Eye Tracking In User Experience Design

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Eye Tracking in User Experience Design

Author : Jennifer Romano Bergstrom
Publisher : Morgan Kaufmann
ISBN 13 : 9780124081383
Total Pages : 374 pages
Book Rating : 4.0/5 (813 download)

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Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Morgan Kaufmann. This book was released on 2014 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking in User Experience Design

Author : Jennifer Romano Bergstrom
Publisher : Elsevier
ISBN 13 : 0124167098
Total Pages : 400 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Elsevier. This book was released on 2014-03-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking the User Experience

Author : Aga Bojko
Publisher : Rosenfeld Media
ISBN 13 : 1933820918
Total Pages : 320 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Eye Tracking the User Experience by : Aga Bojko

Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eyetracking Web Usability

Author : Jakob Nielsen
Publisher : New Riders
ISBN 13 : 0321714075
Total Pages : 457 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Eyetracking Web Usability by : Jakob Nielsen

Download or read book Eyetracking Web Usability written by Jakob Nielsen and published by New Riders. This book was released on 2010-04-26 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Think Like a UX Researcher

Author : David Travis
Publisher : CRC Press
ISBN 13 : 1000910350
Total Pages : 296 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Think Like a UX Researcher by : David Travis

Download or read book Think Like a UX Researcher written by David Travis and published by CRC Press. This book was released on 2023-07-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
ISBN 13 : 1591407982
Total Pages : 780 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Human Computer Interaction by : Ghaoui, Claude

Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Forms that Work

Author : Caroline Jarrett
Publisher : Morgan Kaufmann
ISBN 13 : 9780080948485
Total Pages : 288 pages
Book Rating : 4.9/5 (484 download)

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Book Synopsis Forms that Work by : Caroline Jarrett

Download or read book Forms that Work written by Caroline Jarrett and published by Morgan Kaufmann. This book was released on 2009-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals. *Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. *Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. *Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). *Foreword by Steve Krug, author of the best selling Don't Make Me Think!

Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies

Author : Majaranta, Päivi
Publisher : IGI Global
ISBN 13 : 1613500998
Total Pages : 382 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies by : Majaranta, Päivi

Download or read book Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies written by Majaranta, Päivi and published by IGI Global. This book was released on 2011-10-31 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.

Laws of UX

Author : Jon Yablonski
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Advances in Applied Digital Human Modeling and Simulation

Author : Vincent Duffy
Publisher : AHFE International (USA)
ISBN 13 : 1495120945
Total Pages : 177 pages
Book Rating : 4.4/5 (951 download)

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Book Synopsis Advances in Applied Digital Human Modeling and Simulation by : Vincent Duffy

Download or read book Advances in Applied Digital Human Modeling and Simulation written by Vincent Duffy and published by AHFE International (USA). This book was released on 2020-07-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Advances in Applied Digital Human Modeling, is concerned with Modeling, Biomechanics and Simulation. The benefit of this area of research is to aid in the design of systems. Human modeling and simulation can reduce the need for physical prototyping and incorporate ergonomics and human factors earlier in design processes. These models provide a representation of some human aspects that can be inserted into simulations or virtual environments and facilitate prediction of safety, satisfaction, usability, performance and sustainability. These may consider the physiological, cognitive, behavioral, emotional and environmental aspects. The math and science provides a foundation for visualizations that can facilitate decision making by technical experts, management or those responsible for public policy.

Designing with the Mind in Mind

Author : Jeff Johnson
Publisher : Elsevier
ISBN 13 : 012411556X
Total Pages : 250 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Designing with the Mind in Mind by : Jeff Johnson

Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Design, User Experience, and Usability: Theories, Methods, and Tools for Designing the User Experience

Author : Aaron Marcus
Publisher : Springer
ISBN 13 : 9783319076676
Total Pages : 0 pages
Book Rating : 4.0/5 (766 download)

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Book Synopsis Design, User Experience, and Usability: Theories, Methods, and Tools for Designing the User Experience by : Aaron Marcus

Download or read book Design, User Experience, and Usability: Theories, Methods, and Tools for Designing the User Experience written by Aaron Marcus and published by Springer. This book was released on 2014-07-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 66 papers included in this volume are organized in topical sections on design theories, methods and tools; user experience evaluation; heuristic evaluation; media and design; design and creativity.

Eye Tracking Methodology

Author : Andrew Duchowski
Publisher : Springer Science & Business Media
ISBN 13 : 1846286093
Total Pages : 336 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Eye Tracking Methodology by : Andrew Duchowski

Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.

Human-Computer Interaction: Design and Development Approaches

Author : Julie A. Jacko
Publisher : Springer Science & Business Media
ISBN 13 : 3642216013
Total Pages : 736 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Human-Computer Interaction: Design and Development Approaches by : Julie A. Jacko

Download or read book Human-Computer Interaction: Design and Development Approaches written by Julie A. Jacko and published by Springer Science & Business Media. This book was released on 2011-06-24 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.

Visual Informatics: Sustaining Research and Innovations

Author : Halimah Badioze Zaman
Publisher : Springer Science & Business Media
ISBN 13 : 3642251900
Total Pages : 389 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Visual Informatics: Sustaining Research and Innovations by : Halimah Badioze Zaman

Download or read book Visual Informatics: Sustaining Research and Innovations written by Halimah Badioze Zaman and published by Springer Science & Business Media. This book was released on 2011-10-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 7066 and LNCS 7067 constitutes the proceedings of the Second International Visual Informatics Conference, IVIC 2011, held in Selangor, Malaysia, during November 9-11, 2011. The 71 revised papers presented were carefully reviewed and selected for inclusion in these proceedings. They are organized in topical sections named computer vision and simulation; virtual image processing and engineering; visual computing; and visualisation and social computing. In addition the first volume contains two keynote speeches in full paper length, and one keynote abstract.

Eye Tracking for Visual Marketing

Author : Michel Wedel
Publisher : Now Publishers Inc
ISBN 13 : 1601981546
Total Pages : 105 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Eye Tracking for Visual Marketing by : Michel Wedel

Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Eye Tracking in Tourism

Author : Mattia Rainoldi
Publisher : Springer Nature
ISBN 13 : 3030497097
Total Pages : 249 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi and published by Springer Nature. This book was released on 2020-10-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.