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Display Advertising With Real Time Bidding Rtb And Behavioural Targeting
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Book Synopsis Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting by : Jordan L. Boyd-Graber
Download or read book Display Advertising with Real-time Bidding (RTB) and Behavioural Targeting written by Jordan L. Boyd-Graber and published by . This book was released on 2017 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a single person understand what's going on in a collection of millions of documents? This is an increasingly common problem: sifting through an organization's e-mails, understanding a decade worth of newspapers, or characterizing a scientific field's research. Topic models are a statistical framework that help users understand large document collections: not just to find individual documents but to understand the general themes present in the collection. This survey describes the recent academic and industrial applications of topic models with the goal of launching a young researcher capable of building their own applications of topic models. In addition to topic models' effective application to traditional problems like information retrieval, visualization, statistical inference, multilingual modeling, and linguistic understanding, this survey also reviews topic models' ability to unlock large text collections for qualitative analysis. We review their successful use by researchers to help understand fiction, non-fiction, scientific publications, and political texts.
Book Synopsis Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting by : Jun Wang
Download or read book Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting written by Jun Wang and published by . This book was released on 2017-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
Book Synopsis Programmatic Advertising by : Oliver Busch
Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Agents and Artificial Intelligence by : Jaap van den Herik
Download or read book Agents and Artificial Intelligence written by Jaap van den Herik and published by Springer Nature. This book was released on 2019-12-14 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the revised and extended versions of selected papers from the 11th International Conference on Agents and Artificial Intelligence, ICAART 2019, held in Prague, Czech Republic, in February 2019. Overall, 46 full papers, 66 short papers, and 36 poster papers were carefully reviewed and selected from 202 initial submissions. 17 of the 46 full papers were selected to be included in this volume. These papers deal with topics such as natural language processing, artificial intelligence, and agents.
Book Synopsis Achieving Business Competitiveness in a Digital Environment by : Tereza Semerádová
Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Book Synopsis Advances in Computing and Data Sciences by : Mayank Singh
Download or read book Advances in Computing and Data Sciences written by Mayank Singh and published by Springer Nature. This book was released on 2020-07-17 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the post-conference proceedings of the 4th International Conference on Advances in Computing and Data Sciences, ICACDS 2020, held in Valletta, Malta, in April 2020.* The 46 full papers were carefully reviewed and selected from 354 submissions. The papers are centered around topics like advanced computing, data sciences, distributed systems organizing principles, development frameworks and environments, software verification and validation, computational complexity and cryptography, machine learning theory, database theory, probabilistic representations. * The conference was held virtually due to the COVID-19 pandemic.
Book Synopsis Advances in Advertising Research IX by : Verolien Cauberghe
Download or read book Advances in Advertising Research IX written by Verolien Cauberghe and published by Springer. This book was released on 2018-07-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Book Synopsis Data Science in Societal Applications by : Siddharth Swarup Rautaray
Download or read book Data Science in Societal Applications written by Siddharth Swarup Rautaray and published by Springer Nature. This book was released on 2022-09-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an insight into the practical applications and theoretical foundation of data science. The book discusses new ways of embracing agile approaches to various facets of data science, including machine learning and artificial intelligence, data mining, data visualization, and communication. The book includes contributions from academia and industry experts detailing the shortfalls of current tools and techniques used and generating the blueprint of the new technologies. The topics covered in the book range from theoretical and foundational research, platforms, methods, applications, and tools in data science. The chapters in the book add a social, geographical, and temporal dimension to data science research. The papers included are application-oriented that prepare and use data in discovery research. This book will provide researchers and practitioners with a detailed snapshot of current progress in data science. Moreover, it will stimulate new study, research, and the development of new applications.
Book Synopsis Algorithmic Governance and Governance of Algorithms by : Martin Ebers
Download or read book Algorithmic Governance and Governance of Algorithms written by Martin Ebers and published by Springer Nature. This book was released on 2020-10-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Algorithms are now widely employed to make decisions that have increasingly far-reaching impacts on individuals and society as a whole (“algorithmic governance”), which could potentially lead to manipulation, biases, censorship, social discrimination, violations of privacy, property rights, and more. This has sparked a global debate on how to regulate AI and robotics (“governance of algorithms”). This book discusses both of these key aspects: the impact of algorithms, and the possibilities for future regulation.
Book Synopsis ECSM 2021 8th European Conference on Social Media by : Dr Christos Karpasitis
Download or read book ECSM 2021 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences Inter. This book was released on 2021-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 8th European Conference on Social Media
Book Synopsis Constrained Markov Decision Processes by : Eitan Altman
Download or read book Constrained Markov Decision Processes written by Eitan Altman and published by Routledge. This book was released on 2021-12-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unified approach for the study of constrained Markov decision processes with a finite state space and unbounded costs. Unlike the single controller case considered in many other books, the author considers a single controller with several objectives, such as minimizing delays and loss, probabilities, and maximization of throughputs. It is desirable to design a controller that minimizes one cost objective, subject to inequality constraints on other cost objectives. This framework describes dynamic decision problems arising frequently in many engineering fields. A thorough overview of these applications is presented in the introduction. The book is then divided into three sections that build upon each other.
Book Synopsis De Gruyter Handbook of Media Economics by : Ulrike Rohn
Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Book Synopsis Modern Big Data Architectures by : Dominik Ryzko
Download or read book Modern Big Data Architectures written by Dominik Ryzko and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an up-to-date analysis of big data and multi-agent systems The term Big Data refers to the cases, where data sets are too large or too complex for traditional data-processing software. With the spread of new concepts such as Edge Computing or the Internet of Things, production, processing and consumption of this data becomes more and more distributed. As a result, applications increasingly require multiple agents that can work together. A multi-agent system (MAS) is a self-organized computer system that comprises multiple intelligent agents interacting to solve problems that are beyond the capacities of individual agents. Modern Big Data Architectures examines modern concepts and architecture for Big Data processing and analytics. This unique, up-to-date volume provides joint analysis of big data and multi-agent systems, with emphasis on distributed, intelligent processing of very large data sets. Each chapter contains practical examples and detailed solutions suitable for a wide variety of applications. The author, an internationally-recognized expert in Big Data and distributed Artificial Intelligence, demonstrates how base concepts such as agent, actor, and micro-service have reached a point of convergence—enabling next generation systems to be built by incorporating the best aspects of the field. This book: Illustrates how data sets are produced and how they can be utilized in various areas of industry and science Explains how to apply common computational models and state-of-the-art architectures to process Big Data tasks Discusses current and emerging Big Data applications of Artificial Intelligence Modern Big Data Architectures: A Multi-Agent Systems Perspective is a timely and important resource for data science professionals and students involved in Big Data analytics, and machine and artificial learning.
Book Synopsis Understanding Digital Marketing by : Damian Ryan
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Book Synopsis Provable Security by : Joonsang Baek
Download or read book Provable Security written by Joonsang Baek and published by Springer. This book was released on 2018-10-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Provable Security, ProvSec 2018, held in Jeju, South Korea, in October 2018. The 21 full and 4 short papers presented were carefully reviewed and selected from 48 submissions. The papers are grouped in topical sections on foundation. Public key encryption, digital signature, symmetric key cryptography, and applications.
Book Synopsis Display Advertising by : David Booth
Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
