Food Wine And China

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Food, Wine and China

Author : Christof Pforr
Publisher : Routledge
ISBN 13 : 1351742728
Total Pages : 302 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Food, Wine and China by : Christof Pforr

Download or read book Food, Wine and China written by Christof Pforr and published by Routledge. This book was released on 2018-05-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Food, Wine and China

Author : Christof Pforr
Publisher : Routledge
ISBN 13 : 9781315188317
Total Pages : 302 pages
Book Rating : 4.1/5 (883 download)

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Book Synopsis Food, Wine and China by : Christof Pforr

Download or read book Food, Wine and China written by Christof Pforr and published by Routledge. This book was released on 2018-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"--

Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Author : Melanie Bobik
Publisher : diplom.de
ISBN 13 : 3954897717
Total Pages : 62 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China by : Melanie Bobik

Download or read book Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China written by Melanie Bobik and published by diplom.de. This book was released on 2014-04-01 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

China’s Wine Industry. A Brief History, Facts And Figures

Author : Melanie Bobik
Publisher : GRIN Verlag
ISBN 13 : 3656948909
Total Pages : 42 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis China’s Wine Industry. A Brief History, Facts And Figures by : Melanie Bobik

Download or read book China’s Wine Industry. A Brief History, Facts And Figures written by Melanie Bobik and published by GRIN Verlag. This book was released on 2015-04-22 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

A History of Food Culture in China

Author :
Publisher : World Scientific
ISBN 13 : 1938368274
Total Pages : 125 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis A History of Food Culture in China by :

Download or read book A History of Food Culture in China written by and published by World Scientific. This book was released on 2015-07-23 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the 1980s, China has developed a broader and deeper connection with the world. One of the most intriguing aspects of Chinese culture is its rich cuisine and fascinating cooking. China is a nation with a long history of food culture, and food has become an essential part of Chinese culture. This book tells in sprightly and straightforward language about the structure of traditional Chinese food, food customs for festivals and celebrations in China, Chinese dining etiquette, traditional food and cooking methods, healthy and medicinal diets, as well as historical exchanges of foods between China and other nations. It can present to the readers a complete and truthful picture of the summarized history and culture of Chinese food."--

The Wine Value Chain in China

Author : Roberta Capitello
Publisher : Chandos Publishing
ISBN 13 : 0081007604
Total Pages : 330 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis The Wine Value Chain in China by : Roberta Capitello

Download or read book The Wine Value Chain in China written by Roberta Capitello and published by Chandos Publishing. This book was released on 2016-11-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Food Consumption in China

Author : Zhang-Yue Zhou
Publisher : Edward Elgar Publishing
ISBN 13 : 178254920X
Total Pages : 200 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Food Consumption in China by : Zhang-Yue Zhou

Download or read book Food Consumption in China written by Zhang-Yue Zhou and published by Edward Elgar Publishing. This book was released on 2014-03-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent decades have seen China�s domestic consumption in sectors such as food, housing, health care, education and travel greatly increase. This important book assesses China�s current food consumption trends and the outlook for its future needs of suc

The Chinese Wine Renaissance

Author : Janet Z. Wang
Publisher : Random House
ISBN 13 : 1473566037
Total Pages : 277 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis The Chinese Wine Renaissance by : Janet Z. Wang

Download or read book The Chinese Wine Renaissance written by Janet Z. Wang and published by Random House. This book was released on 2019-01-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

History of Chinese Food and Drink

Author : Zhi Dao
Publisher : DeepLogic
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis History of Chinese Food and Drink by : Zhi Dao

Download or read book History of Chinese Food and Drink written by Zhi Dao and published by DeepLogic. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides highlights on the key concepts and trends of evolution in History of Chinese Food and Drink, as one of the series of books of “China Classified Histories”.

Food in China

Author : Frederick J. Simoons
Publisher : CRC Press
ISBN 13 : 148225932X
Total Pages : 600 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Food in China by : Frederick J. Simoons

Download or read book Food in China written by Frederick J. Simoons and published by CRC Press. This book was released on 2014-03-18 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a study of Chinese food from a cultural and historical perspective. Its focus is on traditional China before establishment of the People's Republic. It identifies and provides comprehensive information on a broad range of Chinese food plants and animals for general readers, as well as for specialists whose interests have led them to questions relating to the food of China. Readers will find discussions regarding origins, how things came to be, time and place of food-plant and animal domestication, the spread of plants and animals from and to China, and other historical questions regarding the foods used by the Chinese people. The book is written with Canton and the southeast as points of departure, but embraces all of China and is directed towards people unfamiliar with China.

The Chinese Wine Renaissance

Author : Janet Z. Wang
Publisher : National Geographic Books
ISBN 13 : 1529103606
Total Pages : 0 pages
Book Rating : 4.5/5 (291 download)

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Book Synopsis The Chinese Wine Renaissance by : Janet Z. Wang

Download or read book The Chinese Wine Renaissance written by Janet Z. Wang and published by National Geographic Books. This book was released on 2019-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Adventures on the China Wine Trail

Author : Cynthia Howson
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1538133539
Total Pages : 211 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Adventures on the China Wine Trail by : Cynthia Howson

Download or read book Adventures on the China Wine Trail written by Cynthia Howson and published by Rowman & Littlefield Publishers. This book was released on 2020-02-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

The Food of China

Author : E. N. Anderson
Publisher : Yale University Press
ISBN 13 : 9780300047394
Total Pages : 334 pages
Book Rating : 4.0/5 (473 download)

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Book Synopsis The Food of China by : E. N. Anderson

Download or read book The Food of China written by E. N. Anderson and published by Yale University Press. This book was released on 1988-01-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the role of food in Chinese government policy, religious rituals, and health practices, traces the evolution of Chinese cuisine, and discusses the absence of food taboos

Fermentations and Food Science

Author : H. T. Huang
Publisher : Cambridge University Press
ISBN 13 : 9780521652704
Total Pages : 788 pages
Book Rating : 4.6/5 (527 download)

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Book Synopsis Fermentations and Food Science by : H. T. Huang

Download or read book Fermentations and Food Science written by H. T. Huang and published by Cambridge University Press. This book was released on 2000 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Feeding the Dragon

Author : Mary Kate Tate
Publisher : Andrews McMeel Publishing
ISBN 13 : 1449401112
Total Pages : 311 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Feeding the Dragon by : Mary Kate Tate

Download or read book Feeding the Dragon written by Mary Kate Tate and published by Andrews McMeel Publishing. This book was released on 2011-10-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a travelogue of nine Chinese locations with recipes for soups, poultry, meat, seafood, vegetables, tofu, noodles, rice, desserts, and more.

Food Safety Law in China

Author : Francis Snyder
Publisher : BRILL
ISBN 13 : 9004306927
Total Pages : 620 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Food Safety Law in China by : Francis Snyder

Download or read book Food Safety Law in China written by Francis Snyder and published by BRILL. This book was released on 2015-12-18 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francis Snyder shows how the 2008 infant formula crisis led to transnational food safety law and standards in China, reforms in government policy and closer relations with international organisations. He also makes recommendations for dealing with continuing challenges.

Food Culture in China

Author : Jacqueline Newman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313085722
Total Pages : 252 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Food Culture in China by : Jacqueline Newman

Download or read book Food Culture in China written by Jacqueline Newman and published by Bloomsbury Publishing USA. This book was released on 2004-08-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cuisine of China is widely considered to be one of the best because it meets the requirements of geographic variety, inclusion of all types of foods, and a long-established and well-developed culinary tradition. The Chinese culture can be labeled a food culture for the interest and honor given to food and its rituals. Food Culture in China is loaded with information on the cuisine's prominent role in Chinese culture. Students and other readers will learn about Chinese food history through the dynasties and Silk Road migrations up until today, ingredients, cooking implements and techniques, regional differences, table etiquette, cultural emphasis on food, specialty dishes for celebrations, and the role of diet and traditional Chinese medicine, among other topics. Each chapter contains a number of recipes for a meal based on the specific topic. Americans typically are familiar with a narrow range of Americanized Chinese restaurants. This one-stop resource helps readers to see this ever-popular ethnic cuisine in a broader context. It is the most in-depth reference of its kind on the market. A timeline, glossary, tables, and illustrations complement the narrative.