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Author :
Publisher : Defenders Network, Inc.
ISBN 13 : 9780966651805
Total Pages : 174 pages
Book Rating : 4.6/5 (518 download)
Download or read book Food, Mood and Money written by and published by Defenders Network, Inc.. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helmut Julinot
Publisher :
ISBN 13 : 9781520898209
Total Pages : 81 pages
Book Rating : 4.8/5 (982 download)
Download or read book Food Mood Money written by Helmut Julinot and published by . This book was released on 2017-03-22 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: We studied the powerful connections between Food, Mood, and Money, in other words, between Diet, Boldness, and Wealth. We wrote this book to help you use the astonishing cause-and-effect relationships we discovered: The first relationship is how Food-leads-to-Mood, not in the sense of dinners by candlelight but on the physical level of metabolism and brain chemistry. The second relationship is how Mood-leads-to-Money, the stunning way how our mood levels determine our income. In a nutshell "What You Eat is How You Feel. How You Feel is What You Get."Let's start with this second relationship, how Mood-leads-to-Money:Isn't it hard to admit to ourselves, let alone telling anyone else, that we sometimes feel timid, indecisive, anxious or depressed? That we're not as dynamic and optimistic as we wish we were? Dark mood levels are a difficult to talk about. It's like there's a taboo about feeling down, about negative inner states. It seems to be easier to confess tax evasion, bed wetting or nail biting, than to admit to timidity or depression. Forget about sympathy, forget about understanding. We've heard people telling someone dealing with a persistently dark mood level, "...look, it isn't like it's gonna kill you or something!" Let's put aside the blackest suicidal moods for the moment; Accepting and living with an even slightly depressed mood level will -(1) drastically reduce your income(2) limit the size of your house or apartment(3) reduce the number of your friends(4) deprive you of the everyday joy in life that people with solid mood levels take for grantedWe are not guessing here. The science has been done, the facts are in. A bold approach to life pays off in multiple ways. People who manage to maintain a bold, optimistic, outgoing personality style not only earn significantly higher incomes but also enjoy fuller lives with more and richer relationships. Now let's look at the first relationship of how Food-leads-to-Mood, how what you eat determines your inner weather. The scientific term for our approach is The Nutritional Method of Mood Elevation. It comes with impeccable scientific credentials and proposes that if you are not living to the fullest, a simple chemical imbalance may be largely responsible for your low mood, and if your brain's balance of these biochemicals is restored, your mood, wherever it is now, will lift.You may wonder how come these amazing facts aren't more widely publicized? Wouldn't they be tremendously helpful to anyone who has to reach out to others daily - buying, selling, managing, negotiating, presenting, persuading, teaching, training? Yes they would, and that's why we wrote this book.Food, Mood, Money - at a GlanceChapter 1 - Getting Up When You're Down Chapter 2 - Stories from the Mood Front Chapter 3 - Putting a Name to Your MoodChapter 4 - The Painful Link from Mood to IncomeChapter 5 - Just How Does Mood Determine Income?Chapter 6 - It's NOT All In Your HeadChapter 7 - The Powerful Link from Food to MoodChapter 8 - Prozac et cetera: Shortcut or Dead End?Chapter 9 - Achieving Boldness NaturallyChapter 10 - Support Systems for BoldnessChapter 11 - Shopping List and Intake RecommendationsChapter 12 - Mood Elevation in Daily UseChapter 13 - Cautions to the Newly BoldChapter 14 - Common Medications That May Be Getting You DownChapter 15 - Additional Information
Author : Paula Mee
Publisher : Gill & Macmillan Ltd
ISBN 13 : 0717183351
Total Pages : 332 pages
Book Rating : 4.7/5 (171 download)
Download or read book Mediterranean Mood Food written by Paula Mee and published by Gill & Macmillan Ltd. This book was released on 2019-04-19 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well established that a Mediterranean-style diet can reduce the risk of heart disease, stroke, cancer and diabetes. Now new evidence suggests that this pattern of eating also substantially reduces the risk of depression. Inspired by this fascinating new research, dietitian Paula Mee outlines a healthy eating plan based on the Mediterranean diet that is rich in healthy fats, wholegrains, unrefined carbs and proteins. With over 70 easy-to-prepare recipes included, Mediterranean Mood Food shows that you can stay in great shape physically and mentally while still enjoying delicious food.
Author : Tiffany the Budgetnista Aliche
Publisher : Rodale Books
ISBN 13 : 0593232755
Total Pages : 370 pages
Book Rating : 4.5/5 (932 download)
Download or read book Get Good with Money written by Tiffany the Budgetnista Aliche and published by Rodale Books. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER • A ten-step plan for finding peace, safety, and harmony with your money—no matter how big or small your goals and no matter how rocky the market might be—by the inspiring and savvy “Budgetnista.” “No matter where you stand in your money journey, Get Good with Money has a lesson or two for you!”—Erin Lowry, bestselling author of the Broke Millennial series Tiffany Aliche was a successful pre-school teacher with a healthy nest egg when a recession and advice from a shady advisor put her out of a job and into a huge financial hole. As she began to chart the path to her own financial rescue, the outline of her ten-step formula for attaining both financial security and peace of mind began to take shape. These principles have now helped more than one million women worldwide save and pay off millions in debt, and begin planning for a richer life. Revealing this practical ten-step process for the first time in its entirety, Get Good with Money introduces the powerful concept of building wealth through financial wholeness: a realistic, achievable, and energizing alternative to get-rich-quick and over-complicated money management systems. With helpful checklists, worksheets, a tool kit of resources, and advanced advice from experts who Tiffany herself relies on (her “Budgetnista Boosters”), Get Good with Money gets crystal clear on the short-term actions that lead to long-term goals, including: • A simple technique to determine your baseline or “noodle budget,” examine and systemize your expenses, and lay out a plan that allows you to say yes to your dreams. • An assessment tool that helps you understand whether you have a “don't make enough” problem or a “spend too much” issue—as well as ways to fix both. • Best practices for saving for a rainy day (aka job loss), a big-ticket item (a house, a trip, a car), and money that can be invested for your future. • Detailed advice and action steps for taking charge of your credit score, maximizing bill-paying automation, savings and investing, and calculating your life, disability, and property insurance needs. • Ways to protect your beneficiaries' future, and ensure that your financial wishes will stand the test of time. An invaluable guide to cultivating good financial habits and making your money work for you, Get Good with Money will help you build a solid foundation for your life (and legacy) that’s rich in every way.
Author : Gary Null
Publisher : Seven Stories Press
ISBN 13 : 9781583222577
Total Pages : 492 pages
Book Rating : 4.2/5 (225 download)
Download or read book The Food-Mood-Body Connection written by Gary Null and published by Seven Stories Press. This book was released on 2001-12-04 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: h and Physical Well-Being Health expert and best-selling author Gary Null here reveals how nutritional and environmental approaches can effectively treat many health problems. Exploring the effects of food allergies, vitamin deficiencies and environmental toxins on mental and emotional health, he also covers disorders in children and lists current articles linking nutritional factors with health concerns.
Author : Erin Stair
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535296021
Total Pages : 94 pages
Book Rating : 4.2/5 (96 download)
Download or read book Food and Mood written by Erin Stair and published by Createspace Independent Publishing Platform. This book was released on 2016-07-26 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you see a doctor for depression who doesn't ask what you eat, find a new doctor, says Dr. Erin Stair, MD, MPH, who has first-hand experience with the connection between food and depression. Food and Mood: Eating Your Way Out of Depression looks at the many theories and physical causes of depression and explains in easy terms how diet affects one's mood. This is a purposeful short read for those of you with limited time and attention spans. Anyone who suffers from low mood or depression can read this book and get something out of it.
Author : Lindsey Smith
Publisher : Wednesday Books
ISBN 13 : 1250139414
Total Pages : 276 pages
Book Rating : 4.2/5 (51 download)
Download or read book Eat Your Feelings written by Lindsey Smith and published by Wednesday Books. This book was released on 2017-12-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the midst of a busy day, it's normal to gravitate toward food--a quick slice of pizza, a chocolate bar, or a bag of chips--that fulfills a craving of the moment or gives a quick energy boost. This impulse makes sense. Food gives us a sense of pleasure and joy and can provide us with satisfaction and comfort. It gives us energy and quite literally sustains life as we know it. It should be emotional. If you are feeling sad, stressed, exhausted, hangry, or bored, it's comforting to eat dishes you love and crave. In Eat Your Feelings, Lindsey Smith, the Food Mood Girl, shows how to make yummy meals and snacks with mood-boosting ingredients that will physically nourish. Lindsey will share ways to eat healthy foods based on what people tend to crave the most during heightened emotional states, introducing recipes with crunchy, cheesy, creamy, sweet, and salty themes and drink alternatives for those who tend to chug soda or coffee when all worked up. A major element of the Food Mood lifestyle is love, and revolutionizing the way you treat your body and your cravings will not only rid yourself of hanger pains but will also teach you how to listen and respond to your body with healthy ingredients and recipes. Blending together Lindsey Smith's passion for health and wellness, food and humor, Eat Your Feelings is a humorous, lighthearted take on your typical diet book.
Author : Leslie Korn
Publisher : W. W. Norton & Company
ISBN 13 : 0393709957
Total Pages : 464 pages
Book Rating : 4.3/5 (937 download)
Download or read book Nutrition Essentials for Mental Health: A Complete Guide to the Food-Mood Connection written by Leslie Korn and published by W. W. Norton & Company. This book was released on 2016-01-11 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the connection between nutrition and mental wellness so therapists can provide more effective, integrated treatment. Diet is an essential component of a client’s clinical profile. Few therapists, however, have any nutritional training, and many don’t know where to begin. In Nutrition Essentials for Mental Health, Leslie Korn provides clinicians with a practical guide to the complex relationship between what we eat and the way we think, feel, and interact with the world. Where there is mental illness there is frequently a history of digestive and nutritional problems. Digestive problems in turn exacerbate mental distress, all of which can be improved by nutritional changes. It’s not unusual for a deficit or excess of certain nutrients to disguise itself as a mood disorder. Indeed, nutritional deficiencies factor into most mental illness—from anxiety and depression to schizophrenia and PTSD—and dietary changes can work alongside or even replace medications to alleviate symptoms and support mental wellness. Nutrition Essentials for Mental Health offers the mental health clinician the principles and practices necessary to provide clients with nutritional counseling to improve mood and mental health. Integrating clinical evidence with the author’s extensive clinical experience, it takes clinicians step-by-step through the essentials for integrating nutritional therapies into mental health treatment. Throughout, brief clinical vignettes illustrate commonly encountered obstacles and how to overcome them. Readers will learn: • Why nutrition matters in mental health • The role of various nutrients in nourishing both the brain and the gut, the “second brain” • Typical nutritional culprits that underlie or exacerbate specific mental disorders • Assessment techniques for evaluating a client’s unique nutritional needs, and counseling methods for the challenging but rewarding process of nutritional change. • Leading-edge protocols for the use of various macro- and micronutrients, vitamins, and supplements to improve mental health • Considerations for food allergies, sensitivities, and other special diets • The effects of foods and nutrients on DSM-5 categories of illness, and alternatives to pharmaceuticals for treatment • Comprehensive, stage-based approaches to coaching clients about dietary plans, nutritional supplements, and other resources • Ideas for practical, affordable, and individualized diets, along with optimal cooking methods and recipes • Nutritional strategies to help with withdrawal from drugs, alcohol and pharmaceuticals And much more. With this resource in hand, clinicians can enhance the efficacy of all their methods and be prepared to support clients’ mental health with more effective, integrated treatment.
Author : Felice Jacka
Publisher : Macmillan Publishers Aus.
ISBN 13 : 1760785423
Total Pages : 330 pages
Book Rating : 4.7/5 (67 download)
Download or read book Brain Changer written by Felice Jacka and published by Macmillan Publishers Aus.. This book was released on 2019-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a fascinating book, by a leading researcher, covering one of the most exciting areas of modern nutritional research - how what we eat impacts our gut and brain. The combination of personal stories and cutting edge science is a real winner.' Michael Mosley You feel how you eat. We accept that the quality of our diet affects the health of our heart and liver. So why wouldn't diet - good or bad - affect the health of our brain? This is the question that Australian scientist Felice Jacka set out to answer. Having suffered depression and anxiety as a young woman, she wanted to understand the role diet plays in our overall mental and brain health. What she found through her own research and that of other eminent scientists worldwide will revolutionise the way we think about what we eat and how we care for our brains. * Obesity and depression are two major causes of disease and disability across the globe, and each influences the other. *Food does affect mood: highly processed foods increase depression risk, while a balanced, whole-food diet can prevent depression and improve mood. *A healthy diet improves gut health, and in turn health microbiota (gut bacteria) promote brain health and keep our weight in check. *A healthy diet improves brain performance at all ages, from school-age kids to their work-stressed parents. *The Mediterranean diet is linked to lower rates of Alzheimer's disease and general cognitive decline in older people. Professor Jacka, who leads the field of Nutritional Psychiatry research globally, provides not just the most recent scientific evidence but also a range of simple, practical solutions for improving the way we eat on a daily basis, including meal plans and a range of delicious recipes. This is not a diet book. This is a guide to the good habits that will protect your most precious organ, improve your quality of life and optimise mental and brain health across your lifespan. PRAISE FOR BRAIN CHANGER 'Jacka is leading the way in providing evidence-based approaches that are rooted in cutting-edge science to transform how we think about mental health.' Professor John Cryan
Author : Jack Challem
Publisher : John Wiley & Sons
ISBN 13 : 1118245806
Total Pages : 275 pages
Book Rating : 4.1/5 (182 download)
Download or read book AARP The Food-Mood Solution written by Jack Challem and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Food-Mood Solution, renowned nutrition expert Jack Challem isolates the nutritional triggers of bad moods, providing solutions that will help you stabilize your moods, gain energy, sleep better, handle stress, and be more focused. Challem lays out a clear-cut, four-step plan for feeding the brain the right nutrition, presenting advice on choosing the right foods and supplements as well as improving lifestyle habits to help regulate mood swings.
Author : Elizabeth Dunn
Publisher : Simon and Schuster
ISBN 13 : 1476740704
Total Pages : 224 pages
Book Rating : 4.4/5 (767 download)
Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Author : Mohammed Al-Khusaibi
Publisher : Springer Nature
ISBN 13 : 3030246205
Total Pages : 302 pages
Book Rating : 4.0/5 (32 download)
Download or read book Traditional Foods written by Mohammed Al-Khusaibi and published by Springer Nature. This book was released on 2019-10-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides comprehensive coverage of the preparation, processing, marketing, safety and nutritional aspects of traditional foods across the globe. Individual chapters focus on the traditional foods of different cultures, with further chapters discussing the consumer acceptability of traditional foods as well as the laws and regulations and the sensorial factors driving the success of these foods. In addition, the integration of traditional food into tourism development plans is discussed at length. As the first publication to focus on a wide scale variety of traditional foods, including their histories and unique preparatory aspects, this is an important book for any researcher looking for a single reference work covering all of the important processing information for each major traditional food category. From traditional Arab foods to traditional Indian, European, African, Australian and Native American foods, Traditional Foods: History, Preparation, Processing and Safety covers the full spectrum of cultural foods, dedicating extensive information to each traditional food type. A full overview of current trends in traditional foods is included, as is a comprehensive history of each type of traditional food. Specific regulations are discussed, as are marketing factors and issues with consumer acceptability. With the recent trends in consumer interest for traditional foods which can not only bring great sensory satisfaction but also fulfill dimensions of culture and tradition, this is a well-timed and singular work that fulfills a great current need for researchers and promises to be an important source for years to come.
Author : Trudy Scott
Publisher : New Harbinger Publications
ISBN 13 : 1608824411
Total Pages : 210 pages
Book Rating : 4.6/5 (88 download)
Download or read book The Antianxiety Food Solution written by Trudy Scott and published by New Harbinger Publications. This book was released on 2011-06-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s remarkable how much the foods we eat can impact our brain chemistry and emotions. What and when we eat can make the difference between feeling anxious and staying calm and in control. But most of us don’t realize how much our diets influence our moods, thoughts, and feelings until we make a change. In The Antianxiety Food Solution, you’ll find four unique antianxiety diets designed to help you address nutritional deficiencies that may be at the root of your anxiety and enjoy the many foods that foster increased emotional balance. This helpful guide allows you to choose the best plan for you and incorporates effective anxiety-busting foods and nutrients. You’ll soon be on the path to freeing yourself from anxiety—and enjoying an improved overall mood, better sleep, fewer cravings, and optimal health—the natural way! The book also includes an easy-to-use index. In The Antianxiety Food Solution, you’ll discover: How to assess your diet for anxiety-causing and anxiety-calming foods and nutrients Foods and nutrients that balance your brain chemistry Which anxiety-triggering foods and drinks you may need to avoid Easy lifestyle changes that reduce anxiety and increase happiness
Author : Susan McEuen
Publisher : McEuen's Insight LLC
ISBN 13 : 9780692270349
Total Pages : 126 pages
Book Rating : 4.2/5 (73 download)
Download or read book Your Money Mood written by Susan McEuen and published by McEuen's Insight LLC. This book was released on 2015-03-25 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not your typical money book. It is not about cutting up your credit cards, or finding the hottest stock, or how to get rich quick. As you turn page after page in "Your Money Mood" you will come to learn how to make managing your finances less intimidating and much more fun! Imagine having a deep knowing that money is truly your friend. It is this knowing and more that I so want to share with you! Most of the women I counsel would prefer to talk about food, exercise, children, relationships, cellulite... anything but money! Why is this? Why do some women abdicate their financial responsibilities while others exert rigid control? And why do some women seem to downright repel money? You probably won't find the real reasons in your conscious mind. Believe it or not, the driving factor behind the financial decisions you make is not necessarily how much you know about money. If I were to ask you to close your eyes and answer this question, "How do you feel when you talk about or even just think about spending money, saving money, investing money or not having enough money?" how would you respond? Which emotional responses have just been triggered inside of you...? These specific and habitual emotions form what I call Your Money Mood. First, you and I must determine your predominant Money Mood. (By the way, you may actually have more than one!) Then we will learn how your Money Mood has worked both for you and against you in relationship to money thus far. Here's the critical part - just as an emotional mood can be changed, so too can your Money Mood. In fact, you can not only change it, you can significantly improve it! You are in no way broken. "Your Money Mood" is not about fixing any aspect of who you uniquely are. It's about recognizing your "opportunities for growth" while making the most of your emotional attributes!
Author : Drew Ramsey, M.D.
Publisher : HarperCollins
ISBN 13 : 0063031736
Total Pages : 288 pages
Book Rating : 4.0/5 (63 download)
Download or read book Eat to Beat Depression and Anxiety written by Drew Ramsey, M.D. and published by HarperCollins. This book was released on 2021-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary prescription for healing depression and anxiety and optimizing brain health through the foods we eat, including a six-week plan to help you get started eating for better mental health. Depression and anxiety disorders are rising, affecting more than fifty-eight million people in the United States alone. Many rely on therapy and medications to alleviate symptoms, but often this is not enough. The latest scientific advances in neuroscience and nutrition, along with our understanding of the mind-gut connection, have proven that how and what we eat greatly affects how we feel—physically, cognitively, and emotionally. In this groundbreaking book, Dr. Drew Ramsey helps us forge a path toward greater mental health through food. Eat to Beat Depression and Anxiety breaks down the science of nutritional psychiatry and explains what foods positively affect brain health and improve mental wellness. Dr. Ramsey distills the most cutting-edge research on nutrition and the brain into actionable tips you can start using today to improve brain-cell health and growth, reduce inflammation, and cultivate a healthy microbiome, all of which contribute to our mental well-being. He explores the twelve essential vitamins and minerals most critical to your brain and body and outlines which anti-inflammatory foods feed the gut. He helps readers assess barriers to self-nourishment and offers techniques for enhancing motivation. To help us begin, he provides a kick-starter six-week mental health food plan designed to mitigate depression and anxiety, incorporating key food categories like leafy greens and seafood, along with simple, delicious, brain nutrient–rich recipes. By following the methods Dr. Ramsey uses with his patients, you can confidently choose foods to help you on your journey to full mental health.
Author : Elizabeth Somer, M.A., R.D.
Publisher : Holt Paperbacks
ISBN 13 : 1429941561
Total Pages : 480 pages
Book Rating : 4.4/5 (299 download)
Download or read book Food and Mood: Second Edition written by Elizabeth Somer, M.A., R.D. and published by Holt Paperbacks. This book was released on 1999-12-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and Mood will help you balance your moods, boost your energy level, and take back your life now! Why do you feel tired after eating a full meal? Why do you have so much trouble concentrating? Why do you crave chocolate? Can diet affect depression? Is there a natural cure for insomnia? Nutrition expert Elizabeth Somer answers all these questions and more in this completely updated and revised second edition to her nutritional guide Food and Mood. The result of research encompassing thousands of the most up-to-date scientific studies, Somer explains how what we eat has a direct influence on how we feel, think, sleep, look, and act. She addresses specific food-related issues including health conditions, food cravings, diet struggles, stress, PMS, winter blues, energy levels, depression, memory, and sleep patterns, as well as tackling the issue of supplements and providing the real story on those you need and those you don't. This entirely new edition covers the latest information on how to: - naturally fight fatigue and stress - boost brain power and improve memory with the latest supplements - fight depression with exercise and special dietary fats called omega-3 fatty acids - satisfy your cravings for chocolate, ice cream, potato chips, and steak without sacrificing your waistline - sleep better naturally - and much more! Included is Somer's revolutionary Feeling Good Diet, a program that shows you how to take control of your eating habits to benefit mood and mental functioning now.
Author : Dasgupta, Sabyasachi
Publisher : IGI Global
ISBN 13 : 1522556915
Total Pages : 351 pages
Book Rating : 4.5/5 (225 download)
Download or read book Optimizing Millennial Consumer Engagement With Mood Analysis written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2018-07-20 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
