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Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Author : Anna De Fina
Publisher : John Benjamins Publishing
ISBN 13 : 902729612X
Total Pages : 268 pages
Book Rating : 4.0/5 (272 download)
Download or read book Identity in Narrative written by Anna De Fina and published by John Benjamins Publishing. This book was released on 2003-10-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents both an analysis of how identities are built, represented and negotiated in narrative, as well as a theoretical reflection on the links between narrative discourse and identity construction. The data for the book are Mexican immigrants' personal experience narratives and chronicles of their border crossings into the United States. Embracing a view of identity as a construct firmly grounded in discourse and interaction, the author examines and illustrates the multiple threads that connect the local expression and negotiation of identity to the wider social contexts that frame the experience of migration, from material conditions of life in the United States to mainstream discourses about race and color. The analysis reveals how identities emerge in discourse through the interplay of different levels of expression, from implicit adherence to narrative styles and ways of telling, to explicit negotiation of membership categories.
Author : Carla Freeman
Publisher : Duke University Press
ISBN 13 : 0822376008
Total Pages : 432 pages
Book Rating : 4.8/5 (223 download)
Download or read book Entrepreneurial Selves written by Carla Freeman and published by Duke University Press. This book was released on 2015-02-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the déjà vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.
Author : Christopher Freeman
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)
Download or read book Technology, Policy, and Economic Performance written by Christopher Freeman and published by Burns & Oates. This book was released on 1987 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan E. Cozzens
Publisher : Springer Science & Business Media
ISBN 13 : 9400920911
Total Pages : 391 pages
Book Rating : 4.4/5 (9 download)
Download or read book The Research System in Transition written by Susan E. Cozzens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a mountainside in sunny Tuscany, in October 1989, 96 people from 23 countries on five continents gathered to learn and teach about the problems of managing contemporary science. The diversity of economic and political systems represented in the group was matched by our occupations, which stretched from science policy practitioners, through research scientists and engineers, through academic observers of science and science policy. It was this diversity, along with the opportunities for infonnal discussion provided by long meals and remote location, that made the conference a special learning experience. Except at lecture time, it was impossible to distinguish the "students" at this event from the "teachers," and even the most senior members of the teaching staff went away with a sense that they had learned more from this group than from many a standard conference on science policy they had attended. The flavor of the conference experience cannot be captured adequately in a proceedings volume, and so we have not tried to create a historical record in this book. Instead, we have attempted to illustrate the core problems the panicipants at the conference shared, discussed, and debated, using both lectures delivered by the fonnal teaching staff and summaries of panel discussions, which extended to other panicipants and therefore increased the range of experiences reponed.
Author : David A. Aaker
Publisher :
ISBN 13 : 9781849830409
Total Pages : 380 pages
Book Rating : 4.8/5 (34 download)
Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author : Jonathan Bergmann
Publisher : International Society for Technology in Education
ISBN 13 : 1564844684
Total Pages : 123 pages
Book Rating : 4.5/5 (648 download)
Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Author : Judy Samuelson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089989
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)
Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : Ronda L. Brulotte
Publisher : Routledge
ISBN 13 : 1317145992
Total Pages : 252 pages
Book Rating : 4.3/5 (171 download)
Download or read book Edible Identities: Food as Cultural Heritage written by Ronda L. Brulotte and published by Routledge. This book was released on 2016-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food - its cultivation, preparation and communal consumption - has long been considered a form of cultural heritage. A dynamic, living product, food creates social bonds as it simultaneously marks off and maintains cultural difference. In bringing together anthropologists, historians and other scholars of food and heritage, this volume closely examines the ways in which the cultivation, preparation, and consumption of food is used to create identity claims of 'cultural heritage' on local, regional, national and international scales. Contributors explore a range of themes, including how food is used to mark insiders and outsiders within an ethnic group; how the same food's meanings change within a particular society based on class, gender or taste; and how traditions are 'invented' for the revitalization of a community during periods of cultural pressure. Featuring case studies from Europe, Asia and the Americas, this timely volume also addresses the complex processes of classifying, designating, and valorizing food as 'terroir,' 'slow food,' or as intangible cultural heritage through UNESCO. By effectively analyzing food and foodways through the perspectives of critical heritage studies, this collection productively brings two overlapping but frequently separate theoretical frameworks into conversation.
Author : Carlos Zozaya-Gorostiza
Publisher : Elsevier
ISBN 13 : 0323156088
Total Pages : 320 pages
Book Rating : 4.3/5 (231 download)
Download or read book Knowledge-Based Process Planning for Construction and Manufacturing written by Carlos Zozaya-Gorostiza and published by Elsevier. This book was released on 2012-12-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge-Based Process Planning for Construction and Manufacturing describes a knowledge-based system architecture that is used to develop process planning systems called PLANEX. This book explains that PLANEX is a domain-independent, knowledge-based process planning system architecture. Starting from a description of the physical artifact to be constructed or manufactured, PLANEX generates the set of activities used to create the artifact. These activities, with their required resources, are linked into a process planning network which can be used in project scheduling or management. This text also reviews the concepts, requirements, and resulting architecture of PLANEX, including detailed descriptions of applications of the system in construction and manufacturing. This publication is recommended to engineers, architects, and specialists interested in construction and manufacturing process planning.
Author : Dimitrios Buhalis
Publisher : Channel View Publications
ISBN 13 : 1845411609
Total Pages : 337 pages
Book Rating : 4.8/5 (454 download)
Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales
Author : José Manuel Salazar-Xirinachs
Publisher :
ISBN 13 : 9789221285663
Total Pages : 400 pages
Book Rating : 4.2/5 (856 download)
Download or read book Transforming Economies written by José Manuel Salazar-Xirinachs and published by . This book was released on 2014-05-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps connect the dots between economic theory, the role of capabilities, the lessons from history and the practical challenges of design and implementation of industrial policies. In so doing it provides an excellent policy roadmap for anyone interested in the challenge of promoting catch-up growth and productive transformation.
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author : Joseángel Domínguez
Publisher :
ISBN 13 : 9788409266470
Total Pages : 282 pages
Book Rating : 4.2/5 (664 download)
Download or read book Learning Rebellion in Times of Stillness written by Joseángel Domínguez and published by . This book was released on 2020-12-24 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judi Marshall
Publisher : Cengage Learning Business Press
ISBN 13 : 9780415097390
Total Pages : 347 pages
Book Rating : 4.0/5 (973 download)
Download or read book Women Managers Moving on written by Judi Marshall and published by Cengage Learning Business Press. This book was released on 1995 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are. Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are.
Author : Lexis Rex
Publisher : Lexis Rex Language Books
ISBN 13 : 9780994208200
Total Pages : 148 pages
Book Rating : 4.2/5 (82 download)
Download or read book Spanish Crosswords written by Lexis Rex and published by Lexis Rex Language Books. This book was released on 2014-11-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: For new and intermediate Spanish language students, this book contains a collection of 125 Spanish crosswords with English clues. Play these crosswords alongside your language studies to improve your vocabulary while enjoying the challenge of completing each puzzle. Level 1 uses selections from 2000 of the most commonly used words and phrases in Spanish, and contains over 900 words to discover, learn and test your vocabulary. You can also improve your knowledge of verb conjugations with our gradual introduction of the various tenses of verbs in this book.
