Consumer Behavior

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040269583
Total Pages : 289 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Consumer Behavior by : Morris B. Holbrook

Download or read book Consumer Behavior written by Morris B. Holbrook and published by Taylor & Francis. This book was released on 2024-12-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.

Why We Buy

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1416595244
Total Pages : 322 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Why We Buy by : Paco Underhill

Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

Consumer Research

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Author :
Publisher : SAGE
ISBN 13 : 0803972970
Total Pages : 433 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Consumer Research by : Morris B. Holbrook

Download or read book Consumer Research written by Morris B. Holbrook and published by SAGE. This book was released on 1995-06-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

Essay Buddy

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Author :
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4./5 ( download)

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Book Synopsis Essay Buddy by : ABHIJIT PARASHAR

Download or read book Essay Buddy written by ABHIJIT PARASHAR and published by Blue Rose Publishers. This book was released on 2023-05-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 100+ essays covering a range of subjects, from social issues and psychology to culture and business. The book contains essays on interesting topics like The benefits of reading for pleasure, The effects of peer pressure on adolescents, The importance of Financial Literacy for high school students, The impact of bullying on academic performance, The role of Spirituality in addiction recovery and many more. Each of the essays is written eloquently. It offers a thought-provoking and enlightening read, with each essay providing a unique and valuable contribution to the wider conversation. Whether through personal reflections or scholarly analysis, the essays in the book offer readers the opportunity to explore new ideas, challenge their own assumptions, and gain a deeper understanding of the world around them. The book is also helpful for those who want to improve their essay writing skills as well as for the aspirants who are preparing for various examinations like Language Proficiency Tests, English Qualifying & Optional Papers and others.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Author :
Publisher : Springer Nature
ISBN 13 : 3658351500
Total Pages : 257 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

55 Successful ISB Essays and Their Analysis

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Author :
Publisher : Notion Press
ISBN 13 : 1647606179
Total Pages : 172 pages
Book Rating : 4.6/5 (476 download)

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Book Synopsis 55 Successful ISB Essays and Their Analysis by : Akshay Goel, Dhriti Ahluwalia, Sonali Gupta

Download or read book 55 Successful ISB Essays and Their Analysis written by Akshay Goel, Dhriti Ahluwalia, Sonali Gupta and published by Notion Press. This book was released on 2019-12-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an MBA aspirant? Is ISB your dream Business School? Do you think B-School application essays are daunting? Do you want a competitive edge in your B-School application? With increasing number of applications at ISB PGP, it is very critical to stand out and differentiate your application. Essays are the perfect platform to demonstrate why you are the perfect fit for ISB and how you will add diversity to the next batch at ISB. Essay is the most important tool in your arsenal to showcase your potential to become a Rockstar Business Leader. The essay analysis written in the book will provide business professionals and undergraduate students deep insights to unlock the key to a successful ISB application essay. This book is brought to you by ISB Alumni to help you write the perfect essay by playing to your strengths, using compelling arguments and showcasing your leadership potential. In addition to the 55 essays, the book also includes profiles of successful applicants to help you develop winning strategies to put your best foot forward. This book contains: · 55 application essays of ISB Alumni from Class of 2018 & Class of 2019 · Analysis of each essay · Profiles of successful applicants · Tips to write a successful B-School application essay

Congruency, Expectations and Consumer Behavior in Digital Environments

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Author :
Publisher : Springer Nature
ISBN 13 : 3658284218
Total Pages : 226 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Congruency, Expectations and Consumer Behavior in Digital Environments by : Frederic Nimmermann

Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. ​About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

Three Essays on the Rise of Supermarkets and Their Impact on Fresh Fruits and Vegetables Supply Chains in Kenya

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Author :
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Three Essays on the Rise of Supermarkets and Their Impact on Fresh Fruits and Vegetables Supply Chains in Kenya by : David Neven

Download or read book Three Essays on the Rise of Supermarkets and Their Impact on Fresh Fruits and Vegetables Supply Chains in Kenya written by David Neven and published by . This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essays on congruence theory in marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3658393645
Total Pages : 177 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Essays on congruence theory in marketing by : Robér Rollin

Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

An Essay on China’s Development After the Demographic Golden Age

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Author :
Publisher : Springer Nature
ISBN 13 : 9811990646
Total Pages : 233 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis An Essay on China’s Development After the Demographic Golden Age by : Xueyuan Tian

Download or read book An Essay on China’s Development After the Demographic Golden Age written by Xueyuan Tian and published by Springer Nature. This book was released on 2023-03-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book mainly addresses China’s current demographic situation and social people-related policies. It aims to solve the issues of demographic transition, population aging, population flow, urbanization, population quality, etc. China is the first large population country, with the vast territory and the huge economic system. It has many issues such as productivity and production relations, superstructure and economic base, and domestic and international relations in various fields and at all levels. Hence, China needs to come up with a set of overall strategies. The author sorts out all of his works in recent years and performs his new academic achievements on demographic issues and social governing strategies. This timely book offers new methods that impact advanced social development with real data.

Successful College Writing with 2009 MLA and 2010 APA Updates

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Author :
Publisher : Macmillan
ISBN 13 : 0312667744
Total Pages : 930 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Successful College Writing with 2009 MLA and 2010 APA Updates by : Kathleen T. McWhorter

Download or read book Successful College Writing with 2009 MLA and 2010 APA Updates written by Kathleen T. McWhorter and published by Macmillan. This book was released on 2010-05-19 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates. Reading specialist Kathleen McWhorter understands that students are often lacking in the skills they need to succeed in the first-year writing course and need a text that doesn’t assume they have mastered all the basics. Successful College Writing meets students where they are, offering extensive instruction in careful and critical reading, practical advice on study and college survival skills, step-by-step strategies for writing and research, detailed coverage of the nine rhetorical patterns of development, and 64 professional and student readings that provide strong rhetorical models, as well as an easy-to-use handbook in the complete edition. McWhorter’s unique visual approach to learning uses graphic organizers, revision flowcharts, and other visual tools to help students analyze texts and write their own essays. Her unique attention to varieties of learning styles also helps empower students, allowing them to identify their strengths and learning preferences.

Successful College Writing Brief with 2009 MLA and 2010 APA Update

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Author :
Publisher : Macmillan
ISBN 13 : 0312619162
Total Pages : 788 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Successful College Writing Brief with 2009 MLA and 2010 APA Update by : Kathleen T. McWhorter

Download or read book Successful College Writing Brief with 2009 MLA and 2010 APA Update written by Kathleen T. McWhorter and published by Macmillan. This book was released on 2010-12-06 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the help students need to succeed Because so many first-year writing students lack the basic skills the course demands, reading specialist McWhorter gives them steady guidance through the challenges they face in academic work. Successful College Writing offers extensive instruction in active and critical reading, practical advice on study and college survival skills, step-by-step strategies for writing and research, detailed coverage of the nine rhetorical patterns of development, and 61 readings that provide strong rhetorical models, as well as an easy-to-use handbook in the complete edition. McWhorter’s unique visual approach to learning uses graphic organizers, revision flowcharts, and other visual tools to help students analyze texts and write their own essays. Her unique attention to varieties of learning styles also helps empower students, allowing them to identify their strengths and learning preferences. "Successful College Writing is not just about the mastery of academic discourse. It’s a leader in its genre because it helps students acquire valuable strategies for creating effective texts that are associated with expert professional communication in general." — Lilia Savova, Indiana University of Pennsylvania

Consumer Behavior in Travel and Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1136382712
Total Pages : 552 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Consumer Behavior in Travel and Tourism by : Kaye Sung Chon

Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Shopper's Paradise

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Author :
Publisher : BRILL
ISBN 13 : 9004408665
Total Pages : 135 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Shopper's Paradise by : Arthur Asa Berger

Download or read book Shopper's Paradise written by Arthur Asa Berger and published by BRILL. This book was released on 2019-12-09 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.

Analysing Modern Business Cycles: Essays Honoring Geoffrey H.Moore

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Author :
Publisher : Routledge
ISBN 13 : 131549227X
Total Pages : 235 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Analysing Modern Business Cycles: Essays Honoring Geoffrey H.Moore by : Philip A. Klein

Download or read book Analysing Modern Business Cycles: Essays Honoring Geoffrey H.Moore written by Philip A. Klein and published by Routledge. This book was released on 2019-07-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "Festschrift" honours Geoffrey H. Moore's life-long contribution to the study of business cycles. After some analysts had concluded that business cycles were dead, renewed economic turbulence in the 1970s and 1980s brought new life to the subject. The study of business cycles now encompasses the global economic system, and this work aims to push back the frontiers of knowledge.

Navigating Aseannovation: The Reservoir Principle And Other Essays On Startups And Innovation In Southeast Asia

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Author :
Publisher : World Scientific
ISBN 13 : 9814518743
Total Pages : 297 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Navigating Aseannovation: The Reservoir Principle And Other Essays On Startups And Innovation In Southeast Asia by : Yinglan Tan

Download or read book Navigating Aseannovation: The Reservoir Principle And Other Essays On Startups And Innovation In Southeast Asia written by Yinglan Tan and published by World Scientific. This book was released on 2020-10-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia has been an emerging frontier for internet technology startups, with talent and capital flooding into the region's technology markets in recent years. Navigating ASEANnovation: The Reservoir Principle and other essays on startups and innovation in Southeast Asia is a collection of essays and interviews with founders and investors on what it takes to thrive and win in the region as a tech startup. From topics such as bringing together a founding team to exiting a company, the collection covers various aspects of startup growth, digging deep into the critical strategies tech founders and business leaders of different countries and industries can adopt, while embracing the diversity critical to understanding the region.Navigating ASEANnovation serves as go-to compendium providing practical advice and mental frameworks for anyone interested in Southeast Asia and tech startups, highlighting the unique aspects of operating in the region that the world can learn from as well.The collection was curated with commentary from Yinglan Tan, Founding Managing Partner of Insignia Ventures Partners, an early stage technology venture fund in Southeast Asia, and Paulo Joquiño, Editor of Insignia Business Review, the official publication of Insignia Ventures Partners.

Persuasion

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Author :
Publisher : Routledge
ISBN 13 : 1317348389
Total Pages : 401 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.