Electronic Commerce Relationships

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Electronic Commerce Relationships

Author : Peter G. W. Keen
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Electronic Commerce Relationships by : Peter G. W. Keen

Download or read book Electronic Commerce Relationships written by Peter G. W. Keen and published by Prentice Hall. This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any e-commerce system. Start by understanding the key elements of trust in e-commerce - certainty, confidentiality, and privacy - and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for e-commerce risk mitigation, trust, control, audit, and security - along with specific recommendations and processes you can implement now."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Relationship Marketing

Author : Richard J. Varey
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Relationship Marketing by : Richard J. Varey

Download or read book Relationship Marketing written by Richard J. Varey and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

COVID-19, Technology and Marketing

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 9811614423
Total Pages : 169 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten

Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Author : Becker, Annie
Publisher : IGI Global
ISBN 13 : 1599049449
Total Pages : 2522 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Electronic Commerce: Concepts, Methodologies, Tools, and Applications by : Becker, Annie

Download or read book Electronic Commerce: Concepts, Methodologies, Tools, and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Competitive Drivers for Improving Future Business Performance

Author : Martins, Carlos
Publisher : IGI Global
ISBN 13 : 1799818454
Total Pages : 267 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Competitive Drivers for Improving Future Business Performance by : Martins, Carlos

Download or read book Competitive Drivers for Improving Future Business Performance written by Martins, Carlos and published by IGI Global. This book was released on 2021-03-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Virtual Worlds and E-commerce

Author : Barbara L. Ciaramitaro
Publisher : IGI Global
ISBN 13 : 9781616928087
Total Pages : 0 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis Virtual Worlds and E-commerce by : Barbara L. Ciaramitaro

Download or read book Virtual Worlds and E-commerce written by Barbara L. Ciaramitaro and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Electronic Commerce

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100292
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Electronic Commerce by : Richard T. Watson

Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Electronic Commerce in Small to Medium-sized Enterprises

Author : Nabeel A. Y. Al-Qirim
Publisher : IGI Global
ISBN 13 : 9781591401469
Total Pages : 394 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Electronic Commerce in Small to Medium-sized Enterprises by : Nabeel A. Y. Al-Qirim

Download or read book Electronic Commerce in Small to Medium-sized Enterprises written by Nabeel A. Y. Al-Qirim and published by IGI Global. This book was released on 2004-01-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.

Handbook on Electronic Commerce

Author : Michael Shaw
Publisher : Springer Science & Business Media
ISBN 13 : 364258327X
Total Pages : 714 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Handbook on Electronic Commerce by : Michael Shaw

Download or read book Handbook on Electronic Commerce written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Author : Ciaramitaro, Barbara
Publisher : IGI Global
ISBN 13 : 1616928107
Total Pages : 397 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by : Ciaramitaro, Barbara

Download or read book Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships written by Ciaramitaro, Barbara and published by IGI Global. This book was released on 2010-08-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Electronic Commerce

Author : Makoto Yokoo
Publisher : Springer
ISBN 13 : 3540778098
Total Pages : 174 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Electronic Commerce by : Makoto Yokoo

Download or read book Electronic Commerce written by Makoto Yokoo and published by Springer. This book was released on 2008-05-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

Global Electronic Commerce

Author : Catherine L. Mann
Publisher : Peterson Institute
ISBN 13 : 9780881322743
Total Pages : 242 pages
Book Rating : 4.3/5 (227 download)

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Book Synopsis Global Electronic Commerce by : Catherine L. Mann

Download or read book Global Electronic Commerce written by Catherine L. Mann and published by Peterson Institute. This book was released on 2000 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economist Mann and scholars of international studies and electronic commerce offer both general analysis and specific examples of government policies to promote international electronic commerce for the greatest gain. They consider telecommunications, finance, domestic distribution, taxation, privacy, and international trade. Annotation copyrighted by Book News, Inc., Portland, OR

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Global e-commerce

Author : Kenneth L. Kraemer
Publisher : Cambridge University Press
ISBN 13 : 1139458167
Total Pages : 45 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Global e-commerce by : Kenneth L. Kraemer

Download or read book Global e-commerce written by Kenneth L. Kraemer and published by Cambridge University Press. This book was released on 2006-08-17 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Journal of Electronic Commerce in Organizations (JECO)

Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (647 download)

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Book Synopsis Journal of Electronic Commerce in Organizations (JECO) by :

Download or read book Journal of Electronic Commerce in Organizations (JECO) written by and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries

Author : Ndayizigamiye, Patrick
Publisher : IGI Global
ISBN 13 : 1799829855
Total Pages : 507 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries by : Ndayizigamiye, Patrick

Download or read book Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries written by Ndayizigamiye, Patrick and published by IGI Global. This book was released on 2020-10-09 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has been hailed as one of the catalysts toward economic and human development. In the current economic era of the Fourth Industrial Revolution, information acquisition, transformation, and dissemination processes are posed to be the key enablers of development. However, in the context of developing countries, there is a need for more evidence on the impact that ICT has on addressing developmental issues. Such evidence is needed to make a case for investments in ICT-led interventions to improve people’s lives in developing countries. Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries is a collection of innovative research on current trends that portray the ICT and development nexus (ICT4D) from economic and human development perspectives within developing countries. While highlighting topics including mobile money, poverty alleviation, and consumer behavior, this book is ideally designed for economists, government officials, policymakers, ICT specialists, business professionals, researchers, academicians, students, and entrepreneurs.