage for a new global economic and social catastrophe that could rival the recent financial crisis and even the horrors of the 1930s. Coauthored by Steve Forbes, one of the world’s leading experts on finance, Money shows you why that doesn’t need to happen--and how to prevent it. After reading this entertaining and hugely well-informed book, you will know more about money than most people in the highest government positions today. Money explains why a return to sound money is absolutely essential if the U.S. and other nations are ever to overcome today’s problems. Stable money, Steve Forbes and Elizabeth Ames argue, is the only way to a true recovery and a stable and prosperous economy. Today’s system of fluctuating “fiat” money, in which governments manipulate the value of the dollar and other currencies, has been responsible for the biggest economic failures of recent decades, including the 2008 financial crisis, from whose effects we continue to suffer. The Obama/Bernanke/Yellen Federal Reserve and its unstable dollar policies are accelerating our course toward disaster, the authors show, in numerous convincing examples. In Money, Forbes and Ames answer these crucial questions: What is the difference between money and value? What is real wealth? How does sound money contribute to a well-functioning society? How have our money policy errors led to the current problems in global financial markets? What can we do now to reestablish the strength of the dollar and other currencies? The authors argue that the most effective way to return to a sound money policy and a healthy economy is to put the dollar back on a gold standard, and they outline the several different forms a gold standard could take. They also share invaluable suggestions for how to preserve our wealth and where to invest our money. Money is essential reading for anyone interested in this crucially important subject.

The Fall of the House of Forbes

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Author :
Publisher : Macmillan + ORM
ISBN 13 : 142998774X
Total Pages : 284 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Fall of the House of Forbes by : Stewart Pinkerton

Download or read book The Fall of the House of Forbes written by Stewart Pinkerton and published by Macmillan + ORM. This book was released on 2011-09-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the hidden machinations, disastrous decisions, and personal foibles of a century-old dynasty that rose to glittering heights and crashed just as spectacularly. Writing from an insider's perspective and first-hand sources developed over his twenty years as a writer and editor at Forbes, Pinkerton takes us to the ritualized formal lunches inside the mansion-like headquarters at 60 Fifth Avenue in Manhattan; the lavish advertiser parties on board the family yacht, The Highlander; the sybaritic private life of Malcolm Forbes and the family's increasing discomfort with its patriarch; and the glory days of the magazine, with its news-making stories, high-rolling expense accounts, and bar-setting standards for anyone who aspired to wealth and its trappings. But as the media business changed, Forbes was slow to react, and found itself burdened by Malcolm's immense personal expenses, Steve Forbes's bumbling, self-financed presidential campaigns, and the family's hubris and hesitation in the face of reality. A series of devastating business decisions and an internecine struggle for power forced the sale of the Faberge eggs, the vintage toy collection, the homes, the private island, the yacht, and finally the sale of 40% of the company itself to outside investors...a collapse of shocking speed after decades of unsurpassed success. A compelling narrative account of a powerful family's dysfunction, The Fall of the House of Forbes is a parable of capitalism at its best and worst, and a metaphor for the current state of digital turmoil in media.

Forbes Thought of the Day

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Author :
Publisher : Black Dog & Leventhal
ISBN 13 : 9780316310062
Total Pages : 0 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Forbes Thought of the Day by : Forbes Magazine

Download or read book Forbes Thought of the Day written by Forbes Magazine and published by Black Dog & Leventhal. This book was released on 2016-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Forbes® inspirational five-year journal is an effective way to set and maintain goals, and record the successes of your career. Talk about a five-year plan! Forbes Thought of the Day: Five-Year Journal for Business and Life is an essential tool for recording your achievements and developing your career goals, from the most trusted name in business news and information. Every page in this unique journal is designed to allow you to record and track events on the same calendar date over the course of five years. Each day begins with a motivational quote. Use this quote to inspire an entry, or simply write about something new you learned on that day, something you achieved, or a goal you hope to reach by that same day one year later. As the years pass the 5-year journal is the most efficient and manageable way to revisit past entries, evaluate how far you've come, and plan for the year ahead.

Forbes

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Author :
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Forbes by : Bertie Charles Forbes

Download or read book Forbes written by Bertie Charles Forbes and published by . This book was released on 1924 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: This business magazine covers domestic and international business topics. Special issues include Annual Report on American Industry, Forbes 500, Stock Bargains, and Special Report on Multinationals.

Think Like a Rocket Scientist

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541762614
Total Pages : 322 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Think Like a Rocket Scientist by : Ozan Varol

Download or read book Think Like a Rocket Scientist written by Ozan Varol and published by PublicAffairs. This book was released on 2020-04-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: * One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

The Fall of the House of Forbes

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Author :
Publisher : Macmillan
ISBN 13 : 0312658591
Total Pages : 317 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Fall of the House of Forbes by : Stewart Pinkerton

Download or read book The Fall of the House of Forbes written by Stewart Pinkerton and published by Macmillan. This book was released on 2011-09-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the hidden machinations, disastrous decisions, and personal foibles of a century-old dynasty that rose to glittering heights and crashed just as spectacularly. Writing from an insider’s perspective and first-hand sources developed over his twenty years as a writer and editor at Forbes, Pinkerton takes us to the ritualized formal lunches inside the mansion-like headquarters at 60 Fifth Avenue in Manhattan; the lavish advertiser parties on board the family yacht, The Highlander; the sybaritic private life of Malcolm Forbes and the family’s increasing discomfort with its patriarch; and the glory days of the magazine, with its news-making stories, high-rolling expense accounts, and bar-setting standards for anyone who aspired to wealth and its trappings. But as the media business changed, Forbes was slow to react, and found itself burdened by Malcolm’s immense personal expenses, Steve Forbes’s bumbling, self-financed presidential campaigns, and the family’s hubris and hesitation in the face of reality. A series of devastating business decisions and an internecine struggle for power forced the sale of the Faberge eggs, the vintage toy collection, the homes, the private island, the yacht, and finally the sale of 40% of the company itself to outside investors…a collapse of shocking speed after decades of unsurpassed success. A compelling narrative account of a powerful family’s dysfunction, The Fall of the House of Forbes is a parable of capitalism at its best and worst, and a metaphor for the current state of digital turmoil in media.

Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260132226
Total Pages : 289 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives by : Jon Markman

Download or read book Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives written by Jon Markman and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invest in the future! Everything you need to capitalize on the tech revolution Our lives are on the verge of being reshaped by advanced technology. Fast Forward Investing provides the knowledge and insight you need to build and maintain your portfolio accordingly. Author Jon D. Markman is a veteran tech investor, money manager, and award-winning author of the popular daily newsletter Tech Trend Trader. There’s no one more qualified to help you design a portfolio that extracts huge profits from the shares of public technology companies and helps you augment your gains with conviction during stretches of high volatility. In Fast Forward Investing, Markman describes what to expect, when to expect it, and how to profit in impending technological and economic revolution. Revealing the most important companies in the industry that are right now building platforms and competitive advantages that will disrupt and transform their markets, he shows which trends are important and provides detailed guidance for staying ahead of the curve. Radical advances in data collection and analytics, artificial intelligence and raw computing power are changing human history. And it’s happening with sharp advances at incredible speed. Make sure you’re at the tip of the spear with Fast Forward Investing.

The Biggest Bluff

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Author :
Publisher : Penguin
ISBN 13 : 0525522646
Total Pages : 369 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Biggest Bluff by : Maria Konnikova

Download or read book The Biggest Bluff written by Maria Konnikova and published by Penguin. This book was released on 2021-06-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.

Biased

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Author :
Publisher : Penguin
ISBN 13 : 0735224943
Total Pages : 368 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Biased by : Jennifer L. Eberhardt, PhD

Download or read book Biased written by Jennifer L. Eberhardt, PhD and published by Penguin. This book was released on 2019-03-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Poignant....important and illuminating."—The New York Times Book Review "Groundbreaking."—Bryan Stevenson, New York Times bestselling author of Just Mercy From one of the world’s leading experts on unconscious racial bias come stories, science, and strategies to address one of the central controversies of our time How do we talk about bias? How do we address racial disparities and inequities? What role do our institutions play in creating, maintaining, and magnifying those inequities? What role do we play? With a perspective that is at once scientific, investigative, and informed by personal experience, Dr. Jennifer Eberhardt offers us the language and courage we need to face one of the biggest and most troubling issues of our time. She exposes racial bias at all levels of society—in our neighborhoods, schools, workplaces, and criminal justice system. Yet she also offers us tools to address it. Eberhardt shows us how we can be vulnerable to bias but not doomed to live under its grip. Racial bias is a problem that we all have a role to play in solving.

The Correspondence of James Boswell and Sir William Forbes of Pitsligo

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Author :
Publisher : Yale University Press
ISBN 13 : 030025038X
Total Pages : 562 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Correspondence of James Boswell and Sir William Forbes of Pitsligo by : James Boswell

Download or read book The Correspondence of James Boswell and Sir William Forbes of Pitsligo written by James Boswell and published by Yale University Press. This book was released on 2022 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, tenth in the Research Correspondence Series of the Yale Editions of the Private Papers of James Boswell, documents the long friendship between Boswell and Sir William Forbes This volume, tenth in the Research Correspondence Series of the Yale Editions of the Private Papers of James Boswell, collects the letters exchanged between lawyer, diarist, and biographer James Boswell and Sir William Forbes of Pitsligo, eminent Scottish banker, civic improver, philanthropist, literary and cultural patron, and lay leader of Edinburgh's "English Episcopal" community. Forbes served as Boswell's most valued Scottish advisor, to whom he would often turn for personal, financial, moral, and religious guidance, and whom he would name executor of his estate and co-guardian of his children. The volume includes a total of 111 comprehensively annotated letters, few of which have appeared previously in print, between Forbes and Boswell and other correspondents. It illuminates in particular the period in which Boswell moved from Edinburgh to London and wrote his major books, The Journal of a Tour to the Hebrides with Samuel Johnson and The Life of Samuel Johnson.

W. Cameron Forbes and the Hoover Commissions to Haiti, 1930

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Author :
Publisher : University Press of America
ISBN 13 : 9780819139757
Total Pages : 274 pages
Book Rating : 4.1/5 (397 download)

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Book Synopsis W. Cameron Forbes and the Hoover Commissions to Haiti, 1930 by : Robert Melvin Spector

Download or read book W. Cameron Forbes and the Hoover Commissions to Haiti, 1930 written by Robert Melvin Spector and published by University Press of America. This book was released on 1985 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the tragedy of our withdrawal from Haiti and summarizes through it the failure of our entire Latin American policy. In effect, the author states the Good Neighbor Policy of the Hoover-Roosevelt administrations became the Forgotten Neighbor Policy.

John Forbes: Scotland, Flanders and the Seven Years' War, 1707-1759

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472511786
Total Pages : 201 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis John Forbes: Scotland, Flanders and the Seven Years' War, 1707-1759 by : John Oliphant

Download or read book John Forbes: Scotland, Flanders and the Seven Years' War, 1707-1759 written by John Oliphant and published by Bloomsbury Publishing. This book was released on 2015-06-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In November 1758 Brigadier General John Forbes's army expelled the French army from Fort Duquesne at the forks of the Ohio River. Over seven months Forbes had co-ordinated three obstructive and competitive colonies, managed Indian diplomacy, and cut a road through over a hundred miles of mountain and forest. This is the first full biography of Forbes, which traces his rise from surgeon in the Scots Greys to distinguished service in War of the Austrian Succession before his 1757 posting to North America. John Oliphant puts Forbes' life and career in the wider context of the social and military world of the 18th century and offers important insights into the Seven Years' War in North America.

Pennsylvania's Forbes Trail

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Author :
Publisher : Taylor Trade Publishing
ISBN 13 : 146166215X
Total Pages : 208 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Pennsylvania's Forbes Trail by : Burton K. Kummerow

Download or read book Pennsylvania's Forbes Trail written by Burton K. Kummerow and published by Taylor Trade Publishing. This book was released on 2008-05-23 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This spellbinding chapter in American history unfolds in a lively historic narrative, punctuated with rich, original illustrations. Join a headstrong young George Washington and British General John Forbes as they carve a trail through the Pennsylvania wilderness, capture Fort Duquesne and help set the stage for the birth of a nation.