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Effects Of Customer Services Efficiency And Market Effectiveness On Dealer Performance
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Book Synopsis Darwinian Fitness in the Global Marketplace by : P. Rajagopal
Download or read book Darwinian Fitness in the Global Marketplace written by P. Rajagopal and published by Springer. This book was released on 2012-11-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal
Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal
Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Book Synopsis Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management by : Rajagopal, Dr.
Download or read book Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal
Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Book Synopsis Managing Social Media and Consumerism by : . Rajagopal
Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Book Synopsis Consumer Behavior Theories by : Rajagopal
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Book Synopsis Architecting Enterprise by : . Rajagopal
Download or read book Architecting Enterprise written by . Rajagopal and published by Springer. This book was released on 2014-03-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Book Synopsis Business Dynamics in North America by : Rajagopal
Download or read book Business Dynamics in North America written by Rajagopal and published by Springer. This book was released on 2017-08-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.
Book Synopsis Sustainable Growth in Global Markets by : Rajagopal
Download or read book Sustainable Growth in Global Markets written by Rajagopal and published by Springer. This book was released on 2016-04-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Innovative Business Projects by : Rajagopal
Download or read book Innovative Business Projects written by Rajagopal and published by Business Expert Press. This book was released on 2016-10-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522539107 Total Pages :1812 pages Book Rating :4.5/5 (225 download)
Book Synopsis Operations and Service Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Operations and Service Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466619465 Total Pages :2090 pages Book Rating :4.4/5 (666 download)
Book Synopsis Industrial Engineering: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Industrial Engineering: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-08-31 with total page 2090 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial engineering affects all levels of society, with innovations in manufacturing and other forms of engineering oftentimes spawning cultural or educational shifts along with new technologies. Industrial Engineering: Concepts, Methodologies, Tools, and Applications serves as a vital compendium of research, detailing the latest research, theories, and case studies on industrial engineering. Bringing together contributions from authors around the world, this three-volume collection represents the most sophisticated research and developments from the field of industrial engineering and will prove a valuable resource for researchers, academics, and practitioners alike.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466673583 Total Pages :2254 pages Book Rating :4.4/5 (666 download)
Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Book Synopsis The Effortless Experience by : Matthew Dixon
Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Book Synopsis Support for the conceptual design stage of effective and resource-efficient offerings by : Sergio Brambila
Download or read book Support for the conceptual design stage of effective and resource-efficient offerings written by Sergio Brambila and published by Linköping University Electronic Press. This book was released on 2020-10-20 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human activities in the form of production and consumption have increased to an all-time high. In many cases, this increase has resulted in environmental problems such as waste and pollution that, in turn, affect our health and way of living. Societies have proposed different measures to address such environmental problems. These range from different waste treatment technologies to alternative business models, policy measures, and lifecycle thinking in the design of products, to mention but a few. In this research, the focus is on supporting early design activities of what is often called the conceptual design stage with the objective to provide effective and resource-efficient offerings. The early design activities considered here are planning, analysis, and evaluation. Design researchers have largely supported these three activities with a variety of methods and tools. However, previous research has shown that design support coming from academia has had a low uptake in industry. In this regard, the aim of this research is to propose not only useful but also usable support for design practitioners during the conceptual design stage. This research is carried out in the manufacturing sector in Sweden, where selected companies expressed an interest in collaborating with academia to address more thoroughly effective and resource-efficient offerings. To better match company needs and research from academia, this research took a pragmatic and cross-disciplinary approach. This research approach, along with literature reviews, semi-structured interviews, workshops, and questionnaires, shows different ways in which support can be made more useful and usable. The main gap addressed here is that the knowledge and the related skills of the user of the support have not been sufficiently explored. The results include requirements of the user of the support, proposed methods and tools derived from the requirements identified, and, most importantly, the knowledge and skills needed by the user of the support. The main message of this research is that support could be expanded from methods and tools to include knowledge and skills needed by design practitioners, the users of support. The flow of support from academia to industry could also be reinforced in a two-way flow through a pragmatic and cross-disciplinary approach to first and foremost address design practitioners’ needs. Mänskliga aktiviteter i form av produktion och konsumtion har aldrig varit högre. Denna ökning över tid har i många fall lett till miljöproblem som avfall och föroreningar, vilka i sin tur påverkar vår hälsa och levnadssätt. För att möta dessa miljöproblem har olika åtgärder föreslagits, som tekniker för avfallshantering, alternativa affärsmodeller, policy och livscykeldesign, för att nämna några. Fokus i forskningen som presenteras i denna avhandling är på tidiga designaktiviteter, vilka ofta kallas det konceptuella designstadiet och som syftar till att ta fram resurseffektiva erbjudanden. Detta steg behandlas här genom att närmare undersöka designaktiviteterna planering, analys och utvärdering. Designforskare har till stor del stöttat dessa tre aktiviteter med en mängd olika metoder och verktyg. Emellertid visar tidigare forskning att designstöd från akademin har ett lågt upptag i industrin. Syftet med denna forskning är därför att föreslå ett användbart stöd som också är användarvänlig för utövare under det konceptuella designstadiet. För att uppnå detta genomförs forskningen inom tillverkningssektorn i Sverige där deltagande företag uttryckt ett intresse av att samarbeta med akademin avseende resurseffektiva erbjudanden. För att bättre matcha företagens behov med forskning från akademin antas en pragmatisk och tvärvetenskaplig strategi. Denna strategi, tillsammans med litteraturöversikter, semistrukturerade intervjuer, workshops och enkäter visar hur stödet i det konceptuella designstadiet kan bli mer användbart och användarvänlig. Den huvudsakliga forskningsluckan som tas upp här är att kunskap och relaterade färdigheter hos användaren av stödet inte har undersökts tillräckligt. Resultatet ger en beskrivning av kraven på de stöd som användaren behöver, föreslag på metoder och verktyg som baseras på de identifierade kraven och, viktigast av allt, den kunskap och de färdigheter som användaren av stödet behöver ha. Huvudbudskapet är att stöd kan utvidgas från att omfatta metoder och verktyg till att även inkludera behovet av kunskap och färdigheter hos designutövare, det vill säga användarna av supporten. Stödet från den akademiska världen till industrin kan också förstärkas genom att bli ett tvåvägsflöde som med en pragmatisk och tvärvetenskaplig strategi först och främst adresserar användarens behov.
