Dissuading Terror

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Author :
Publisher : Rand Corporation
ISBN 13 : 0833040553
Total Pages : 135 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Dissuading Terror by : Kim Cragin

Download or read book Dissuading Terror written by Kim Cragin and published by Rand Corporation. This book was released on 2005-02-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. government decisionmakers face a number of challenges as they attempt to form policies that aim to dissuade terrorists from attacking the United States, divert youths from joining terrorist groups, and persuade the leaders of states and nongovernmental institutions to withhold support for terrorists. The successes or failures of such policies and campaigns have long-lasting effects. The findings of this research help U.S. decisionmakers more closely refine how and in what circumstances strategic influence campaigns can best be applied.

Countering Terrorism and Insurgency in the 21st Century

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313080534
Total Pages : 2011 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Countering Terrorism and Insurgency in the 21st Century by : James J. F. Forest

Download or read book Countering Terrorism and Insurgency in the 21st Century written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2007-06-30 with total page 2011 pages. Available in PDF, EPUB and Kindle. Book excerpt: The attacks of September 11, 2001, inaugurated a new global era of counterterrorism policy and activity, led by the United States. Countering Terrorism and Insurgency in the 21st Century analyzes the most significant dimensions of combating terrorism, including considerations of strategic and tactical issues (hard power, soft power, and counterintelligence); the need to thwart sources and facilitators (weak governments, ill-conceived foreign policy, and trafficking in drugs, guns, and humans); and the incorporation of lessons learned thus far from combating terrorism around the globe. Since the dawn of the new millennium, combating terrorism has become a primary focus of security professionals throughout the world. The attacks of September 11, 2001, inaugurated a new global era of counterterrorism policy and activity, led by the United States, while many countries—from Algeria and Spain to Sri Lanka and Indonesia—have redoubled their efforts to combat their own indigenous terrorism threats. In the Unites States, the counterterrorism goals identified in the National Strategy for Combating Terrorism (2006) can only be achieved through significant multinational cooperation. These goals are to advance effective democracies as the long-term antidote to the ideologies of terrorism; to prevent attacks by terrorist networks; to deny terrorists the support and sanctuary of rogue states; to deny terrorists control of any nation they would use as a base and launching pad for terror; and to lay the foundations and build the institutions and structures we need to carry the fight forward against terror and help ensure our ultimate success. At this point in the development of the global counterterrorism efforts, it is particularly important to pause for reflection on a number of critical questions. What do we know about effectively countering terrorism? What are the characteristics of successful or unsuccessful counterterrorism campaigns? What do we need to learn in order to do this better? Countering Terrorism and Insurgency in the 21st Century addresses these and related questions, contributing to national security policy as well as to our understanding of the terrorist threat and how it can be defeated. Volume 1: Strategic and Tactical Considerations examines issues of hard power, soft power, and intelligence/counterintelligence. Volume 2: Sources and Facilitators covers state failure, border controls, democracy promotion, networks and trade and trafficking, and societal issues. Volume 3: Lessons Learned from Combating Terrorism and Insurgency includes case studies of counterterrorism operations (e.g., the hijacking of the Achille Lauro, the 1993 bombing of the World Trade Center, and the capture of key terrorist suspects like Ramzi Youssef and Khalid Sheikh Mohamad); and case studies of long-term efforts to combat terrorism (e.g., the Basques in Spain, the Tamil Tigers in Sri Lanka, Israel's struggle against Palestinian terror organizations, Peru and Sendero Luminoso, and Japan and Aum Shinrikyo).

Tangled Roots: Social and Psychological Factors in the Genesis of Terrorism

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Author :
Publisher : IOS Press
ISBN 13 : 1607502046
Total Pages : 496 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Tangled Roots: Social and Psychological Factors in the Genesis of Terrorism by : J. Victoroff

Download or read book Tangled Roots: Social and Psychological Factors in the Genesis of Terrorism written by J. Victoroff and published by IOS Press. This book was released on 2006-11-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is organized to assist readers in finding the topics that interest them the most. What do we really know about the contributing causes of terrorism? Are all forms of terrorism created equal, or are there important differences in terrorisms that one must know about to customize effective counter-strategies? Does poverty cause terrorism? Are terrorists typically crazy, vengeful, misled, or simply making an entirely sensible choice? Why would people blow themselves (and others) up? Is the “war on terrorism” even a useful idea? Is it being fought wisely, or are much better ideas staring policy makers in the face? Do leaders of targeted nations wilfully neglect the best solutions? Most of the lessons in this book concern the basic human ingredients that combust to produce violent extremism. Thus – regardless of the mutations that occur in substate terrorism – the timeless scholarship here will hopefully be somewhat helpful even to our grandchildren.

Deterring Terrorism

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804783470
Total Pages : 353 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Deterring Terrorism by : Andreas Wenger

Download or read book Deterring Terrorism written by Andreas Wenger and published by Stanford University Press. This book was released on 2012-09-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, deterrence theory was the cornerstone of U.S. foreign policy. Following the 9/11 terrorist attacks, however, popular wisdom dictated that terrorist organizations and radical fanatics could not be deterred—and governments shifted their attention to combating terrorism rather than deterring it. This book challenges that prevailing assumption and offers insight as to when and where terrorism can be deterred. It first identifies how and where theories of deterrence apply to counterterrorism, highlighting how traditional and less-traditional notions of deterrence can be applied to evolving terrorist threats. It then applies these theoretical propositions to real-world threats to establish the role deterrence has within a dynamic counterterrorism strategy—and to identify how metrics can be created for measuring the success of terrorism deterrence strategies. In sum, it provides a foundation for developing effective counterterrorism policies to help states contain or curtail the terrorism challenges they face.

Evolution of U.S. Counterterrorism Policy

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275995305
Total Pages : 1451 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis Evolution of U.S. Counterterrorism Policy by : Yonah Alexander

Download or read book Evolution of U.S. Counterterrorism Policy written by Yonah Alexander and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 1451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including many older documents not available electronically or otherwise accessible, this three-volume set provides the first comprehensive collection of key documents, statements, and testimony on U.S. government counterterrorism policies as they have evolved in the face of the changing terrorist threats. Selected executive and congressional materials highlight the government's diverse policy and program responses to terrorism. The testimony, statements, and documents provide the public articulation and face to the largely important intelligence, law enforcement, preventative security measures, and international cooperation used in the shadowy war against terrorism. Recent entries provide a handy compilation of important post-9/11 materials. For example, useful background information on U.S. actions against Osama bin Laden, the Taliban, and Saddam Hussein and terrorism fundraising. Also included are statements from the Reagan and other administrations that relate to disputes over the appropriate use of force. Introductory chapters by Alexander and Kraft provide the historical context and analysis of previous and current U.S. counterterrorism policy including U.S. legislation. For over two centuries, America has faced occasional outbreaks of terrorism, perpetrated by both indigenous and foreign groups. But the spectacular bombing in Oklahoma City in 1995 and the September 11, 2001, attacks seemed to signify a new age, frightening many Americans and destroying their sense of domestic security. In addition, U.S. citizens and interests have been increasingly affected by acts of terrorism abroad. The challenges of terrorism, therefore, have required the United States to develop comprehensive strategies and programs to counter both conventional and unconventional threats, nationally and globally.

Understanding Terror Networks

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 0812206797
Total Pages : 233 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Understanding Terror Networks by : Marc Sageman

Download or read book Understanding Terror Networks written by Marc Sageman and published by University of Pennsylvania Press. This book was released on 2011-09-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, a new type of terrorism has been quietly gathering ranks in the world. America's ability to remain oblivious to these new movements ended on September 11, 2001. The Islamist fanatics in the global Salafi jihad (the violent, revivalist social movement of which al Qaeda is a part) target the West, but their operations mercilessly slaughter thousands of people of all races and religions throughout the world. Marc Sageman challenges conventional wisdom about terrorism, observing that the key to mounting an effective defense against future attacks is a thorough understanding of the networks that allow these new terrorists to proliferate. Based on intensive study of biographical data on 172 participants in the jihad, Understanding Terror Networks gives us the first social explanation of the global wave of activity. Sageman traces its roots in Egypt, gestation in Afghanistan during the Soviet-Afghan war, exile in the Sudan, and growth of branches worldwide, including detailed accounts of life within the Hamburg and Montreal cells that planned attacks on the United States. U.S. government strategies to combat the jihad are based on the traditional reasons an individual was thought to turn to terrorism: poverty, trauma, madness, and ignorance. Sageman refutes all these notions, showing that, for the vast majority of the mujahedin, social bonds predated ideological commitment, and it was these social networks that inspired alienated young Muslims to join the jihad. These men, isolated from the rest of society, were transformed into fanatics yearning for martyrdom and eager to kill. The tight bonds of family and friendship, paradoxically enhanced by the tenuous links between the cell groups (making it difficult for authorities to trace connections), contributed to the jihad movement's flexibility and longevity. And although Sageman's systematic analysis highlights the crucial role the networks played in the terrorists' success, he states unequivocally that the level of commitment and choice to embrace violence were entirely their own. Understanding Terror Networks combines Sageman's scrutiny of sources, personal acquaintance with Islamic fundamentalists, deep appreciation of history, and effective application of network theory, modeling, and forensic psychology. Sageman's unique research allows him to go beyond available academic studies, which are light on facts, and journalistic narratives, which are devoid of theory. The result is a profound contribution to our understanding of the perpetrators of 9/11 that has practical implications for the war on terror.

Ten Years After 9/11 - Rethinking the Jihadist Threat

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Author :
Publisher : Routledge
ISBN 13 : 1135079048
Total Pages : 207 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ten Years After 9/11 - Rethinking the Jihadist Threat by : Arabinda Acharya

Download or read book Ten Years After 9/11 - Rethinking the Jihadist Threat written by Arabinda Acharya and published by Routledge. This book was released on 2013-03-05 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the 9/11 attacks this book reassesses the effectiveness of the "War on Terror", considers how al-Qaeda and other jihadist movements are faring, explores the impact of wider developments in the Islamic world such as the Arab Spring, and discusses whether all this suggests that a new approach to containing international, especially jihadist, terrorism is needed. Among the book’s many richly argued conclusions are that the "War on Terror" and the invasions of Afghanistan and Iraq have brutalised the United States; that the jihadist threat is not one, but rather a wide range of separate, unconnected struggles; and that al-Qaeda’s ideology contains the seeds of its own destruction, in that although many Muslims are content to see the United States worsted, they do not approve of al-Qaeda’s violence and are not taken in by the jihadists’ empty promises of utopia.

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Author :
Publisher : IOS Press
ISBN 13 :
Total Pages : 3525 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by IOS Press. This book was released on with total page 3525 pages. Available in PDF, EPUB and Kindle. Book excerpt:

British Propaganda and Wars of Empire

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Author :
Publisher : Routledge
ISBN 13 : 1317171543
Total Pages : 288 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis British Propaganda and Wars of Empire by : Christopher Tuck

Download or read book British Propaganda and Wars of Empire written by Christopher Tuck and published by Routledge. This book was released on 2016-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Influence' is a slippery concept, yet one of tremendous relevance for those wishing to understand global politics. From debates on the changing sources of power in the international system, through to analyses of its value as an alternative to the active use of force as a policy instrument, influence has become a recurrent theme in discussions of international relations and foreign policy. In order to provide a better understanding of the multifaceted and shifting nature of influence, this volume looks at how the British government employed various forms of pressure and persuasion to achieve its goals across the twentieth century. By focusing on Britain - a global actor with great power objectives but declining physical means - the collection provides a wide range of case studies to assess how influence was brought to bear on a wide array of non-western cultures and societies. It furthermore allows for an assessment of just how effective - or ineffective - British efforts were at influencing non-Western targets over a hundred years of operations. By shedding important light on the efficacy of British efforts to sustain and advance its interests in the twentieth century, the volume will be of interest not only to historians, but to anyone interested in contemporary problems surrounding the operation of influence as a foreign policy tool.

Terrorizing Ourselves

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Publisher : Cato Institute
ISBN 13 : 1935308319
Total Pages : 331 pages
Book Rating : 4.9/5 (353 download)

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Book Synopsis Terrorizing Ourselves by : Benjamin H. Friedman

Download or read book Terrorizing Ourselves written by Benjamin H. Friedman and published by Cato Institute. This book was released on 2010-05-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrorizing Ourselves dismantles much of the flawed thinking that dominates U.S. counterterrorism policy today and lays out alternative approaches informed by experience, deliberation, and the well-established norms of a free society. Leading experts in the field contributed to this important new book, which shows that politicians use fear for political purposes and spend vast sums of money on dubious security measures. These experts explore the nature of modern terrorism, explain and decry our panicked responses to it, and offer sober alternatives. Beyond specific proposals for disrupting terror cells and improving homeland security efforts, Terrorizing Ourselves documents the many ways in which a climate of fear-mongering exacerbates the threat of terrorism. Terrorists, the authors note, get their name for a reason. Fear is their chief tactic. Political forces push U.S. policymakers to hype this fear, encouraging Americans to believe that terrorists are global super villains who can wreck American society unless we submit to their demands. This book shows that policies based on this fantasy are self-defeating and bring needless war, wasted wealth, and less freedom. The authors explore strategies to undermine support for these policies. They also sketch an alternative counterterrorism and homeland security strategy—one that makes us safer and plays to Americans’ confidence rather than our fears.

Advances in Cross-Cultural Decision Making

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Author :
Publisher : CRC Press
ISBN 13 : 1439834962
Total Pages : 643 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Advances in Cross-Cultural Decision Making by : Dylan Schmorrow

Download or read book Advances in Cross-Cultural Decision Making written by Dylan Schmorrow and published by CRC Press. This book was released on 2010-06-17 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of the Cross Cultural Decision Making field is specifically on the intersections between psychosocial theory provided from the social sciences and methods of computational modeling provided from computer science and mathematics. While the majority of research challenges that arise out of such an intersection fall quite reasonably under the rubric of "human factors", although these topics are broad in nature, this book is designed to focus on crucial questions regarding data acquisition as well as reconciliation of mathematical and psychosocial modeling methodologies. The utility of this area of research is to aid the design of products and services which are utilized across the globe in the variety of cultures and aid in increasing the effectiveness of cross-cultural group collaboration. To aid a researcher in defining the requirements and metrics for this complex topic applications and use cases of CCDM can be found in sections: I. Applications of Human, Social, Culture Behavioral Modeling Technology IV. Cross Cultural Decision Making: Implications for Individual and Team Training X. Tactical Culture Training: Narrative, Personality, and Decision-Making XII. Use Cases of Cross Cultural Decision Making Theories and techniques for understanding, capturing, and modeling the components of Culture are covered in these sections: II. Assessing and Developing Cross-Cultural Competence III. Civilizational Change: Ideological, Economic, and Historical Change V. Cultural Models for Decision Making VI. Extracting Understanding from Diverse Data Sources VII. Hybrid & Multi-Model Computational Techniques for HSCB Applications IX. Socio-cultural Models and Decision-Making VIII. Sense Making in Other Cultures: Dynamics of Interaction XI. Understanding The science and technology provided in this book represents the latest available from the international community. It is hoped that this content can be used to tackle two of the biggest challenges in this area: 1) Unification and standardization of data being collected for CCDM applications/research so these data can support as many different thrusts under the CCDM umbrella as possible; and 2) Validation and verification with respect to utility and underlying psychosocial theory. Solutions for both of these must be in the context of, and will require, sound methods of integrating a complex array of quite different behavioral models and modeling techniques. This book would of special value to researchers and practitioners in involved in the design of products and services which are marketed and utilized in a variety of different countries Seven other titles in the Advances in Human Factors and Ergonomics Series are: Advances in Human Factors and Ergonomics in Healthcare Advances in Applied Digital Human Modeling Advances in Cognitive Ergonomics Advances in Occupational, Social and Organizational Ergonomics Advances in Human Factors, Ergonomics and Safety in Manufacturing and Service Industries Advances in Ergonomics Modeling & Usability Evaluation Advances in Neuroergonomics and Human Factors of Special Populations

India and Counterinsurgency

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Author :
Publisher : Routledge
ISBN 13 : 1134008082
Total Pages : 272 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis India and Counterinsurgency by : Sumit Ganguly

Download or read book India and Counterinsurgency written by Sumit Ganguly and published by Routledge. This book was released on 2009-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume focuses on India's experiences waging counterinsurgency campaigns since its independence in 1947. Filling a clear gap in the literature, the book traces and assess the origins, evolution and current state of India's counterinsurgency strategies and capabilities, focusing on key counterinsurgency campaigns waged by India within and outside its territory. It also analyzes the development of Indian doctrine on counterinsurgency, and locates this within the overall ebb and flow of India's defense and security policies. The central argument is that counterinsurgency has been an integral part of India's overall security policy and can thereby impart much to political and military leaders in other states. Since its emergence from British colonialism, India's defence policies have not merely sought to protect and preserve India's inherited colonial borders from threats by rival states, but have also sought to prevent and suppress secessionist movements. In countering insurgencies, the Indian state has fashioned strategies that seek to repress militarily any secessionist movement, while simultaneously forging a range of civilian administrative and institutional arrangements that attempt to address the grievances of disaffected populations. The book highlights key strategic and tactical innovations that the Indian Army and security forces made to deal with a range of insurgent movements. Simultaneously, it also examines how the civilian-military nexus enabled India's policy makers to utilize existing, and formulate novel, institutional means to address extant political grievances. India has been most successful where it has managed to use calibrated force, obtained the trust of much of the aggrieved population and made persuasive commitments to political and institutional reform. Examination of these elements of India's counterinsurgency performance can be compared to counterinsurgency doctrine developed by other countries, including the United States, and thus yield comparative policy prescriptions and recommendations that can be applied to other counterinsurgency contexts. This book will be of great interest to students of counterinsurgency and irregular warfare, Indian politics, Asian Security Studies and Strategic Studies in general.

Peace and Conflict 2010

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Author :
Publisher : Routledge
ISBN 13 : 1351554794
Total Pages : 177 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Peace and Conflict 2010 by : J.Joseph Hewitt

Download or read book Peace and Conflict 2010 written by J.Joseph Hewitt and published by Routledge. This book was released on 2017-07-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace and Conflict is a new biennial publication that provides key data and documents trends in national and international conflicts ranging from isolated acts of terrorism to internal civil strife to full-fledged intercountry war. A major trend it tracks is the incidence of wars beyond the protracted conflicts in Iraq and Afghanistan. For 2010, Peace & Conflict adds a new regular feature-Trends in Global Terrorism-and focuses on the theme of Challenges of Post-Conflict Transitions. It covers special topics including women and post-conflict settings, and truth commissions and tribunals. Peace and Conflict is a large format, full-color reference including numerous graphs, tables, maps, and appendices dedicated to the visual presentation of data. Crisp narratives are highlighted with pull-quote extracts that summarize trends and major findings such as the continuing increase in high casualty terrorist acts and the likelihood of genocide risk in certain areas.

Evaluating Novel Threats to the Homeland

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Author :
Publisher : Rand Corporation
ISBN 13 : 0833044877
Total Pages : 129 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Evaluating Novel Threats to the Homeland by : Brian A. Jackson

Download or read book Evaluating Novel Threats to the Homeland written by Brian A. Jackson and published by Rand Corporation. This book was released on 2008-03-17 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in technology and adversary behavior will invariably produce new threats that must be assessed by defense and homeland security planners. An example of such a novel threat is the use of cruise missiles or unmanned aerial vehicles (UAVs) by terrorist groups. Individual threats cannot be assessed in isolation, however, since adversaries always have many options for staging attacks. To examine this threat, RAND utilized a ?red analysis of alternatives? approach, wherein the benefits, costs, and risks of different options are considered from the point of view of a potential adversary. For several types of attacks, the suitability of these systems was compared against other options. This approach can help defense planners understand how the capabilities that different attack modes provide address key adversary operational problems. Given the insights this analysis produced about when these systems would likely be preferred by an attacker, RAND explored defensive options to address the threat. UAVs and cruise missiles represent a ?niche threat? within a larger threat context; therefore, defenses were sought that provide common protection against both this and other asymmetric threats. The monograph concludes with a discussion of cross-cutting lessons about this threat and the assessment of novel threats in general.

Military Review

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Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Military Review by :

Download or read book Military Review written by and published by . This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Commission on Terrorist Attacks upon the United States : hearing before the Select Committee on Homeland Security, House of Representatives, One Hundred Eighth Congress, second session, August 17, 2004.

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1422333361
Total Pages : 145 pages
Book Rating : 4.4/5 (223 download)

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Book Synopsis National Commission on Terrorist Attacks upon the United States : hearing before the Select Committee on Homeland Security, House of Representatives, One Hundred Eighth Congress, second session, August 17, 2004. by : United States. Congress. House. Select Committee on Homeland Security

Download or read book National Commission on Terrorist Attacks upon the United States : hearing before the Select Committee on Homeland Security, House of Representatives, One Hundred Eighth Congress, second session, August 17, 2004. written by United States. Congress. House. Select Committee on Homeland Security and published by DIANE Publishing. This book was released on 2006 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enlisting Madison Avenue

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Author :
Publisher : Rand Corporation
ISBN 13 : 0833042750
Total Pages : 241 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis Enlisting Madison Avenue by : Todd C. Helmus

Download or read book Enlisting Madison Avenue written by Todd C. Helmus and published by Rand Corporation. This book was released on 2007-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential to improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.