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Dorfsman Cbs
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Download or read book Dorfsman & CBS written by Dick Hess and published by Rizzoli International Publications. This book was released on 1987 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects graphic art produced by the designer Lou Dortsman for CBS advertisements, brochures, and promotional materials.
Book Synopsis Design History by : Dennis P. Doordan
Download or read book Design History written by Dennis P. Doordan and published by MIT Press. This book was released on 1996-03-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satué, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Dialogues with Creative Legends and Aha Moments in a Designer's Career by : David Calvin Laufer
Download or read book Dialogues with Creative Legends and Aha Moments in a Designer's Career written by David Calvin Laufer and published by New Riders. This book was released on 2012-12-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.
Book Synopsis Now You See It and Other Essays on Design by : Michael Bierut
Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Download or read book Design Literacy written by Steven Heller and published by Simon and Schuster. This book was released on 2004-07-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.
Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 2261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Download or read book Broadcasting written by and published by . This book was released on 1982-10 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Electronic Media by : Ed Shane
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Download or read book TV by Design written by Lynn Spigel and published by University of Chicago Press. This book was released on 2008 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s during that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts-a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists-including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon-also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks. Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.
Book Synopsis Outlaw Representation by : Richard Meyer
Download or read book Outlaw Representation written by Richard Meyer and published by Beacon Press. This book was released on 2002 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlaw Representation is a Beacon Press publication.
Download or read book Civil Service Journal written by and published by . This book was released on 1972 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Saul Bass by : Jan-Christopher Horak
Download or read book Saul Bass written by Jan-Christopher Horak and published by University Press of Kentucky. This book was released on 2014-10-09 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is a significant part of our daily lives and can be one of the most telling records of a time and place. Our meals -- from what we eat, to how we prepare it, to how we consume it -- illuminate our culture and history. As a result, cookbooks present a unique opportunity to analyze changing foodways and can yield surprising discoveries about society's tastes and priorities. In Kentucky's Cookbook Heritage, John van Willigen explores the state's history through its changing food culture, beginning with Lettice Bryan's The Kentucky Housewife (originally published in 1839). Considered one of the earliest regional cookbooks, The Kentucky Housewife includes pre--Civil War recipes intended for use by a household staff instead of an individual cook, along with instructions for serving the family. Van Willigen also shares the story of the original Aunt Jemima -- the advertising persona of Nancy Green, born in Montgomery County, Kentucky -- who was one of many African American voices in Kentucky culinary history. Kentucky's Cookbook Heritage is a journey through the history of the commonwealth, showcasing the shifting priorities and innovations of the times. Analyzing the historical importance of a wide range of publications, from the nonprofit and charity cookbooks that flourished at the end of the twentieth century to the contemporary cookbook that emphasizes local ingredients, van Willigen provides a valuable perspective on the state's social history.
Download or read book Federal advisory committees written by and published by . This book was released on 1978 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Revolution of the Eye by : Maurice Berger
Download or read book Revolution of the Eye written by Maurice Berger and published by Yale University Press. This book was released on 2014-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging exploration of the relationship between avant-garde art and American network television from the 1940s through the 1970s The aesthetics and concepts of modern art have influenced American television ever since its inception in the 1930s. In return, early television introduced the public to the latest trends in art and design. This engaging catalogue comprehensively examines the way avant-garde art shaped the look and content of network television in its formative years, from the 1940s through the mid-1970s. It also addresses the larger cultural and social context of television. Artists, fascinated with the new medium and its technological possibilities, contributed to network programs and design campaigns, appeared on television to promote modern art, and explored, critiqued, or absorbed the new medium in their work. More than 150 illustrations reveal both sides of the dialogue between high art and television through a selection of graphic designs, ephemera, and stills from important television programs--from The Twilight Zone to Batman to Rowan & Martin's Laugh-In, and more--as well as works by artists including Salvador Dalí, Lee Friedlander, Agnes Martin, Man Ray, Andy Warhol, and many others. Revolution of the Eye uncovers the cultural history of a medium whose powerful influence on our lives remains pervasive.
Book Synopsis Graphic Design and Architecture, A 20th Century History by : Richard Poulin
Download or read book Graphic Design and Architecture, A 20th Century History written by Richard Poulin and published by Rockport Publishers. This book was released on 2012-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century Historyclosely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
Author :United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Reports, Accounting, and Management Publisher : ISBN 13 : Total Pages :1358 pages Book Rating :4.3/5 (121 download)
Book Synopsis Federal Advisory Committees by : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Reports, Accounting, and Management
Download or read book Federal Advisory Committees written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Reports, Accounting, and Management and published by . This book was released on 1977 with total page 1358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
