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Encyclopedia Of Sports Management And Marketing 1 A E
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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis Encyclopedia of sports management and marketing. 1. [A - E] by : Linda E. Swayne
Download or read book Encyclopedia of sports management and marketing. 1. [A - E] written by Linda E. Swayne and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-
Book Synopsis Encyclopedia of Sport Management by : Pedersen, Paul M.
Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Book Synopsis Encyclopedia of sports management and marketing. 4. [S - Z, Index] by : Linda E. Swayne
Download or read book Encyclopedia of sports management and marketing. 4. [S - Z, Index] written by Linda E. Swayne and published by . This book was released on 2011 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications, Incorporated. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis Encyclopedia of Sport Management by : Paul M Pedersen
Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by . This book was released on 2024-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.
Book Synopsis Encyclopedia of sports management and marketing. 2. [E - M] by : Linda E. Swayne
Download or read book Encyclopedia of sports management and marketing. 2. [E - M] written by Linda E. Swayne and published by . This book was released on 2011 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Book Synopsis The Sport Marketing Encyclopedia by : David G. Wilkinson
Download or read book The Sport Marketing Encyclopedia written by David G. Wilkinson and published by Human Kinetics Publishers. This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles and Practice of Sport Management by : Lisa Masteralexis
Download or read book Principles and Practice of Sport Management written by Lisa Masteralexis and published by Jones & Bartlett Publishers. This book was released on 2011-03-31 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. The Fourth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.
Book Synopsis Contemporary Sport Management by : Paul M. Pedersen
Download or read book Contemporary Sport Management written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2021-08-04 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Download or read book Sport Management written by Russell Hoye and published by Routledge. This book was released on 2012-07-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a fully revised and updated third edition, Sport Management: Principles and Applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how theory works in the professional world. Topics covered include: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This book provides a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students studying sport management related courses, as well as those studying business focused and human movement/physical education courses who are seeking an overview of sport management principles. Visit the companion website at www.routledge.com/textbooks/hoye
Book Synopsis Foundations of Sport Management by : Andy Gillentine
Download or read book Foundations of Sport Management written by Andy Gillentine and published by . This book was released on 2014-11-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, this 3rd Edition maintains its previous editions stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.
Book Synopsis The Ultimate Guide to Sports Marketing by : Stedman Graham
Download or read book The Ultimate Guide to Sports Marketing written by Stedman Graham and published by McGraw Hill Professional. This book was released on 2001-05-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Book Synopsis Sports Business Management by : George Foster
Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2016-01-08 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Book Synopsis Sports Management by : Dr. Goraksha Vitthalrao Pargaonkar
Download or read book Sports Management written by Dr. Goraksha Vitthalrao Pargaonkar and published by Friends Publications (India). This book was released on 2020-06-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport management is the field of business dealing with sports and recreation. Some examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, sports economics, sport finance, and sports information. Bachelor's and master's degrees in sport management are offered by many colleges and universities.
Book Synopsis Fundamentals of Sport Marketing by : Brenda G. Pitts
Download or read book Fundamentals of Sport Marketing written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Book Synopsis Sports Management and Administration by : David Watt
Download or read book Sports Management and Administration written by David Watt and published by Routledge. This book was released on 2004-04-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
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