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Author : Jane Imber
Publisher :
ISBN 13 : 9789702403630
Total Pages : 637 pages
Book Rating : 4.4/5 (36 download)
Download or read book Diccionario de términos de mercadotecnia written by Jane Imber and published by . This book was released on 2002 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrique Alcaraz Varó
Publisher : Planeta
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 ( download)
Download or read book Diccionario de términos de marketing, publicidad y medios de comunicación written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Author : Sergi Torner Castells
Publisher : Routledge
ISBN 13 : 1315455234
Total Pages : 402 pages
Book Rating : 4.3/5 (154 download)
Download or read book Collocations and other lexical combinations in Spanish written by Sergi Torner Castells and published by Routledge. This book was released on 2016-12-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents the state of the art in research related to lexical combinations and their restrictions in Spanish from a variety of theoretical approaches, ranging from Explanatory Combinatorial Lexicology to Distributed Morphology and Generative Lexicon Theory. Section 1 offers a presentation of the main theoretical and descriptive approaches to collocation. Section 2 explores collocation from the point of view of its lexicographical representation, while Section 3 offers a pedagogical perspective. Section 4 surveys current research on collocation in Catalan, Galician and Basque. Collocations and other lexical combinations in Spanish will be of interest to students of Hispanic linguistics.
Author : Miguel Castelo Montero
Publisher : Netbiblo
ISBN 13 : 9788497450539
Total Pages : 244 pages
Book Rating : 4.4/5 (55 download)
Download or read book Diccionario comentado de términos financieros ingleses de uso frecuente en español written by Miguel Castelo Montero and published by Netbiblo. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: La internacionalización del mundo financiero es una realidad, y la liberalización de los sistemas financieros han producido una mayor flexibilización de contratación en los mercados internacionales. Este diccionario ofrece un compendio explicativo de la extensa serie de términos de la lengua inglesa que se usan con frecuencia en español dentro del ámbito de la terminología de los mercados financieros. El autor ha tratado de aproximarse al tema desde una óptica real. Las voces y expresiones aquí registradas son conocidas y usadas regularmente por todos aquellos que, de una manera directa o indirecta, se mueven en el mundo económico y financiero. Resulta interesante el tratamiento lingüístico de la etimología más próxima que se da al término para conocer con mayor rigor y exactitud el por qué se usa y su vinculación con la jerga, ya que, recordemos, la terminología financiera está basada la mayoría de las veces, en el habla cotidiana. Esta obra puede ser útil para los filólogos, traductólogos, economistas y abogados ya que los foros de la filología moderna han incorporado a sus planteamientos tradicionales los estudios que se ocupan del uso de los idiomas en contextos especializados. En este diccionario se recogen ejemplos reales tomados de la prensa económica española actual, de las dos variedades más comunes del inglés, el británico y el americano, aunque más bien podríamos hablar de inglés internacional ya que la globalización de los mercados ha hecho que desaparezcan algunos rasgos diferenciales.
Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Author : Pedro A. Fuertes-Olivera
Publisher : Walter de Gruyter
ISBN 13 : 3110231336
Total Pages : 248 pages
Book Rating : 4.1/5 (12 download)
Download or read book Specialised Dictionaries for Learners written by Pedro A. Fuertes-Olivera and published by Walter de Gruyter. This book was released on 2010-03-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for constructing a lexicographical theory with a particular focus on specialised dictionaries for learners is well documented in recent publications. This will imply paying attention to, at least, four basic lexicographic categories: learners; the learner's situation; the learner's needs; dictionary assistance. In one or other way, these categories are analysed in this book, whose eleven chapters are grouped into three parts. Part 1 reflects on some of the main ideas defended by the function theory of lexicography, perhaps the theoretical framework that has paid more attention to specialised lexicography. Part 2 presents some proposals that have already being explored in the field of general learner's dictionary and must be incorporated into specialised metalexicography: cultural aspects; figurative meaning; the inclusion of grammatical information; the use of corpora. Part 3 introduces the state of play regarding specialised dictionaries in China and offers some ideas for coping with the proliferation of terminological glossaries in Internet. The book also describes Enrique Alcaraz's academic achievements, together with some personal anecdotes, and a personal short tribute to his memory.
Author : Pedro A. Fuertes-Olivera
Publisher : Routledge
ISBN 13 : 1351599658
Total Pages : 810 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Lexicography written by Pedro A. Fuertes-Olivera and published by Routledge. This book was released on 2017-10-02 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Lexicography provides a comprehensive overview of the major approaches to lexicography and their applications within the field. This Handbook features key case studies and cutting-edge contributions from an international range of practitioners, teachers, and researchers. Analysing the theory and practice of compiling dictionaries within the digital era, the 47 chapters address the core issues of: The foundations of lexicography, and its interactions with other disciplines including Corpus Linguistics and Information Science; Types of dictionaries, for purposes such as translation and teaching; Innovative specialised dictionaries such as the Oenolex wine dictionary and the Online Dictionary of New Zealand Sign Language; Lexicography and world languages, including Arabic, Hindi, Russian, Chinese, and Indonesian; The future of lexicography, including the use of the Internet, user participation, and dictionary portals. The Routledge Handbook of Lexicography is essential reading for researchers and students working in this area.
Author : Enrique Alcaraz Varó
Publisher : Planeta
ISBN 13 :
Total Pages : 1296 pages
Book Rating : 4.3/5 ( download)
Download or read book Diccionario de términos económicos, financieros y comerciales written by Enrique Alcaraz Varó and published by Planeta. This book was released on 1996 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vocabulary used in the economic world is interchangeable & used in three main areas: finance, economics & commerce. These different "languages" are used within each field & therefore are all included in this dictionary to facilitate access to all appropriate terminology. This will prove to be an up-to-date, practical & easy-to-use source of information.
Author : María José Domínguez Vázquez
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110607654
Total Pages : 234 pages
Book Rating : 4.1/5 (16 download)
Download or read book Studies on Multilingual Lexicography written by María José Domínguez Vázquez and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the new technological advances and their influence and imprint in the design and development of dictionaries and lexicographic resources, it seems important to put together a series of publications that address this new situation, dealing in particular with multilingual and electronic lexicography in an increasingly digital, multilingual and multicultural society. This is the main objective of this volume, which is structured in two central aspects. In the first of them the concept of multilingual lexicography is discussed in regard to the influence that the Internet and the application of digital technologies have exercised and continue to exercise both in the conception and design of dictionaries and new lexicographic application tools as well as the emergence of new types of users and forms of consultation. The role of the dictionary must necessarily be related to social development and changes. In the second thematic section, different dictionaries and resources that focus on a multilingual and electronic approach to the linguistic data for their lexicographical treatment and consultation are presented.
Author : Enrique Alcaraz Varó
Publisher : Universidad de Alicante
ISBN 13 : 8497171373
Total Pages : 1499 pages
Book Rating : 4.4/5 (971 download)
Download or read book Los caminos de la lengua written by Enrique Alcaraz Varó and published by Universidad de Alicante. This book was released on 2010 with total page 1499 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro es un homenaje a la figura y a la vida académica de Enrique Alcaraz Varó y, muy especialmente, a su dedicación durante más de treinta años como docente e investigador de la Universidad de Alicante. Fue catedrático de Filología Inglesa y publicó innumerables trabajos de gran impacto, impartiendo sus enseñanzas por todo el mundo. El volumen está organizado en cuatro grandes bloques en los que puede sistematizarse el análisis y la investigación del profesor Alcaraz: la enseñanza y adquisición de lenguas; la literatura, cultura y crítica; la lingüística; y la traducción e interpretación. Toda su obra gira en torno a los valores más amplios de la lengua y sus relaciones con la sociedad, es decir, se centra en la interdisciplinariedad entre la lengua y cualquier hecho o fenómeno de la vida.
Author : Joaquín Blanes Prieto
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.A/5 ( download)
Download or read book Diccionario de Términos Contables, Inglés-español Y Español-inglés written by Joaquín Blanes Prieto and published by . This book was released on 1964 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María José Esteve
Publisher : Publicacions de la Universitat Jaume I
ISBN 13 : 9788480215299
Total Pages : 190 pages
Book Rating : 4.2/5 (152 download)
Download or read book Teaching and Learning the English Language from a Discourse Perspective written by María José Esteve and published by Publicacions de la Universitat Jaume I. This book was released on 2005 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be of interest to educators, students and scholars working in the field of language as discourse as well as foreign language acquisition.
Author : Miguel Santesmases Mestre
Publisher : Piramide Ediciones Sa
ISBN 13 : 9788436809473
Total Pages : 1069 pages
Book Rating : 4.8/5 (94 download)
Download or read book Términos de marketing written by Miguel Santesmases Mestre and published by Piramide Ediciones Sa. This book was released on 1996 with total page 1069 pages. Available in PDF, EPUB and Kindle. Book excerpt: " Términos de marketing " es tanto un diccionario como una base de datos del marketing. La obra puede ser consultada manualmente o con la ayuda de un ordenador. La disposición de los términos del diccionario en orden alfabético y por temas permite un acceso rápido y directo. El programa informático, que acompaña a la obra, facilita al usuario la búsqueda y selección de los términos, su agrupación por temas o conceptos de interés, así como la localización de nombres o textos específicos en las definiciones de los términos. El diccionario consta de 3.421 entradas, que se agrupan en temas y áreas para una mejor comprensión global de los contenidos actuales del marketing. La obra incluye también un vocabulario inglés-español muy útil y se complementa con la relación de la bibliografía citada. Esta obra va dirigida a todas aquellas personas que deseen un conocimiento preciso y amplio del marketing, y quieran acceder a él de una forma rápida y efectiva. Original y completa en su estructura, Términos de marketing combina las ventajas que aportan un libro y una base de datos en soporte informático como suma de valores de ambos medios.
Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.F/5 ( download)
Download or read book Hispanic Books Bulletin written by and published by . This book was released on 1992 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrique Alcaraz Varó
Publisher :
ISBN 13 : 9788434445222
Total Pages : 544 pages
Book Rating : 4.4/5 (452 download)
Download or read book Diccionario de términos de marketing, publicidad y medios de comunicación written by Enrique Alcaraz Varó and published by . This book was released on 2005 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David William Foster
Publisher : University of Texas Press
ISBN 13 : 0292789173
Total Pages : 292 pages
Book Rating : 4.2/5 (927 download)
Download or read book The Writer's Reference Guide to Spanish written by David William Foster and published by University of Texas Press. This book was released on 2010-06-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writers and editors of Spanish have long needed an authoritative guide to written language usage, similar to The MLA Style Manual and The Chicago Manual of Style. And here it is! This reference guide provides comprehensive information on how the Spanish language is copyedited for publication. The book covers these major areas: Language basics: capitalization, word division, spelling, and punctuation. Language conventions: abbreviations, professional and personal titles, names of organizations, and nationalities. Bibliographic format, particularly how Spanish differs from English. Spanish language forms of classical authors' names. Literary and grammatical terminology. Linguistic terminology. Biblical names and allusions. A dictionary of grammatical doubts, including usage, grammatical constructions of particular words and phrases, verbal irregularities, and gender variations.
Author : International Labour Office. Central Library and Documentation Branch
Publisher :
ISBN 13 :
Total Pages : 956 pages
Book Rating : 4.U/5 (183 download)
Download or read book International Labour Documentation written by International Labour Office. Central Library and Documentation Branch and published by . This book was released on 2000 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
