Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Fashion Brands full books in PDF, epub, and Kindle. Read online Fashion Brands ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Author : Joseph Hancock
Publisher : Intellect (UK)
ISBN 13 : 9781783203574
Total Pages : 0 pages
Book Rating : 4.2/5 (35 download)
Download or read book Global Fashion Brands written by Joseph Hancock and published by Intellect (UK). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749453052
Total Pages : 281 pages
Book Rating : 4.7/5 (494 download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811312680
Total Pages : 54 pages
Book Rating : 4.8/5 (113 download)
Download or read book Fast Fashion, Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Author : Caroline Cox
Publisher : Bloomsbury Visual Arts
ISBN 13 : 9780857857552
Total Pages : 0 pages
Book Rating : 4.8/5 (575 download)
Download or read book Luxury Fashion written by Caroline Cox and published by Bloomsbury Visual Arts. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
Author : Emily Huggard
Publisher : Routledge
ISBN 13 : 0429875584
Total Pages : 194 pages
Book Rating : 4.4/5 (298 download)
Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Author : Amanda Sikarskie
Publisher : Routledge
ISBN 13 : 1000259684
Total Pages : 194 pages
Book Rating : 4.0/5 (2 download)
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Author : Marta Massi
Publisher : Springer Nature
ISBN 13 : 3030261212
Total Pages : 181 pages
Book Rating : 4.0/5 (32 download)
Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Author : Michel A. Jansen
Publisher : Lulu.com
ISBN 13 : 9090226109
Total Pages : 134 pages
Book Rating : 4.0/5 (92 download)
Download or read book Brand Fashioning. What brand managers can learn from fashion designers written by Michel A. Jansen and published by Lulu.com. This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 074946447X
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.
Author : Shahidha Bari
Publisher : Basic Books
ISBN 13 : 1541645995
Total Pages : 290 pages
Book Rating : 4.5/5 (416 download)
Download or read book Dressed written by Shahidha Bari and published by Basic Books. This book was released on 2020-03-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for readers of Women in Clothes, this beautifully designed philosophical guide to fashion explores art, literature, and film to uncover the hidden meaning of a well-chosen wardrobe. We all get dressed. But how often do we pause to think about what our clothes say? When we dress ourselves, we are presenting to the world an essence of who we are, who we want to be. Dressed ranges freely from suits to suitcases, from Marx's coat to Madame X's gown. Through art and literature, film and philosophy, philosopher Shahidha Bari unveils the surprising personal implications of what we choose to wear. The impeccable cut of Cary Grant's suit projects masculine confidence, just as Madonna's oversized denim jacket and her armful of orange bangles loudly announces big ambition. How others dress tells us something fundamental about them -- we can better understand how people live and what they think through their garments. Clothes tell our stories. Dressed is the thinking person's fashion book. In baring the hidden power of clothes in our culture and our daily lives, Bari reveals how our outfits not only cover our bodies but also reflect our minds.
Author : Anette Fischer
Publisher : Laurence King Publishing
ISBN 13 : 1780677049
Total Pages : 320 pages
Book Rating : 4.7/5 (86 download)
Download or read book Sewing for Fashion Designers written by Anette Fischer and published by Laurence King Publishing. This book was released on 2015-04-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide explores the fundamental sewing methods fashion designers need and teaches professional garment construction. Chapter One introduces sewing tools and machinery (including industrial machines). It discusses how to work with patterns and explains cutting-out methods. Chapter Two is devoted to different fabrics and how they work, focusing on the construction of a garment, including fastenings and trimmings, and the use of materials to support structured pieces, such as corsets. Hand-sewing techniques and basic seams are explored in Chapter Three. Techniques are demonstrated with step-by-step photographic guides combined with technical drawings. A guide to making garment details and decorations, such as pockets, waistlines, and necklines, is found in Chapter Four. Chapter Five addresses fabric-specific techniques, for everything from lace to neoprene. The best technical approaches to use for patternmaking and construction are discussed for each fabric. Catwalk images demonstrate how these kinds of techniques are employed by designers.
Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 460 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Author : Simon Collins
Publisher : Editions Assouline
ISBN 13 : 9781614282051
Total Pages : 159 pages
Book Rating : 4.2/5 (82 download)
Download or read book The School of Fashion written by Simon Collins and published by Editions Assouline. This book was released on 2014 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers interviews with and information about thirty prominent fashion designer alumni of the Parsons School of Fashion, as well as photographs and archival sketches.
Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing
ISBN 13 : 1350135577
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)
Download or read book Fashion Brand Stories written by Joseph H. Hancock and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Author : Lois F. Herzeca
Publisher :
ISBN 13 : 9781402420511
Total Pages : 0 pages
Book Rating : 4.4/5 (25 download)
Download or read book Fashion Law and Business written by Lois F. Herzeca and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Author : Alison Lowe
Publisher : Kogan Page Publishers
ISBN 13 : 1398609013
Total Pages : 321 pages
Book Rating : 4.3/5 (986 download)
Download or read book Fashion Brand Management written by Alison Lowe and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.
