Factors Affecting Online Services Shopping Behavior

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Factors Affecting Online Services Shopping Behavior

Author : Manal Hamdi Roushdi Mahmoud El-Tahawy
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Factors Affecting Online Services Shopping Behavior by : Manal Hamdi Roushdi Mahmoud El-Tahawy

Download or read book Factors Affecting Online Services Shopping Behavior written by Manal Hamdi Roushdi Mahmoud El-Tahawy and published by . This book was released on 2019 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Online services are a relatively new type of shopping in Egypt. Online Service (e-service) is defined as an experience or act delivered by one person to another, being requested online, and delivered online or offline, without this second person owning any tangible product. This type of shopping is overwhelming in the whole world including Egypt. In Egypt, nowadays, the online shopping trend is booming rapidly. A lot of people shop online for nearly all kinds of products and services, yet there are still some products such as buying gold that are not as well bought online as other products and services. There are a lot of factors affecting the behavior of consumers, but most of these factors have not been investigated. Several articles and researches have been conducted on the factors behind online shopping worldwide, but they are very few articles which focus on Egypt and discuss consumers' online shopping triggers in Egypt. Since Egypt is relatively a collectivist country; it is important to study and to highlight the triggers behind Egyptian consumers online shopping behavior. Thus, this research aims to understand the Egyptian online services shoppers' behavior behind online shopping for services. Research Design In this research, a descriptive research methodology is used to examine certain traits of a specific group of people (online services shoppers), and to forecast what motivates their online services shopping behavior. To answer this, an obvious research question and set of hypotheses are used. Moreover, since a descriptive research method is used in this research; some quantitative results would be collected through a questionnaire that is distributed over 404 respondents are integrated in the research as the targeted sample and they will be asked some questions and required to answer on a 5-point Likert scale ranging their responses from 1 strongly disagree to 5 strongly agree. Moreover, some demographic questions will be asked at the end of the survey. Key Findings Once all the questionnaires had been filled, then data analysis process started. In data analysis process, the SPSS spread sheet is used to generate all respondents' responses frequencies and percentages on each question of the survey. Finding shows that 70% of the sample or 283 out of 404 respondents were mainly youth between the age of 18 to 29 years old. Moreover, gender is equally shared in the sample between females who were 50.2% and males who were 49.8% of the sample. Furthermore, 70.3% of the sample respondents were B¬¬achelor degree holders. Reliability is tested to be high since all the independent variables' Cronbach Alpha including attitude, subjective norm, perceived behavioral control, behavioral intention, desired consequence (convenience, time, price, and trust) are above 0.70, so they are all affecting the dependent variable which is online buying intention. Moreover, Findings shows that all independent variables have positive correlation with the dependent variable "Behavior Intention", yet one independent variable "Attitude" has the highest Pearson Correlation at .691 with the dependent variable "Behavioral Intention". Furthermore, for the inferential analysis, multiple regression is used for interval hypothesis ANOVA is used to analyze ordinal hypothesis which tackles with demographics, and t-test is used for hypothesis that deals with gender. As a result of the previous, it is concluded that hypotheses 1, 3, 4, 6, 7 and 8 are accepted with "Attitude" being higher predictor for "Behavioral Intention" toward online services shopping followed by "Perceived Behavioral Control", "Desired Outcome - Trust", "Desired Outcome - Convenience", and "Desired Outcome - Price", beside women having lower "Behavior Intention" to acquire services online than men. Unlike hypotheses 2, 5, 9, and 10 are rejected as the p-value for subjective norm, time, education level, and age group are all above 0.05. Conclusion and Recommendations Results of this research showed that the factors that mainly affect Egyptian online buying intention for online services are attitude, perceived behavioral control, desired outcome including trust, convenience, price. Besides, findings show that women having lower behavior intention to acquire services online than men. On the other hand, findings indicate that respondents also agree that factors such as subjective norm, time, education level, and age group are not determinants of consumers' buying intention. Based on the research findings, these outcomes will be useful in giving new insights to marketers marketing strategies when examining factors that affect consumers online buying intention in business-to-consumer fields. Hence, marketers would be able to increase their business value and compete in the market. Moreover, results of this research would be helpful for sellers and shoppers as sellers will be able to boost their selling process by moving to the Internet channels for better and various online services which satisfy their customer for having numerous online services.

Factors Affecting Consumer's Online Shopping Buying Behavior

Author : Anurag Pandey
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Factors Affecting Consumer's Online Shopping Buying Behavior by : Anurag Pandey

Download or read book Factors Affecting Consumer's Online Shopping Buying Behavior written by Anurag Pandey and published by . This book was released on 2019 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To investigate the factors affecting consumer's online shopping behavior.Design/methodology/approach - A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collecting with the help of questionnaire. The factor analysis is performed for identifying the factors, the nonparametric test has been used for hypothesis testing.Findings - The study results suggest that consumers' online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping.Research limitations/implications - The study results cannot be generalized to the all online shopping users because of small sample size and geographical location from where data is collected. Future studies may also apply some more statistical techniques to improve the conclusiveness of the findings reported in this study.Practical implications - The results should be of interest to the online retailers in deciding their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the cronback Alpha value. The KMO values supports the adequacy of sample size. It will help the academicians and scholars in their research work in the form of a literature on online shopping. It will also provide guidelines to online retailers in making their marketing program.

A Comparison of Online Shopping Behavior of American and German Consumers

Author : Silke Kühn
Publisher : GRIN Verlag
ISBN 13 : 3640509110
Total Pages : 95 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis A Comparison of Online Shopping Behavior of American and German Consumers by : Silke Kühn

Download or read book A Comparison of Online Shopping Behavior of American and German Consumers written by Silke Kühn and published by GRIN Verlag. This book was released on 2010-01-13 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,7, University of Duisburg-Essen, language: English, abstract: “A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy.“1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that “the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...).“6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commercial seller and an end-consumer via electronic media, and Business-to-Business (B2B) E-Commerce, describing the same action but between two commercial business partners. 10 11 In this paper, the focus lies on B2C E-Commerce as this is the most interesting area regarding marketing.12 13 Therefore, to better understand the online purchase behavior of private consumers, in the frame of the following analysis the influencing factors of shopping over the Internet are examined. Since determining the factors influencing online shopping behavior also discovers those factors hindering the usage of the Internet as a shopping platform, suggestions to improve and adjust online offers appropriately can be made.14

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Author : Meral, Yurdagül
Publisher : IGI Global
ISBN 13 : 1799800377
Total Pages : 395 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül

Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Consumer Behavior During the Online Business Era

Author : Dewi Indriani Jusuf
Publisher : Independently Published
ISBN 13 : 9781790555383
Total Pages : 128 pages
Book Rating : 4.5/5 (553 download)

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Book Synopsis Consumer Behavior During the Online Business Era by : Dewi Indriani Jusuf

Download or read book Consumer Behavior During the Online Business Era written by Dewi Indriani Jusuf and published by Independently Published. This book was released on 2018-11-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content of the webThis book is about consumer behavior during the era of the online business in which the discussion also includes the shifting from the conventional consumer behavior in the online one. The book discussion includes: 1DEFINITION AND BASIC CONCEPT 1.1 Definition and Basic Concept 1.2 Question 2 HISTORY OF DEVELOPMENT OF CONSUMER BEHAVIOR 2.1 Introduction 2.2 Periodization 2.3 Questions 3FACTORS AFFECTING CONSUMER BEHAVIOR 3.1 Main Factors 3.2 Other Factors Participate Take effect to Behavior Consumer 3.3 Consumer Behavior Model 3.4 Pattern of Purchase Behavior3.5 Question 4 CONSUMER PURCHASE DECISION PROCESS 4.1 Stages in the Purchase Process Decision4.2 Problem Recognition 4.3 Search of Information 4.4 Evaluation Alternative 4.5 Purchase Decision 4.6 Evaluation Post Purchase 4.7 New Products 4.8 Questions 5TYPE OF CONSUMER BEHAVIOR 5.1 Type of Purchase Decision Behavior 5.2 Purchase Behavior Model 5.3 Participants in the Business Purchasing Process5.4 Questions 6PERCEPTION OF CONSUMER RISK 6.1 Risk Perception 6. 2 Activities Reducing Risk 6.3 Questions 7 CONSUMER BEHAVIOR IN ONLINE BUSINESS 7.1 Background 7. 2 Consumer Behavior Models in the Online Business Era 7.3 Matters that Are Generally Purchased Online 7.4 Web Site Functions for Consumers 7.5 Online Advertising Media Used for Product Searching7.6 Type of Online Consumer Behavior 7.7 Characteristics Online Consumers 7.8 Factors Affecting Online Consumer Behavior 7.9 Questions 8ONLINE BUSINESS IN THE DIGITAL ECONOMIC ERA 8.1 Definition 8.2 Objectives of Doing Marketing Online 8.3 Strategy of Doing Business Online 8.4 Online Business Models 8.5 Questions 9CUSTOMER SATISFACTION AND LOYALITY 9.1 Definition of Customer 9.2 Types of Customer 9.3 New Customers versus Old Customers 9.4 Reasons Needed to Conduct Customer Satisfaction Research9.5 Things to be Researched 9.6 Question Model and Scale Measurement 9.7 Questions 10 CUSTOMER RELATIONAL MANAGEMENT 10.1 Definition and Concept 10.2 Some Factors Affecting Customer Relational Management 10.3 Main Purpose Relational Marketing 10.4 Orientation of Relational Marketing10.5 Build Relation 'Online' 10.6 Strategy to Build Customer Relational Management 10.7 Techniques to Make Interesting, Sustaining and Setting Target of Customers 10.8 Questions 11 STATISTICAL PROCEDURES TO MEASURE CONSUMER BEHAVIOR 11.1 Dominant Factors Influencing on Consumer Behavior11.2 Analysis Factor to Assess the Most Dominant Factor 11.3 Multiple Linear Regression 11.4 Path Analysis 11.5 Structural Equation Modeling 11.6 Consumer Behavior and Purchase Decision11.7 Complex Research Models 11.8 Simple Research Model 11.9 Tasks

Study of the Factors Influencing Online Buying Behaviour of Customers

Author : CMA(Dr.) Ashok Panigrahi
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Study of the Factors Influencing Online Buying Behaviour of Customers by : CMA(Dr.) Ashok Panigrahi

Download or read book Study of the Factors Influencing Online Buying Behaviour of Customers written by CMA(Dr.) Ashok Panigrahi and published by . This book was released on 2019 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers" loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.

Handbook of Human-Computer Interaction

Author : M.G. Helander
Publisher : Elsevier
ISBN 13 : 1483295133
Total Pages : 1202 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Handbook of Human-Computer Interaction by : M.G. Helander

Download or read book Handbook of Human-Computer Interaction written by M.G. Helander and published by Elsevier. This book was released on 2014-06-28 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is concerned with principles of human factors engineering for design of the human-computer interface. It has both academic and practical purposes; it summarizes the research and provides recommendations for how the information can be used by designers of computer systems. The articles are written primarily for the professional from another discipline who is seeking an understanding of human-computer interaction, and secondarily as a reference book for the professional in the area, and should particularly serve the following: computer scientists, human factors engineers, designers and design engineers, cognitive scientists and experimental psychologists, systems engineers, managers and executives working with systems development. The work consists of 52 chapters by 73 authors and is organized into seven sections. In the first section, the cognitive and information-processing aspects of HCI are summarized. The following group of papers deals with design principles for software and hardware. The third section is devoted to differences in performance between different users, and computer-aided training and principles for design of effective manuals. The next part presents important applications: text editors and systems for information retrieval, as well as issues in computer-aided engineering, drawing and design, and robotics. The fifth section introduces methods for designing the user interface. The following section examines those issues in the AI field that are currently of greatest interest to designers and human factors specialists, including such problems as natural language interface and methods for knowledge acquisition. The last section includes social aspects in computer usage, the impact on work organizations and work at home.

Online Shopping Habits and Consumer Behavior

Author : Murali Guruswamy
Publisher :
ISBN 13 : 9783656598121
Total Pages : 68 pages
Book Rating : 4.5/5 (981 download)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by . This book was released on 2014-02-25 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities

Author : Al-A'ali, Ebtihaj Ahmed
Publisher : IGI Global
ISBN 13 : 1799802744
Total Pages : 248 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities by : Al-A'ali, Ebtihaj Ahmed

Download or read book Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities written by Al-A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2019-08-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

E-business Technology and Strategy

Author : Marzia Zaman
Publisher : Springer Science & Business Media
ISBN 13 : 3642163963
Total Pages : 337 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis E-business Technology and Strategy by : Marzia Zaman

Download or read book E-business Technology and Strategy written by Marzia Zaman and published by Springer Science & Business Media. This book was released on 2010-10-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on E-business Technology & Strategy (CETS) provides a peer-reviewed forum for researchers from across the globe to share contemporary research on developments in the fields of e-business, information technology and business strategy. It seeks to promote effective and vibrant networking among researchers and practitioners from around the world who are concerned about the effective management of information technology in organizations. This network of researchers views fostering the development of emerging scholars in the information technology and e-business fields as its primary task. Consequently the conference is designed to provide a venue for researchers to get substantive and beneficial feedback on their work. There were 134 contributions submitted to CETS 2010. After in-depth discussions, 29 high-quality contributions were selected for publication in this volume. The authors are from Canada, USA, China, Japan, India and Malaysia. We thank all the authors who submitted papers, the Program Committee members, and the external reviewers. We also thank all the local people who were instrumental in making this edition of CETS another very successful event. In particular, we are very grateful to Ying Xie, who was responsible for the local arrangements. Special gratitude goes to the publishing editor, Leonie Kunz, who managed the complexity of information and communication aspects. Furthermore, we thank the many students who volunteered on the organization team, as well as the IT services of Carleton University.

A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention

Author : Anurag Pandey
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention by : Anurag Pandey

Download or read book A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention written by Anurag Pandey and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To find out the factors affecting consumers' online shopping behavior and their impact on Behavioral Intention.Design/methodology/approach - A Cross-sectional descriptive study using snowball sampling for selecting the samples from online shopping users of 11 districts of Central U.P. The schedule and Web-based structured questionnaire have been used for collecting the data. The factor analysis is performed for identifying the factors, the multiple regression analysis is used for creating a regression line.Findings - The study results recommend that consumers' online shopping behavior is being affected by several factors like social influence, self-efficacy, perceived credibility, performance expectancy, effort expectancy, website design, social media, and delivery of goods.Research limitations/implications - The study results can be generalized to the online shopping users of the selected districts of central U.P. only. In future studies, more statistical techniques might be applied for improving the conclusiveness of the findings reported in the study.Practical Implications - The researcher can use the findings of the study in future studies. The findings can be implemented by online retailers in decision-making while making their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the Cronbach's Alpha value. The KMO values support the adequacy of sample size and were found significant for applying Exploratory Factor Analysis.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1584 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Drivers and Barriers for Online Consumer Behavior

Author : Dr. Anita Maheshwari
Publisher : Shashwat Publication
ISBN 13 : 9393557292
Total Pages : 95 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari

Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

Belief, Attitude, Intention, and Behavior

Author : Martin Fishbein
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Belief, Attitude, Intention, and Behavior by : Martin Fishbein

Download or read book Belief, Attitude, Intention, and Behavior written by Martin Fishbein and published by Addison Wesley Publishing Company. This book was released on 1975 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Factors Influencing Indonesian Consumer Online Shopping Behavior

Author : Erlyn Tamara
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Factors Influencing Indonesian Consumer Online Shopping Behavior by : Erlyn Tamara

Download or read book Factors Influencing Indonesian Consumer Online Shopping Behavior written by Erlyn Tamara and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the advancement of technology, e-commerce has reached a whole new level and has seen consistent growth over the last few years, especially in Indonesia. Thousands of businesses can now reach customers worldwide and boost their sales thanks to cutting-edge software and applications. In the era of technology, consumers have been empowered through improved access to the latest trends, products, and services. Consumer behavior is evolving, and in order to remain relevant and profitable, companies must anticipate and adapt to these rapid changes. People have different tastes, budgets and preferences that make consumer behavior different. It is crucial for marketers to comprehend consumer expectations and the factors that influence online purchasing behavior. This study aims to examine the factors that affect the consumer purchase decision within e-commerce to unravel how certain subjective and objective factors impact the consumer purchase decision, and also examine which type of factor (subjective or objective) has stronger effect on consumers' online purchasing and decision making behavior. Understanding consumer buying behavior and decision-making processes is critical for businesses to effectively target and satisfy their customers, leading to increased success and growth. Companies are able to develop marketing strategies, goods, and services that effectively satisfy the requirements of their target audience if they get insights into the motivations, preferences, and behaviors of their target audience's consumers. A quantitative approach was adopted by means of self-administered questionnaires. 307 consumers were sampled. IBM SPSS Statistics and SPSS Amos were used to analyze and evaluate Cronbach's Alpha, EFA, CFA, regression, SEM, and direct effect. According to the findings, three factors, such as price, quality, and online reviews positively influence purchasing behavior of Indonesian consumers, with quality being the most important factor.

Online Shopping Habits and Consumer Behavior

Author : Murali Guruswamy
Publisher : GRIN Verlag
ISBN 13 : 3656598150
Total Pages : 66 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Online Shopping Habits and Consumer Behavior by : Murali Guruswamy

Download or read book Online Shopping Habits and Consumer Behavior written by Murali Guruswamy and published by GRIN Verlag. This book was released on 2014-02-19 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK

Author : Gerald Moss
Publisher : GRIN Verlag
ISBN 13 : 3668536694
Total Pages : 65 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK by : Gerald Moss

Download or read book Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK written by Gerald Moss and published by GRIN Verlag. This book was released on 2017-09-27 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are: