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Encouraging Participative Consumerism Through Evolutionary Digital Marketing Emerging Research And Opportunities
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Book Synopsis Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities by : Kaufmann, Hans Ruediger
Download or read book Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-05-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Book Synopsis Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by : Pedeliento, Giuseppe
Download or read book Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities written by Pedeliento, Giuseppe and published by IGI Global. This book was released on 2018-02-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng
Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho
Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Book Synopsis Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks by : Kumar, Sunil
Download or read book Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks written by Kumar, Sunil and published by IGI Global. This book was released on 2020-10-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: 5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivity for IoT devices with faster speed and lower latency. The 5G network is going to be a service-oriented network, connecting billions of IoT devices and mobile phones through the wireless network, and hence, it needs a special emphasis on security. Security is the necessary enabler for the continuity of the wireless network business, and in 5G, network security for IoT devices is the most important aspect. As IoT is gaining momentum, people can remotely operate or instruct their network devices. Therefore, there is a need for robust security mechanisms to prevent unauthorized access to the devices. Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks is a collection of innovative research on the security challenges and prevention mechanisms in high-speed mobile networks. The book explores the threats to 5G and IoT and how to implement effective security architecture for them. While highlighting topics including artificial intelligence, mobile technology, and ubiquitous computing, this book is ideally designed for cybersecurity experts, network providers, computer scientists, communication technologies experts, academicians, students, and researchers.
Book Synopsis Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by : Bogueva, Diana
Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Book Synopsis Driving Customer Appeal Through the Use of Emotional Branding by : Garg, Ruchi
Download or read book Driving Customer Appeal Through the Use of Emotional Branding written by Garg, Ruchi and published by IGI Global. This book was released on 2017-09-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
Book Synopsis Multidisciplinary Perspectives on New Media Art by : Soares, Celia
Download or read book Multidisciplinary Perspectives on New Media Art written by Soares, Celia and published by IGI Global. This book was released on 2020-06-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.
Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir
Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Book Synopsis Popular Representations of America in Non-American Media by : Endong, Floribert Patrick C.
Download or read book Popular Representations of America in Non-American Media written by Endong, Floribert Patrick C. and published by IGI Global. This book was released on 2019-06-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American medias representation of the U.S.A. and Americans.
Book Synopsis Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age by : Brown Sr., Michael A.
Download or read book Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2018-07-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital collaboration is abundant in todays world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.
Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif
Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.
Book Synopsis Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality by : Simão, Emília
Download or read book Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality written by Simão, Emília and published by IGI Global. This book was released on 2018-07-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.
Book Synopsis Information Manipulation and Its Impact Across All Industries by : Ebrahimi, Maryam
Download or read book Information Manipulation and Its Impact Across All Industries written by Ebrahimi, Maryam and published by IGI Global. This book was released on 2021-11-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.
Book Synopsis Advancements in Security and Privacy Initiatives for Multimedia Images by : Kumar, Ashwani
Download or read book Advancements in Security and Privacy Initiatives for Multimedia Images written by Kumar, Ashwani and published by IGI Global. This book was released on 2020-09-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of digital images in today’s modernized market is rapidly increasing throughout organizations due to the prevalence of social media and digital content. Companies who wish to distribute their content over the internet face numerous security risks such as copyright violation. Advanced methods for the protection and security of digital data are constantly emerging, and up-to-date research in this area is lacking. Advancements in Security and Privacy Initiatives for Multimedia Images is a collection of innovative research on the methods and applications of contemporary techniques for the security and copyright protection of images and their distribution. While highlighting topics including simulation-based security, digital watermarking protocols, and counterfeit prevention, this book is ideally designed for security analysts, researchers, developers, programmers, academicians, practitioners, students, executives, educators, and policymakers seeking current research on modern security improvements for multimedia images.
Book Synopsis Mass Communications and the Influence of Information During Times of Crises by : Al-Suqri, Mohammed Nasser
Download or read book Mass Communications and the Influence of Information During Times of Crises written by Al-Suqri, Mohammed Nasser and published by IGI Global. This book was released on 2021-12-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before it. In today’s world, information plays a critical role in all areas of life with much of this information being delivered over the internet and social media. People have access to unprecedented amounts of information from both official and unofficial sources. While these channels are beneficial for enabling authorities to obtain information necessary to manage the pandemic, there is also a higher risk of misinformation spread. Mass Communications and the Influence of Information During Times of Crises provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This text provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises. Covering topics such as crisis communication, data acquisition, and social media usage, this book is a dynamic resource for government policymakers, public health authorities, information and communications specialists, researchers, graduate and post-graduate students, professors, and academicians in a wide range of both public health and information-related disciplines.
