Developing Successful Sport Sponsorship Plans

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Developing Successful Sport Sponsorship Plans

Author : David K. Stotlar
Publisher :
ISBN 13 : 9781885693877
Total Pages : 0 pages
Book Rating : 4.6/5 (938 download)

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Book Synopsis Developing Successful Sport Sponsorship Plans by : David K. Stotlar

Download or read book Developing Successful Sport Sponsorship Plans written by David K. Stotlar and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry. Developing Successful Sport Sponsorship Plans, 3rd Edition, examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters in Developing Successful Sport Sponsorship Plans, 3rd Edition, are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Understanding Sport Sponsorship Prospecting for Sponsors Identifying Sponsor Needs Olympic Sponsorship Opportunities Individual Athlete Sponsorships Financial Implications Developing Successful Sport Sponsorship Proposals Securing Sponsorship Agreements Managing Sport Sponsorships Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.

Developing Successful Sport Sponsorship Plans

Author : David Kent Stotlar
Publisher : Fitness Information Technology, Incorporated, U.S
ISBN 13 : 9781935412564
Total Pages : 0 pages
Book Rating : 4.4/5 (125 download)

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Book Synopsis Developing Successful Sport Sponsorship Plans by : David Kent Stotlar

Download or read book Developing Successful Sport Sponsorship Plans written by David Kent Stotlar and published by Fitness Information Technology, Incorporated, U.S. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.

Developing Successful Sport Sponsorship Plans + Sports Marketing

Author : David K. Stotlar
Publisher :
ISBN 13 : 9780170992756
Total Pages : pages
Book Rating : 4.9/5 (927 download)

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Book Synopsis Developing Successful Sport Sponsorship Plans + Sports Marketing by : David K. Stotlar

Download or read book Developing Successful Sport Sponsorship Plans + Sports Marketing written by David K. Stotlar and published by . This book was released on 2007-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Sport Marketing & Sponsorship Plans

Author : David Kent Stotlar
Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697120700
Total Pages : 242 pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis Successful Sport Marketing & Sponsorship Plans by : David Kent Stotlar

Download or read book Successful Sport Marketing & Sponsorship Plans written by David Kent Stotlar and published by WCB/McGraw-Hill. This book was released on 1989-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developing Successful Sport Marketing Plans

Author : David Kent Stotlar
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Developing Successful Sport Marketing Plans by : David Kent Stotlar

Download or read book Developing Successful Sport Marketing Plans written by David Kent Stotlar and published by . This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Authored by an international leader in the field of sport management, this workbook uses specific examples from sport organizations and sample plans to illustrate each task. The updated edition contains eight new chapters, as well as a "best practices" section at the end of each chapter to illuminate the complex world of sport marketing.

Contemporary Sport Management

Author : Paul Mark Pedersen
Publisher : Human Kinetics
ISBN 13 : 0736081674
Total Pages : 482 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Contemporary Sport Management by : Paul Mark Pedersen

Download or read book Contemporary Sport Management written by Paul Mark Pedersen and published by Human Kinetics. This book was released on 2011 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.

Sport Promotion and Sales Management

Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Sport Promotion and Sales Management by : Richard L. Irwin

Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Developing Successful Sport Sponsorship Plans

Author : David Kent Stotlar
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Developing Successful Sport Sponsorship Plans by : David Kent Stotlar

Download or read book Developing Successful Sport Sponsorship Plans written by David Kent Stotlar and published by . This book was released on 2005 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.

Developing Successful Sport Sponsorship Plans

Author : David Kent Stotlar
Publisher :
ISBN 13 : 9781940067223
Total Pages : 214 pages
Book Rating : 4.0/5 (672 download)

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Book Synopsis Developing Successful Sport Sponsorship Plans by : David Kent Stotlar

Download or read book Developing Successful Sport Sponsorship Plans written by David Kent Stotlar and published by . This book was released on 2017 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Sport Marketing

Author : Paul Blakey
Publisher : Learning Matters
ISBN 13 : 0857250922
Total Pages : 224 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Sport Marketing by : Paul Blakey

Download or read book Sport Marketing written by Paul Blakey and published by Learning Matters. This book was released on 2011-05-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

Event Sponsorship and Fundraising

Author : Tom Lunt
Publisher : Kogan Page Publishers
ISBN 13 : 0749480939
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Event Sponsorship and Fundraising by : Tom Lunt

Download or read book Event Sponsorship and Fundraising written by Tom Lunt and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Advanced Theory and Practice in Sport Marketing

Author : Eric Schwarz
Publisher : Routledge
ISBN 13 : 1136430709
Total Pages : 472 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric Schwarz and published by Routledge. This book was released on 2010-05-14 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Global Sport Marketing

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136456201
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Global Sport Marketing by : Michel Desbordes

Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Managing Sport Events

Author : T. Christopher Greenwell
Publisher : Human Kinetics
ISBN 13 : 1492590665
Total Pages : 273 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Managing Sport Events by : T. Christopher Greenwell

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2019-06-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.

Routledge Handbook of Football Marketing

Author : Nicolas Chanavat
Publisher : Taylor & Francis
ISBN 13 : 1351972367
Total Pages : 465 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Taylor & Francis. This book was released on 2017-03-27 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.