Driving Your Company's Value

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471708860
Total Pages : 193 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Driving Your Company's Value by : Michael J. Mard

Download or read book Driving Your Company's Value written by Michael J. Mard and published by John Wiley & Sons. This book was released on 2005-01-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving Your Company's Value: Strategic Benchmarking for Value is astep-by-step book presenting a valuation-oriented methodology thathelps companies maximize shareholder value. It offers clear,concise, and concrete methods for management to create and preservevalue, complete with case study applications. In an easy-to-readformat, it brings together the aspects of the Financial AccountingStandards Boards' new performance measurements, the balancedscorecard, and the new guidelines on fraud detection and ExtensibleBusiness Reporting Language (XBRL). * Identifies the critical decisions that most effectuate growth andvalue. * Covers the easy and reliable ways to monitor value of anentity. * Demonstrates how management can apportion and allocate resourcesto achieve the highest value.

Driving Shareholder Value: Value-Building Techniques for Creating Shareholder Wealth

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071379861
Total Pages : 424 pages
Book Rating : 4.3/5 (798 download)

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Book Synopsis Driving Shareholder Value: Value-Building Techniques for Creating Shareholder Wealth by : Roger A. Morin

Download or read book Driving Shareholder Value: Value-Building Techniques for Creating Shareholder Wealth written by Roger A. Morin and published by McGraw Hill Professional. This book was released on 2000-12-27 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: BusinessWeek and Harvard Business Review tout value-based management as the benchmark for creating and enhancing shareholder value. Numerous industry-leading companies embrace VBM. Now Driving Shareholder Value travels to the heart of VBM, providing approaches, perspectives, and strategies managers can use to implement VBM for better decisions and maximized shareholder wealth. The authors’ one-of-a-kind value creation framework—complete with dozens of useful worksheets, checklists, case studies, and more—draws on current practices plus 25 years of VBM lessons, including: *The four guiding principles of VBM activities *Five steps to institutionalizing VBM *An integrative VBM framework—complete with step-by-step examples

Value Drivers

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Author :
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Value Drivers by : Mark C. Scott

Download or read book Value Drivers written by Mark C. Scott and published by . This book was released on 1998-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark C. Scott value drivers How does my company actually work? How do I become a better manager? How can I fit these pieces together to get ahead? The Manager's Guide to Driving Corporate Value Creation These questions are answered in this book. Mark Scott has created an easy-to-understand visual framework and the practical tools that will enhance any manager's performance. He teaches you how to recognize what your own organization does well and what it does badly. The tools provided will help you make crucial improvements in your own area of responsibility within your organization. "In a decade where most management books wax lyrical on consulting fads for the boardroom, it focuses on the solid, unglamorous but essential ground of helping managers and employees diagnose performance and take action for themselves." Martin Sorrell, Chief Executive Officer, WPP Group PLC "Effective strategy is something that is lived everyday by managers at the coal face through a continual process of analysis, learning, refinement and application. This book is a useful primer for time-pressed managers who want to know how to add value to their companies' strategies." Professor John Quelch, Dean, London Business School "Our business is founded on smart, independent thinking professionals helping clients solve complex problems. Any book that can give people better tools to understand these problems is useful. Unlike many I read, this is a useful book." Terence M. Graunke, Chairman, Lighthouse Holdings Inc

QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 126426965X
Total Pages : 235 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps by : Reed Phillips

Download or read book QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps written by Reed Phillips and published by McGraw Hill Professional. This book was released on 2021-11-30 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge by conducting a valuation of your company every year―quickly, accurately, and inexpensively Business leaders who know their company’s value at any given moment are more likely to seize the competitive edge―especially these days, when adding digital capabilities can dramatically affect value. But most businesses drop the ball because traditional valuation is complex, time-consuming, and expensive. Not anymore. Reed Phillips, Chairman of Oaklins International, one of the world’s largest mid-market M&A firms, lays out a straightforward method for gaining a clear understanding of your company’s current value in a fraction of the time and at a fraction of the cost of traditional methods. He walks you through three easy steps: Identify the key value drivers behind the company’s value and rate them to develop a Value Driver Score. Perform a careful examination of comparable businesses, including their market-rate multiples for revenue and EBITDA. Put the results together to determine the value of the business. QuickValue provides a clear, reliable way to determine your business’s value in real time―transforming valuation from a reactive, defensive burden into an active, indispensable part of daily operations. Whether you’re an entrepreneur, owner, executive, consultant, accountant, or M&A advisor, QuickValue provides the method you need to know the value of any company at any time.

Valuation

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Publisher : John Wiley & Sons
ISBN 13 : 0470889934
Total Pages : 1200 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Valuation by : McKinsey & Company Inc.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect new developments in corporate finance, changes in accounting rules, and an enhanced global perspective. Valuation, Fifth Edition is filled with expert guidance that managers at all levels, investors, and students can use to enhance their understanding of this important discipline. Contains strategies for multi-business valuation and valuation for corporate restructuring, mergers, and acquisitions Addresses how you can interpret the results of a valuation in light of a company's competitive situation Also available: a book plus CD-ROM package (978-0-470-42469-8) as well as a stand-alone CD-ROM (978-0-470-42457-7) containing an interactive valuation DCF model Valuation, Fifth Edition stands alone in this field with its reputation of quality and consistency. If you want to hone your valuation skills today and improve them for years to come, look no further than this book.

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071768602
Total Pages : 305 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by : Harry Macdivitt

Download or read book Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value written by Harry Macdivitt and published by McGraw Hill Professional. This book was released on 2011-10-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.

Better, Simpler Strategy

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Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Driving Your Company's Value

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Author :
Publisher : Wiley
ISBN 13 : 9780471648550
Total Pages : 193 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis Driving Your Company's Value by : Michael J. Mard

Download or read book Driving Your Company's Value written by Michael J. Mard and published by Wiley. This book was released on 2004-12-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving Your Company's Value: Strategic Benchmarking for Value is astep-by-step book presenting a valuation-oriented methodology thathelps companies maximize shareholder value. It offers clear,concise, and concrete methods for management to create and preservevalue, complete with case study applications. In an easy-to-readformat, it brings together the aspects of the Financial AccountingStandards Boards' new performance measurements, the balancedscorecard, and the new guidelines on fraud detection and ExtensibleBusiness Reporting Language (XBRL). * Identifies the critical decisions that most effectuate growth andvalue. * Covers the easy and reliable ways to monitor value of anentity. * Demonstrates how management can apportion and allocate resourcesto achieve the highest value.

Driving Customer Equity

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Author :
Publisher : Free Press
ISBN 13 : 9780684864662
Total Pages : 0 pages
Book Rating : 4.8/5 (646 download)

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Book Synopsis Driving Customer Equity by : Roland T Rust

Download or read book Driving Customer Equity written by Roland T Rust and published by Free Press. This book was released on 2000-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Driving Growth and Shareholder Value

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Author :
Publisher : NAW
ISBN 13 : 0971475261
Total Pages : 168 pages
Book Rating : 4.9/5 (714 download)

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Book Synopsis Driving Growth and Shareholder Value by : E. Neil Gholson

Download or read book Driving Growth and Shareholder Value written by E. Neil Gholson and published by NAW. This book was released on 2006 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Valuation

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Publisher : John Wiley & Sons
ISBN 13 : 047004621X
Total Pages : 1370 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Financial Valuation by : James R. Hitchner

Download or read book Financial Valuation written by James R. Hitchner and published by John Wiley & Sons. This book was released on 2006-09-30 with total page 1370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Financial Valuation "This Second Edition addresses virtually all of the recent hot topics in business valuation, and there are many of them since the first edition. Most chapters are updated with new material, including, especially, the Duff & Phelps Risk Premium Report as an alternative to Ibbotson's risk premium data. As with the first edition, the authors are very well-known and provide incisive analysis." --Shannon Pratt, CFA, FASA, MCBA, CM&AA, CEO, Shannon Pratt Valuations, LLC "Though the first edition of Mr. Hitchner's book was excellent in all regards, this Second Edition squarely puts Hitchner and his team of authors at the top of the list of authorities in the field of business valuation. Few publications on the subject even come close to the book's thorough coverage of the topic, but equally impressive is the clarity with which Hitchner depicts and explains highly complex subject matters. So impressed with Financial Valuation Applications and Models, the National Association of Certified Valuation Analysts has developed a three-day course based upon this book entitled, 'Advanced Valuation and Case Study Workshop,' which is now a cornerstone training program for our organization." --Parnell Black, MBA, CPA, CVA, Chief Executive Officer, NACVA "This book is a valuable resource for every BV library. It has material not covered in other BV books and this Second Edition has much more information than the first. Financial Valuation Applications and Models is the primary textbook for AICPA's business valuation education and it covers most of the topics on the test for the AICPA's Accredited in Business Valuation (ABV) credential. Its thirty authors are nationally respected practitioners who have written this book for practitioners. Many of the authors are current or former members of the AICPA Business Valuation Committee and the AICPA BV Hall of Fame." --Michael A. Crain, CPA/ABV, ASA, CFA, CFE, Chair, AICPA Business Valuation Committee, Managing Director, The Financial Valuation Group "This book has a tremendous wealth of information that all valuation analysts must have in their libraries. From those just starting their careers to the most experienced practitioner, all valuation analysts will benefit from the invaluable information, ranging from fundamental practices to the most innovative economic and valuation ideas of today." --Scott R. Saltzman, CPA, CVA, ASA, DABFA, Managing Member, Saltzman LLC; President, National Association of Certified Valuation Analysts Coauthors: Mel H. Abraham, R. James Alerding, Terry Jacoby Allen, Larry R. Cook, Michael A. Crain, Don M. Drysdale, Robert E. Duffy, Edward J. Dupke, Nancy J. Fannon, John R. Gilbert, Chris Hamilton, Thomas E. Hilton, James R. Hitchner, Steven D. Hyden, Gregory S. Koonsman, Mark G. Kucik, Eva M. Lang, Derald L. Lyons, Michael J. Mard, Harold G. Martin Jr., Michael Mattson, Edward F. Moran Jr., Raymond E. Moran, James S. Rigby Jr., Ronald L. Seigneur, Robin E. Taylor, Linda B. Trugman, Samuel Y. Wessinger, Don Wisehart, and Kevin R. Yeanoplos

The Blue Line Imperative

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Publisher : John Wiley & Sons
ISBN 13 : 1118510909
Total Pages : 320 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Blue Line Imperative by : Kevin Kaiser

Download or read book The Blue Line Imperative written by Kevin Kaiser and published by John Wiley & Sons. This book was released on 2013-06-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East

VALUE LEADERSHIP: THE 7 PRINCIPLES THAT DRIVE CORPORATE VALUE IN ANY ECONOMY

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9788126509645
Total Pages : 328 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis VALUE LEADERSHIP: THE 7 PRINCIPLES THAT DRIVE CORPORATE VALUE IN ANY ECONOMY by : Cohan

Download or read book VALUE LEADERSHIP: THE 7 PRINCIPLES THAT DRIVE CORPORATE VALUE IN ANY ECONOMY written by Cohan and published by John Wiley & Sons. This book was released on 2006-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · CEOs· Executives· Managers· Consultants· Investors· MBA Students· Buyers of Peter's Previous Books Special Features: · The book goes beyond simple spreadsheet success and outlines a plan for value to be infused within organizations.· It includes illustrative examples from highly valued companies such as Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J.M. Smucker, Southwest Airlines, and Microsoft.· This book also offers a tool, the Value Quotient, that can help executives assess their value leadership and outlines a process that executives can use to close that gap. About The Book: In the tradition of best-selling books like Built to Last and Good to Great, renowned management expert Peter Cohan provides a new and powerful concept of sustainable corporate value. Using his expertise in understanding shareholder value, Cohan provides executives with seven management principles tested in periods of economic expansion and contraction. Cohan draws on examples from such highly valued companies as Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J.M. Smucker, Southwest Airlines, and Microsoft to illustrate these principles. He also offers a tool, the Value Quotient, to help executives assess their value leadership and suggests a process that executives can follow to close that gap.

Wiley Guide to Fair Value Under IFRS

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470597364
Total Pages : 715 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Wiley Guide to Fair Value Under IFRS by : James P. Catty

Download or read book Wiley Guide to Fair Value Under IFRS written by James P. Catty and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one indispensable guide to all the Fair Value requirements of IFRS Acomplete guide to the complex valuation requirements of IFRS, this book includes chapters on theoretical and practical applications, with extensive examples illustrating the required techniques for each application. Appropriate for anyone involved professionally with finance—managers, accountants, investors, bankers, instructors, and students—this guide draws on a stellar panel of expert contributors from fourteen countries who provide international coverage and insight into a diverse range of topics, including: Fair Value in implementing IFRS Market Approach Income Approach—Capitalization and Discounting Methods Economic and Industry Conditions Cost of Capital Financial Statement Analyses Impairment Testing Intellectual Property Rights (patents, copyrights, trademarks) Projecting Financial Statements Liabilities Customer Relationships Share-based Payment Plant and Equipment Guide to Fair Value Under IFRS is the first international valuation book of its kind. Fully compliant with the Certified Valuation Analyst curriculum, it provides detailed guidance as to how fair value is to be determined and fills numerous gaps in common understanding of IFRS requirements.

QFINANCE: The Ultimate Resource, 4th edition

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Author :
Publisher : A&C Black
ISBN 13 : 184930064X
Total Pages : 6928 pages
Book Rating : 4.8/5 (493 download)

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Book Synopsis QFINANCE: The Ultimate Resource, 4th edition by : Bloomsbury Publishing

Download or read book QFINANCE: The Ultimate Resource, 4th edition written by Bloomsbury Publishing and published by A&C Black. This book was released on 2013-09-26 with total page 6928 pages. Available in PDF, EPUB and Kindle. Book excerpt: QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.

Measure What Matters

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Author :
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Big Data Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118734025
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-09-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.