Facebook Marketing for Realtors

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Author :
Publisher : Well Fed Realtor
ISBN 13 : 9781970119244
Total Pages : 102 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Facebook Marketing for Realtors by : Michael Smythe

Download or read book Facebook Marketing for Realtors written by Michael Smythe and published by Well Fed Realtor. This book was released on 2018-11-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Marketing With Facebook!Not sure how to turn all those likes, comments and "friends" into real estate marketing dreams?Tried Facebook before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging Facebook to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Facebook Marketing for Realtors" you'll discover:¿5 Biggest Facebook Mistakes Realtors Make¿3 Keys to Facebook Posting Mastery¿How to Get a Boatload of Facebook Fans (Without Hardly Trying)¿4 Custom Apps You Just Gotta Have¿Facebook Advertising 101 for Realtors¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor Facebook marketing game - without having to watch a single, boring YouTube video. So, why not begin your quest for Facebook realtor domination...today!

#Getsocialsmart

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541273313
Total Pages : 0 pages
Book Rating : 4.2/5 (733 download)

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Book Synopsis #Getsocialsmart by : Katie Lance

Download or read book #Getsocialsmart written by Katie Lance and published by Createspace Independent Publishing Platform. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!

Real Estate Marketing on Facebook

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Author :
Publisher :
ISBN 13 : 9781491271018
Total Pages : 154 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Real Estate Marketing on Facebook by : Chris Moore

Download or read book Real Estate Marketing on Facebook written by Chris Moore and published by . This book was released on 2013-08-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of wasting time and money marketing in social media with no results?What if we told you that YOU could close more deals by marketing on Facebook, in less than 30 minutes per week? For FREE!In this engaging book, Realtor(r) Chris Moore reveals the secrets he uses on Facebook to keep his sales pipeline full and his closing calendar busy. He and co-author John Cote (#1 Best Selling Author and Social Media Strategist) will teach you how to:- Farm for new listings and buyers online then convert them into closings- Market your business to your target demographic using branded advertising- Drive consistent traffic to your website- Increase your referral business- Stay in constant contact with your past clients, automaticallyYou will learn the techniques Chris uses to create highly successful real estate marketing campaigns on Facebook. This is not theory, but real world application of the money making strategies used by Chris in his business. This step by step guide to creating a Facebook Business page (Fan page) will teach you how to actively engage your viewers and generate leads. You can learn how to increase your referral business, generate Internet leads, and stay in touch with your past and current clients, all for FREE.

Facebook Advertising for Real Estate Agents

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Author :
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis Facebook Advertising for Real Estate Agents by : Alex Andrei

Download or read book Facebook Advertising for Real Estate Agents written by Alex Andrei and published by . This book was released on 2021-03-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most real estate agents fail? Because the game is rigged against them. Despite the freedom and incredible earning potential real estate offers, the industry is full of agents struggling to achieve the level of success they know they're capable of. They spend hours each day cold-calling with little to show for it. They hound their friends and family members for referrals. They go around door-knocking, battling through countless painful rejections. They anxiously wait for their broker to send them the leads they promised. They pay companies like Zillow thousands for overpriced leads that don't convert. They send hundreds of direct mailers hoping that maybe, just maybe, one person responds. What do all these ineffective tactics have in common? They're all extremely time and effort intensive, requiring a significant investment of time while offering no guarantee of producing leads. These outdated strategies keep you stuck on a hamster-wheel, working incredibly hard but making little real progress. As long as the health of your pipeline is dependent on your time and effort, you'll never be able to grow your business to the level you desire. There just isn't enough time in a day. What are the most successful real estate agents doing differently? It comes down to one simple secret: Highly effective real estate agents rely on systems to predictably fill their funnels with qualified leads, so they can focus on closing deals and earning commissions. Instead of competing with every other agent in their market, they find groups of untapped buyers and sellers online and position themselves as the local expert who can help them. In short, the country's top real estate agents don't chase leads, they attract them. And here's my question to you: Will you be one of them? In Facebook Advertising for Real Estate Agents, you'll learn a simple, step-by-step system that will keep your pipeline filled to the brim with qualified buyer and seller leads who are practically begging for your help. You'll learn: How to consistently and predictably fill your funnel with the "hand-raisers" in your area and position yourself as the "go-to agent" in your market (pages 111 - 142). Little-known strategies top producing agents are using to generate millions of dollars in qualified pipeline without lifting a finger (pages 12 - 38). The EXACT cut-and-paste ad copy, offers and targeting that I've personally used to generate million-dollar buyers and sellers for the price of a Starbucks coffee (pages 61 - 96). How to effectively outsource and automate qualification so you ONLY connect with serious leads and NEVER have to waste your time with tire-kickers again (pages 147 - 153). How to stop trading time for money and build a bigger pipeline with less time (pages 17 - 28). How to build extremely successful Facebook ads PLUS over 40 examples of top performing ads you can copy for immediate results (pages 92 - 109). Common advertising mistakes almost all agents make that you MUST avoid (pages 144 - 147). How to connect with motivated sellers and book more listing appointments (pages 79 - 86). How to set up your ads for GUARANTEED success (pages 128 - 133). How to close an extra 3 - 5 deals per month and grow your business faster than you ever thought possible (pages 96 - 153). Plus FREE access to $200 worth of exclusive bonuses inside!

The High-Performing Real Estate Team

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119801877
Total Pages : 274 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The High-Performing Real Estate Team by : Brian Icenhower

Download or read book The High-Performing Real Estate Team written by Brian Icenhower and published by John Wiley & Sons. This book was released on 2021-09-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.

365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook

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Author :
Publisher : Nick Tsai
ISBN 13 :
Total Pages : 93 pages
Book Rating : 4./5 ( download)

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Book Synopsis 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook by : Nick Tsai

Download or read book 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook written by Nick Tsai and published by Nick Tsai. This book was released on with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a real estate agent who wants to generate more leads and sales through social media? Do you want to build a solid personal brand but are too busy to come up with the content necessary to do so? Would you like to create engaging content that attracts potential buyers and sellers? If so, this book is for you! This book provides you with 365 ready-to-use real estate content ideas that you can easily plug in and play with to create engaging social media posts. These helpful pieces of content are designed to attract potential home buyers and sellers and can help position you as the go-to local expert. You can use these ideas in several different ways: Create Image posts with Canva Record TikTok or Reels videos Or you can simply copy and paste those content into your social media posts. What you are getting in this book: 1) 365 done-for-you social media post ideas that you can copy and paste to create social media posts, including: 100 done-for-you home seller tips 100 done-for-you home buyer tips 100 done-for-you real estate terms 25 done-for-you real estate FAQs 40 done-for-you viral real estate quotes 2) 18 social media marketing hacks to grow your following and generate more leads online. 3) 50 social media content ideas that you can use to engage with your audience. Additionally, you will get access to my bonus resources, checklists, and discounts after getting this book. So grab your copy now and start bringing your social media marketing to the next level.

YOUR FIRST 365 DAYS IN REAL ESTATE

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Author :
Publisher : Harriman House Limited
ISBN 13 : 0857197614
Total Pages : 160 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis YOUR FIRST 365 DAYS IN REAL ESTATE by : Shelley Zavitz

Download or read book YOUR FIRST 365 DAYS IN REAL ESTATE written by Shelley Zavitz and published by Harriman House Limited. This book was released on 2019-06-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: - what to expect the first year of your career - how to implement systems that will impact your business in the next 90 days - how to build a marketing plan in a digital world - how to work your contacts to start your referral pipeline - how mindset can make or break your business and what to do about it - why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent - including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry - don't miss out on your potential as a realtor without it.

The Facebook Ad Guide for Realtors

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis The Facebook Ad Guide for Realtors by : Mike Phil

Download or read book The Facebook Ad Guide for Realtors written by Mike Phil and published by Independently Published. This book was released on 2024-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Code on Real Estate Leads: The Facebook Ad Guide for Realtors Struggling to reach qualified buyers and sellers in a crowded online market? Wish you could target your ideal clients with laser precision? Look no further than "The Facebook Ad Guide for Realtors." This comprehensive guide, written specifically for real estate professionals, equips you with the knowledge and strategies to craft targeted Facebook Ads that generate a steady stream of hot leads. Here's what sets "The Facebook Ad Guide for Realtors" apart: Identify Your Dream Client: Move beyond generic demographics. This guide delves into understanding the specific needs, wants, and online behavior of your ideal client. By creating a buyer or seller persona, you'll ensure your Facebook Ads resonate with the exact people most likely to benefit from your expertise. Craft Compelling Ad Copy that Converts: Forget bland property descriptions. Learn the secrets to writing ad copy that grabs attention, sparks interest, and compels viewers to take action. Discover the psychology behind effective ad copywriting for real estate and uncover proven formulas for crafting magnetic messages that resonate with your target audience. Design Eye-Catching Ads that Showcase Listings: In the Facebook feed, a sea of ads competes for attention. This guide unveils the secrets to creating visually stunning ads that stop the scroll and leave a lasting impression. Explore design best practices specifically tailored to the Facebook Ads platform and discover how to leverage high-quality photos and videos to showcase your listings in the most captivating way. Master Facebook Ad Targeting for Maximum Reach: Reaching the right people is paramount to the success of any Facebook Ad campaign. This guide provides a deep dive into Facebook's powerful targeting options. You'll learn how to laser-focus your campaigns based on demographics, interests, location, and even life events, ensuring your ads are seen by those most likely to convert into paying clients. "The Facebook Ad Guide for Realtors" is more than just a guide; it's your key to unlocking the transformative power of Facebook Ads. With this roadmap to success, you'll be well on your way to attracting a steady stream of qualified leads, growing your business, and achieving long-term success in the ever-evolving real estate market. Don't get lost in the digital noise. Take control of your online presence and watch your lead generation flourish with the power of Facebook Ads.

Social Media for Real Estate Agents and Realtors

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Author :
Publisher : Dream Street Investments Inc
ISBN 13 : 1456365134
Total Pages : 144 pages
Book Rating : 4.4/5 (563 download)

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Book Synopsis Social Media for Real Estate Agents and Realtors by : Inc Dream Street Investments

Download or read book Social Media for Real Estate Agents and Realtors written by Inc Dream Street Investments and published by Dream Street Investments Inc. This book was released on 2010-12-02 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of the Internet to Grow your Real Estate Business Quickly! Learn How to become a Real Estate Internet Marketing Giant & Dominate your current Real Estate Market using Social Media Marketing Expert Techniques and Strategies. This outstanding social media & internet marketing book teaches you how to connect with thousands of people via the internet & grow your real estate business fast. Great for both beginners and experienced internet marketers. This book is completely hands on & takes you step by step through the process of getting started marketing your Real Estate Services Online, Blogging, Using Facebook, Twitter, Myspace, Linkedin, Trulia, Yelp, Top SEO for Realtors, Top Social Networking Websites to be on for Real Estate, over 50 Free places to Advertise your Real Estate services on the internet, How to Use your Website to Generate Tons of Leads, & so much more! It's EASY to market online & 99% of it is completely FREE! Don't be left behind, beat out your competition & learn how to rule the internet & be the agent all the buyers & sellers find online. Learn How to Double & Triple your Current Real Estate Business using the Internet now! 99% of Agents Have a Website & Less Than 3% Market It Correctly- Turn your Real Estate Website into a Lead Generating Machine Instantly. 95% of Buyers & Sellers start out searching on the internet, this means if you are not found online, you will be missing 95% of your potential business. Get your Real Estate business online now before your competition beats you out! This books teaches you simply how easy it is to get your Real Estate Business online. Better known as the Social Media Bible for Realtors! You will refer to this great book over & over again! Learn how to use twitter, facebook, linkedin, blogger, wordpress, trulia, activerain, zillow, & many more! The time is now to dominate the internet! Grow your Real Estate Business online today!

YouTube for Real Estate Agents

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Author :
Publisher :
ISBN 13 : 9781688409811
Total Pages : 94 pages
Book Rating : 4.4/5 (98 download)

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Book Synopsis YouTube for Real Estate Agents by : Karin Carr

Download or read book YouTube for Real Estate Agents written by Karin Carr and published by . This book was released on 2019-08-24 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to attract your ideal clients through video marketing using YouTube.

Facebook Group Marketing for Real Estate Agents and Loan Originators

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Author :
Publisher :
ISBN 13 : 9781090364364
Total Pages : 124 pages
Book Rating : 4.3/5 (643 download)

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Book Synopsis Facebook Group Marketing for Real Estate Agents and Loan Originators by : Marty Human

Download or read book Facebook Group Marketing for Real Estate Agents and Loan Originators written by Marty Human and published by . This book was released on 2019-05-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW REVISED AND IMPROVED EDITION!! Let us teach you the "Buzz Formula." We are experts at generating an insane amount of business using the Facebook Groups! We will show you how to make real connections with BUYERS & SELLERS, all from the comfort of your home.Learn how I went from pounding the phones every day, to "leveraging" myself using the Facebook Groups. It has been so effective that our branches haven't paid for advertising in years. We have so much business coming in, we could work 24/7! We have taught hundreds of real estate agents and loan originators how to stop calling leads, door knocking and going to trade shows. Those days are OVER! We show you how to use Facebook Messenger for introductions and to communicate faster than ever! Get ready to become part of our BUZZ FORMULA NATION. The Facebook Groups are easier to use than Business Pages, but even if you already have a Facebook Business Page, you NEED a Personal Branding Group (PBG). Create a community that generates a pipeline of real people who support you, and your business.

100 Real Estate Marketing Ideas

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Author :
Publisher : Nick Tsai
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis 100 Real Estate Marketing Ideas by : Nick Tsai

Download or read book 100 Real Estate Marketing Ideas written by Nick Tsai and published by Nick Tsai. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive real estate market, standing out from the crowd is crucial. In this comprehensive guide, you'll discover 100 proven marketing strategies that will help you generate more leads, build a better brand, and win more clients. Written specifically for real estate agents and Realtors, this book is packed with actionable ideas that you can implement right away. From leveraging social media to hosting open houses, this book covers all the essential marketing tactics you need to succeed in the real estate industry. Whether you're a seasoned pro or just starting out, this book will give you the tools you need to take your business to the next level. Get your copy of "100 Real Estate Marketing Ideas That Work" today and start seeing results

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

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Author :
Publisher : Neal Schaffer
ISBN 13 : 1456604619
Total Pages : 259 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Realtor Marketing

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Author :
Publisher : DMA4U
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis Realtor Marketing by : Ehsan Zarei

Download or read book Realtor Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to real estate agency marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your real estate agency marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your real estate agency marketing to the next level.

Video Marketing for Realtors

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Author :
Publisher : Well Fed Realtor
ISBN 13 : 9781970119251
Total Pages : 106 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Video Marketing for Realtors by : Michael Smythe

Download or read book Video Marketing for Realtors written by Michael Smythe and published by Well Fed Realtor. This book was released on 2018-11-27 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Marketing With YouTube!Not sure how to turn all those videos, comments and "video views" into real estate marketing dreams?Tried video marketing before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging YouTube to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Video Marketing for Realtors" you'll discover:¿3 Things You Need to Know to Crush It With Video Marketing¿How to Create a YouTube Channel Worth Watching¿5 Keys to the Perfect Online Video¿Video Editing for Total Newbies¿How to Promote Your Video to the Entire World¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor video marketing game - without having to watch a single, rambling YouTube video. (Except yours, that is.)So, why not begin your quest for YouTube realtor domination...today!

Real Estate Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317689054
Total Pages : 319 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Real Estate Marketing by : M. Joseph Sirgy

Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Social Media For Real Estate Agents & Realtors: Real Estate Internet Marketing Using Social Networking to Grow Your Real Estate Business Fast

Download Social Media For Real Estate Agents & Realtors: Real Estate Internet Marketing Using Social Networking to Grow Your Real Estate Business Fast PDF Online Free

Author :
Publisher : Dream Street Investments Inc
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media For Real Estate Agents & Realtors: Real Estate Internet Marketing Using Social Networking to Grow Your Real Estate Business Fast by :

Download or read book Social Media For Real Estate Agents & Realtors: Real Estate Internet Marketing Using Social Networking to Grow Your Real Estate Business Fast written by and published by Dream Street Investments Inc. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: