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Author : Arjun Chaudhuri
Publisher : Routledge
ISBN 13 : 075067976X
Total Pages : 184 pages
Book Rating : 4.7/5 (56 download)
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Arjun Chaudhuri
Publisher :
ISBN 13 : 9788131211090
Total Pages : pages
Book Rating : 4.2/5 (11 download)
Download or read book Emotion And Reason In Consumer Behavior written by Arjun Chaudhuri and published by . This book was released on 2008-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arjun Chaudhuri
Publisher : Routledge
ISBN 13 : 1136406891
Total Pages : 184 pages
Book Rating : 4.1/5 (364 download)
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author : Meral, Yurdagül
Publisher : IGI Global
ISBN 13 : 1799800377
Total Pages : 395 pages
Book Rating : 4.7/5 (998 download)
Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author : Antonio Damasio
Publisher : Penguin
ISBN 13 : 014303622X
Total Pages : 338 pages
Book Rating : 4.1/5 (43 download)
Download or read book Descartes' Error written by Antonio Damasio and published by Penguin. This book was released on 2005-09-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Descartes famously proclaimed, "I think, therefore I am," science has often overlooked emotions as the source of a person’s true being. Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.
Author : John O'Shaughnessy
Publisher : Oxford University Press on Demand
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by Oxford University Press on Demand. This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Janelle Barlow
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609943414
Total Pages : 305 pages
Book Rating : 4.6/5 (99 download)
Download or read book Emotional Value written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2000-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
Author : Richard S. Lazarus
Publisher : Oxford University Press, USA
ISBN 13 : 9780195104615
Total Pages : 340 pages
Book Rating : 4.1/5 (46 download)
Download or read book Passion and Reason written by Richard S. Lazarus and published by Oxford University Press, USA. This book was released on 1994 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides useful ideas about how to manage our emotions more effectively.
Author : Linda Goodman
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637888
Total Pages : 256 pages
Book Rating : 4.6/5 (16 download)
Download or read book Why Customers Really Buy written by Linda Goodman and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.
Author : Bert S. Moore
Publisher : Cambridge University Press
ISBN 13 : 9780521327688
Total Pages : 300 pages
Book Rating : 4.3/5 (276 download)
Download or read book Affect and Social Behavior written by Bert S. Moore and published by Cambridge University Press. This book was released on 1990-03-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1990 book provides an examination of research and theory into the role that emotion plays in influencing social behavior. The contributors investigate a number of important domains such as aggression, altruism, romantic attraction, and consumer behavior and the role that affect plays in instigating and regulating these behaviors.
Author : Tracy Mayne
Publisher : Guilford Press
ISBN 13 : 9781572306226
Total Pages : 454 pages
Book Rating : 4.3/5 (62 download)
Download or read book Emotions written by Tracy Mayne and published by Guilford Press. This book was released on 2001-01-03 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents cutting-edge work in emotion theory and research. Contributors describe innovative methods, models, and measurements that illuminate and at times challenge traditional paradigms. Each chapter defines basic terms, reviews the historical development and evolution of the issue at hand, and discusses current research and directions for future investigation.
Author : Flemming Hansen
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001984
Total Pages : 474 pages
Book Rating : 4.0/5 (19 download)
Download or read book Emotions, Advertising and Consumer Choice written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2007 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Author : Leon Zurawicki
Publisher : Springer Science & Business Media
ISBN 13 : 3540778292
Total Pages : 273 pages
Book Rating : 4.5/5 (47 download)
Download or read book Neuromarketing written by Leon Zurawicki and published by Springer Science & Business Media. This book was released on 2010-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Author : Roger Fisher
Publisher : Penguin
ISBN 13 : 1101218878
Total Pages : 256 pages
Book Rating : 4.1/5 (12 download)
Download or read book Beyond Reason written by Roger Fisher and published by Penguin. This book was released on 2005-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Written in the same remarkable vein as Getting to Yes, this book is a masterpiece.” —Dr. Steven R. Covey, author of The 7 Habits of Highly Effective People • Winner of the Outstanding Book Award for Excellence in Conflict Resolution from the International Institute for Conflict Prevention and Resolution • In Getting to Yes, renowned educator and negotiator Roger Fisher presented a universally applicable method for effectively negotiating personal and professional disputes. Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation and author of Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts. In Beyond Reason, Fisher and Shapiro show readers how to use emotions to turn a disagreement-big or small, professional or personal-into an opportunity for mutual gain.
Author : Robert H. Frank
Publisher : W. W. Norton
ISBN 13 : 9780393026047
Total Pages : 304 pages
Book Rating : 4.0/5 (26 download)
Download or read book Passions Within Reason written by Robert H. Frank and published by W. W. Norton. This book was released on 1988 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In looking at the behavior of the "me-generation" the author acknowledges the occurence of selfless acts and argues that looking out for number one may require looking out for others too
Author : Isabella Soscia
Publisher : Edward Elgar Publishing
ISBN 13 : 0857937979
Total Pages : 151 pages
Book Rating : 4.8/5 (579 download)
Download or read book Emotions and Consumption Behaviour written by Isabella Soscia and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
