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Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis Become a SpeedDemon by : Jonathan Levi
Download or read book Become a SpeedDemon written by Jonathan Levi and published by . This book was released on 2016-02-22 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you the most cutting-edge tips and tricks for productivity, automation, and efficiency, so that you can do more work in less time and have more time for the things that matter in life. What would you do to have just one more hour in the day? Two hours? How about 3? The sad truth is that most of us simply don't have enough time in our daily lives to get through everything we need to do. Much less the things we want to do. In this book from best-selling author Jonathan Levi, author of the blockbuster book "Become a SuperLearner," you will learn how to reclaim enough time to do just that - and so much more. For the last 10 years, your instructor Jonathan Levi has developed a series of techniques, tips, tricks, and strategies to overcome a near superhuman workload. From juggling a multimillion dollar business while engaged as a full time student, to running multiple companies at the same time, to leading a jam-packed travel, social, and educational calendar that would make some people's heads spin. How is this possible, and how can you, too, learn to Become a Speed Demon? The book starts out with a great foundation in theory, training you on the philosophies behind efficiency, productivity, and "speeding up." Armed with these theories and strategies, the book then dives into more nuts-and-bolts recommendations on how to speed up some of the most time-intensive activities we each do every day; working at the computer, cooking and fitness, interactions with others, and other general inefficiencies. The book takes a holistic approach to productivity and efficiency, arming you with the mindset to kick butt and speed up every aspect of your productive and creative life, in order to make time for the things that really matter. Join us today on this transformational journey, so that you, too, can Become a Speed Demon!
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Fluent Forever written by Gabriel Wyner and published by Harmony. This book was released on 2014-08-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
Book Synopsis Learn SOLIDWORKS 2020 by : Tayseer Almattar
Download or read book Learn SOLIDWORKS 2020 written by Tayseer Almattar and published by Packt Publishing Ltd. This book was released on 2019-12-02 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore a practical and example-driven approach to understanding SOLIDWORKS 2020 and achieving CSWA and CSWP certification Key FeaturesGain comprehensive insights into the core aspects of mechanical part modelingGet up to speed with generating assembly designs with both standard and advanced matesFocus on design practices for both 2D as well as 3D modeling and prepare to achieve CWSP and CWSA certificationBook Description SOLIDWORKS is the leading choice for 3D engineering and product design applications across industries such as aviation, automobiles, and consumer product design. This book takes a practical approach to getting you up and running with SOLIDWORKS 2020. You'll start with the basics, exploring the software interface and working with drawing files. The book then guides you through topics such as sketching, building complex 3D models, generating dynamic and static assemblies, and generating 2D engineering drawings to equip you for mechanical design projects. You'll also do practical exercises to get hands-on with creating sketches, 3D part models, assemblies, and drawings. To reinforce your understanding of SOLIDWORKS, the book is supplemented by downloadable files that will help you follow up with the concepts and exercises found in the book. By the end of this book, you'll have gained the skills you need to create professional 3D mechanical models using SOLIDWORKS, and you'll be able to prepare effectively for the Certified SOLIDWORKS Associate (CSWA) and Certified SOLIDWORKS Professional (CSWP) exams. What you will learnUnderstand the fundamentals of SOLIDWORKS and parametric modelingCreate professional 2D sketches as bases for 3D models using simple and advanced modeling techniquesUse SOLIDWORKS drawing tools to generate standard engineering drawingsEvaluate mass properties and materials for designing parts and assembliesUnderstand the objectives and the formats of the CSWA and CSWP examsDiscover expert tips and tricks to generate different part and assembly configurations for your mechanical designsWho this book is for This book is for aspiring engineers, designers, drafting technicians, or anyone looking to get started with the latest version of SOLIDWORKS. Anyone interested in becoming a Certified SOLIDWORKS Associate (CSWA) or Certified SOLIDWORKS Professional (CSWP) will also find this book useful.
Book Synopsis Advanced Google AdWords by : Brad Geddes
Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
Book Synopsis Voiceover Masterclass by : Mark LAXTON
Download or read book Voiceover Masterclass written by Mark LAXTON and published by . This book was released on 2021-07-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever realised that your voice could make you money? Working as a voiceover artist can give you a good, solid income, doing a fun and rewarding job, mostly working from your own recording studio at home! You may find yourself a natural at documentary or corporate narrations, TV and radio commercial scripts or longer projects such as audiobooks or eLearning. Are you good at putting on "funny" voices? Then channel your talents into recording character voices for video games or animations! The world of media production is ever expanding, and there are opportunities for English-speaking voice artists of all ages and types of voices. This book also includes a link to a completely free video-based course on voice training and setting up in voiceover work. Written by broadcast industry veteran Peter Baker, this book aimed at both the complete beginner and also at the voice artist who has set up a studio but who wants to boost their income to the next level. Packed with countless tips and basic and advanced techniques on performing, editing, and marketing your services to new clients, Voiceover Masterclass is your handbook for future success!
Book Synopsis Invent Your Own Computer Games with Python, 4th Edition by : Al Sweigart
Download or read book Invent Your Own Computer Games with Python, 4th Edition written by Al Sweigart and published by No Starch Press. This book was released on 2016-12-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invent Your Own Computer Games with Python will teach you how to make computer games using the popular Python programming language—even if you’ve never programmed before! Begin by building classic games like Hangman, Guess the Number, and Tic-Tac-Toe, and then work your way up to more advanced games, like a text-based treasure hunting game and an animated collision-dodging game with sound effects. Along the way, you’ll learn key programming and math concepts that will help you take your game programming to the next level. Learn how to: –Combine loops, variables, and flow control statements into real working programs –Choose the right data structures for the job, such as lists, dictionaries, and tuples –Add graphics and animation to your games with the pygame module –Handle keyboard and mouse input –Program simple artificial intelligence so you can play against the computer –Use cryptography to convert text messages into secret code –Debug your programs and find common errors As you work through each game, you’ll build a solid foundation in Python and an understanding of computer science fundamentals. What new game will you create with the power of Python? The projects in this book are compatible with Python 3.
Book Synopsis The Well-Fed Writer (Third Edition) by : Peter Bowerman
Download or read book The Well-Fed Writer (Third Edition) written by Peter Bowerman and published by . This book was released on 2021-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Book Synopsis Lucky Bitch by : Denise Duffield-Thomas
Download or read book Lucky Bitch written by Denise Duffield-Thomas and published by Hay House, Inc. This book was released on 2018-03-20 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you learn to be lucky? Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her dreams come true within the space of a few years. She attracted more than half a million dollars-worth of free travel, scholarships, prizes and bank errors in her favour, and in this book she reveals how you can do the same. Whether you’re already lucky and want to attract even more into your life, or you feel like your luck is just about to run out, Lucky Bitch will show you how to take action in areas of your life that are lacking in magic.With her trademark humour and encouragement, Denise gives clear and effective instructions based on the principles of the Law of Attraction to get you closer to living your dream life. You’ll also learn the ‘Ten Lucky Bitch Commandments’ and how to use them to create luck in all areas of life, including business and money. This book has already changed the lives of tens of thousands of women. Now it has the potential to change yours. If you’ve been asking for an answer or a miracle, this book is it! 9781788171342
Book Synopsis Business Writing For Dummies by : Natalie Canavor
Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Download or read book Writer Dad written by Sean Platt and published by . This book was released on 2015-07-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Sean Platt might have never started writing if not for a gift from his wife on his 30th birthday. Writer Dad is for fans of Sean's work, those curious about the everyday reality of a growing writer's life, and those seeking inspiration for their own journeys forward.
Book Synopsis The Mary Shelley Club by : Goldy Moldavsky
Download or read book The Mary Shelley Club written by Goldy Moldavsky and published by Henry Holt and Company (BYR). This book was released on 2021-04-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times-bestselling author Goldy Moldavsky delivers a deliciously twisty YA thriller that's Scream meets Karen McManus about a mysterious club with an obsession for horror. When it comes to horror movies, the rules are clear: x Avoid abandoned buildings, warehouses, and cabins at all times. x Stay together: don’t split up, not even just to “check something out.” x If there’s a murderer on the loose, do not make out with anyone. If only surviving in real life were this easy... New girl Rachel Chavez turns to horror movies for comfort, preferring stabby serial killers and homicidal dolls to the bored rich kids of Manhattan Prep...and to certain memories she’d preferred to keep buried. Then Rachel is recruited by the Mary Shelley Club, a mysterious society of students who orchestrate Fear Tests, elaborate pranks inspired by urban legends and movie tropes. At first, Rachel embraces the power that comes with reckless pranking. But as the Fear Tests escalate, the competition turns deadly, and it’s clear Rachel is playing a game she can’t afford to lose.
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Book Synopsis The She Approach to Starting a Money-Making Blog by : Ana Savuica
Download or read book The She Approach to Starting a Money-Making Blog written by Ana Savuica and published by . This book was released on 2018-12-04 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: 81% of bloggers never even make their first $100 blogging. You don't have to be one of them.Learn how to create a profitable blog right from the start from Ana, the blog growth strategist behind The She Approach. With actionable strategies and an easy to follow along step-by-step process, this book will help you build the foundation of a money-making blog.From determining your blog niche to narrowing down your target audience and teaching you how successful bloggers monetize, this is an A to Z guide for new bloggers that is indispensable if you want to make money blogging. Order your copy today!
Book Synopsis If You're Perfect by : Lauren McIntosh
Download or read book If You're Perfect written by Lauren McIntosh and published by . This book was released on 2021-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The life of being a teenager is already challenging but when at a young age you lose your brother to Leukemia it truly shifts your world. For this teenager losing her brother was the domino that fell and changed her life. A story that deals with the concept of perfectionism and how her parents shifted their thought pattern when her little brother died to her being everything that she can be and more. Sitting in her health class as her teacher talks about mental health and everyone is ignoring her, she begins to flip through the health book realizing that the changes she has been going through were breaking her mental health. Her parents seemed to be judging her on everything from her clothes being the best to her looks, grades, not allowing her to play sports because they didn't want her to get hurt. So many things in her life changed when her brother died, and she felt herself breaking under this pressure that until this day she couldn't quite put into words. Now her weight loss, inability to sleep, wanting to disappear, working to smile in public while privately hating herself all made sense. Like in any situation she had to find the words to ask for help. With the assistance of her teacher, she is directed to the school counselor who brings her parents in and as a family they begin to address her mental health, saving her life. This is a story of a mental health struggle that she didn't know she had until someone randomly presented her situation in a health book. Sometimes we need help and don't know it, don't ask for it and don't know how to climb out of the dark whole alone. But the lesson is always a simple one, there is always someone ready to help you, just find the courage to ask. *Story may be adjusted to fit any gender performer. Authors permission is given.
