Elite Sales Strategies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119858941
Total Pages : 263 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Elite Sales Strategies by : Anthony Iannarino

Download or read book Elite Sales Strategies written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-04-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with: A step-by-step approach for how to become “one-up” yourself and what you provide to your clients A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up” Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.

Elite Sales Strategies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111985895X
Total Pages : 263 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Elite Sales Strategies by : Anthony Iannarino

Download or read book Elite Sales Strategies written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-04-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become “one-up” themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with: A step-by-step approach for how to become “one-up” yourself and what you provide to your clients A healthy analysis of what makes a person or a company “one-down” and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become “one-up” Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.

Elite Sales Success

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Publisher :
ISBN 13 : 9781517785925
Total Pages : 54 pages
Book Rating : 4.7/5 (859 download)

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Book Synopsis Elite Sales Success by : Brian Birchmeier

Download or read book Elite Sales Success written by Brian Birchmeier and published by . This book was released on 2015-09-10 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are like most sales people then you've read the books by and about great sales people. You've spent vast amounts of money on audio programs, books and the seminars.You've probably have chosen a famous speaker or guru or two to follow and sometimes the results are there and sometimes, well - not.Sales isn't rocket science, in fact it isn't a science at all - it's an art.The secret is that regardless of the quality of the information that you are gathering, without a technology to implement the techniques automatically into your daily life and your sales process the information will not have the impact you are seeking.Elite Sales Success combines the two most powerful techniques to bring about the changes in your mind, your brain and your body that are required to double your income: Hypnotherapy and Mindfulness Meditation.The Foundation Session: Clearing the way for the process - Automatically!1H Eliminating Roadblocks to Elite Sales Success - seeks out, aligns or removes anything within you that is holding you back from Elite Sales, Automatically!1M The Breath Awareness Meditation develops your skills of concentration - Automatically!2H Realize Your Elite Sales Success - ingrains the understanding that your success is deserved and life long - Automatically!2M The Loving Kindness Meditation develops your compassion for yourself and others. Your ability to connect with anyone improves greatly as you master this very difficult skill.3H Embracing Success anchors the skills and abilities from this program so that they are implemented Automatically!3M Connecting with Others develops your interpersonal skills to elite levels - Automatically!4H Fearless Sales locks in your confident, competent fearless self, allowing you to be clear and lazer sharp in every situation - Automatically!Get Ready: Your life is about to change!

Elite Execution

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Author :
Publisher : Dog Ear Publishing
ISBN 13 : 1457554461
Total Pages : 204 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Elite Execution by : Jason Elmore

Download or read book Elite Execution written by Jason Elmore and published by Dog Ear Publishing. This book was released on 2017-07-14 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description Elite Execution: Disciplines & Insights for Extraordinary Salespeople was written for experienced professionals. Jason Elmore shares practical action items and insightful concepts that have been compiled and tested during a sales career that spanned the globe, from B2B to Med Device, and resulted in top performance and accolades. These tools and approaches were recognized as being so critical to success that Jason was awarded the opportunity to build and execute new hire sales training at one of the fastest growing divisions of the world’s largest healthcare company where he reduced average time to hit quota for new hires 50%. Jason specializes in introducing disruptive technology to surgeons and the healthcare market. We all know selling isn’t easy...and surgeons are some of the toughest customers. Surgeons outrank their sales representatives in just about every measure: experience, education, and income. Additionally, a surgeon’s decision to try something new can have life changing risks and benefits to patients. Combine all of that with the increasing financial pressures in healthcare, increasing regulation, multiple deal-killing, stakeholders in the system, and you have a recipe for what is perhaps the most complex sales environment today. Bottom line: WHAT WORKS HERE...WILL WORK ANYWHERE. www.eliteexecutionsales.com As you begin to learn from Jason’s proven experience, you will be exploring many critical concepts and disciplines: ● Articulate insights, manipulate variables, replicate success, translate it to others, and sustain your success. ● Ask the right questions without asking too many ● Re-think roleplays to become a leader among your peers ● Diagram and diagnose broken sales calls and capture the keys to successful sales calls ● Find a sales job that matches your skills and experience ● Understand what motivates elite sales reps to achieve the exceptional ● Understand “walk-away power” ● And more… Go beyond earning a high income to become absolutely invaluable to your organization. Know what works and feel confident about maximizing your current opportunity, taking the next opportunity, or moving up into leadership in the next role. Learn the sales disciplines and insights that lead to Elite Execution.

The Future of Sales

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728245397
Total Pages : 53 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis The Future of Sales by : John Asher

Download or read book The Future of Sales written by John Asher and published by Sourcebooks, Inc.. This book was released on 2022-01-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary guide by renowned sales expert John Asher designed to equip sales professionals with the knowledge and tools they need to excel in today's dynamic sales environment. In The Future of Sales, Asher explores the latest trends, technologies, and tactics transforming the sales industry. Drawing from his extensive experience and insightful research, he presents a comprehensive roadmap to mastering the new landscape of sales using proven neuroscience techniques. More than just a forecast of future sales trends, this guide provides actionable insights and proven methods for adapting to change and capitalizing on opportunities. Whether you're a seasoned business leader or new to the field, The Future of Sales is your playbook for navigating and succeeding in the new age of sales. Key Features: Future-Focused: Discusses the latest trends, technologies, and tactics transforming the sales industry. Practical Strategies: Provides actionable strategies to enhance sales performance and drive business growth. Industry Insights: Offers insights from renowned sales expert John Asher, backed by extensive research. Adaptation: Gives advice on adapting to change and capitalizing on opportunities in the sales industry. For All Sales Professionals: Suitable for both seasoned sales veterans and those new to the field.

The Pillars of an Elite Sales Career

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Author :
Publisher :
ISBN 13 : 9781838341107
Total Pages : 214 pages
Book Rating : 4.3/5 (411 download)

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Book Synopsis The Pillars of an Elite Sales Career by : Benjamin Riall

Download or read book The Pillars of an Elite Sales Career written by Benjamin Riall and published by . This book was released on 2020-12-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What differentiates Elite high income sales people who earn six figures every year vs those that don't? It is HOW they built their career. The pillars of an Elite sales career is THE career blueprint of HOW one builds a six figure career in technology sales. In this book you will learn: The 5 Pillars of an Elite sales career How to build the pillars into your own sales career Supporting behaviours that are required to establish them 17 real-life Elite sales people's career stories Revelations of the sales career, that are pivotal for success A healthy dose of motivation The author of this book, Benjamin Riall, discovered the pillars after interviewing 50 Elite sales people across the world to validate his hypothesis of how one builds an Elite sales career. All 50 validated the hypothesis which set the author on a quest to teach 100,000 sales people the pillars which can financially transform their lives. Whether you have started a graduate sales job, have been in sales for many years or moving into sales from another career, the pillars are for you. This book is for those that dare to dream big, are prepared to push themselves and desire to tap into their full potential. Are you ready to join the Elite?

The Perfect Plan

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Author :
Publisher : WestBow Press
ISBN 13 : 1449765645
Total Pages : 176 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis The Perfect Plan by : Donald W. Barden

Download or read book The Perfect Plan written by Donald W. Barden and published by WestBow Press. This book was released on 2016-12-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people become so successful while others struggle to achieve even the smallest success? It's because of The Perfect Plan. Why do some people become so successful while others struggle to achieve even the smallest success? It's because of The Perfect Plan.When you apply The Perfect Plan to your life, it will help you be more successful whether that means influencing people, setting policies, leveraging markets, or closing more sales. The plan is not a magical formula or even a tool: It is an extension of you. It is ultimately a belief system that you demonstrate through your every word, action, and thought when you interact with others. The Perfect Plan enables the top 1% in any field to dramatically outperform their peers by making "the best" better--even when it comes to cultivating relationships, enjoying marriage, and raising children.

The Only Sales Guide You'll Ever Need

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Author :
Publisher : National Geographic Books
ISBN 13 : 0735211671
Total Pages : 0 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Only Sales Guide You'll Ever Need by : Anthony Iannarino

Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by National Geographic Books. This book was released on 2016-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

40 Rules Every Sales Pro Needs to Know

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Author :
Publisher : Jaj Publishing
ISBN 13 : 9781532374814
Total Pages : 80 pages
Book Rating : 4.3/5 (748 download)

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Book Synopsis 40 Rules Every Sales Pro Needs to Know by : Gregg Jackson

Download or read book 40 Rules Every Sales Pro Needs to Know written by Gregg Jackson and published by Jaj Publishing. This book was released on 2018-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of sales professionals work to earn a living around the globe every day. But very few are actual Sales Pros. A sales professional is somebody who is paid to sell a product or service. Sales Pros are the best of the best. Not only do they earn a living in sales, but in most cases, the best of the best Sales Pros earn a handsome living! These are the upper echelonthe top 1% of consistent over-achievers who consistently outperform the competition and win all the prestigious awards year after year. So, are these Elite Sales Pros just blessed with an inherent know how? Did they just inherit the rare sales gene? I do believe that the most Elite Sales Pros do actually possess many personality and character traits that are common among the most successful sales people. However, based on my own 25-plus years in sales and sales management in consumer products, hi-tech and the medical device industry, Ive noticed that the most successful sales people with whom Ive worked, managed and been around also regularly incorporate a lot of the same techniques, practices and habits which enable them to achieve success on a consistent basis. Success that most of their colleagues and competitors rarely achieve. This book lists the top 40 that no matter what industry you work in you can incorporate and apply to make you more successful as well! Ive learned the techniques, practices and habits in this book through many successes and, yes, many failures too. Applying these vital learned lessons has enabled me to regularly over-achieve sales plans, receive numerous promotions to leadership positions, and win numerous Presidents Clubs Awards trips, MVPs, and Sales Rep of the Year awards. Knowledge is power. And the application of knowledge is wisdom. And knowing what the most Elite Sales Pros do on a regular basis is vital if you desire to become an Elite Sales Pro! I hope and pray that this little book helps to better inform, encourage, and inspire you to greater heights in your sales career and in every other area of your life where you are engaged in the fine art of relationship building and persuasion! So read it and DO it!

High Performance Sales Strategies

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Author :
Publisher : Pearson UK
ISBN 13 : 0273794728
Total Pages : 85 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis High Performance Sales Strategies by : Russell Ward

Download or read book High Performance Sales Strategies written by Russell Ward and published by Pearson UK. This book was released on 2013-10-31 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU’VE GOT JUST 60 MINUTES TO WIN OR LOSE YOUR NEXT SALE - HOW WILL YOU MAKE THEM COUNT? If your job is to win new business, then you’ll know it’s important to make a strong first impression. But do you realise that the first 60 minutes are critical to your chances of success? High Performance Sales Strategies is bursting with highly effective ways to make that first critical hour deliver. It’s a formula that’s been proven to work by thousands of sales people and through its revolutionary approach you’ll discover how to: Plan and prepare properly - be fully prepared for the meeting Understand your customers - get to the bottom of your client’s pains and challenges Make that sale - deliver a compelling value proposition that they can’t resist Stay upbeat - maintain your focus and adopt a positive mindset Build better relationships - turn new business into long term partnerships. High Performance Sales Strategies will give you extraordinary skills to deliver exceptional sales results – whatever your level.

The Sales Strategist

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Author :
Publisher : Irwin Professional Pub
ISBN 13 : 9780786307388
Total Pages : 168 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Sales Strategist by : Warren Kurzrock

Download or read book The Sales Strategist written by Warren Kurzrock and published by Irwin Professional Pub. This book was released on 1996 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sales Strategist is not just about selling, it's about strategy--carefully conceived, long-term strategies that generate results. The book is a hard-hitting, hands-on tool for salespeople in all industries as it examines powerful and effective sales strategies: detailing goals, action steps, resources needed, timetables and contingencies.

The 25 Sales Strategies That Will Boost Your Sales Today!

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440500789
Total Pages : 128 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The 25 Sales Strategies That Will Boost Your Sales Today! by : Stephan Schiffman

Download or read book The 25 Sales Strategies That Will Boost Your Sales Today! written by Stephan Schiffman and published by Simon and Schuster. This book was released on 1999-05-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!

Selling to the New Elite

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Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 0814416535
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Selling to the New Elite by : Jim Taylor

Download or read book Selling to the New Elite written by Jim Taylor and published by AMACOM/American Management Association. This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loaded with insight and indispensable techniques, this one-of-a-kind guide shows you how to win over the wealthiest customers ... and become successful yourself. --Book Jacket.

Heavy Hitter Sales Wisdom

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470069937
Total Pages : 272 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Heavy Hitter Sales Wisdom by : Steve W. Martin

Download or read book Heavy Hitter Sales Wisdom written by Steve W. Martin and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets." —Gerhard Gschwandtner Founder and Publisher, Selling Power magazine "Steve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople." —Jay Fulcher, Chief Executive Officer, Agile Software "This powerful book provides real-world strategies you can use to increase sales immediately!" —Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way "Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It's about the emotional connection with the customer, but also the attack and destruction of the competition." —Olivier Helleboid, Vice President, Software Operations, Hewlett-Packard "Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal." —Tim Kelliher, Senior Vice President, Sales, DHL Global Mail

Elite Selling and Leadership

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Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.6/5 (644 download)

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Book Synopsis Elite Selling and Leadership by : Stephen Hensley

Download or read book Elite Selling and Leadership written by Stephen Hensley and published by . This book was released on 2020-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An easy-to-read book that provides the Sales Leader with a toolkit of ideas and practices based on real-life experience to adapt his style to achieve success in any situation!" Warren Howard Director at Howardco Business and HR Solutions, Melbourne, Australia You've most likely picked up this book because you're not satisfied with your sales or leadership performance, employee engagement, or professional growth. The good news is this book is designed to help you create dramatic results and build best practices. And you'll not only learn what to do, but you'll learn why and how to do it. The bad news is a one-size-fits-all approach doesn't exist - at least not a good one - and the "quick fix" most people desire is simply not sustainable. You see, quick fixes tend to be harsh and drastic and focused on giving something up just until a desired result is achieved. While that's nice in the short term, a quick fix is not a long-term solution. And we both know you want a long-term solution that you can see results for years and decades to come. So, what's the long-term solution to help you deliver best-in-class sales production, increased employee engagement, and leadership performance? That's what you'll discover in this book. Listen, we can't undo years of poor decisions or poor performance in a week. Instead, we must learn to make better decisions. My hope is that this book will give you clarity and be your catalyst for change. And my hope is this book will give you the inspiration and action plan you need to make better choices and help you leverage your talent and propel your career. BIO Stephen is the author of Elite Selling & Leadership and the President of Hensley Consulting, LLC, a progressive company that helps organizations to achieve dramatic results. Over the past 20 years, Stephen has endured the rigors of sales, leadership, and turbulent marketplaces. Today, he enjoys helping organizations and people succeed. When Stephen is not working, he enjoys spending time with family, watching football, and experiencing outdoor activities.

The Sales Elite: 54 Reasons Superstar Sales Professionals Have No Competition

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Author :
Publisher :
ISBN 13 : 9780985257330
Total Pages : 128 pages
Book Rating : 4.2/5 (573 download)

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Book Synopsis The Sales Elite: 54 Reasons Superstar Sales Professionals Have No Competition by : Rome Madison

Download or read book The Sales Elite: 54 Reasons Superstar Sales Professionals Have No Competition written by Rome Madison and published by . This book was released on 2019-06-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the common skills and habits that Superstars in any industry use each day to out perform their peers. Even if you don't sell for a living, you will greatly benefit from the principles in this book because, People buy YOU before they buy anything else you have.This book will uncover why elite sales people out sell. out maneuver and out smart the competition, and also give you the confidence to make these principles work for you. Then you too will realize, you are really only competing with yourself

The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition

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Author :
Publisher : Page Two Press
ISBN 13 : 9781774583005
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition by : Paul M. Caffrey

Download or read book The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition written by Paul M. Caffrey and published by Page Two Press. This book was released on 2022-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the 6 hidden habits of elite sales performers ​​Have you ever wondered why some sales professionals consistently win year after year, while others have peaks and valleys-or simply fail to ever reach their true potential? Sure, hard work, dedicated effort, product knowledge, and an attractive personality (and even knowing Exactly What to Say) can all help with success in sales. And almost anyone who's reached elite sales performance status has all of these-but it's not enough to explain how they do it. In The Work Before the Work, leading sales professionals Paul M. Caffrey and Phil M. Jones reveal the six hidden habits that set sales superstars apart, and how to unlock them in yourself. But be advised: You will find approximately zero "hacks," and not a single "trick" in these pages. And at no point will you discover a "hidden secret". Instead, you'll discover the meticulous thinking, questioning and preparation that the best of the best practice unconsciously, and learn how to ritualize your sales preparation so you, too, can join their ranks. Think of it as a roadmap that gives you a fair advantage in almost every selling situation-akin to the ability to start a soccer match with a three-goal advantage, a tennis match already a set up, or a marathon at the eight-mile marker. Whether you're prospecting, selling, or looking for your next promotion, you'll achieve it, and more, when you learn to do The Work Before the Work.