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Author : Sangphet Hanvanich
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (129 download)
Download or read book Enhancing Marketing Innovation Through Marketing Knowledge Transfer written by Sangphet Hanvanich and published by . This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nory B. Jones
Publisher : Routledge
ISBN 13 : 1351778234
Total Pages : 156 pages
Book Rating : 4.3/5 (517 download)
Download or read book Knowledge Transfer and Innovation written by Nory B. Jones and published by Routledge. This book was released on 2018-03-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how managers can use and transfer knowledge more effectively to stimulate innovation in their organization in order to increase their competitive advantage. Jones and Mahon draw on their discussions with combat Veterans, whose very survival relies on their skill in transferring crucial knowledge and information quickly, effectively and efficiently. They note that in today’s competitive and fast-paced business world, these skills translate into continual innovation, metamorphosis,and ultimately success. The authors have built a conceptual framework that demonstrates to the reader how to develop the same underlying skills and to use them effectively in the business environment. With rich and lively examples throughout, Knowledge Transfer and Innovation equips students and practitioners of knowledge management, innovation, leadership and strategy with the skills, tools and strategies to succeed in today’s fast-paced business environment.
Author : Kimio Kase
Publisher : Springer
ISBN 13 : 1137024968
Total Pages : 651 pages
Book Rating : 4.1/5 (37 download)
Download or read book Towards Organizational Knowledge written by Kimio Kase and published by Springer. This book was released on 2013-08-15 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recognition of Professor Ikujiro Nonaka's contribution to the field of Knowledge Management this book, forming part of The Nonaka Series on Knowledge and Innovation from Palgrave Macmillan, deals with a variety of aspects of the Knowledge Management (KM) theory and the knowledge-based view of the firm.
Author : Robert J. Howlett
Publisher : Springer Science & Business Media
ISBN 13 : 3642205089
Total Pages : 346 pages
Book Rating : 4.6/5 (422 download)
Download or read book Innovation through Knowledge Transfer 2010 written by Robert J. Howlett and published by Springer Science & Business Media. This book was released on 2011-05-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the proceedings of the Second International Conference on Innovation through Knowledge Transfer, InnovationKT’2010, organised jointly by KES International and the Institute of Knowledge Transfer, and taking place in Coventry, UK on 7&8 December 2010. Featuring world-class invited speakers and contributions from a range of backgrounds and countries, the conference provided an excellent opportunity to disseminate, share and discuss the impact of university-business interaction through knowledge transfer in all its forms. There were two main motivations in initiating the Innovation through Knowledge Transfer series. The first aim was to provide the chance for publication on a subject where few opportunities exist already. The second motivation was to foster the development of a community from the diverse range of individuals practicing knowledge transfer. It is becoming clear that the delegates of the conference are drawn from a diverse community of practice. InnovationKT’2010 has succeeded in bringing together contributions from both the academic and practitioner sections of the knowledge transfer community. The programme contained seven invited keynote talks, 40 oral presentations grouped into eight sessions, and one interactive workshop. The proceedings contain 29 chapters drawn from this material. There were 91 registered delegates drawn from 10 countries of the world. The field of knowledge transfer is still immature, but these proceedings demonstrate that InnovationKT conference is making a significant contribution to its academic development.
Author : Robert J. Howlett
Publisher : Springer Science & Business Media
ISBN 13 : 3642145949
Total Pages : 370 pages
Book Rating : 4.6/5 (421 download)
Download or read book Innovation through Knowledge Transfer written by Robert J. Howlett and published by Springer Science & Business Media. This book was released on 2010-07-19 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge transfer between universities, business and the community is a topical subject of increasing importance. The first International Conference on 'Innovation through Knowledge Transfer: Research with Impact', InnovationKT'09, held in Kingston, London, UK, provided a rare and welcome opportunity to share some of the successes of knowledge transfer. The conference attracted 150 delegates and featured 42 oral presentations. This volume, representing the proceedings of the conference, contains 35 papers based on selected conference presentations. The papers are divided into seven sections entitled ‘Key Knowledge Transfer Perspectives’, ‘Knowledge Transfer Case Studies’, ‘Innovative Knowledge Transfer Techniques’, ‘Strategic and Organisational Approaches to Knowledge Transfer’, ‘Knowledge transfer in the Arts and the Community’, ‘Knowledge Transfer Methodology and Practice’ and ‘Innovation and Enterprise’. The first InnovationKT conference was unique in gathering such a tremendous range of knowledge transfer experience and expertise. This volume forms a valuable resource for all those who are involved in knowledge transfer, or wish to know more about it. University academics can read examples of ways in which research can be commercialised, increasing impact and improving relevance. Knowledge transfer practitioners can find out about best practice in their subject and read case studies. Companies can read about how universities can help find solutions to their problems. We recommend this volume as a statement of the benefits that knowledge transfer can bring to all those involved.
Author : Anthony Arundel
Publisher : Cambridge University Press
ISBN 13 : 1108842798
Total Pages : 543 pages
Book Rating : 4.1/5 (88 download)
Download or read book Harnessing Public Research for Innovation in the 21st Century written by Anthony Arundel and published by Cambridge University Press. This book was released on 2021-03-04 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to maximizing the impact of work done at public research institutions and universities to boost innovation and growth.
Author : Indiran, Logaiswari
Publisher : IGI Global
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (693 download)
Download or read book Promoting Entrepreneurship and Innovation Through Business Incubation written by Indiran, Logaiswari and published by IGI Global. This book was released on 2024-11-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving economic landscape, business incubation has become a pivotal mechanism for fostering entrepreneurship and driving innovation. By offering essential resources, mentorship, and networks, incubators transform promising ideas into thriving enterprises. This dynamic ecosystem not only nurtures early-stage ventures but also significantly shapes broader economic and social progress. Understanding the impact of business incubation is key to appreciating how entrepreneurship fuels global development and innovation. Promoting Entrepreneurship and Innovation Through Business Incubation provides a comprehensive exploration of this influential ecosystem. This volume delves into the evolution of incubation models and examines their application across diverse sectors like technology, biotech, and social entrepreneurship. These chapters explore how incubators act as catalysts for growth, innovation, and collaboration as well as highlight their contribution to sustainable development. This insightful resource is essential for researchers, policymakers, and practitioners aiming to grasp the critical role of incubators in fostering innovation and driving economic transformation.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Robert J. Howlett
Publisher : Springer Science & Business Media
ISBN 13 : 3642342191
Total Pages : 264 pages
Book Rating : 4.6/5 (423 download)
Download or read book Innovation through Knowledge Transfer 2012 written by Robert J. Howlett and published by Springer Science & Business Media. This book was released on 2012-12-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the world there is growing awareness of the importance of innovation and knowledge transfer. Innovation in the sense of generating new knowledge and making better use of existing knowledge, coupled with knowledge transfer and sharing paradigms, have never been more relevant to the universities, industry, commerce and the third sector. This volume represents the proceedings of the Innovation through Knowledge Transfer 2012 Conference which formed an excellent opportunity to disseminate, share and discuss the impact of innovation, knowledge sharing, enterprise and entrepreneurship. The volume contains papers presented at a Workshop on ‘The Meta Transfer of Knowledge: Challenges in the Transfer of Knowledge in Industry’, others from thematic sessions on ‘Next-Practice in University Based Open Innovation’, ‘Social Innovation and Related Paradigms’, ‘Engagement with Industry and Commerce’ and ‘Knowledge Exchange’. All papers were thoroughly reviewed by referees knowledgeable in practical and theoretical aspects of the subject.
Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (693 download)
Download or read book Marketing Innovation Strategies and Consumer Behavior written by Barbosa, Belem and published by IGI Global. This book was released on 2024-04-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Author : Babi?, Verica
Publisher : IGI Global
ISBN 13 : 1799827097
Total Pages : 695 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Enhancing Innovation in Higher Education Institutions written by Babi?, Verica and published by IGI Global. This book was released on 2020-03-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in higher education is a process of institutional adaptation to changes in the environment that enables higher education institutions to improve their existing practice and to be innovative at different levels and in different forms. Moreover, innovativeness is also related to internal characteristics of higher education institutions. Innovation in higher education can be observed as a result of the changing contexts in which higher education institutions function. Adjacently, a comprehensive approach to considering innovativeness is needed in order to enable the examination of different elements of innovativeness in higher education, that is, to identify the key factors that (de)stimulate innovations and affect their interactions with other relevant stakeholders at the national level and beyond. The Handbook of Research on Enhancing Innovation in Higher Education Institutions is a critical scholarly book that examines innovativeness in higher education and its complications and diversity. Starting from the view that higher education is currently confronted by global forces that require new research ideas, the publication suggests that comprehensive understanding of innovativeness is imperative for higher education’s institutions in the 21st century. Analyzing the recognized trends within the publication and concluding which aspects should be taken to improve innovativeness in higher education, this reference book outlines quality and innovation in teaching, innovative university-business cooperation, institutional framework and governance of higher education institutions, knowledge management, and leadership and organizational culture. It is ideal for curriculum designers, administrators, researchers, policymakers, academicians, professionals, and students.
Author : Abdulrahman Obaid AI-Youbi
Publisher : Springer Nature
ISBN 13 : 303059694X
Total Pages : 115 pages
Book Rating : 4.0/5 (35 download)
Download or read book The Leading World’s Most Innovative Universities written by Abdulrahman Obaid AI-Youbi and published by Springer Nature. This book was released on 2021-01-28 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is unique in its contents. No other title in the book market has tackled this important subject. It introduces innovation as a way of practice for world-class universities. It, then, discusses the criteria for being innovative in the academic world. The book selects some of the top innovative world-class universities to study the factors that qualified them to be innovative, so that any other university can follow their steps to become innovative. The final chapter of the book presents some recommendations in this regard.
Author : Nozari, Hamed
Publisher : IGI Global
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 (693 download)
Download or read book Building Smart and Sustainable Businesses With Transformative Technologies written by Nozari, Hamed and published by IGI Global. This book was released on 2023-12-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has brought about a significant shift in the business landscape, making it crucial for organizations to adapt and leverage transformative technologies. However, many businesses struggle to effectively harness the potential of these technologies, hindering their success in the era of digital transformation. Moreover, the pressing need for sustainability adds another layer of complexity to this challenge, requiring businesses to develop innovative models that address both digital transformation and sustainability. Building Smart and Sustainable Businesses With Transformative Technologies by Hamed Nozari offers a comprehensive solution to this pressing problem. With expertise in business management, Nozari provides invaluable insights for academic scholars, students, and professionals on integrating digital transformation and sustainability in business models. By exploring key dimensions, components, and indicators that shape digital businesses in the age of transformative technologies, readers are equipped with practical strategies and approaches. Covering topics such as digital supply chain management, smart production, and the utilization of emerging technologies, the book offers a holistic understanding of thriving in the digital era while addressing sustainability challenges. Nozari's comprehensive analysis and expertise inspire innovative thinking, enabling individuals to develop resilient and future-proof business models. With this transformative guide, scholars, students, and professionals have the necessary resources to drive meaningful change and create smart, sustainable businesses.
Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : T. Chini
Publisher : Springer
ISBN 13 : 023000587X
Total Pages : 198 pages
Book Rating : 4.2/5 (3 download)
Download or read book Effective Knowledge Transfer in Multinational Corporations written by T. Chini and published by Springer. This book was released on 2004-10-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shifts the debate on knowledge transfers within multinational corporations (MNCs) back to its core: How can we increase the effectiveness of cross-boarder transfers of knowledge? Several perspectives on international knowledge flows, from control issues to cultural barriers, are integrated into a comprehensive framework. Based on a sample of leading MNCs, empirical results show which managerial mechanisms have to be implemented to increase the benefit from knowledge transfers in headquarters and subsidiaries.
Author :
Publisher : Academic Conferences and publishing limited
ISBN 13 : 191458774X
Total Pages : 1021 pages
Book Rating : 4.9/5 (145 download)
Download or read book ECKM 2023 24th European Conference on Knowledge Managemen Vol 1 written by and published by Academic Conferences and publishing limited. This book was released on 2023-09-07 with total page 1021 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251388245
Total Pages : 30 pages
Book Rating : 4.2/5 (513 download)
Download or read book written by and published by Food & Agriculture Org.. This book was released on with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
