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Fashion Management
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Book Synopsis Fashion Management by : Rosemary Varley
Download or read book Fashion Management written by Rosemary Varley and published by Bloomsbury Publishing. This book was released on 2018-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Book Synopsis The Fundamentals of Fashion Management by : Susan Dillon
Download or read book The Fundamentals of Fashion Management written by Susan Dillon and published by Bloomsbury Publishing. This book was released on 2018-10-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Book Synopsis Strategic Fashion Management by : Ranjit Thind
Download or read book Strategic Fashion Management written by Ranjit Thind and published by Routledge. This book was released on 2017-11-20 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Book Synopsis Basics Fashion Management 01: Concept to Customer by : Virginia Grose
Download or read book Basics Fashion Management 01: Concept to Customer written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2011-12-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra
Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Book Synopsis Managing Fashion by : Kaled K. Hameide
Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Book Synopsis Advanced Fashion Technology and Operations Management by : Vecchi, Alessandra
Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Book Synopsis Fashion Retailing by : Dimitri Koumbis
Download or read book Fashion Retailing written by Dimitri Koumbis and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Book Synopsis Mastering Fashion Buying and Merchandising Management by : Tim Jackson
Download or read book Mastering Fashion Buying and Merchandising Management written by Tim Jackson and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Download or read book Fashion Buying written by David Shaw and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Book Synopsis Basics Fashion Management 02: Fashion Promotion by : Gwyneth Moore
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Book Synopsis A Practical Guide to the Fashion Industry by : Virginia Grose
Download or read book A Practical Guide to the Fashion Industry written by Virginia Grose and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Book Synopsis Fashion Supply Chain and Logistics Management by : Yi Wang
Download or read book Fashion Supply Chain and Logistics Management written by Yi Wang and published by Routledge. This book was released on 2018-11-12 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.
Book Synopsis Fashion Entrepreneurship by : Neri Karra
Download or read book Fashion Entrepreneurship written by Neri Karra and published by Routledge. This book was released on 2021-11-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Book Synopsis Fashion Supply Chain Management by : Michael Londrigan
Download or read book Fashion Supply Chain Management written by Michael Londrigan and published by Bloomsbury Publishing USA. This book was released on 2018-08-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry
Book Synopsis Basics Fashion Management 01 by : Virginia Grose
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Book Synopsis The Fashion Business by : Dario Golizia
Download or read book The Fashion Business written by Dario Golizia and published by Routledge. This book was released on 2021-07-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
