Eyetracking Web Usability

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Eyetracking Web Usability

Author : Jakob Nielsen
Publisher : New Riders
ISBN 13 : 0321714075
Total Pages : 457 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Eyetracking Web Usability by : Jakob Nielsen

Download or read book Eyetracking Web Usability written by Jakob Nielsen and published by New Riders. This book was released on 2010-04-26 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Prioritizing Web Usability

Author : Jakob Nielsen
Publisher : Pearson Education
ISBN 13 : 0132798158
Total Pages : 667 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Prioritizing Web Usability by : Jakob Nielsen

Download or read book Prioritizing Web Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2006-04-20 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Eye Tracking in User Experience Design

Author : Jennifer Romano Bergstrom
Publisher : Elsevier
ISBN 13 : 0124167098
Total Pages : 400 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Elsevier. This book was released on 2014-03-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking the User Experience

Author : Aga Bojko
Publisher : Rosenfeld Media
ISBN 13 : 1933820918
Total Pages : 320 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Eye Tracking the User Experience by : Aga Bojko

Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
ISBN 13 : 1591407982
Total Pages : 780 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Human Computer Interaction by : Ghaoui, Claude

Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Mobile Usability

Author : Jakob Nielsen
Publisher : Pearson Education
ISBN 13 : 0133122174
Total Pages : 595 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Mobile Usability by : Jakob Nielsen

Download or read book Mobile Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2012-10-09 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Artificial Intelligence

Author : Marco Antonio Aceves-Fernandez
Publisher : BoD – Books on Demand
ISBN 13 : 178923364X
Total Pages : 466 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Artificial Intelligence by : Marco Antonio Aceves-Fernandez

Download or read book Artificial Intelligence written by Marco Antonio Aceves-Fernandez and published by BoD – Books on Demand. This book was released on 2018-06-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is taking an increasingly important role in our society. From cars, smartphones, airplanes, consumer applications, and even medical equipment, the impact of AI is changing the world around us. The ability of machines to demonstrate advanced cognitive skills in taking decisions, learn and perceive the environment, predict certain behavior, and process written or spoken languages, among other skills, makes this discipline of paramount importance in today's world. Although AI is changing the world for the better in many applications, it also comes with its challenges. This book encompasses many applications as well as new techniques, challenges, and opportunities in this fascinating area.

Human-Computer Interaction - INTERACT 2009

Author : Tom Gross
Publisher : Springer Science & Business Media
ISBN 13 : 3642036570
Total Pages : 1036 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Human-Computer Interaction - INTERACT 2009 by : Tom Gross

Download or read book Human-Computer Interaction - INTERACT 2009 written by Tom Gross and published by Springer Science & Business Media. This book was released on 2009-08-06 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.

Think Like a UX Researcher

Author : David Travis
Publisher : CRC Press
ISBN 13 : 1000910350
Total Pages : 296 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Think Like a UX Researcher by : David Travis

Download or read book Think Like a UX Researcher written by David Travis and published by CRC Press. This book was released on 2023-07-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

People and Computers XVI - Memorable Yet Invisible

Author : Xristine Faulkner
Publisher : Springer Science & Business Media
ISBN 13 : 9781852336592
Total Pages : 444 pages
Book Rating : 4.3/5 (365 download)

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Book Synopsis People and Computers XVI - Memorable Yet Invisible by : Xristine Faulkner

Download or read book People and Computers XVI - Memorable Yet Invisible written by Xristine Faulkner and published by Springer Science & Business Media. This book was released on 2002-08-01 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 20 years the dominant form of user interface has been the Graphical User Interface (GUl) with direct manipulation. As software gets more complicated and more and more inexperienced users come into contact with computers, enticed by the World Wide Web and smaller mobile devices, new interface metaphors are required. The increasing complexity of software has introduced more options to the user. This seemingly increased control actually decreases control as the number of options and features available to them overwhelms the users and 'information overload' can occur (Lachman, 1997). Conversational anthropomorphic interfaces provide a possible alternative to the direct manipulation metaphor. The aim of this paper is to investigate users reactions and assumptions when interacting with anthropomorphic agents. Here we consider how the level of anthropomorphism exhibited by the character and the level of interaction affects these assumptions. We compared characters of different levels of anthropomorphic abstraction, from a very abstract character to a realistic yet not human character. As more software is released for general use with anthropomorphic interfaces there seems to be no consensus of what the characters should look like and what look is more suited for different applications. Some software and research opts for realistic looking characters (for example, Haptek Inc., see http://www.haptek.com). others opt for cartoon characters (Microsoft, 1999) others opt for floating heads (Dohi & Ishizuka, 1997; Takama & Ishizuka, 1998; Koda, 1996; Koda & Maes, 1996a; Koda & Maes, 1996b).

Eyetracking and Applied Linguistics

Author : Silvia Hansen-Schirra
Publisher : Language Science Press
ISBN 13 : 3944675983
Total Pages : 202 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis Eyetracking and Applied Linguistics by : Silvia Hansen-Schirra

Download or read book Eyetracking and Applied Linguistics written by Silvia Hansen-Schirra and published by Language Science Press. This book was released on 2016-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking has become a powerful tool in scientific research and has finally found its way into disciplines such as applied linguistics and translation studies, paving the way for new insights and challenges in these fields. The aim of the first International Conference on Eyetracking and Applied Linguistics (ICEAL) was to bring together researchers who use eyetracking to empirically answer their research questions. It was intended to bridge the gaps between applied linguistics, translation studies, cognitive science and computational linguistics on the one hand and to further encourage innovative research methodologies and data triangulation on the other hand. These challenges are also addressed in this proceedings volume: While the studies described in the volume deal with a wide range of topics, they all agree on eyetracking as an appropriate methodology in empirical research.

Rocket Surgery Made Easy

Author : Steve Krug
Publisher : New Riders
ISBN 13 : 0321702840
Total Pages : 169 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Rocket Surgery Made Easy by : Steve Krug

Download or read book Rocket Surgery Made Easy written by Steve Krug and published by New Riders. This book was released on 2009-12-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Human-Computer Interaction: Design and Development Approaches

Author : Julie A. Jacko
Publisher : Springer Science & Business Media
ISBN 13 : 3642216013
Total Pages : 736 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Human-Computer Interaction: Design and Development Approaches by : Julie A. Jacko

Download or read book Human-Computer Interaction: Design and Development Approaches written by Julie A. Jacko and published by Springer Science & Business Media. This book was released on 2011-06-24 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.

Current Trends in Eye Tracking Research

Author : Mike Horsley
Publisher : Springer Science & Business Media
ISBN 13 : 3319028685
Total Pages : 345 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Current Trends in Eye Tracking Research by : Mike Horsley

Download or read book Current Trends in Eye Tracking Research written by Mike Horsley and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Eye Tracking

Author : Kenneth Holmqvist
Publisher : OUP Oxford
ISBN 13 : 0191625426
Total Pages : 793 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Eye Tracking by : Kenneth Holmqvist

Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Usability Testing for Survey Research

Author : Emily Geisen
Publisher : Morgan Kaufmann
ISBN 13 : 0128036818
Total Pages : 250 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Usability Testing for Survey Research by : Emily Geisen

Download or read book Usability Testing for Survey Research written by Emily Geisen and published by Morgan Kaufmann. This book was released on 2017-02-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Eye Movement Research

Author : Christoph Klein
Publisher : Springer Nature
ISBN 13 : 303020085X
Total Pages : 1017 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Eye Movement Research by : Christoph Klein

Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.