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Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (221 download)
Download or read book Doctoral Dissertations on Broadcast Journalism written by and published by . This book was released on 1990 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Indiana University. Department of Radio and Television
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 ( download)
Download or read book A List of Masters' Theses and Doctoral Dissertations Written at Indiana University Since 1920 on the Subject of Broadcasting written by Indiana University. Department of Radio and Television and published by . This book was released on 1957 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth R. Sparks
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.F/5 ( download)
Download or read book A Bibliography of Doctoral Dissertations in Television and Radio written by Kenneth R. Sparks and published by . This book was released on 1962 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth R. Sparks
Publisher :
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4.:/5 (183 download)
Download or read book A Bibliography of Doctoral Dissertations in Television and Radio written by Kenneth R. Sparks and published by . This book was released on 1971 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ohio State University. Department of Speech
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 ( download)
Download or read book Doctoral Dissertations in Radio and Television written by Ohio State University. Department of Speech and published by . This book was released on 1956 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacoby Barrera
Publisher : Scientific e-Resources
ISBN 13 : 1839472898
Total Pages : 316 pages
Book Rating : 4.8/5 (394 download)
Download or read book Broadcasting Journalism written by Jacoby Barrera and published by Scientific e-Resources. This book was released on 2019-03-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author : William C. Adams
Publisher : Washington : Television and Politics Study Program, School of Public and International Affairs, George Washington University
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Television Network News written by William C. Adams and published by Washington : Television and Politics Study Program, School of Public and International Affairs, George Washington University. This book was released on 1978 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jo A. Cates
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313058849
Total Pages : 310 pages
Book Rating : 4.3/5 (13 download)
Download or read book Journalism written by Jo A. Cates and published by Bloomsbury Publishing USA. This book was released on 2004-05-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author : Chris Hanretty
Publisher : Taylor & Francis
ISBN 13 : 1136702113
Total Pages : 233 pages
Book Rating : 4.1/5 (367 download)
Download or read book Public Broadcasting and Political Interference written by Chris Hanretty and published by Taylor & Francis. This book was released on 2011-05-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the consequences of intereference by political parties in the work of public broadcasters.
Author : Christopher H. Sterling
Publisher : SAGE Publications
ISBN 13 : 1452261520
Total Pages : 3131 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Journalism written by Christopher H. Sterling and published by SAGE Publications. This book was released on 2009-09-23 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Author : Stephen Quinn
Publisher : Taylor & Francis
ISBN 13 : 0240807243
Total Pages : 228 pages
Book Rating : 4.2/5 (48 download)
Download or read book Convergent Journalism written by Stephen Quinn and published by Taylor & Francis. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to deliver the news in any media. This text explains what makes a news story effective, how to recognise the best medium for a story - whether it be broadcast, web, radio, print or all of them - and how to tailor the story to suit these needs.
Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2002 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : McFarland
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.F/5 ( download)
Download or read book U.S. Television Network News written by and published by McFarland. This book was released on 1984-03-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pablo Calvi
Publisher : University of Pittsburgh Press
ISBN 13 : 082298671X
Total Pages : 407 pages
Book Rating : 4.8/5 (229 download)
Download or read book Latin American Adventures in Literary Journalism written by Pablo Calvi and published by University of Pittsburgh Press. This book was released on 2019-06-05 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Adventures in Literary Journalismexplores the central role of narrative journalism in the formation of national identities in Latin America, and the concomitant role the genre had in the consolidation of the idea of Latin America as a supra-national entity. This work discusses the impact that the form had in the creation of an original Latin American literature during six historical moments. Beginning in the 1840s and ending in the 1970s, Calvi connects the evolution of literary journalism with the consolidation of Latin America’s literary sphere, the professional practice of journalism, the development of the modern mass media, and the establishment of nation-states in the region.
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Publisher :
ISBN 13 :
Total Pages : 1252 pages
Book Rating : 4.F/5 ( download)
Download or read book Index to American Doctoral Dissertations written by and published by . This book was released on 1989 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1986 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252440
Total Pages : 481 pages
Book Rating : 4.1/5 (352 download)
Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
