Factors Influencing Customers Perception Towards Online Shopping

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Factors Influencing Customers’ Perception towards Online Shopping

Author : Kunal Gaurav
Publisher : GRIN Verlag
ISBN 13 : 3668552150
Total Pages : 63 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Factors Influencing Customers’ Perception towards Online Shopping by : Kunal Gaurav

Download or read book Factors Influencing Customers’ Perception towards Online Shopping written by Kunal Gaurav and published by GRIN Verlag. This book was released on 2017-10-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).

Customer Perception about Online Shopping, Tamilnadu

Author : M. MOHANRAJ
Publisher : EduPedia Publications Pvt. Ltd.
ISBN 13 : 1536901636
Total Pages : 58 pages
Book Rating : 4.5/5 (369 download)

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Book Synopsis Customer Perception about Online Shopping, Tamilnadu by : M. MOHANRAJ

Download or read book Customer Perception about Online Shopping, Tamilnadu written by M. MOHANRAJ and published by EduPedia Publications Pvt. Ltd.. This book was released on 2016-08-03 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.

Factors Influencing Consumers' Intention to Purchase Clothing Online

Author : Natalie Bluschke
Publisher : GRIN Verlag
ISBN 13 : 3640885880
Total Pages : 60 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Factors Influencing Consumers' Intention to Purchase Clothing Online by : Natalie Bluschke

Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04-06 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman’s rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

A Study On Consumers Perception About Online Shopping In India

Author : Seema Gopichand Hariramani
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805208
Total Pages : pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis A Study On Consumers Perception About Online Shopping In India by : Seema Gopichand Hariramani

Download or read book A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers Perceptions Towards Buying Evaluation and Perceived Risks of E-Commerce Products

Author : Ampon Dhamacharoen
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Consumers Perceptions Towards Buying Evaluation and Perceived Risks of E-Commerce Products by : Ampon Dhamacharoen

Download or read book Consumers Perceptions Towards Buying Evaluation and Perceived Risks of E-Commerce Products written by Ampon Dhamacharoen and published by . This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has becoming the world's bestselling platform for the wide variety of products. Online sellers need to understand the attitudes, perception of the customers. This study aimed to identify the factors that influence the consumers attitude towards online shopping. Questionnaire was used as a tool for the gathering the data, tabulated, analyzed and distributed accordingly. Online shopping behavior of the customers of the population. Subjects were selected by general random sampling method. 50 subjects were selected for the sampling. Since the emerging e-commerce as business medium, one of its primary uses has been for marketing. Soon, the online shopping will become a critical distribution channel for the majority of successful enterprises. The consumer marketers, mass media, and advertising agencies seem to be in the midst of e-commerce business. Before a company can envision what might sell online in the coming years, it must first understand the attitudes and behaviour of its potential customers. Hence, this study elucidates attitudes toward various aspects of online shopping and provides a better understanding of the potential of e-commerce for both producers and researchers. The results of the study have shown a statistically significant on evaluation, buying and perceived risk of customers attitudes.

Events Marketing Management

Author : Ivna Reic
Publisher : Routledge
ISBN 13 : 1136289798
Total Pages : 358 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Events Marketing Management by : Ivna Reic

Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

A Comparison of Online Shopping Behavior of American and German Consumers

Author : Silke Kühn
Publisher : GRIN Verlag
ISBN 13 : 3640509455
Total Pages : 97 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis A Comparison of Online Shopping Behavior of American and German Consumers by : Silke Kühn

Download or read book A Comparison of Online Shopping Behavior of American and German Consumers written by Silke Kühn and published by GRIN Verlag. This book was released on 2010 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,7, University of Duisburg-Essen, language: English, abstract: "A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy."1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that "the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...)."6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commer

Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions

Author : Abhishek Palasia A
Publisher : Independent Author
ISBN 13 : 9781805254768
Total Pages : 0 pages
Book Rating : 4.2/5 (547 download)

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Book Synopsis Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions by : Abhishek Palasia A

Download or read book Service Quality of Online Stores A Case Study of Impact of Service Quality on Customers Satisfaction and Perceptions written by Abhishek Palasia A and published by Independent Author. This book was released on 2023-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper we study various key factors affecting Online-Service quality dimensions, customer satisfaction and perception. The topic of online consumer perception and satisfaction has been examined under various contexts over the years. In spite of the fact that analysts from an assortment of business controls have gained noteworthy ground in the course of recent years, the extent of these investigations are somewhat wide, the examinations show up generally divided and no binding together hypothetical model is found in this exploration territory. This proposed system not just furnishes us with a strong perspective on online purchaser discernment and fulfilment, yet additionally fills in as a notable rule for specialists around there. In this research we will study the key dimensions of online shopping as perceived by consumers in India and the different demographic factors affecting on online shopping behaviour of consumers. There are many factors affecting on online shopping behaviour of consumer. The impact of Demographic factors of consumers on on-line shopping has parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The view of online customers is free of their age and gender however not autonomous of their capability and orientation. Such an observation is probably going to turn into a conclusive factor in influencing shoppers' conduct. In online shopping because of existence of countless Internet vendors globally, the importance of dimensions' increases. E-retailers should make their site more secure and guarantee clients for conveyance of their items. They need to give quality and creative items. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Online Shopping Habits and Consumer Behavior

Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Consumer Behaviour Towards Online Shopping in India

Author : Dr Yogesh Gaikwad
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Consumer Behaviour Towards Online Shopping in India by : Dr Yogesh Gaikwad

Download or read book Consumer Behaviour Towards Online Shopping in India written by Dr Yogesh Gaikwad and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: “An increasing number and variety of firms and organizations are exploiting and creating Business opportunities on the Internet” Liao and Cheung (2000) As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. In order to reach towards purchase decision, it consists of several factors which influence consumers to shop online. These factors are important for retailers to compete in the market and to make their product more compatible. Purpose of the Research and Research Questions: The prime purpose of the research is to identify and analyze the factors influencing on consumers to shop online. Besides the factors influencing another purpose of the study is to analyze who are online shoppers in terms of demography. The findings of this research will not only help marketers to formulate their marketing strategies for online shoppers but will also increase the knowledge and research in field of online shopping. i) What factors influence consumers to shop online? ii) Who are online shoppers in terms of demography? One of our research objectives is to work on factors that influence consumers to shop online, researchers have decided to study four factors such as Convenience, Time Saving, Website Design/Features and Security. While it is important to investigate the motivation behind consumer purchasing but it is equally important to find as how the consumers form attitudes and behaviors towards online buying because consumer attitude towards purchasing online is a conspicuous factor affecting actual buying behavior. When marketers get to know the factors affecting online consumer behavior then it create huge opportunity for the marketers to develop the marketing strategies accordingly and turn the potential customers into actual one and retain the exiting buyers. Question: Prepare the Research Proposal for “Consumer behavior towards Online Shopping in India” with reference to above Purpose of the Research and Research Questions.

Framework for Marketing Management

Author : Kotler
Publisher : Pearson Education India
ISBN 13 : 9788131716717
Total Pages : 386 pages
Book Rating : 4.7/5 (167 download)

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Book Synopsis Framework for Marketing Management by : Kotler

Download or read book Framework for Marketing Management written by Kotler and published by Pearson Education India. This book was released on 2007-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products

Author : K. Madhura
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products by : K. Madhura

Download or read book Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products written by K. Madhura and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose: People enjoy digital shopping because it allows them to make purchasing decisions anytime and wherever they choose. Businesses can use social media to showcase their products on websites like Facebook, Instagram, and others. The goal of this study is to discover the social media variables that impact customer purchasing decisions as well as to examine consumer perceptions of the items, and determine how social media impacting factors directly affect customer purchase decisions of fashion products.Design/Methodology/Approach: The study relies on secondary and collected sources. This is based on a review of the existing literature, with data obtained from various exploratory articles or papers, journals, books, and magazines. Science Direct, Research Gate, and Google Scholar were used to gather the data required for the study.Findings: This result demonstrates that the concept of consumer perception - usually it is linked to a specific behavior such as emotional and cognitive because of these commitments the virtual market is becoming increasingly competitive. Users' experiences and expectations of online services are fast-changing, and it is necessary for online companies to provide quality information on their websites so that highly trusted customers are expected to make them more engaged.Originality/Value: Through this review, online buying behaviour and other areas of existing literature help the producers, entrepreneurs, and retailers to understand the social media influencing factors on buying behaviour of customers so that they can make their own marketing strategy to increase sales and gain more profit.

Improving Marketing Strategies for Private Label Products

Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf

Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Information and Software Technologies

Author : Giedre Dregvaite
Publisher : Springer
ISBN 13 : 3319247700
Total Pages : 625 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Information and Software Technologies by : Giedre Dregvaite

Download or read book Information and Software Technologies written by Giedre Dregvaite and published by Springer. This book was released on 2015-10-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 21th International Conference on Information and Software Technologies, ICIST 2015, held in Druskininkai, Lithuania, in October 2015. The 51 papers presented were carefully reviewed and selected from 125 submissions. The papers are organized in topical sections on information systems; business intelligence for information and software systems; software engineering; information technology applications.