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Author : Manuel Santaella López
Publisher :
ISBN 13 : 9788473986403
Total Pages : 236 pages
Book Rating : 4.9/5 (864 download)
Download or read book El nuevo derecho de la publicidad written by Manuel Santaella López and published by . This book was released on 1989-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.:/5 (757 download)
Download or read book El nuevo derecho de la publicidad written by and published by . This book was released on 1990 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José María de la Cuesta Rute
Publisher :
ISBN 13 : 9788431320379
Total Pages : 330 pages
Book Rating : 4.3/5 (23 download)
Download or read book Curso de derecho de la publicidad written by José María de la Cuesta Rute and published by . This book was released on 2002 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Santaella López
Publisher :
ISBN 13 : 9788447020379
Total Pages : 275 pages
Book Rating : 4.0/5 (23 download)
Download or read book Derecho de la publicidad written by Manuel Santaella López and published by . This book was released on 2003-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788411258715
Total Pages : 0 pages
Book Rating : 4.2/5 (587 download)
Download or read book Derecho de la publicidad en internet: redes sociales y plataformas digitales (Papel + e-book) written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Santaella López
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book INTRODUCCION al derecho de la publicidad written by Manuel Santaella López and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carlos Lema Devesa
Publisher : M. Pons Ediciones Juridicas y Sociales
ISBN 13 : 9788497684118
Total Pages : 463 pages
Book Rating : 4.6/5 (841 download)
Download or read book Problemas jurídicos de la publicidad written by Carlos Lema Devesa and published by M. Pons Ediciones Juridicas y Sociales. This book was released on 2007-01-01 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge : El artículo determinado como modalidad de la publicidad de tono excluyente ; En torno a la publicidad engañosa ; La regulación de la publicidad engañosa y desleal en el marco de la CEE ; La exageración publicitaria en el derecho español ; La publiidad exterior y la protección del paisaje ; Nuevas perspectivas del derecho europeo de la publicidad ; La utoplublicidad y la utilización de un idioma extranjero en la publicidad ; la uatodisciplina publicitaria en el derecho comparado y en el derecho español ; La publicidad testimonial ; Problemas jurídicos de las innovaciones publicitarias al ahorro ; En torno al "nuevo" anteproyecto de Ley general de la publicidad ; Los problemas de adaptación del derecho de la publicidad a la normativa comunitaria ; La reforma del derecho español de la publicidad y huestra adhesión a las CCEE ; La regulación jurídica de la publicidad farmacéutica ; La Directiva de la CEE sobre la publicidad de los medicamentos ; La mención de la marca ajena en la publicidad ; La publicidad engañosa en el moderno derecho español ; Delito publiciatrio y empresas de publicidad ; Los derechos de laas mujeres en la publicidad ; los contratos publicitarios ; La propiedad intelectual en la publicidad ; La promoción como necesidad del empresario : la información al público y la publicidad ; Publicidad engañosa y exageración publicitaria ; protección de datos y publicidad ; La represión de la publicidad desleal en la Ley general de Publicidad, en la Ley de la Competencia desleal y en Código penal ; La publicidad indirecta ; La publicidad financiera ; La publicidad comparativa.
Author : Emilio J. Lázaro Sánchez
Publisher : Civitas
ISBN 13 : 9788447038756
Total Pages : 336 pages
Book Rating : 4.0/5 (387 download)
Download or read book Derecho de la publicidad written by Emilio J. Lázaro Sánchez and published by Civitas. This book was released on 2012-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resulta indispensable que el estudioso -y práctico- del Derecho de la Publicidad conozca las más básicas directrices jurídicas a las que ha de ajustar su actuación en cualquier vertiente profesional de la publicidad. Sólo así su obrar será libre y responsable. Con dicha finalidad, este Manual aspira a ofrecer una visión completa del Derecho de la Publicidad, como unidad dentro del sistema Derecho Mercantil, ofreciendo una herramienta de aprendizaje no sólo para los estudiantes de los grados en Publicidad y Relaciones Públicas, sino para quienes quieran optar por una especializada formación jurídica en este ámbito del Derecho. Para el mejor grado de obtención de ese conocimiento el programa se ha estructurado en doce lecciones clausuradas con una bibliografía básica y articuladas sobre tres grandes ejes: (I) PUBLICIDAD Y MERCADO; (II) PUBLICIDAD ILÍCITA; y (III) CONTRATOS PUBLICITARIOS. Cierran el volumen sendos anexos que contienen las dos Leyes capitales del sistema: Ley 34/1988, de 11 noviembre, General de Publicidad, y Ley 3/1991, de 10 enero, de Competencia Desleal.
Author : José de Cominges Guio
Publisher :
ISBN 13 : 9788493458782
Total Pages : 128 pages
Book Rating : 4.4/5 (587 download)
Download or read book Derecho publicitario written by José de Cominges Guio and published by . This book was released on 2006 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788485304202
Total Pages : 0 pages
Book Rating : 4.3/5 (42 download)
Download or read book Problemas actuales del derecho de la publicidad written by and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Santaella López
Publisher :
ISBN 13 : 9788473982115
Total Pages : 394 pages
Book Rating : 4.9/5 (821 download)
Download or read book Introducción al derecho de la publicidad written by Manuel Santaella López and published by . This book was released on 1982 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Vilajoana Alejandre
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (989 download)
Download or read book Derecho de la publicidad written by Sandra Vilajoana Alejandre and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : N. Reich
Publisher : Springer Science & Business Media
ISBN 13 : 9401714843
Total Pages : 399 pages
Book Rating : 4.4/5 (17 download)
Download or read book European Consumer Policy after Maastricht written by N. Reich and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Consumer Policy after Maastricht raises both `horizontal' and `vertical' issues of consumer policy in the European Community and associated countries. The work was prompted by three important `constitutional' events in Europe: the completion of the Internal Market on 31 December 1992, the adoption of the Maastricht Treaty on Political Union, and the conclusion of the Agreement on the European Economic Area (EEA). The `horizontal' papers in Part I are concerned both with analyzing the `acquis' of consumer policy in Europe and with new directions as well as obstacles. The keynote paper by Micklitz and Weatherill gives an overall analysis of the political and legal bases of consumer policy from both the Internal Market and the Political Union perspectives. It is followed by two papers on subsidiarity by Gibson and Dahl which take up and clarify a somewhat confusing and irritating discussion in the EC. Lothar Maier is concerned with the function and role of the Consumer's Consultative Council in the EC of which he is the President; Monique Goyens with the opportunities and especially the shortcomings of consumer interest lobbying in the EC by her association, BEUC. The papers by Schmitz, Micklitz, Wilhelmsson and Krämer raise controversial and still unresolved policy and legal issues which go beyond traditional consumer policy via directives, e.g. in commercial marketing, cross-border litigation, contract law matters and conflicts between consumer and conflicts between consumer and environmental policy. Part II is concerned with national perspectives. The individual country reports relate to the EC and EEA countries and to Switzerland. They document the diverse -- sometimes protective, sometimes disturbing -- impact of EC lawmaking on national legislation, court practice and enforcement. They demonstrate that law harmonization is a painstaking process towards the goal of creating a European legal area with common protective standards.
Author : José María de la Cuesta Rute
Publisher :
ISBN 13 : 9788474911749
Total Pages : 167 pages
Book Rating : 4.9/5 (117 download)
Download or read book Lecciones de derecho de la publicidad written by José María de la Cuesta Rute and published by . This book was released on 1985-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Celia Martínez Escribano
Publisher :
ISBN 13 : 9788490990292
Total Pages : 257 pages
Book Rating : 4.9/5 (92 download)
Download or read book Derecho de la publicidad written by Celia Martínez Escribano and published by . This book was released on 2015 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriel A. García Escobar
Publisher :
ISBN 13 : 9788411258692
Total Pages : 0 pages
Book Rating : 4.2/5 (586 download)
Download or read book Derecho de la publicidad en internet written by Gabriel A. García Escobar and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Jesús Rozados Oliva
Publisher :
ISBN 13 : 9788498766905
Total Pages : 199 pages
Book Rating : 4.7/5 (669 download)
Download or read book Derecho administrativo de la publicidad written by Manuel Jesús Rozados Oliva and published by . This book was released on 2009-12-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
