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Discovering Public Relations
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Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-08-04 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-08-04 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2024-01-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 927 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Book Synopsis New Media and Public Relations by : Sandra C. Duhé
Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Book Synopsis Social Media for Strategic Communication by : Karen Freberg
Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Book Synopsis Social Media Campaigns by : Carolyn Mae Kim
Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Book Synopsis Community Building and Early Public Relations by : Donnalyn Pompper
Download or read book Community Building and Early Public Relations written by Donnalyn Pompper and published by . This book was released on 2021 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"--
Book Synopsis Handbook of Public Relations by : Robert L. Heath
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Book Synopsis Discovering American Regionalism by : David Miller
Download or read book Discovering American Regionalism written by David Miller and published by Routledge. This book was released on 2018-07-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regions are difficult to govern – coordinating policies across local jurisdictional boundaries in the absence of a formal regional government gives rise to enormous challenges. Yet some degree of coordination is almost always essential for local governments to effectively fulfill their responsibilities to their citizens. State and local governments have, over time, awkwardly, and with much experimenting, developed common approaches to regional governance. In this revolutionary new book, authors David Miller and Jen Nelles offer a new way to conceptualize those common approaches: Regional Intergovernmental Organizations (RIGOs) that bring together local governments to coordinate policies across jurisdictional boundaries. RIGOs are not governments themselves, but as Miller and Nelles demonstrate, they do have a measure of political authority that allows them to quietly and sometimes almost invisibly work to further regional interests and mitigate cross-boundary irritations. Providing a new conceptual framework for understanding how regional decision-making has emerged in the U.S., this book will provoke a new and rich era of discussion about American regionalism in theory and practice. Discovering American Regionalism will be a future classic in the study of intergovernmental relations, regionalism, and cross-boundary collaboration.
Download or read book Be Credible written by Peter Bobkowski and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches college-level journalism and strategic communication students to become information experts.
Book Synopsis Public Relations by : Edward L. Bernays
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Book Synopsis Public Relations in the Digital Age, 1Ce by : Tom Kelleher
Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis All Our Relations by : Winona LaDuke
Download or read book All Our Relations written by Winona LaDuke and published by Haymarket Books. This book was released on 2017-01-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Native American history can guide us today: “Presents strong voices of old, old cultures bravely trying to make sense of an Earth in chaos.” —Whole Earth Written by a former Green Party vice-presidential candidate who was once listed among “America’s fifty most promising leaders under forty” by Time magazine, this thoughtful, in-depth account of Native struggles against environmental and cultural degradation features chapters on the Seminoles, the Anishinaabeg, the Innu, the Northern Cheyenne, and the Mohawks, among others. Filled with inspiring testimonies of struggles for survival, each page of this volume speaks forcefully for self-determination and community. “Moving and often beautiful prose.” —Ralph Nader “Thoroughly researched and convincingly written.” —Choice
Book Synopsis Discovering Psychology by : Laura Freberg
Download or read book Discovering Psychology written by Laura Freberg and published by Wadsworth Publishing Company. This book was released on 2012-04-13 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fresh new offering to the Intro Psychology course, authors John Cacioppo and Laura Freberg portray psychology as being an integrative science in two ways. First, they have written a text that reflects psychology's rightful place as a hub science that draws from and is cited by research in many other fields. Second, this text presents psychology as a unified science that seeks a complete understanding of the human mind, rather than as a loosely organized set of autonomous subspecialties. As psychology moves rapidly toward maturity as an integrative, multidisciplinary field, the introductory course offers an opportunity to teach all of psychology in one place and at one time. This text reflects that evolution--and the authors' excitement about it.
