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Author : Robert B. Tucker
Publisher : ReadHowYouWant.com
ISBN 13 : 1442963646
Total Pages : 466 pages
Book Rating : 4.4/5 (429 download)
Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by ReadHowYouWant.com. This book was released on 2008 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert B. Tucker
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781576751879
Total Pages : 264 pages
Book Rating : 4.7/5 (518 download)
Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by Berrett-Koehler Publishers. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author : E. Neil Gholson
Publisher : NAW
ISBN 13 : 0971475261
Total Pages : 168 pages
Book Rating : 4.9/5 (714 download)
Download or read book Driving Growth and Shareholder Value written by E. Neil Gholson and published by NAW. This book was released on 2006 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442963654
Total Pages : 558 pages
Book Rating : 4.4/5 (429 download)
Download or read book Driving Growth Through Innovation (EasyRead Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806239826
Total Pages : 43 pages
Book Rating : 4.8/5 (62 download)
Download or read book Summary: Driving Growth Through Innovation written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures". This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation increases revenue as new and existing customers will buy more of what you have to sell. No amount of re-engineering or fine-tuning operational efficiencies can have the same impact as innovation. By reading this summary, you will learn how to use innovation to increase the growth of your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Driving Growth Through Innovation" to discover why innovation is the only key to growing your organisation and how you can implement it.
Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442963662
Total Pages : 394 pages
Book Rating : 4.4/5 (429 download)
Download or read book Driving Growth Through Innovation (Volume 1 of 2) (EasyRead Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sunil Pillai
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4./5 ( download)
Download or read book The Art of Shape Your Career: 9 Ways Driving Growth & Success in the Digital Age written by Sunil Pillai and published by Clever Fox Publishing. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's ever-shifting professional landscape, a career isn't merely a series of job titles one holds throughout a lifetime. It's a dynamic journey of self-discovery, growth, and transformation. "The Art of Shaping Your Career" series takes you on a transformative expedition to mould your career, harmonizing it seamlessly with your innate talents, passions, and aspirations. Why embark on this transformative journey? A Tailored Guide for Every Phase: Many career guides offer one-size-fits-all advice, treating the career path as a linear progression. However, every individual's journey is unique, punctuated by periods of introspection, growth, and sometimes, complete metamorphosis. This series recognizes these distinct phases, providing targeted guidance for every stage. Whether you're just entering the professional realm, seeking to amplify your presence and brand or contemplating a total career revamp, a dedicated guide is waiting for you. Navigating the Complex Terrain of Self-Discovery: Many are oblivious to their true calling, often treading paths laid out by society, peers, or familial expectations. "Discovering You" is a compass that guides readers through reflective exercises, real-life anecdotes, and powerful self-assessment tools. This guide aids in identifying intrinsic strengths and passions, providing clarity and direction in a world of overwhelming choices. Maximising Potential and Achieving Mastery: Once a path is chosen, how does one ensure they don't merely walk it but excel in it? "Enhancing You" delves into this intricate subject. From actionable strategies to enriching skills to mastering the art of effective networking and communication, this guide ensures that you're not just partaking in the race but leading it. Reinvention and Resilience in a Dynamic World: Change is the only constant in life. With industries evolving and new roles emerging, there comes a time when one must reconsider their direction. "Transforming You" offers a comprehensive blueprint to those ready to pivot, ensuring that transitions are smooth, strategic, and aligned with personal goals. Seeking Your Desired Career Shape: The phrase "shaping your career" isn't just a metaphor. Imagine your career as clay. In its raw form, it's full of potential but directionless. By understanding the phases of discovery, enhancement, and transformation, you're not just carving a niche for urself in the professional world but also unlocking career potential, ensuring the career you pursue is profoundly fulfilling and aligned with your core being, overcoming career challenges, if any. This unity is where true professional contentment lies. This series instils resilience, which is indispensable in today's volatile job market. By comprehending and embracing the continuous learning, adapting, and evolving cycle, you're better equipped to navigate uncertainties, face challenges head-on, seize opportunities others might overlook. Career shaping isn't just about professional achievement; also personal and passion-driven. It's about understanding oneself, acknowledging strengths and weaknesses, constantly seeking growth and adaptability. This self-awareness and adaptability don't just shape careers; they shape lives. "The Art of Shaping Your Career" series isn't just a set of books; it's a journey, a mentor, and a toolset all rolled into one. It recognises the multifaceted nature of the modern career and provides holistic guidance tailored to each facet. By embarking on this transformative journey, you're not just seeking a career but sculpting a legacy. Let this series guide your hands, heart, mind as you mould the professional path you've always envisioned. Whether you're a recent graduate or a seasoned professional contemplating change, these books promise to be your steadfast companions, enlightening, encouraging, and empowering you every step of the way.
Author : Tim Calkins
Publisher : Springer
ISBN 13 : 1137107618
Total Pages : 248 pages
Book Rating : 4.1/5 (371 download)
Download or read book Breakthrough Marketing Plans written by Tim Calkins and published by Springer. This book was released on 2016-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Author : JoAnn Laing
Publisher : ibooks
ISBN 13 : 189969465X
Total Pages : 448 pages
Book Rating : 4.8/5 (996 download)
Download or read book Recalculating, 97+ Experts on Driving Small Business Growth written by JoAnn Laing and published by ibooks. This book was released on 2016-04-09 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: RECALCULATING, 97 EXPERTS ON DRIVING SMALL BUSINESS GROWTH offers strategic, tactical, tested solutions to a variety of problems and from a multitude of expert sources. These senior-level contributors are sector stakeholders, advisors, and practitioners. Their chosen topics address the most common issues, problems, and opportunities identified, continuously requested by readers to the editors of Small Business Digest during the past 15+ years. Many of the solutions have come from experts who have appeared in SBD’s publications, radio programs, and conferences. They were asked to write special 1000-word contributions for the book based on their expertise. Among the companies represented by senior level contributors are HP, Yellow Pages, Staples, GoDaddy, and Intuit. Topics covered range from better sales management to moving to the cloud to better financing options. Space is also devoted to management problems, benefits needs, and leadership issues. Each contributor brings a unique slant to common and not so common questions involving finance, sales, marketing, operation, technology, personnel management, and benefits maximization.
Author : Daniel J. Weinfurter
Publisher : Springer
ISBN 13 : 1137337141
Total Pages : 210 pages
Book Rating : 4.1/5 (373 download)
Download or read book Second Stage Entrepreneurship written by Daniel J. Weinfurter and published by Springer. This book was released on 2017-07-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second Stage Entrepreneurship shows the aspiring entrepreneur how to create significant growth as their company scales its way to the top through the development of organizational structure; from setting up an effective company culture; to structuring an effective sales team; to helping create stand out customer interactions.
Author : Robert Sher
Publisher :
ISBN 13 : 9781602220140
Total Pages : 200 pages
Book Rating : 4.2/5 (21 download)
Download or read book Driving Midsized Growth: People written by Robert Sher and published by . This book was released on 2021-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sean Ellis
Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)
Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Author : Thomas Bauer
Publisher : John Wiley & Sons
ISBN 13 : 1119278295
Total Pages : 200 pages
Book Rating : 4.1/5 (192 download)
Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-05-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 1422163393
Total Pages : 304 pages
Book Rating : 4.4/5 (221 download)
Download or read book Marketing As Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2004-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Author : Robert B. Tucker
Publisher : ReadHowYouWant.com
ISBN 13 : 1442963964
Total Pages : 430 pages
Book Rating : 4.4/5 (429 download)
Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by ReadHowYouWant.com. This book was released on 2009-02-18 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Bones
Publisher : Kogan Page Publishers
ISBN 13 : 074947310X
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)
Download or read book Leading Digital Strategy written by Christopher Bones and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
