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Author :
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (9 download)
Download or read book Direct Mail Advertising & Selling for Retailers written by and published by . This book was released on 1978 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780871020635
Total Pages : pages
Book Rating : 4.0/5 (26 download)
Download or read book Direct Mail Advertising and Selling for Retailers written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Homer John Buckley
Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Science of Marketing by Mail written by Homer John Buckley and published by . This book was released on 1924 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.0/5 ( download)
Download or read book Direct Mail Advertising by Retail Stores written by National Retail Merchants Association. Sales Promotion Division and published by . This book was released on 1967 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Mail Advertising & Selling for Retailers written by and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irving Burstiner
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (512 download)
Download or read book Mail Order Selling written by Irving Burstiner and published by Prentice Hall. This book was released on 1982 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author :
Publisher :
ISBN 13 :
Total Pages : 403 pages
Book Rating : 4.:/5 (78 download)
Download or read book Direct Mail Advertising and Selling for Retailiers written by and published by . This book was released on 1978 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Jud
Publisher :
ISBN 13 : 9780757002137
Total Pages : 0 pages
Book Rating : 4.0/5 (21 download)
Download or read book How to Make Real Money Selling Books written by Brian Jud and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.
Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 9780198035992
Total Pages : 402 pages
Book Rating : 4.0/5 (359 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Richard S. Hodgson
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Metropolitan Life Insurance Company. Policyholders Service Bureau
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (44 download)
Download or read book Direct Mail Advertising to Stimulate Retail Sales written by Metropolitan Life Insurance Company. Policyholders Service Bureau and published by . This book was released on 1925 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (91 download)
Download or read book Postage written by and published by . This book was released on 1927 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. M. Lovejoy
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (712 download)
Download or read book Direct Mail Advertising for Small Retailers written by R. M. Lovejoy and published by . This book was released on 1961 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232430
Total Pages : 424 pages
Book Rating : 4.2/5 (324 download)
Download or read book Business to Business Direct Marketing written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author : Albert Andrew Bowen
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 ( download)
Download or read book The Development of Selling by Mail written by Albert Andrew Bowen and published by . This book was released on 1922 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Freeman F. Gosden
Publisher : Wiley
ISBN 13 : 9780471513285
Total Pages : 250 pages
Book Rating : 4.5/5 (132 download)
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by Wiley. This book was released on 1989-12-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.
