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Author : David W. Stewart
Publisher : Free Press
ISBN 13 : 9780669117516
Total Pages : 178 pages
Book Rating : 4.1/5 (175 download)
Download or read book Effective Television Advertising written by David W. Stewart and published by Free Press. This book was released on 1986 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 ( download)
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author : Stephen W. Marshall
Publisher :
ISBN 13 : 9781624991172
Total Pages : 195 pages
Book Rating : 4.9/5 (911 download)
Download or read book Television Advertising That Works written by Stephen W. Marshall and published by . This book was released on 2014-05-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author : Harry Wayne McMahan
Publisher : Forgotten Books
ISBN 13 : 9781330293560
Total Pages : 225 pages
Book Rating : 4.2/5 (935 download)
Download or read book The Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4.:/5 (5 download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1954 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Huntley Baldwin
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (1 download)
Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)
Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W. Stewart
Publisher : Free Press
ISBN 13 : 9780669117516
Total Pages : 178 pages
Book Rating : 4.1/5 (175 download)
Download or read book Effective Television Advertising written by David W. Stewart and published by Free Press. This book was released on 1986 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hooper White
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)
Download or read book Television as an Advertising Medium written by United States. Office of Domestic Commerce and published by . This book was released on 1949 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmond A. Bruneau
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Wayne McMahan
Publisher :
ISBN 13 : 9780243644124
Total Pages : pages
Book Rating : 4.6/5 (441 download)
Download or read book Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Huntley Baldwin
Publisher : N T C Business Books
ISBN 13 : 9780844230313
Total Pages : 0 pages
Book Rating : 4.2/5 (33 download)
Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Anthony Wainwright
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
