Decision Intelligence Selling

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Decision Intelligence Selling

Author : Roy Whitten
Publisher : Niche Pressworks
ISBN 13 : 9781952654060
Total Pages : 180 pages
Book Rating : 4.6/5 (54 download)

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Book Synopsis Decision Intelligence Selling by : Roy Whitten

Download or read book Decision Intelligence Selling written by Roy Whitten and published by Niche Pressworks. This book was released on 2020-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if selling meant doing the best thing for your prospects-every time? Straight from the work of two expert sales consultants comes "decision intelligence," a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals, flowing pipelines, and higher closing rates? This book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling. Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change. This requires a transformative approach-a wholesale shift in the way your people think about selling and the way they actually do it. This genius approach applies the insights of transformative science to expose a root problem in sales: the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction initiates a downward spiral that leads to systems of thought and behavior that become dysfunctional and self-limiting for everyone involved. Using real stories from over a decade of field work, the authors put you right into the training room to break through those calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system. Get to the heart of client-driven sales with an exploration of: -Educating your clients to help them make the right purchasing decision -Aiming your brain to focus on the "why" behind your selling -Mastering your attitude to bring out your best -Generating compelling conversations that lead to real action -Building your sales team into high performers with an effective selling system No hype or hyperbole-just actionable insight from two seasoned executives who believe that selling is the heartbeat of business, and who know that how a company sells will determine its ultimate value to the clients it serves. This is a practical and enjoyable read, with ideas that are both fresh and timeless. Thought-provoking and even eye-popping at times, it will make you proud to be called a salesperson again.

Decision Intelligence For Dummies

Author : Pamela Baker
Publisher : John Wiley & Sons
ISBN 13 : 1119824842
Total Pages : 323 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Decision Intelligence For Dummies by : Pamela Baker

Download or read book Decision Intelligence For Dummies written by Pamela Baker and published by John Wiley & Sons. This book was released on 2022-02-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use, and not be used by, data to make more insightful decisions The availability of data and various forms of AI unlock countless possibilities for business decision makers. But what do you do when you feel pressured to cede your position in the decision-making process altogether? Decision Intelligence For Dummies pumps the brakes on the growing trend to take human beings out of the decision loop and walks you through the best way to make data-informed but human-driven decisions. The book shows you how to achieve maximum flexibility by using every available resource, and not just raw data, to make the most insightful decisions possible. In this timely book, you’ll learn to: Make data a means to an end, rather than an end in itself, by expanding your decision-making inquiries Find a new path to solid decisions that includes, but isn’t dominated, by quantitative data Measure the results of your new framework to prove its effectiveness and efficiency and expand it to a whole team or company Perfect for business leaders in technology and finance, Decision Intelligence For Dummies is ideal for anyone who recognizes that data is not the only powerful tool in your decision-making toolbox. This book shows you how to be guided, and not ruled, by the data.

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

Intelligent Decision Making: An AI-Based Approach

Author : Gloria Phillips-Wren
Publisher : Springer Science & Business Media
ISBN 13 : 3540768289
Total Pages : 414 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Intelligent Decision Making: An AI-Based Approach by : Gloria Phillips-Wren

Download or read book Intelligent Decision Making: An AI-Based Approach written by Gloria Phillips-Wren and published by Springer Science & Business Media. This book was released on 2008-03-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Decision Support Systems have the potential to transform human decision making by combining research in artificial intelligence, information technology, and systems engineering. The field of intelligent decision making is expanding rapidly due, in part, to advances in artificial intelligence and network-centric environments that can deliver the technology. Communication and coordination between dispersed systems can deliver just-in-time information, real-time processing, collaborative environments, and globally up-to-date information to a human decision maker. At the same time, artificial intelligence techniques have demonstrated that they have matured sufficiently to provide computational assistance to humans in practical applications. This book includes contributions from leading researchers in the field beginning with the foundations of human decision making and the complexity of the human cognitive system. Researchers contrast human and artificial intelligence, survey computational intelligence, present pragmatic systems, and discuss future trends. This book will be an invaluable resource to anyone interested in the current state of knowledge and key research gaps in the rapidly developing field of intelligent decision support.

Business Intelligence, Reprint Edition

Author : Stacia Misner
Publisher : Microsoft Press
ISBN 13 : 0735645833
Total Pages : 196 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Business Intelligence, Reprint Edition by : Stacia Misner

Download or read book Business Intelligence, Reprint Edition written by Stacia Misner and published by Microsoft Press. This book was released on 2008-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it's used, and why and when to use it—all illustrated by real case studies, not just theory.” Nigel Pendse Author of The OLAP Report www.olapreport.com So much information, so little time. All too often, business data is hard to get at and use—thus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at the fingertips of decision makers. You’ll learn what’s involved in using business intelligence to bring together information, people, and technology to create successful business strategies—and how to execute those strategies with confidence. Topics covered include: THE BUSINESS INTELLIGENCE MINDSET: Discover the basics behind business intelligence, such as how it’s defined, why and how to use it in your organization, and what characteristics, components, and general architecture most business intelligence solutions share. THE CASE FOR BUSINESS INTELLIGENCE: Read how world leaders in finance, manufacturing, and retail have successfully implemented business intelligence solutions and see what benefits they have reaped. THE PRACTICE OF BUSINESS INTELLIGENCE: Find out what’s involved in implementing a business intelligence solution in your organization, including how to identify your business intelligence opportunities, what decisions you must make to get a business intelligence project going, and what to do to sustain the momentum so that you can continue to make sense of all the data you gather.

Link

Author : Lorien Pratt
Publisher : Emerald Publishing Limited
ISBN 13 : 9781787696549
Total Pages : 0 pages
Book Rating : 4.6/5 (965 download)

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Book Synopsis Link by : Lorien Pratt

Download or read book Link written by Lorien Pratt and published by Emerald Publishing Limited. This book was released on 2019-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why aren't the most powerful new technologies being used to solve the world's most important problems: hunger, poverty, conflict, employment, disease? In Link, Dr. Lorien Pratt answers these questions by exploring the solution that is emerging worldwide to take Artificial Intelligence to the next level: Decision Intelligence.

The Decision Intelligence Handbook

Author : L. Y. Pratt
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1098139623
Total Pages : 270 pages
Book Rating : 4.0/5 (981 download)

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Book Synopsis The Decision Intelligence Handbook by : L. Y. Pratt

Download or read book The Decision Intelligence Handbook written by L. Y. Pratt and published by "O'Reilly Media, Inc.". This book was released on 2023-06-21 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or data-driven decision strategies. But until now, there has been little practical guidance for organizations to formalize decision making and integrate their decisions with data. With this book, authors L. Y. Pratt and N. E. Malcolm fill this gap. They present a step-by-step method for integrating technology into decisions that bridge from actions to desired outcomes, with a focus on systems that act in an advisory, human-in-the-loop capacity to decision makers. This handbook addresses three widespread data-driven decision-making problems: How can decision makers use data and technology to ensure desired outcomes? How can technology teams communicate effectively with decision makers to maximize the return on their data and technology investments? How can organizational decision makers assess and improve their decisions over time?

Decision Intelligence

Author : Thorsten Heilig
Publisher : John Wiley & Sons
ISBN 13 : 1394185065
Total Pages : 247 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Decision Intelligence by : Thorsten Heilig

Download or read book Decision Intelligence written by Thorsten Heilig and published by John Wiley & Sons. This book was released on 2023-10-31 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatically improve your decisions with data and AI In Decision Intelligence: How to Transform Your Team and Organization with AI-Driven Decision-Making, a team of pioneering decision and AI strategists delivers a digestible and hands-on resource for professionals at every part of the decision-making journey. The book discusses the latest technology and approaches that bridge the gap between behavioral science, data science, and technological innovation. Discover how leaders from various industries and environments are using data and AI to make better future decisions, taking both human as well as business factors into account. This book covers: A demystifying behind-the-scenes peek inside how AI models, forecasts, and optimization for business challenges really work, and why they open up entirely new possibilities. A business-ready introduction to decision intelligence, exploring why traditional decision-making strategies are outdated and how to transition to decision-intelligence. The evolution of Decision Intelligence, coming from analytics and modern techniques like process mining and robotic process automation An examination of decision intelligence at the organizational level, including discussions of agile transformation, transparent organizational culture, and why psychological safety is a crucial enabler for new ways of decision-making in modern companies An overview of why (and where exactly) AI still needs human expertise and how to incorporate this topic in daily planning and decision making Decision Intelligence is essential reading for managers, executives, board members, other business leaders and soon-to-be leaders looking to improve the quality, adaptability, and speed of their decision-making.

Decision Management Systems

Author : James Taylor
Publisher : Pearson Education
ISBN 13 : 0132884445
Total Pages : 387 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Decision Management Systems by : James Taylor

Download or read book Decision Management Systems written by James Taylor and published by Pearson Education. This book was released on 2011-10-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

Decision Intelligence

Author : B. K. Murthy
Publisher : Springer Nature
ISBN 13 : 9819959977
Total Pages : 416 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Decision Intelligence by : B. K. Murthy

Download or read book Decision Intelligence written by B. K. Murthy and published by Springer Nature. This book was released on 2023-11-24 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises the select peer-reviewed proceedings of the 3rd International Conference on Information Technology (InCITe-2023). It aims to provide a comprehensive and broad-spectrum picture of state-of-the-art research and development in decision intelligence, deep learning, machine learning, artificial intelligence, data science, and enabling technologies for IoT, blockchain, and other futuristic computational technologies. It covers various topics that span cutting-edge, collaborative technologies and areas of computation. The content would serve as a rich knowledge repository on information & communication technologies, neural networks, fuzzy systems, natural language processing, data mining & warehousing, big data analytics, cloud computing, security, social networks, and intelligence, decision-making, and modeling, information systems, and IT architectures. This book provides a valuable resource for those in academia and industry.

Decision Support, Analytics, and Business Intelligence, Third Edition

Author : Daniel J. Power
Publisher : Business Expert Press
ISBN 13 : 1631573926
Total Pages : 244 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Decision Support, Analytics, and Business Intelligence, Third Edition by : Daniel J. Power

Download or read book Decision Support, Analytics, and Business Intelligence, Third Edition written by Daniel J. Power and published by Business Expert Press. This book was released on 2017-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technology change is impacting organizations large and small. Mobile and Cloud computing, the Internet of Things (IoT), and “Big Data” are driving forces in organizational digital transformation. Decision support and analytics are available to many people in a business or organization. Business professionals need to learn about and understand computerized decision support for organizations to succeed. This text is targeted to busy managers and students who need to grasp the basics of computerized decision support, including: What is analytics? What is a decision support system? What is “Big Data”? What are “Big Data” business use cases? Overall, it addresses 61 fundamental questions. In a short period of time, readers can “get up to speed” on decision support, analytics, and business intelligence. The book then provides a quick reference to important recurring questions.

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Artificial Intelligence Marketing and Predicting Consumer Choice

Author : Steven Struhl
Publisher : Kogan Page Publishers
ISBN 13 : 0749479566
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Artificial Intelligence Marketing and Predicting Consumer Choice by : Steven Struhl

Download or read book Artificial Intelligence Marketing and Predicting Consumer Choice written by Steven Struhl and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

Sell Well, Do Good

Author : Roy Whitten
Publisher :
ISBN 13 : 9781952654251
Total Pages : 216 pages
Book Rating : 4.6/5 (542 download)

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Book Synopsis Sell Well, Do Good by : Roy Whitten

Download or read book Sell Well, Do Good written by Roy Whitten and published by . This book was released on 2021-02-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: IS THERE REALLY A BETTER WAY TO SELL? Straight from the work of two expert sales consultants comes "decision intelligence," a genuinely customer-centric approach tailor-made for social enterprises. DR. ROY WHITTEN and SCOTT ROY are the founders of Whitten & Roy Partnership. WRP maintains a global consultant network and has served organizations in over 40 countries. Inside Sell Well, Do Good, you'll discover how transformative science exposes a root problem in sales: the belief - held by salespeople and clients alike - that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction leads to individual behaviors and organizational systems that become self-perpetuating, dysfunctional, and unproductive for everyone involved, creating conditions that undermine the mission of social enterprises and limit their impact. Using real stories from over a decade of field work, the authors put you into the training room to break through old habits and fixed mindsets. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team. Get to the heart of customer-centric selling and explore how to: - Master your attitude to produce your best work - Lead compelling conversations that result in committed action - Educate your customers to help them make the right buying decision - Build a selling system that changes the behavior of sales agents and their customers. No hype or hyperbole - just actionable insight from two seasoned executives who believe that selling is the heartbeat of business and who know that how a social enterprise sells will determine its ultimate value to the customers it serves.

Business Intelligence For Dummies

Author : Swain Scheps
Publisher : John Wiley & Sons
ISBN 13 : 1118051416
Total Pages : 395 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Business Intelligence For Dummies by : Swain Scheps

Download or read book Business Intelligence For Dummies written by Swain Scheps and published by John Wiley & Sons. This book was released on 2011-02-04 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Decision Intelligence Analytics and the Implementation of Strategic Business Management

Author : P. Mary Jeyanthi
Publisher : Springer Nature
ISBN 13 : 3030827631
Total Pages : 236 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Decision Intelligence Analytics and the Implementation of Strategic Business Management by : P. Mary Jeyanthi

Download or read book Decision Intelligence Analytics and the Implementation of Strategic Business Management written by P. Mary Jeyanthi and published by Springer Nature. This book was released on 2022-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.