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Deciphering Advertising Art And Architecture
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Book Synopsis Deciphering Advertising, Art and Architecture by : Graham Cairns
Download or read book Deciphering Advertising, Art and Architecture written by Graham Cairns and published by Libri Publishing Limited. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
Book Synopsis Reification and Representation by : Graham Cairns
Download or read book Reification and Representation written by Graham Cairns and published by Routledge. This book was released on 2018-08-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between politics and the public relations industry is controversial and, at times, polemic. However, one component of this relationship that has yet to be investigated is the role of architecture. Arguing for a fundamental reconfiguration of our understanding of ‘political architecture’, this book suggests it is not only a question of constructed buildings, but equally a case of mediated imagery. Considered through examples of architecture as a backdrop for photo shoots by politicians in the democracies of the United States and the United Kingdom, this book suggests these images give us both a better understanding of recent developments in the Western political economy and the architectural and urban developments of the late 20th and early 21st Centuries. Using case studies of Margaret Thatcher, Tony Blair, David Cameron, Barack Obama, George W. Bush and Donald Trump, this book represents a ground-breaking triangular analysis that will be essential reading for scholars in architecture, politics, media and communication studies.
Book Synopsis Visioning Technologies by : Graham Cairns
Download or read book Visioning Technologies written by Graham Cairns and published by Taylor & Francis. This book was released on 2016-12-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visioning Technologies brings together a collection of texts from leading theorists to examine how architecture has been, and is, reframed and restructured by the visual and theoretical frameworks introduced by different ‘technologies of sight’ – understood to include orthographic projection, perspective drawing, telescopic devices, photography, film and computer visualization, amongst others. Each chapter deals with its own area and historical period of expertise, organized sequentially to mark out and analyse the historical evolution of how architecture has been transformed by technologically induced shifts in human perception from the 15th century until today. This book underlines the way in which architectural forms and design processes have developed historically in conjunction with the systems of sight we manufacture technologically and suggests this continues today. Paradoxically, it is premised on the argument that these technological systems tend, in their initial formulations, to obtain ever greater realism in our visualizations of the physical world.
Book Synopsis Work-Life Balance in Architecture by : Igea Troiani
Download or read book Work-Life Balance in Architecture written by Igea Troiani and published by Taylor & Francis. This book was released on 2024-03-04 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to improve the work lives of architects of diverse demographics who do not fit, or want to replicate, the traditional ‘24/7’ white-male architect lifestyle. Aimed at a workforce whose life and career expectations have changed drastically in recent years, it helps readers of different generations to make informed choices about their careers – enabling students, educators, and professionals to prioritise wellbeing and offer their design and practice voice to enhance a built environment for all. Work-Life Balance in Architecture examines what it means to play the ‘game of architecture’ – to choose to study and pursue a career in architecture rather than another profession. The book shows the economic, social, and professional structures within which architectural education and practice operate and reveals the impact of a corporate, neoliberal ‘big business’ mentality on wellbeing. After setting out the context exacerbating work-life imbalance, the book discusses the paths an architect may take – whether this leads to a career in practice or not in architecture at all – and how alternative gameplay moves can advantage or disadvantage those of different gender, class, ethnicity, race, or age at different career stages. It concludes by examining how the places in which an architect works, the time available to work and critiques of perpetual neoliberal economic growth can enhance the lives of all architects today.
Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts
Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Book Synopsis Fundamentals of Software Architecture by : Mark Richards
Download or read book Fundamentals of Software Architecture written by Mark Richards and published by O'Reilly Media. This book was released on 2020-01-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks. You’ll explore software architecture in a modern light, taking into account all the innovations of the past decade. This book examines: Architecture patterns: The technical basis for many architectural decisions Components: Identification, coupling, cohesion, partitioning, and granularity Soft skills: Effective team management, meetings, negotiation, presentations, and more Modernity: Engineering practices and operational approaches that have changed radically in the past few years Architecture as an engineering discipline: Repeatable results, metrics, and concrete valuations that add rigor to software architecture
Download or read book Museum Thresholds written by Ross Parry and published by Routledge. This book was released on 2018-05-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum Thresholds is a progressive, interdisciplinary volume and the first to explore the importance and potential of entrance spaces for visitor experience. Bringing together an international collection of writers from different disciplines, the chapters in this volume offer different theoretical perspectives on the nature of engagement, interaction and immersion in threshold spaces, and the factors which enable and inhibit those immersive possibilities. Organised into themed sections, the book explores museum thresholds from three different perspectives. Considering them first as a problem space, the contributors then go on to explore thresholds through different media and, finally, draw upon other subjects and professions, including performance, gaming, retail and discourse studies, in order to examine them from an entirely new perspective. Drawing upon examples that span Asia, North America and Europe, the authors set the entrance space in its historical, social and architectural contexts. Together, the essays show how the challenges posed by the threshold can be rethought and reimagined from a variety of perspectives, each of which have much to bring to future thinking and design. Combining both theory and practice, Museum Thresholds should be essential reading for academics, researchers and postgraduate students working in museum studies, digital heritage, architecture, design studies, retail studies and media studies. It will also be of great interest to museum practitioners working in a wide variety of institutions around the globe.
Book Synopsis Decoding Astronomy in Art and Architecture by : Marion Dolan
Download or read book Decoding Astronomy in Art and Architecture written by Marion Dolan and published by Springer Nature. This book was released on 2021-09-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, our ancestors carefully observed the movements of the heavens and wove that astronomical knowledge into their city planning, architecture, mythology, paintings, sculpture, and poetry. This book uncovers the hidden messages and advanced science encoded within these sacred spaces, showing how the rhythmic motions of the night sky played a central role across many different cultures. Our astronomical tour transports readers through time and space, from prehistoric megaliths to Renaissance paintings, Greco-Roman temples to Inca architecture. Along the way, you will investigate unexpected findings at Lascaux, Delphi, Petra, Angkor Wat, Borobudur, and many more archaeological sites both famous and little known. Through these vivid examples, you will come to appreciate the masterful ways that astronomical knowledge was incorporated into each society’s religion and mythology, then translated into their physical surroundings. The latest archaeoastronomical studies and discoveries are recounted through a poetic and nontechnical narrative, revealing how many longstanding beliefs about our ancestors are being overturned. Through this celestial journey, readers of all backgrounds will learn the basics about this exciting field and share in the wonders of cultural astronomy.
Download or read book The Coral Mind written by Stephen Bann and published by Penn State University Press. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction / Stephen Bann -- Stokes and the architectural basis of the sculptural / Alex Potts -- "A deep and necessary commerce": Venice and the "architecture of colour-form" / Stephen Kite -- "The house of the mind": on Piero, perspective, and psychoanalysis / Peter Leech -- "We are exalted": Adrian Stokes's coming to terms with Michelangelo's massiveness / David Hulks -- Stokes's analysis / Richard Read -- Portrait of an analyst: Adrian Stokes and Melanie Klein / Lyndsey Stonebridge -- Healing art, healing Stokes / Janet Sayers -- "Showing openly the inside of action": place, ballet, psychoanalysis / Martin Golding -- The art historian as art critic: in praise of Adrian Stokes / David Carrier -- "Inferential muscle" and the work of criticism: Michael Baxandall on Adrian Stokes and art-critical language / Paul Tucker -- To bring the distant things near: distance in relation to the work of art in Stokes's thought / Etienne Jollet -- Stones of solace / Michael Ann Holly.
Book Synopsis Interpreting Anniversaries and Milestones at Museums and Historic Sites by : Kimberly A. Kenney
Download or read book Interpreting Anniversaries and Milestones at Museums and Historic Sites written by Kimberly A. Kenney and published by Rowman & Littlefield. This book was released on 2016-11-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpreting Anniversaries and Milestones at Museums and Historic Sites is an invaluable resource for a wide range of cultural organizations that are attempting to plan an historical anniversary celebration or commemoration, including museums, churches, cities, libraries, colleges, arts organizations, science centers, historical societies, and historic house museums. As you plan a milestone anniversary for your institution, learn from what others have already accomplished in their own communities. What worked? What didn’t work? And why? The book begins with an examination of why people are drawn to celebrating and commemorating anniversaries in their own lives and in their communities, as well as the institutional benefits of planning this type of programming. The rest of the book features case studies of specific institutions that have planned and executed an anniversary celebration or commemoration. In-depth interviews with key staff members involved in the planning process at each organization provide the reader with ideas that can be adapted to their own celebrations, as well as pit-falls to avoid, funding opportunities, marketing plans, and visitor response. Chapters are organized by the type of anniversary activity: · Signature Events · Programs and Tours · Fundraising Campaigns · Exhibitions, Books and Documentaries · Audience Outreach and Community Involvement · Preservation · Partnerships · Commemorative Products and Souvenirs A wide range of sizes and types of organizations are represented from across the country and around the world, including the Smithsonian National Museum of American History, The Andy Warhol Museum, The Imperial War Museum, Mackinac State Historic Parks, Woodrow Wilson House, the National Corvette Museum, Stan Hywet, Cincinnati Preservation Society, the Fort Wayne Children’s Zoo, the City of South Bend, and much more. Plans can be scaled up or down, depending on your institution’s resources.
Book Synopsis How to Read Architecture by : Paulette Singley
Download or read book How to Read Architecture written by Paulette Singley and published by Routledge. This book was released on 2019-06-26 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Read Architecture is based on the fundamental premise that reading and interpreting architecture is something we already do, and that close observation matters. This book enhances this skill so that given an unfamiliar building, you will have the tools to understand it and to be inspired by it. Author Paulette Singley encourages you to misread, closely read, conventionally read, and unconventionally read architecture to stimulate your creative process. This book explores three essential ways to help you understand architecture: reading a building from the outside-in, from the inside-out, and from the position of out-and-out, or formal, architecture. This book erodes boundaries between the frequently compartmentalized fields of interior design, landscape design, and building design with chapters exploring concepts of terroir, scenography, criticality, atmosphere, tectonics, inhabitation, type, form, and enclosure. Using examples and case studies that span a wide range of historical and global precedents, Singley addresses the complex interaction among the ways a building engages its context, addresses its performative exigencies, and operates as an autonomous aesthetic object. Including over 300 images, this book is an essential read for both undergraduate and postgraduate students of architecture with a global focus on the interpretation of buildings in their context.
Download or read book Japan written by Masaaki Takahashi and published by Images Publishing. This book was released on 2007 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insightful look at the many young interior designers and architects creating an impression in Japan today.
Book Synopsis Decoding Manhattan by : Antonis Antoniou
Download or read book Decoding Manhattan written by Antonis Antoniou and published by Abrams. This book was released on 2021-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mysteries and folkways of New York City revealed in an entertaining collection of graphic art The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this lively collection of more than 250 maps, cross sections, flowcharts, tables, board games, cartoons and infographics, and other unique diagrams spanning 150 years. Superstars such as Saul Steinberg, Maira Kalman, Christoph Niemann, Roz Chast, and Milton Glaser butt up against the unsung heroes of the popular press in a book that is made not only for lovers of New York but also for anyone who enjoys or works with information design.
Book Synopsis Interpreting Rurality by : Gary Bosworth
Download or read book Interpreting Rurality written by Gary Bosworth and published by Routledge. This book was released on 2013-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The British countryside is a national institution; most people aspire to live there, many people use it for leisure and recreation and we can all watch rural life played out on our television screen, read about it in novels or consume its imagery in art and cinematography. The aim of this book is to explore the way that these aspirations and perceptions influence the way that the term "rural" is interpreted across different academic disciplines. Definitions of rural are not exact, leaving room for these interpretations to have a significant impact on the meanings conveyed in different areas of research and across different economic, social and spatial contexts. In this book contributors present research across a range of subjects allowing critical reflections upon their personal and disciplinary interpretations of "rural". This resulting volume is a collection of diverse chapters that gives an emergent sense of how the notion of "rural" changes and blurs as the disciplinary lens is adjusted. In drawing together these strands, it becomes clear that human relations with rural space morph materiality into highly complex representations wherein both disadvantage and social exclusion persist within a rurality that is also commodified, consumed and cherished.
Book Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland
Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Book Synopsis Interpreting Art in Museums and Galleries by : Christopher Whitehead
Download or read book Interpreting Art in Museums and Galleries written by Christopher Whitehead and published by Routledge. This book was released on 2011-12-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering book, Christopher Whitehead provides an overview and critique of art interpretation practices in museums and galleries. Covering the philosophy and sociology of art, traditions in art history and art display, the psychology of the aesthetic experience and ideas about learning and communication, Whitehead advances major theoretical frameworks for understanding interpretation from curators’ and visitors’ perspectives. Although not a manual, the book is deeply practical. It presents extensively researched European and North American case studies involving interviews with professionals engaged in significant cutting-edge interpretation projects. Finally, it sets out the ethical and political responsibilities of institutions and professionals engaged in art interpretation. Exploring the theoretical and practical dimensions of art interpretation in accessible language, this book covers: The construction of art by museums and galleries, in the form of collections, displays, exhibition and discourse; The historical and political dimensions of art interpretation; The functioning of narrative, categories and chronologies in art displays; Practices, discourses and problems surrounding the interpretation of historical and contemporary art; Visitor experiences and questions of authorship and accessibility; The role of exhibition texts, new interpretive technologies and live interpretation in art museum and gallery contexts. Thoroughly researched with immediately practical applications, Interpreting Art in Museums and Galleries will inform the practices of art curators and those studying the subject.
Book Synopsis Reflections on Architecture, Society and Politics by : Graham Cairns
Download or read book Reflections on Architecture, Society and Politics written by Graham Cairns and published by Taylor & Francis. This book was released on 2016-10-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflections on Architecture, Society and Politics brings together a series of thirteen interview-articles by Graham Cairns in collaboration with some of the most prominent polemic thinkers and critical practitioners from the fields of architecture and the social sciences, including Noam Chomsky, Peggy Deamer, Robert A.M. Stern, Daniel Libeskind and Kenneth Frampton. Each chapter explores the relationship between architecture and socio-political issues through discussion of architectural theories and projects, citing specific issues and themes that have led to, and will shape, the various aspects of the current and future built environment. Ranging from Chomsky’s examination of the US–Mexico border as the architecture of oppression to Robert A.M. Stern’s defence of projects for the Disney corporation and George W. Bush, this book places politics at the center of issues within contemporary architecture.
