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Author : David G. Wilkinson
Publisher : Human Kinetics Publishers
ISBN 13 : 9780873220637
Total Pages : pages
Book Rating : 4.2/5 (26 download)
Download or read book The Sport Marketing Encyclopedia written by David G. Wilkinson and published by Human Kinetics Publishers. This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.8/5 (8 download)
Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Linda E. Swayne
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412973823
Total Pages : 1960 pages
Book Rating : 4.9/5 (738 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications, Incorporated. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
![Download Encyclopedia of sports management and marketing. 3. [N - S] PDF Online Free](https://books.google.com/books/content/images/frontcover/q5ynwgEACAAJ?fife=w200-h370)
Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (18 download)
Download or read book Encyclopedia of sports management and marketing. 3. [N - S] written by Linda E. Swayne and published by . This book was released on 2011 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
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Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (762 download)
Download or read book Encyclopedia of sports management and marketing. 1. [A - E] written by Linda E. Swayne and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-
Author : Bernard James Mullin
Publisher : Human Kinetics
ISBN 13 : 9780736060523
Total Pages : 560 pages
Book Rating : 4.0/5 (65 download)
Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
![Download Encyclopedia of sports management and marketing. 4. [S - Z, Index] PDF Online Free](https://books.google.com/books/content/images/frontcover/z-HHwgEACAAJ?fife=w200-h370)
Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 (18 download)
Download or read book Encyclopedia of sports management and marketing. 4. [S - Z, Index] written by Linda E. Swayne and published by . This book was released on 2011 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.
Author : Paul M Pedersen
Publisher :
ISBN 13 : 9781035317172
Total Pages : 0 pages
Book Rating : 4.3/5 (171 download)
Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by . This book was released on 2024-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.
Author :
Publisher :
ISBN 13 : 9781780343228
Total Pages : 1858 pages
Book Rating : 4.3/5 (432 download)
Download or read book Encyclopedia of Sports Management and Marketing: S-Z written by and published by . This book was released on 2011 with total page 1858 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products.
Author : Linda E. Swayne
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412973823
Total Pages : 1960 pages
Book Rating : 4.9/5 (738 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications, Incorporated. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author : Nicole Mitchell
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031305472X
Total Pages : 241 pages
Book Rating : 4.3/5 (13 download)
Download or read book Encyclopedia of Title IX and Sports written by Nicole Mitchell and published by Bloomsbury Publishing USA. This book was released on 2007-10-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fierce debate has long loomed over Title IX, the landmark legislation prohibiting sex discrimination in schools, whether in academics or athletics. Since its inception, Title IX has inspired both backlash and backlash-against-backlash commentary. Supporters contend that the legislation is a long overdue measure in securing equal opportunities for girls and women in America's school and university athletics. Opponents argue that Title IX is nothing more than a government-enforced quota system that is damaging men's sports programs. Caught in the middle are the schools that struggle to develop equitable sports programs for male and female athletes. From the hard fought passing of Title IX in 1972 to the most recent debates surrounding compliance, this encyclopedia explores the significant individuals, events, key concepts, controversies, and legal cases revolving around Title IX and its application in collegiate athletics. This encyclopedia, the first of its kind, offers a comprehensive guide to various aspects and wide ranging issues associated with Title IX and sports. With more than 150 in-depth entries, this inclusive and authoritative reference will appeal to students, scholars, and general readers interested in both the historic framework and contemporary implications of Title IX and academic athletics. Sample entries include: A League of Their Own Association for Intercollegiate Athletics for Women v. NCAA (1984) Bonnie Blair Molly Machine Gun Bolin California NOW v. Board of Trustees of California State Universities (1993) Commission on Equal Opportunity in Athletics Equity in Athletics Disclosure Act Patsy Mink Ms. Foundation National Women's Football League National Wrestling Coaches Assocation Pederson v. Louisiana State University (2000) Three Part Test
Author : Robert Markel
Publisher : Henry Holt
ISBN 13 : 9780805044942
Total Pages : 340 pages
Book Rating : 4.0/5 (449 download)
Download or read book The Women's Sports Encyclopedia written by Robert Markel and published by Henry Holt. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A single-volume reference source combines history, biography, and records of women's sports
Author : K Edgington
Publisher : Scarecrow Press
ISBN 13 : 0810876531
Total Pages : 566 pages
Book Rating : 4.8/5 (18 download)
Download or read book Encyclopedia of Sports Films written by K Edgington and published by Scarecrow Press. This book was released on 2010-12-29 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this reference volume, more than 200 fictional feature-length movies with a primary focus on an athletic endeavor are discussed, including comedies, dramas, and biopics. Brief summaries and credit information are provided for an additional 200 films, and appendixes include made-for-teleivion movies and documentaries.
Author : Robert C. Eklund
Publisher : SAGE Publications
ISBN 13 : 1483332217
Total Pages : 871 pages
Book Rating : 4.4/5 (833 download)
Download or read book Encyclopedia of Sport and Exercise Psychology written by Robert C. Eklund and published by SAGE Publications. This book was released on 2013-12-17 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do athletes overcome fears, slumps, mental blocks, or injuries? How do they deal with stress and anxiety, be it from competitors, teammates, audiences, parents, coaches, or themselves? What psychological techniques prove effective in mental training for peak performance, maintaining concentration, motivation, and competitive drive? How can an athlete enhance his or her commitment to a training regimen, or how might the average person better adhere to a program of fitness and exercise? Readers will find answers to these questions and more in the Encyclopedia of Sport and Exercise Psychology. Features & Benefits: Entries explore the theory, research, and application of psychology as it relates to sport and fitness in a manner that is accessible and jargon-free to help readers better understand human behavior in sport and exercise settings. From personal factors to situational factors influencing performance to specific psychological techniques for enhancing performance, this work provides comprehensive coverage of the field via approximately 350 to 400 signed entries. Entries conclude with cross-references and suggestions for further readings to guide students further in their research journey. Available in print and online, this monumental work is edited by two leading figures in the field with a distinguished international Editorial Advisory Board to select and assign entries, ensuring authoritative content readers can trust.
