Color Psychology Profit From The Psychology Of Color Discover The Meaning And Effects Of Color

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Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color

Author : Richard G. Lewis
Publisher : Psychoprofits
ISBN 13 : 9780955864063
Total Pages : 68 pages
Book Rating : 4.8/5 (64 download)

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Book Synopsis Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color by : Richard G. Lewis

Download or read book Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.

The Little Book of Colour

Author : Karen Haller
Publisher : Penguin UK
ISBN 13 : 024135286X
Total Pages : 272 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis The Little Book of Colour by : Karen Haller

Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Handbook of Color Psychology

Author : Andrew J. Elliot
Publisher : Cambridge University Press
ISBN 13 : 1316395332
Total Pages : 1737 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Handbook of Color Psychology by : Andrew J. Elliot

Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

Color Psychology and Color Therapy

Author : Faber Birren
Publisher :
ISBN 13 : 9781684932214
Total Pages : 0 pages
Book Rating : 4.9/5 (322 download)

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Book Synopsis Color Psychology and Color Therapy by : Faber Birren

Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2024-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.

Colour Psychology Today

Author : June McLeod
Publisher : John Hunt Publishing
ISBN 13 : 1785353055
Total Pages : 296 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Colour Psychology Today by : June McLeod

Download or read book Colour Psychology Today written by June McLeod and published by John Hunt Publishing. This book was released on 2016-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

Understanding Color

Author : Linda Holtzschue
Publisher : John Wiley & Sons
ISBN 13 : 1118920783
Total Pages : 274 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Understanding Color by : Linda Holtzschue

Download or read book Understanding Color written by Linda Holtzschue and published by John Wiley & Sons. This book was released on 2017-01-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Transcending the Color Line

Author : Bobby E. Mlls
Publisher : Morgan James Publishing
ISBN 13 : 1630473162
Total Pages : 183 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Transcending the Color Line by : Bobby E. Mlls

Download or read book Transcending the Color Line written by Bobby E. Mlls and published by Morgan James Publishing. This book was released on 2014-09-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Transcending the Color Line", by sociologist and professor Bobby E. Mills, PhD, represents a philosophical attempt to make sense out of American black collective experience. This collection of essays does not reflect traditional sociological perspectives and methodological considerations. Instead, the query is: How do we live? More importantly, what are we willing to sacrifice in order to live the way we say we want to live? In other words, these essays dig deeper to the moral and spiritual issues that lie beneath the more obvious sociological ones. Invariably the search for moral understanding and spiritual meaning is neither easy nor popular. Yet it is the abstract, empirical (amoral and apolitical) character of traditional sociology that has all but rendered it irrelevant to the resolution of contemporary social ills. The biased theoretical assumptions of the scientific method (i.e., abstract empiricism) are the social basis for the collective bias otherwise known as the illusion of value neutrality. This collective cultural bias is the social foundation for institutional racism, sexism, theological dogmatism (i.e., denominationalism), and above all, authoritarianism. Indeed, every "ism" is a schism, and schisms divide. Our either/or logic fosters cultural extremism rather than a universal perspective on humanity. By digging deep to the true source of our sociological and leadership issues, these essays not only call black and white individuals accountable to the dysfunction present in our shared social experience, but inspire all people to transcend the color line and become part of the solution.

Color and Human Response

Author : Faber Birren
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Color and Human Response by : Faber Birren

Download or read book Color and Human Response written by Faber Birren and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Original publication and copyright date: 1978.

Color Planning for Interiors

Author : Margaret Portillo
Publisher : John Wiley & Sons
ISBN 13 : 1118004876
Total Pages : 227 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Color Planning for Interiors by : Margaret Portillo

Download or read book Color Planning for Interiors written by Margaret Portillo and published by John Wiley & Sons. This book was released on 2010-09-09 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evidence-based approach to color planning lets you discover the impact of color on people and space. You'll learn to systematically develop innovative, holistic color solutions in interior design with this book's evidence-based approach to color planning. The author sets forth a color planning framework that integrates multiple criteria, enabling you to fully consider the complex role that color plays in interior design. Color Planning for Interiors is based on the findings from a national study that the author conducted, which identified five categories of color criteria: Color as Composition Color Preferences Color as Communication Color Pragmatics Color for Engagement The author interviewed noted designers and colorists about the projects that best represented their approach to color. As a result, you'll discover how leaders in the field examine color from compositional, symbolic, behavioral, preferential, and pragmatic perspectives in order to arrive at a carefully considered solution. Moreover, you'll see how designers and architects apply this knowledge to a broad range of interior spaces, including workplaces, restaurants, retail settings, healthcare facilities, and private residences. Complementing theory and research, real-life examples are presented from interior design projects that consider color in relation to light, materiality, and interior architecture. In addition, full-color diagrams, photographs, and design renderings illustrate concepts throughout the book to help you understand how to select and work with color. From the fundamental principles of color theory to innovative applications, all aspects of designing interiors with color are examined, making this book ideal for all professionals and students in interior design who want to develop the full potential of their color palettes.

The Color Complex

Author : Kathy Russell
Publisher : Anchor
ISBN 13 : 0385471610
Total Pages : 209 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis The Color Complex by : Kathy Russell

Download or read book The Color Complex written by Kathy Russell and published by Anchor. This book was released on 1993 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a powerful argument backed by historical fact and anecdotal evidence, that color prejudice remains a devastating divide within black America.

White Fragility

Author : Dr. Robin DiAngelo
Publisher : Beacon Press
ISBN 13 : 0807047422
Total Pages : 194 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis White Fragility by : Dr. Robin DiAngelo

Download or read book White Fragility written by Dr. Robin DiAngelo and published by Beacon Press. This book was released on 2018-06-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

The 48 Laws of Power

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Persuasive Techniques

Author : Richard Lewis
Publisher :
ISBN 13 :
Total Pages : 195 pages
Book Rating : 4.5/5 (895 download)

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Book Synopsis Persuasive Techniques by : Richard Lewis

Download or read book Persuasive Techniques written by Richard Lewis and published by . This book was released on 2021-01-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com

The Elements of Color

Author : Johannes Itten
Publisher : John Wiley & Sons
ISBN 13 : 9780471289296
Total Pages : 96 pages
Book Rating : 4.2/5 (892 download)

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Book Synopsis The Elements of Color by : Johannes Itten

Download or read book The Elements of Color written by Johannes Itten and published by John Wiley & Sons. This book was released on 1970 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes color circles, spheres, and scales as well as suggested exercises.

Same Family, Different Colors

Author : Lori L. Tharps
Publisher : Beacon Press
ISBN 13 : 0807076783
Total Pages : 218 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Same Family, Different Colors by : Lori L. Tharps

Download or read book Same Family, Different Colors written by Lori L. Tharps and published by Beacon Press. This book was released on 2016-10-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaving together personal stories, history, and analysis, Same Family, Different Colors explores the myriad ways skin-color politics affect family dynamics in the United States. Colorism and color bias—the preference for or presumed superiority of people based on the color of their skin—is a pervasive and damaging but rarely openly discussed phenomenon. In this unprecedented book, Lori L. Tharps explores the issue in African American, Latino, Asian American, and mixed-race families and communities by weaving together personal stories, history, and analysis. The result is a compelling portrait of the myriad ways skin-color politics affect family dynamics in the United States. Tharps, the mother of three mixed-race children with three distinct skin colors, uses her own family as a starting point to investigate how skin-color difference is dealt with. Her journey takes her across the country and into the lives of dozens of diverse individuals, all of whom have grappled with skin-color politics and speak candidly about experiences that sometimes scarred them. From a Latina woman who was told she couldn’t be in her best friend’s wedding photos because her dark skin would “spoil” the pictures, to a light-skinned African American man who spent his entire childhood “trying to be Black,” Tharps illuminates the complex and multifaceted ways that colorism affects our self-esteem and shapes our lives and relationships. Along with intimate and revealing stories, Tharps adds a historical overview and a contemporary cultural critique to contextualize how various communities and individuals navigate skin-color politics. Groundbreaking and urgent, Same Family, Different Colors is a solution-seeking journey to the heart of identity politics, so that this more subtle “cousin to racism,” in the author’s words, will be exposed and confronted.

The Sense of an Ending

Author : Julian Barnes
Publisher : Vintage
ISBN 13 : 0307957330
Total Pages : 158 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Sense of an Ending by : Julian Barnes

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Psychology of Color

Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis Psychology of Color by : IntroBooks Team

Download or read book Psychology of Color written by IntroBooks Team and published by IntroBooks. This book was released on 2019-12-04 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology. Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.