Decoding Advertisements

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Decoding Ad Culture

Author : Harisur Rahman
Publisher : Rowman & Littlefield
ISBN 13 : 1666943177
Total Pages : 319 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Decoding Ad Culture by : Harisur Rahman

Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Decoding Advertisements

Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (173 download)

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Book Synopsis Decoding Advertisements by :

Download or read book Decoding Advertisements written by and published by . This book was released on 1985 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding Advertisements

Author : Judith Williamson
Publisher : Marion Boyars Publishers
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Decoding Advertisements by : Judith Williamson

Download or read book Decoding Advertisements written by Judith Williamson and published by Marion Boyars Publishers. This book was released on 1978 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Why it Sells

Author : Marcel Danesi
Publisher : Rowman & Littlefield
ISBN 13 : 0742555445
Total Pages : 220 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Why it Sells by : Marcel Danesi

Download or read book Why it Sells written by Marcel Danesi and published by Rowman & Littlefield. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Decoding Women’s Magazines

Author : Ellen McCracken
Publisher : Springer
ISBN 13 : 1349223816
Total Pages : 348 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Decoding Women’s Magazines by : Ellen McCracken

Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Springer. This book was released on 1992-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Decoding Branding

Author : Royce Yuen
Publisher : Routledge
ISBN 13 : 1317623010
Total Pages : 196 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Decoding Branding by : Royce Yuen

Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Decoding Abortion Rhetoric

Author : Celeste Michelle Condit
Publisher : University of Illinois Press
ISBN 13 : 9780252064036
Total Pages : 258 pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis Decoding Abortion Rhetoric by : Celeste Michelle Condit

Download or read book Decoding Abortion Rhetoric written by Celeste Michelle Condit and published by University of Illinois Press. This book was released on 1990 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Condit provides a close look at how pro-life and pro-choice arguments have helped shape the development of public policy and private practice. She offers readers an orderly way through the barrage of rhetoric and an opportunity to identify and clarify our own opinions on a very difficult subject.

Advertising and Consumer Society

Author : Nicholas Holm
Publisher : Taylor & Francis
ISBN 13 : 100085471X
Total Pages : 279 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Advertising and Consumer Society by : Nicholas Holm

Download or read book Advertising and Consumer Society written by Nicholas Holm and published by Taylor & Francis. This book was released on 2023-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Decoding the World

Author : Po Bronson
Publisher : Twelve
ISBN 13 : 153873432X
Total Pages : 365 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Decoding the World by : Po Bronson

Download or read book Decoding the World written by Po Bronson and published by Twelve. This book was released on 2020-10-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out where our world is headed with this dazzling first-hand account of inventing the future from the #1 New York Times bestselling author of What Should I Do With My Life? and the founder of science accelerator IndieBio. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. Arvind is the fearless one, a radical experimentalist. Po is the studious detective, patiently synthesizing clues others have missed. Their styles mix and create a quadratic speedup of creativity. Yin and Yang crystallized. As they travel around the world, finding scientists to join their cause, the authors bring their firsthand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Arvind feels he needs to leave IndieBio to help startups do more than just get started. But as his departure draws near, he struggles to leave the sanctum he created. While Po has to prove he can keep the "indie" in IndieBio after Arvind is gone. After looking through their lens, you'll never see the world the same.

Photography

Author : Liz Wells
Publisher : Psychology Press
ISBN 13 : 9780415307031
Total Pages : 432 pages
Book Rating : 4.3/5 (7 download)

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Book Synopsis Photography by : Liz Wells

Download or read book Photography written by Liz Wells and published by Psychology Press. This book was released on 2004 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites

Decoded

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Decoded by : Phil Barden

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoding Reality

Author : Vlatko Vedral
Publisher : Oxford University Press
ISBN 13 : 0198815433
Total Pages : 257 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Decoding Reality by : Vlatko Vedral

Download or read book Decoding Reality written by Vlatko Vedral and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decoding Boys

Author : Cara Natterson
Publisher : Ballantine Books
ISBN 13 : 1984819046
Total Pages : 257 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Decoding Boys by : Cara Natterson

Download or read book Decoding Boys written by Cara Natterson and published by Ballantine Books. This book was released on 2020-02-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews

The Rise of Advertising in the United States

Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Decoding Coca-Cola

Author : Robert Crawford
Publisher : Routledge
ISBN 13 : 1351024019
Total Pages : 240 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Decoding Coca-Cola by : Robert Crawford

Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Advertising

Author : Chris Wharton
Publisher : Routledge
ISBN 13 : 1135043574
Total Pages : 240 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Advertising by : Chris Wharton

Download or read book Advertising written by Chris Wharton and published by Routledge. This book was released on 2014-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Analyzing Visual Data

Author : Michael S. Ball
Publisher : SAGE
ISBN 13 : 9780803934351
Total Pages : 112 pages
Book Rating : 4.9/5 (343 download)

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Book Synopsis Analyzing Visual Data by : Michael S. Ball

Download or read book Analyzing Visual Data written by Michael S. Ball and published by SAGE. This book was released on 1992-05 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.