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Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color

Author : Richard G. Lewis
Publisher : Psychoprofits
ISBN 13 : 9780955864063
Total Pages : 68 pages
Book Rating : 4.8/5 (64 download)

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Book Synopsis Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color by : Richard G. Lewis

Download or read book Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.

Interaction of Color

Author : Josef Albers
Publisher : Yale University Press
ISBN 13 : 0300179359
Total Pages : 210 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Interaction of Color by : Josef Albers

Download or read book Interaction of Color written by Josef Albers and published by Yale University Press. This book was released on 2013-06-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.

Captivate

Author : Vanessa Van Edwards
Publisher : Penguin
ISBN 13 : 0399564489
Total Pages : 322 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Captivate by : Vanessa Van Edwards

Download or read book Captivate written by Vanessa Van Edwards and published by Penguin. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.

The Elements of Color

Author : Johannes Itten
Publisher : John Wiley & Sons
ISBN 13 : 9780471289296
Total Pages : 96 pages
Book Rating : 4.2/5 (892 download)

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Book Synopsis The Elements of Color by : Johannes Itten

Download or read book The Elements of Color written by Johannes Itten and published by John Wiley & Sons. This book was released on 1970 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes color circles, spheres, and scales as well as suggested exercises.

Color Psychology and Color Therapy

Author : Faber Birren
Publisher : Martino Fine Books
ISBN 13 : 9781614275138
Total Pages : 312 pages
Book Rating : 4.2/5 (751 download)

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Book Synopsis Color Psychology and Color Therapy by : Faber Birren

Download or read book Color Psychology and Color Therapy written by Faber Birren and published by Martino Fine Books. This book was released on 2013-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations." By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape," the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it." Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.

The Little Book of Colour

Author : Karen Haller
Publisher : Penguin UK
ISBN 13 : 024135286X
Total Pages : 272 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis The Little Book of Colour by : Karen Haller

Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Handbook of Color Psychology

Author : Andrew J. Elliot
Publisher : Cambridge University Press
ISBN 13 : 1316395332
Total Pages : 1737 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Handbook of Color Psychology by : Andrew J. Elliot

Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

13 Things Mentally Strong People Don't Do

Author : Amy Morin
Publisher : Harper Collins
ISBN 13 : 0062358316
Total Pages : 198 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis 13 Things Mentally Strong People Don't Do by : Amy Morin

Download or read book 13 Things Mentally Strong People Don't Do written by Amy Morin and published by Harper Collins. This book was released on 2014-12-23 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kick bad mental habits and toughen yourself up."—Inc. Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs. Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness. Indulging in self-pity, agonizing over things beyond our control, obsessing over past events, resenting the achievements of others, or expecting immediate positive results holds us back. This list of things mentally strong people don't do resonated so much with readers that when it was picked up by Forbes.com it received ten million views. Now, for the first time, Morin expands upon the thirteen things from her viral post and shares her tried-and-true practices for increasing mental strength. Morin writes with searing honesty, incorporating anecdotes from her work as a college psychology instructor and psychotherapist as well as personal stories about how she bolstered her own mental strength when tragedy threatened to consume her. Increasing your mental strength can change your entire attitude. It takes practice and hard work, but with Morin's specific tips, exercises, and troubleshooting advice, it is possible to not only fortify your mental muscle but also drastically improve the quality of your life.

If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling

Author : Patti Bellantoni
Publisher : Taylor & Francis
ISBN 13 : 1136068457
Total Pages : 264 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling by : Patti Bellantoni

Download or read book If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling written by Patti Bellantoni and published by Taylor & Francis. This book was released on 2012-10-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it's Purple, Someone's Gonna Die is a must-read book for all film students, film professionals, and others interested in filmmaking. This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors. Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color. Conversations with the author's colleagues-- including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven)--reveal how color is often used to communicate what is not said. Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react. *Learn how your choice of color can influence an audience's moods, attitudes, reactions, and interpretations of your movie's plot *See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional *Learn how to make good color choices, in your film and in your world.

Color, Environment, and Human Response

Author : Frank H. Mahnke
Publisher : John Wiley & Sons
ISBN 13 : 9780471286677
Total Pages : 272 pages
Book Rating : 4.2/5 (866 download)

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Book Synopsis Color, Environment, and Human Response by : Frank H. Mahnke

Download or read book Color, Environment, and Human Response written by Frank H. Mahnke and published by John Wiley & Sons. This book was released on 1996-04-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for architects, interior designers, and color consultants, this ambitious study explores the psychological and physiological effects of color in the man-made environment. Scientific findings and industry-by-industry examples are furnished to help professionals specify colors that will create healthful environments in hospitals, schools, restaurants, and other public facilities.

Love Color

Author : Anna Starmer
Publisher : Ivy Press
ISBN 13 : 1782405798
Total Pages : 259 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Love Color by : Anna Starmer

Download or read book Love Color written by Anna Starmer and published by Ivy Press. This book was released on 2018-11-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing colors for your home can become an overwhelming and confusing process—there is just so much on offer. Love Color will help you to bring your favorite colors to life by successfully making all those challenging decisions. Renowned international color expert Anna Starmer takes you by the hand and guides you through this lavishly illustrated rainbow world of color combinations, teaching you everything you need to know about hues, tones, accents, and foundation colors along the way. Start by simply choosing a color you love, then take your inspiration from our accessible and practical palettes to create your own color combinations. This book also includes removable color chart booklet so you can note and match your perfect colors anytime you are out and about.

Color and Human Response

Author : Faber Birren
Publisher : Wiley
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Color and Human Response by : Faber Birren

Download or read book Color and Human Response written by Faber Birren and published by Wiley. This book was released on 1991-01-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Birren presents a kaleidoscopic view of color information that has been a source of fascination." -- Color Research and Application "Keeps up with the latest developments in biology and psychology where light and color are involved." -- AIA Journal Here is a major work by one of the best-known color authorities in the world. Faber Bitten pioneered in the field of "functional" color, using color properties to promote human welfare psychologically, visually, and physiologically; in this volume he has assembled a wealth of information on the subject. Color and Human Response offers intriguing factual and hypothetical observations on the influences of color in life, supported by historical references and the latest scientific data. Birren explores the biological, visual, emotional, aesthetic, and psychic responses to color -- referring both to ancient symbolic uses of color as well as its application in the modern environment. His specifications for color in homes, offices, hospitals, and schools are geared toward relieving modem tensions and anxieties. Complete with drawings, color photographs, and a chapter on the personal meaning of color preferences, Color and Human Response will fascinate anyone concerned with the human environment, including scientists and psychologists. It has become a basic reference for architects, teachers, and interior and industrial designers.

The Smashing Idea Book

Author : Cameron Chapman
Publisher : John Wiley & Sons
ISBN 13 : 1119977428
Total Pages : 417 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Smashing Idea Book by : Cameron Chapman

Download or read book The Smashing Idea Book written by Cameron Chapman and published by John Wiley & Sons. This book was released on 2011-08-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a collection of design ideas and more than seven hundred examples from websites to help create an effective Web site.

In the Mood for Colour

Author : Hans Blomquist
Publisher : Ryland Peters & Small
ISBN 13 : 1788794044
Total Pages : 426 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis In the Mood for Colour by : Hans Blomquist

Download or read book In the Mood for Colour written by Hans Blomquist and published by Ryland Peters & Small. This book was released on 2021-08-10 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring the transformative power of colour into your life with the help of Hans Blomquist, whose inspiring interiors will enable you to find the right colours for your home.

Cues

Author : Vanessa Van Edwards
Publisher : Penguin
ISBN 13 : 0593332199
Total Pages : 321 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Cues by : Vanessa Van Edwards

Download or read book Cues written by Vanessa Van Edwards and published by Penguin. This book was released on 2022-03-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal bestseller! For anyone who wants to be heard at work, earn that overdue promotion, or win more clients, deals, and projects, the bestselling author of Captivate, Vanessa Van Edwards, shares her advanced guide to improving professional relationships through the power of cues. What makes someone charismatic? Why do some captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside? If you have ever been interrupted in meetings, overlooked for career opportunities or had your ideas ignored, your cues may be the problem – and the solution. Cues – the tiny signals we send to others 24/7 through our body language, facial expressions, word choice, and vocal inflection – have a massive impact on how we, and our ideas, come across. Our cues can either enhance our message or undermine it. In this entertaining and accessible guide to the hidden language of cues, Vanessa Van Edwards teaches you how to convey power, trust, leadership, likeability, and charisma in every interaction. You’ll learn: • Which body language cues assert, “I’m a leader, and here’s why you should join me.” • Which vocal cues make you sound more confident • Which verbal cues to use in your résumé, branding, and emails to increase trust (and generate excitement about interacting with you.) • Which visual cues you are sending in your profile pictures, clothing, and professional brand. Whether you're pitching an investment, negotiating a job offer, or having a tough conversation with a colleague, cues can help you improve your relationships, express empathy, and create meaningful connections with lasting impact. This is an indispensable guide for entrepreneurs, team leaders, young professionals, and anyone who wants to be more influential.

Feng Shui for the Rest of Us

Author : Gabrielle Alizay
Publisher : Writers Collective
ISBN 13 : 9781594111327
Total Pages : 324 pages
Book Rating : 4.1/5 (113 download)

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Book Synopsis Feng Shui for the Rest of Us by : Gabrielle Alizay

Download or read book Feng Shui for the Rest of Us written by Gabrielle Alizay and published by Writers Collective. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one is immune from the challenges of life on earth, whether you start your day in a yoga pose or make pancakes for the kids with Extract of Cow Butter. That's why this book is for you and me. and the rest of us.Finding harmony and peace is great. Only it's difficult to feel harmonious when the electric bill is through the roof and your right foot hurts every time you put weight on it. Plus, you have a mate, yet between kids, work, and dinner, you have lost some of the passion you once shared. Take heart, this book will help you work out all those issues, since Feng Shui is an exquisite problem-solving tool. Sometimes even miraculous. So whether you're someone who needs to hide from Society Press reporters or always dashing around town on your own errands, this guidebook will show you another reality, one which will revolutionize your life in radically positive ways.

Colour for Web Design

Author : Cameron Chapman
Publisher : Hachette UK
ISBN 13 : 1781571716
Total Pages : 402 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis Colour for Web Design by : Cameron Chapman

Download or read book Colour for Web Design written by Cameron Chapman and published by Hachette UK. This book was released on 2014-06-16 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is one of the most powerful tools at a designer's disposal, yet few truly understand how much it can do for them, and the immediate difference it will make to the popularity and success of their website. This is the complete guide to creating a unique, practical and appropriate colour palette for any web design project. Building on the basics, starting with essential - often misunderstood - terminology and an understanding of traditional colour palettes, the book then moves on to practical, real-world examples of sites with fantastic colour schemes. A one-stop shop for a complete knowledge of digital colour, this book will give the designer the confidence to create their own palettes and apply colour successfully to their designs.