Competitive Drivers For Improving Future Business Performance

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Competitive Drivers for Improving Future Business Performance

Author : Martins, Carlos
Publisher : IGI Global
ISBN 13 : 1799818454
Total Pages : 267 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Competitive Drivers for Improving Future Business Performance by : Martins, Carlos

Download or read book Competitive Drivers for Improving Future Business Performance written by Martins, Carlos and published by IGI Global. This book was released on 2021-03-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

Predictive Business Analytics

Author : Lawrence Maisel
Publisher : John Wiley & Sons
ISBN 13 : 1118175565
Total Pages : 276 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Predictive Business Analytics by : Lawrence Maisel

Download or read book Predictive Business Analytics written by Lawrence Maisel and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

Handbook of Research on the Strategic Management of Family Businesses

Author : Palma-Ruiz, Jesús Manuel
Publisher : IGI Global
ISBN 13 : 1799822710
Total Pages : 539 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Strategic Management of Family Businesses by : Palma-Ruiz, Jesús Manuel

Download or read book Handbook of Research on the Strategic Management of Family Businesses written by Palma-Ruiz, Jesús Manuel and published by IGI Global. This book was released on 2020-01-10 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The literature on family business has developed significantly over the last years. However, efforts remain to summarize and systematize the main aspects that affect the behavior of this type of company. In this regard, the topic of strategic management has been developed. In this sense, it is especially important to recognize how the family decisively influences the behavior of the company and also to identify how the existence of the company affects family dynamics. Those who manage family businesses, whether family or not, must reconcile both perspectives (business and family) in the definition of strategic objectives, allowing sustainability and continuity in this type of organization. The Handbook of Research on the Strategic Management of Family Businesses provides emerging research that covers how strategic management in the family business has been developed and identifies the objectives that sustain this strategic behavior, the main areas of analysis (family and business), the definition of strategies, and their implementation. Also, the authors of this book review the different scenarios for family firms and propose strategies to tackle the challenges and seize the possibilities to grow in a competitive and dynamic environment. Featuring coverage on a broad range of topics such as human capital, organizational leadership, and knowledge creation, this book is ideally designed for family firms, managers, advisors, consultants, policymakers, business professionals, executives, entrepreneurs, researchers, academicians, and students.

Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1799874370
Total Pages : 628 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs by : Baporikar, Neeta

Download or read book Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-06-25 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has affected every aspect of the modern world, and its impact is felt by all. The pandemic particularly has had a large impact on businesses as they were forced to close, supply chains were disrupted, and new health and safety precautions were adopted. As such, many businesses, especially small businesses, were faced with losses they could not afford. Governments and stakeholders across the world have thus needed to formulate various strategies and interventions to mitigate the negative consequences of the COVID-19 pandemic, particularly as they relate to small- and medium-sized enterprises (SMEs). The Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs is a comprehensive reference source that encapsulates the overall effect of COVID-19 on SMEs and a variety of strategies to overcome the negative effects and create more sustainable policies and organizations moving forward. The book offers a thorough overview of interventions and tactics to help organizations, entrepreneurs, and institutions of higher learning overcome the negative impact of COVID-19 while preparing policies for a more effective post-pandemic world. Covering topics that include sustainable practices for development, interventions to lessen the impact of COVID-19, and psychological resilience for SME employees, this book is Ideal for entrepreneurs, managers, executives, small businesses, family firms, academicians, scholar-practitioners, policymakers, researchers, and students.

Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities

Author : Dantas, José Guilherme Leitão
Publisher : IGI Global
ISBN 13 : 1799819833
Total Pages : 512 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities by : Dantas, José Guilherme Leitão

Download or read book Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities written by Dantas, José Guilherme Leitão and published by IGI Global. This book was released on 2020-02-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. These types of ventures, regardless of their outstanding relevance, are the exception rather than the norm in that they account for only a very small percentage of entrepreneurial activity. Although not ignoring these important ventures, the main goal of this title is to fully unleash the wide potential of the entrepreneurial activity, exploring and highlighting the somewhat hidden part, which is ultimately responsible for the largest part of new businesses and, as a consequence, for the wellbeing of millions of people virtually everywhere. The Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities is a collection of innovative research on the methods and applications of entrepreneurial activity beyond the traditional boundaries of entrepreneurship research. While highlighting topics including collective business, organizational performance, and generational differences, this book is ideally designed for entrepreneurs, developers, researchers, business managers, industry professionals, academicians, and students seeking to draw attention to distinctive and multifaceted types of entrepreneurship.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

Author : Kuna-Marsza?ek, Anetta
Publisher : IGI Global
ISBN 13 : 1799821951
Total Pages : 346 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies by : Kuna-Marsza?ek, Anetta

Download or read book CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies written by Kuna-Marsza?ek, Anetta and published by IGI Global. This book was released on 2020-01-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.

Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799885895
Total Pages : 387 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation by : Sandhu, Kamaljeet

Download or read book Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-06-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis

Author : Costa, Teresa Gomes da
Publisher : IGI Global
ISBN 13 : 179986927X
Total Pages : 554 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis by : Costa, Teresa Gomes da

Download or read book Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis written by Costa, Teresa Gomes da and published by IGI Global. This book was released on 2021-06-11 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the global health crisis, economies had to adapt to combat pandemic situations. In the present pandemic crisis, new legislation, methods, labor approaches, values, and social behaviors have emerged with a huge impact in all organizations. However, countries have applied different solutions, procedures, and rules to deal with crises. Therefore, the impact has been different per country. Organizations need to understand their customers and businesses not only to increase operational efficiency but also to increase stakeholder’s satisfaction and their competitiveness in a sustainable way. Customers are becoming more exigent and markets more complex, calling for the need for higher differentiation. This was enhanced in this pandemic situation, and to survive, organizations needed to change and adapt to the new normal. The Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis deals with management and economic issues, particularly with the reinvention of businesses and economies due to the pandemic situation and the relevance of entrepreneurship, innovation, and intensive knowledge used to deal with these changes. This book emphasizes the challenges, difficulties, and opportunities for the success of businesses and economies in periods of crisis and provides information for dealing with entrepreneurship and innovation, networks, and complementarities to recover businesses. The chapters also point out possible opportunities, challenges, and risks in the process of recovery highlighting innovation, internationalization, technology, and intensive knowledge in promoting economies and companies’ competitiveness. This book is ideal for entrepreneurs, managers, economists, directors, shareholders, researchers, academicians, and students interested in how businesses reinvent and recover following a global health crisis.

Competitive Advantage

Author : Michael E. Porter
Publisher : Simon and Schuster
ISBN 13 : 1416595848
Total Pages : 592 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Competitive Advantage by : Michael E. Porter

Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Competing for the Future

Author : Gary Hamel
Publisher : Harvard Business Press
ISBN 13 : 1422131807
Total Pages : 384 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Competing for the Future by : Gary Hamel

Download or read book Competing for the Future written by Gary Hamel and published by Harvard Business Press. This book was released on 1996-03-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

Encyclopedia of Software Engineering Three-Volume Set (Print)

Author : Phillip A. Laplante
Publisher : CRC Press
ISBN 13 : 1351249266
Total Pages : 1441 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Encyclopedia of Software Engineering Three-Volume Set (Print) by : Phillip A. Laplante

Download or read book Encyclopedia of Software Engineering Three-Volume Set (Print) written by Phillip A. Laplante and published by CRC Press. This book was released on 2010-11-22 with total page 1441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software engineering requires specialized knowledge of a broad spectrum of topics, including the construction of software and the platforms, applications, and environments in which the software operates as well as an understanding of the people who build and use the software. Offering an authoritative perspective, the two volumes of the Encyclopedia of Software Engineering cover the entire multidisciplinary scope of this important field. More than 200 expert contributors and reviewers from industry and academia across 21 countries provide easy-to-read entries that cover software requirements, design, construction, testing, maintenance, configuration management, quality control, and software engineering management tools and methods. Editor Phillip A. Laplante uses the most universally recognized definition of the areas of relevance to software engineering, the Software Engineering Body of Knowledge (SWEBOK®), as a template for organizing the material. Also available in an electronic format, this encyclopedia supplies software engineering students, IT professionals, researchers, managers, and scholars with unrivaled coverage of the topics that encompass this ever-changing field. Also Available Online This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options Contact Taylor and Francis for more information or to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367; (E-mail) [email protected] International: (Tel) +44 (0) 20 7017 6062; (E-mail) [email protected]

Dynamic Performance Management

Author : Carmine Bianchi
Publisher : Springer
ISBN 13 : 3319318454
Total Pages : 234 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Dynamic Performance Management by : Carmine Bianchi

Download or read book Dynamic Performance Management written by Carmine Bianchi and published by Springer. This book was released on 2016-05-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how to design and implement planning & control (P&C) systems that can help organizations to manage their growth and restructuring processes in a sustainability perspective. The book is not designed to enable the reader to become an experienced system dynamics modeler; rather, it aims to develop the reader’s capabilities to design and implement performance management systems by using a system dynamics approach. More specifically, the book shows how to develop system dynamics models that can better support an understanding of: -What is organizational performance and how to frame and measure it; -How to identify and map the processes underlying performance; -How to design and implement a dynamic performance management system and link it to strategic planning; -How to tie strategic resource dynamics to processes and performance indicators; -How to link strategic resources, and performance indicators to responsibility and incentive systems. Using a dynamic performance management approach can improve an organization’s capability to understand and manage the forces driving performance over time, as well as set goals and objectives that may properly and selectively gauge results and match them to the key responsibility areas in the planning process. The dynamic performance management approaches covered in the book are beneficial to performance management analysts, enabling them to frame their professional field within the broader context of the system. The book also includes numerous case studies and dynamic performance management models for providing examples of how dynamic performance management works in practice. In addition, a literature review is included to provide a guideline for further improvements to those readers who wish to develop relevant, specific, and detailed system dynamics modeling skills and to establish the foundation for teaching system dynamics applied to performance management in organizational and inter-organizational contexts. This is particularly relevant for graduate students who have taken system dynamics courses and need to apply their own skills to business and public management.

Better, Simpler Strategy

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Operations and Service Management: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522539107
Total Pages : 1780 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Operations and Service Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Operations and Service Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.

Beyond Performance

Author : Scott Keller
Publisher : John Wiley & Sons
ISBN 13 : 1118097467
Total Pages : 302 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Beyond Performance by : Scott Keller

Download or read book Beyond Performance written by Scott Keller and published by John Wiley & Sons. This book was released on 2011-06-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations." The authors illustrate why copying management best practices from other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others—giving you the ultimate competitive advantage.

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Author : Linden Brown
Publisher : McGraw Hill Professional
ISBN 13 : 0071819827
Total Pages : 208 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by : Linden Brown

Download or read book The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance written by Linden Brown and published by McGraw Hill Professional. This book was released on 2013-12-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

The Balanced Scorecard

Author : Robert S. Kaplan
Publisher : Harvard Business Review Press
ISBN 13 : 1422148165
Total Pages : 322 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Balanced Scorecard by : Robert S. Kaplan

Download or read book The Balanced Scorecard written by Robert S. Kaplan and published by Harvard Business Review Press. This book was released on 1996-08-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.