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Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.3/5 ( download)
Download or read book Effective Marketing Coordination written by American Marketing Association and published by . This book was released on 1961 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Shaefer Berberich
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.X/5 (3 download)
Download or read book Coordinated Marketing Programs of Selected Fruit and Vegetable Cooperatives written by Richard Shaefer Berberich and published by . This book was released on 1968 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W. Ewing
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (31 download)
Download or read book Effective Marketing Action written by David W. Ewing and published by . This book was released on 1958 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irwin Walter Rust
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)
Download or read book Coordinated Marketing written by Irwin Walter Rust and published by . This book was released on 1957 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Percival White
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)
Download or read book Scientific Marketing Management, Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefan Wengler
Publisher : Springer Science & Business Media
ISBN 13 : 383509355X
Total Pages : 309 pages
Book Rating : 4.8/5 (35 download)
Download or read book Key Account Management in Business-to-Business Markets written by Stefan Wengler and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
Author : Douglas J. Dalrymple
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.E/5 ( download)
Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by John Wiley & Sons. This book was released on 2000-02-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Author : Sally Dibb
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.X/5 (4 download)
Download or read book The Marketing Planning Workbook written by Sally Dibb and published by Burns & Oates. This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
Author : Society of Competitive Intelligence Professionals
Publisher : John Wiley & Sons
ISBN 13 : 0471039810
Total Pages : 351 pages
Book Rating : 4.4/5 (71 download)
Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Author : Victor P. Buell
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1966 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Javier O. Delgado
Publisher : Lulu.com
ISBN 13 : 0359663389
Total Pages : 182 pages
Book Rating : 4.3/5 (596 download)
Download or read book Insider Secrets From The World's Most Successful Marketing Experts written by Javier O. Delgado and published by Lulu.com. This book was released on 2019-05-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.
Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 1438120656
Total Pages : 345 pages
Book Rating : 4.4/5 (381 download)
Download or read book Career Opportunities in Casinos and Casino Hotels written by Shelly Field and published by Infobase Publishing. This book was released on 2009 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 1264 pages
Book Rating : 4.E/5 ( download)
Download or read book Circular written by United States. Department of Agriculture and published by . This book was released on 1929 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Parker M. Holmes
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Research written by Parker M. Holmes and published by . This book was released on 1966 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Hiam
Publisher : John Wiley & Sons
ISBN 13 : 0471790796
Total Pages : 5 pages
Book Rating : 4.4/5 (717 download)
Download or read book Wiley Pathways Marketing written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2006-08-18 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1394187300
Total Pages : 661 pages
Book Rating : 4.3/5 (941 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Author : United States. Federal Farm Board
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (31 download)
Download or read book Annual Report of the Federal Farm Board written by United States. Federal Farm Board and published by . This book was released on 1931 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
