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Developing A Marketing Strategy Model For Continuing Education Programs
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Book Synopsis Machine, Platform, Crowd: Harnessing Our Digital Future by : Andrew McAfee
Download or read book Machine, Platform, Crowd: Harnessing Our Digital Future written by Andrew McAfee and published by W. W. Norton & Company. This book was released on 2017-06-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Download or read book Resources in Education written by and published by . This book was released on 1999 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing University Outreach Programs by : Ralph S Foster
Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Book Synopsis On the Road to Economic Development by : Peggy A. Richmond
Download or read book On the Road to Economic Development written by Peggy A. Richmond and published by DIANE Publishing. This book was released on 1997-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically Black Colleges and Universities (HBCU) have important local and regional economic roles to play in helping the Nation meet its educational and workforce training objectives. This study aims to understand how HBCUs use their existing continuing educational resources to enhance their involvement in the economic development activities in their service area. The continuing education area includes community outreach to learners of all ages and backgrounds, and offers opportunities to glean examples from a wide range of programs. Includes promising practices and key program elements at nine HBCUs.
Book Synopsis Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information by : de Juana-Espinosa, Susana
Download or read book Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information written by de Juana-Espinosa, Susana and published by IGI Global. This book was released on 2011-11-30 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses worldwide are faced with major challenges related to the progressive (and many times unavoidable) incorporation of information technologies into their processes. Often, organizations don’t suitably react to the new requirements of these technologies, resulting in outdated policies, practices, and strategies. Human Resource Management in the Digital Economy: Creating Synergy between Competency Models and Information is a reference for both practitioners and academics that demonstrates how to implement e-management and competency models in companies. This book offers perspectives on the impact of integrated e-human resource policies and provides recommendations for addressing the shift from traditional human resource policies to new perspectives.
Book Synopsis Community Nutrition by : Nweze Nnakwe
Download or read book Community Nutrition written by Nweze Nnakwe and published by Jones & Bartlett Publishers. This book was released on 2012-02-29 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, Community Nutrition: Planning Health Promotion and Disease Prevention, Second Edition uses real-world examples to reinforce core nutrition concepts and explores the current and emerging nutrition issues faced by today’s diverse communities. It presents the skills, cultural concepts, and background knowledge that are essential for promoting health and preventing disease.
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management and Leadership for Nurse Managers by : Russell C. Swansburg
Download or read book Management and Leadership for Nurse Managers written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1996 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.
Book Synopsis Nursing Staff Development by : Russell C. Swansburg
Download or read book Nursing Staff Development written by Russell C. Swansburg and published by Jones & Bartlett Learning. This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by : Joe Pulizzi
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Download or read book Community Nutrition written by Nnakwe and published by Jones & Bartlett Learning. This book was released on 2017-08-30 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community Nutrition: Planning Health Promotion and Disease Prevention, Third Edition provides students with the knowledge, skills, tools, and evidence-based approaches they need to assess, implement, and evaluate community-based nutrition interventions that promote health and prevent diseases.
Download or read book Continuum written by and published by . This book was released on 1984 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Growth by : McKinsey & Company Inc.
Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Book Synopsis The Journal of Continuing Education in Nursing by :
Download or read book The Journal of Continuing Education in Nursing written by and published by . This book was released on 1990 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AR 621-5 07/11/2006 ARMY CONTINUING EDUCATION SYSTEM , Survival Ebooks by : Us Department Of Defense
Download or read book AR 621-5 07/11/2006 ARMY CONTINUING EDUCATION SYSTEM , Survival Ebooks written by Us Department Of Defense and published by Delene Kvasnicka www.survivalebooks.com. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: AR 621-5 07/11/2006 ARMY CONTINUING EDUCATION SYSTEM , Survival Ebooks
Book Synopsis Kelly Vana's Nursing Leadership and Management by : Patricia Kelly Vana
Download or read book Kelly Vana's Nursing Leadership and Management written by Patricia Kelly Vana and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nursing Leadership & Management, Fourth Edition provides a comprehensive look at the knowledge and skills required to lead and manage at every level of nursing, emphasizing the crucial role nurses play in patient safety and the delivery of quality health care. Presented in three units, readers are introduced to a conceptual framework that highlights nursing leadership and management responsibilities for patient-centered care delivery to the patient, to the community, to the agency, and to the self. This valuable new edition: Includes new and up-to-date information from national and state health care and nursing organizations, as well as new chapters on the historical context of nursing leadership and management and the organization of patient care in high reliability health care organizations Explores each of the six Quality and Safety in Nursing (QSEN) competencies: Patient-Centered Care, Teamwork and Collaboration, Evidence-based Practice (EBP), Quality Improvement (QI), Safety, and Informatics Provides review questions for all chapters to help students prepare for course exams and NCLEX state board exams Features contributions from experts in the field, with perspectives from bedside nurses, faculty, directors of nursing, nursing historians, physicians, lawyers, psychologists and more Nursing Leadership & Management, Fourth Edition provides a strong foundation for evidence-based, high-quality health care for undergraduate nursing students, working nurses, managers, educators, and clinical specialists.
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:
